1. Purdue University Student Chapter
Association for Women in Communications
ComCOComCommunications
Offering communication students
a welcoming place to grow,
connect and succeed.
http://web.ics.purdue.edu/~awc/index.html
February 2011
Upcoming Events
Letter from the President
3/11 AWC’s Sarig Scholarship
Dear AWC members,
Applications Due
It’s been a pleasure getting to know each of you through meetings, events
and one-on-one meetings. I’m happy we have a great group of enthusiastic
3/28 Meeting- Cover Letter & girls! There is one specific thing I’ve picked up on though since we first
Resume Workshop
began the school year in August.
6:30pm
AWC is dedicated to professional development, but that doesn’t mean we
4/5 New Executive Board can’t be friends! It’s awesome to see that our members are connecting
Nominations inside and outside of meetings/events. It’s important to remember though,
when we invite communications professionals to our meetings, or when
we’re invited to their offices and events, we must realize the difference
between AWC friendships and professional relationships.
4/6 Susan G. Komen’s Race for
the Cure In today’s competitive market one of the best ways to get an interview is
with an inside connection, which is one of the main reasons the AWC
Exec Board gives you access to professionals. Treating them with respect
*All meetings are in UNIV 303
and courtesy is key. Many of our speakers have to travel long distances
after our meetings, so it’s important to keep questions after 7:30 p.m. to a
minimum
Continued on P.3
Mission Statement
The Association for Women in Communications is a professional organization that
champions the advancement of women across all communications disciplines by
recognizing excellence, promoting leadership and positioning its members at the
forefront of the evolving communications era.

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Attention Members!
Do you have an online portfolio, website or blog that you would like us to showcase on our
website? Let us know by emailing us at purdue.awc@gmail.com
Recap of Burson-Marsteller and WLS Radio Station Company
Valerie Petrey
AWC Members’ Spotlight
AWC President • Kara Cook will be competing at the
NCAA qualifying meet this weekend
15 AWC members attended our annual company visit this past February. AWC started for diving. She
the day at Burson-Marsteller, a worldwide public relations agency, in Chicago. While has had an
there, members got tips on how to successfully complete their highly competitive amazing season
summer internship application. AWC also was given an exclusive tour of the creative so far. At the
and trendy office with three other colleges from the Midwest. Furthermore, Big Ten
professionals from digital communications, media relations and creative departments Championships
spoke to all attendees about essential skills needed to succeed in this business. The top she placed
thing said was adaptability. PR is fast paced and ever-changing, so it’s essential to stay second on the
on top of industry trends. ten-meter
platform, barely missing first by 1.7
After enjoying a tasty lunch at the original Potbelly’s in downtown Chicago, AWC points. She also broke a 6-year-old
went to visit WLS Radio Station, which is housed in the #1 rated ABC T.V. studios. school record with 348 points. If she
WLS has both AM and FM departments, with the FM focusing on oldies and rock places in the top 3 at the qualifying
music, and the AM, strictly news, and local and national politics. WLS has regular meet Kara will be headed to the
celebrities and political figures visiting their office every day! We received full-length NCAA Championships in Austin, TX
tour and met with on-air talent, while learning more about their different summer over spring break.
internships, including design, promotions, programming, community relations and
more! • Hilary Blyly is freshman and currently
an undecided major, but a wonderful
addition to AWC
Race for the Cure this semester.
Her intrsests
This year, the AWC exec board has decided to participate in a philanthropic event include
outside of Purdue. We will be walking in the annual Susan G. Komen Race for spending time
the Cure in Indianapolis. The race is taking place the morning of Saturday April with family,
16. The Race features a 5k run/walk in downtown Indianapolis. The money volunteering,
raised from this event goes to fund breast cancer research and treatment in sports and
Central Indiana. As an executive board, we feel that this is an awesome event for movies. One
women’s empowerment As an all women’s club, this is something that we strive day she wants
for. The registration deadline is April 7th at noon. You can register for our team to be able to
by going to komenindy.org and clicking join a team. We have formed a team help people and
called “Purdue AWC” and are inviting any AWC members, alumni, or women make an impact
who want to support this cause to join our team. Keep in mind this date is the on their lives.
same as Purdue’s Grand Prix. If you have any questions you may contact our
team captain and executive board member Julie Smith at smithjk@purdue.edu.
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4 Steps for Succeeding in Marketing your Cause
Katelyn Wargel Industry News
AWC Member
How to Grow with the Job Market
On February 15th, Jenny Anchondo, morning anchor for Fox-59
News in Indianapolis, shared her journey as a news anchor as well as How to Write a Resume when
valuable information on how to be a professional advocate. Jenny “You just want a job…any job”
has gained communication expertise while participating in
internships and working for three news stations. In addition to news Recruiters using Facebook as a
anchoring, Jenny uses her newsroom resources, as well as Facebook
and Twitter for small freelance advocating. For anyone searching refernce check
for strong promotional skills, Jenny provided the following advice to
successfully market your cause. 5 skills every PR professional
1. Use technology. Jenny emphasized the benefits provided by needs
Facebook and Twitter. They allow users to reach a wide audience in
very little time.
2. Look to role models. Jenny suggested following well-known Stop freaking out about personal
Public Relations or advertising feeds on Facebook and Twitter to
observe beneficial strategies. Two of her favorite sites are Scotty’s branding
Brew House’s Facebook and ChefCindi on Twitter.
3. Keep it brief. A little information will go a long way. Instead of World’s Most Admired
overloading your readers, make a short and precise announcement.
Include a link or refer readers to a place where they can retrieve Companies
more information.
4. Show your personality. Although promotion messages need to Creating a Video Resume
be professional, Jenny advises adding small amounts of personal
information. A brief statement that adds personal experiences or
beliefs will attract a wider audience. However, remember not to Ways to Rock your Resume
appear biased or put too much “fluff” in your announcement.
Overall, Jenny said to grab the reader’s attention fast, entertain them,
and offer them resources for more information. AWC Member of the Month….
Megan Cooperider
Letter from the President continued… Major: Advertising & PR with a minor in
I suggest sending a brief email thanking them for coming, and A&D(graphic design)
asking if they have a minute to answer any additional questions Year: Junior
via email. You could also add them on LinkedIn and follow Hometown: West
them on Twitter to keep building the relationship. Another key
Lafayette, IN
networking rule is to research people and the company
beforehand, if you know you’ll be meeting them. Five minutes Plans for the future:
of research about a speaker or a company we’re going to visit, I would love to work
will allow you the chance to think of questions beforehand, and with sports,
also not be taken off guard when you start learning more about
the company. advertising for Nike
would be a dream
And finally, when we attend fun events, philanthropies or
job!
company visits, remember we’re not only representing
ourselves, but AWC and Purdue. First impressions are crucial to Fun fact: I spent all last summer studying in
individual and AWC success. It’s important to remain Florence and then traveling to London, Portugal,
professional and adaptable when we travel off of Purdue’s Spain, Belgium, Amsterdam, Germany, and France.
campus!
I would encourage anyone to study and travel
Val Petrey abroad!
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4. President Special Events Coordinator
Valerie Petrey Irene Wang
@valeriepetrey @irenew0201
Multi-Media Director
Vice President Taylor Adams
Myriah DeBoer @T_TayJ
@myriahdeboer
Newsletter Editor
Lauren Hausermann
Treasurer @Lelyse14
Nicole Kowalczyk
Alumni Relations Director
@NicoleKowal
Megan Fingert
@MeganFingert
Marketing Director
Secretary
Julie Smith
@Julie_Smith55 Alejandra Sierra
@ alesierra2424
Purdue AWC, Beering, COM Office 2114
100 N. University Street
West Lafayette, IN 47907
Join us: Association for Women in
Communications-Purdue University
Like us: Association for Women in
Communications
Tweet us: purdueAWC
Interested in writing or taking photos for the newsletter? Email Lauren Hausermann at
lhauserm@purdue.edu