Testing author

1. Joe Natoli
26-year UX Industry Veteran; Consultant, Author & Speaker
Joe Natoli has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government
organizations for nearly three decades. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins,
Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of
Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to
integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of
UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best
practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help
organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design for 24 years, from global conferences like DevWeek,
ISA and QCon to regional events like PechaKucha. He also makes it a point to spend time talking to students across the country at
colleges and universities, in an effort to give back what others have so generously given him.

2. Dr. Jenny Doe
20-year UX Industry Veteran; Consultant, Author & Speaker
Dr. Jenny Doe has been preaching and practicing the gospel of User Experience (UX) to Fortune 100, 500 and Government
organizations for nearly three decades. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins,
Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of
Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to
integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of
UX and design.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best
practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help
organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design for 20 years, from global conferences like DevWeek,
ISA and QCon to regional events like PechaKucha. He also makes it a point to spend time talking to students across the country at
colleges and universities, in an effort to give back what others have so generously given him.