Online markets continue to become overly saturated as the number of products available to consumers each day climbs. What’s more, customers have the power to discover and gain access to these products with just a few clicks. For brand owners, one of the most important things to consider is determining how to transform their brands into significant breadwinners. This can be achieved by developing and implementing an effective brand identity strategy to enhance your existing visual identity concerning your brands, products, and services, how they perform, and the types of perceptions and feeling you want your target audience to have concerning your brand. It is all about creating strong relations with your customers, inspiring, and building long-term loyalty with your brands, products, and services. ---- Learn More From Our Website: https://liasidik.com Be sure to follow us: https://www.instagram.com/liasidik https://www.facebook.com/liasidik.branding https://twitter.com/liasidik Or contact our team via WhatsApp +62 89 659 108 869 If you have any additional questions, please leave a comment. Thank You!

1. A WINNING
VISUAL BRAND IDENTITY
lia s. Associates

2. A WINNING VISUAL BRAND IDENTITY

3. the "persona" of a corporation which is designed to accord with and
to facilitate the attainment of business objectives;
it is usually visibly manifested by way of branding and
the use of trademarks.
A WINNING VISUAL BRAND IDENTITY

4. To build a corporate image.
To build brand identity.
To create market identity.
To create and build consumer awareness.
Why do you need a Visual Brand Identity?
A WINNING VISUAL BRAND IDENTITY

5. To symbolize an organization for external stakeholders,
and, hence, contributes to its image and reputation.
To provide an organization with visibility
and ‘recognisability’.
To express the structure of an organization,
visualizing its coherence as well as
the relationships between divisions or units.
Functions of Visual Brand Identity
A WINNING VISUAL BRAND IDENTITY

6. Today’s marketplace is no longer responsive to
the strategies that worked in the past.
There are just too many products,
too many companies,
and too much marketing noise.
-Al Rise and Jack Trout, Positioning: The Battle for Your Mind-
A WINNING VISUAL BRAND IDENTITY

7. Over
communicated
society
Over simplified
mind
Simplified
Message
A Winning Visual Brand Identity
A WINNING VISUAL BRAND IDENTITY

8. Has relevance to the products & services.
Focus on the target market.
Contain corporate color theme.
Simple in design.
Incorporate the business name with the message or sell line.
Easy to be memorized.
A Winning Visual Brand Identity
Flexible: adaptable in all situations.
Cost Effective.
A WINNING VISUAL BRAND IDENTITY

10. -Patt Matson & Knapp-
Some key elements of Visual Brand Identity:
1. Name
2. Corporate slogan, tagline and/or descriptor
3. Logo
4. Color
5. Typeface
6. Visual style
7. Graphic motifs (Mascot, etc.)
8. Sound, smell, taste, touch
9. Packaging
10. Merchandise, environments, and signage
A WINNING VISUAL BRAND IDENTITY

11. # NAME
Before anything else --logo, packaging, or advertising--
a brand needs a name.
A good name:
➔ Brevity
➔ Distinctiveness
➔ Appropriateness
➔ Easy spelling and pronunciation
➔ Likability
➔ Extendability
➔ Protectability
A WINNING VISUAL BRAND IDENTITY

12. # LOGO
‘Logo‘ comes from the Greek ‘logos’, meaning ‘word’.
The logo is the name given form –that is, made visual.
A good logo:
➔ Simple
➔ Elegant
➔ Economical
➔ Flexible
➔ Practical
➔ Unforgettable
A WINNING VISUAL BRAND IDENTITY

13. # COLOR
Color comes to be associated with a given brand
in the customer’s mind through long acclimatization.
Brand should settle early in their lives
on a simple scheme of one / several main colors
that are unique in that category,
and use them consistently.
ex. Red & yellow – McD
A WINNING VISUAL BRAND IDENTITY

14. Issues to consider concerning color:
Psychological aspects of color
People react to color.
Each color gives their own impression.
A WINNING VISUAL BRAND IDENTITY
Cooler blues and greens
are associated with
quieter feelings or even
melancholy
Yellow, Oranges and red
give a feeling of
expressed emotion like
anger or happiness.
# COLOR

15. # TYPEFACE
Type is the clothing that dresses words,
giving them character, emphasis & personality.
Typography is the art of selecting and using
an appropriate style of type/font in a way that reinforces the
message of the words, without distracting from them.
A good typeface:
➔ Clear & legible
➔ Readable
➔ Consistency
➔ Reflect the brand image
A WINNING VISUAL BRAND IDENTITY

16. # VISUAL STYLE
Beside color and typography,
visual style includes elements such as
photography,
illustration,
graphic motifs
(grid, borders, frames, shapes, materials, mascots etc.),
and the overall aesthetics of a given design.
A good visual style helps building the brand identity through
image building.
A WINNING VISUAL BRAND IDENTITY

17. # PACKAGING
Bags – boxes – bottles – jars – cans – cartons - tied to a
board or holder of some kind - etc.
A WINNING VISUAL BRAND IDENTITY

18. # MERCHANDISE, ENVIRONMENTS, and SIGNAGE
The word merchandise has two meanings;
a. Arranging those things in a shop in such a way as to
maximize sales.
A WINNING VISUAL BRAND IDENTITY

19. b. Creating things to sell
A WINNING VISUAL BRAND IDENTITY

20. Has relevance to the products & services.
Focus on the target market.
Contain corporate color theme.
Simple in design.
Incorporate the business name with the message or sell line.
Easy to be memorized.
A Winning Visual Brand Identity
Flexible: adaptable in all situations.
Cost Effective.
A WINNING VISUAL BRAND IDENTITY

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lia s. Associates