Rikhozi credentials english - light & pdf version

SOARING IN MOZAMBIQUE
Rikhozi Credentials, 2013 07/01/2013

Who we are, What we do
A short introduction

1. RIKHOZI??
2. WHERE WE COME FROM
3. HOW WE WORK
4. FANATICALLY RESULT-ORIENTED
5. LIGHTER STRUCTURES SOAR HIGHER
6. GETTING YOUR VERY OWN PET HAWK

Contents 3

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1. RIKHOZI??

4


Our Clients need Results.

“Rikhozi” is Tsonga While we love creative awards, results are our
obssession:
for "African Falcon":
a small predatory bird The Bottom Line Rules!
that hunts by flying at Rikhozi Mozambique is a small and agile
marketing consultancy and creative boutique,
high altitude, capable of bringing in the results through highly-
observing the terrain, localized-and-focused marketing communication
and diving precisely to solutions.
scoop its prey - thus We specialize in Brand Reputation Management
obtaining the best (In a world competing every day for share-of-mind among target segment
groups who are increasingly well-informed, Brand Reputation is the first
results. and ultimate success factor)
(1) Tsonga is the Mother-Tongue BRM requires a customized and balanced
of most Mozambican dialects.
combination of PR, Mass Media, Online
Intervention and Action Marketing – this is what we
deliver.
We call it EBE: Encompassing Brand Experience.
1. Rikhozi?? 5

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2. WHERE WE COME FROM

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Rikhozi Mozambique was founded in 2012 by Luís Marinho-Falcão: born in
Angola, raised in Mozambique, over 24-years multi-disciiplinary experience in
Marketing & Communication in 4 Countries, across 3 Continents, where he
worked for a long series of World-class Brands: 7

Rikhozi Credentials, 2013 (Click to Return
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Brand Experience over the last 24 years 8

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3. HOW WE WORK

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As a team. Always in a tight Client-Agency Brand Team.
It is not reasonable to expect any Agency to get a brief and come back
some weeks later with miraculous solutions for the Brand, unless that
work has been developed in permanent dialogue and cooperation with
the Client team.
No one knows their business and its challenges better than the Client;
over the years, we may learn, but not before; so all work must be
developed with the help and support of the Client team, otherwise it
won’t be effective.
Any campaign can only be called “Outstanding” if it brings in
business results.

3. How we work... 10

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We start off being “Brand Therapists”, in order to become your first line
of “Salesforce”:

Business Insights (Client)

Market Insights Wei-Ji
(Team) (Danger/Opportunity)
+
STRATEGIC
APPROACH
Shi-Ji
(Turning Point)

Consumer /Stakeholder
Insights (Team)

3. How we work 11

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You can only find solutions after you’ve pinpointed the issues:

IDEA!
E.B.E.

Media/ Media/
Solution Solution
Contact
Strategy

Media/ Media/
Solution Solution

3. A simple method 12

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4. FANATICALLY RESULT-ORIENTED
(Our true credentials are our Brand’s Reputations)

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Headline: “Does your Fleet give you a headache? Now there’s a simple, effective remedy
Almera Launch
Micra e-mail

Motorcare Services Launch
Motorcare 14

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Launch Event

CCS Launch 15

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PEPFAR Close-out Event

Elizabeth Glaser Pediatric Aids Foundation 16

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(Click on image to watch video online)

Video Development & Production for Press & Stakeholders Event

Superbrands 17

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Brand Identity

ÍndiCoWork 18

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Headline: “This is the stressed-out
look of someone desperate for a
new home”

Print Campaign

InvesteImóvel Group 19

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Strategic Consultancy & Debate Moderation

MMM (Best Brands in Mozambique) 20

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(Click on image to watch TVC online)

“Refresh your Summer” Campaign: Executive Production

Vodacom 21

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Invitation

Grand Opening
Collateral Materials

Print Campaign
22
Park Inn by Radisson Tete Hotel
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5. LIGHTER STRUCTURES SOAR HIGHER

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Copywriter Copywriter

Artwork
Designer
Falcão DTP

Outside
Producer
Suppliers

PR
Media
Consultant

The lightest a company structure is, the fastest and most agile;
An excelent network of third-party partners reinforces our capacity whenever necessary.

6. A light and limb structure 24

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6. GETTING YOUR VERY OWN PET HAWK

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1. It all starts with an informal meeting to discuss your business,
brand or institution;
2. Depending upon pinpointed issues and challenges, Rikhozi will
come back within one to two weeks with a service proposal that
includes:
A Strategic Approach;
Some proposed solutions;
A Financial Proposal.
Rules and Principles in our proposals:
We’d rather work our Brands long-term;
Our work is charged separately from outside suppliers;
All and any third-party costs are invoiced directly to Client.

3. Once a proposal is discussed and agreed upon, a formal
agreement is signed;
4. The whole Rikhozi team becomes part of our Client’s Brand team.

6. Getting your very own pet hawk 26

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(If you’d rather have this presentation in High Resolution,
with integrated multimedia, CLICK HERE)

Obrigado – Khanimambo – Thank you 27


Rikhozi credentials english - light & pdf version

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