This is a presentation about enterprise's mission and vision.

1. Vision and Mission
Do not forget action
Team：2飞猛进
Qian Feng
Julia Yao
Zhangxiaobing
Ada Lee
Xiao Yun
Luan Fuzheng
Gao Yang
Aaron Shaw
2012-11-21

2. Market Product technology Image Philosophy Customer Employee
定义成 客户
长和发
定义核 展目标 定义目 关注员 产品或
心技术 标市场 工 服务
定义产
执行政 品和服 关注公
府政策 务的原 共形象
市场
则
Mission
员工满
Vision 培育公 s
意度 司自身 自我认
形象 技术
知
客户满 培育公
司自身 关注企
意度 企业价
价值 业的存
值观
定义质 发展及 活
价值观 盈利
量水平

3. Vision & Mission
Unitarity
To help outstanding company or gevornment becomes
more successful (Market and Customer)
To be the first choice of customer, and the favourite airline of
their employee(customer and employee)
Complementary
Vision： Philips light light up the world by heart（Product and Image）
Mission: Philips light pursuit of excellence (technology and phlosophy)
Vision:To be a model of urban railway industry (image and phlosophy)
Mission: “Metro, speed up Canton product and customer)

4. Unified by strategy!
略
战
Vision is the starting point! Mission is a directional driver!

5. Reality is?
Do not forget Action

6. Reference
• Qin Xin, Zhaojun Gao, Liyun Mao Do vision and mission matter? Evidence from
china top 500 under the background of global financial crisis (peking Univercity)
• Hwanyann Su, Yichen Lin Coporate mission and vision and customer knowledge
management for increasing competitive advantage (ICEB2004)
• 范徽、徐文婷 经营理念三角轴：使命、愿景和商业模式 （上海管理科学
第33卷第6期 2010年12月）
• 李雁玲、唐五香 企业使命的概念和应用 （北京机械工业学院学报第22卷第
三期 2005年9月）
• Kathleen Dracup Impact of faculty practice on an academic institution`s mission
and vision (Volume 52 Number 4 Nursing Outlook)

7. Where is our vision and mission
……
Thanks!