GATES Project Master Plan

… where the world is family
…where the world is family

… where the world is family… where the world is family
 GATES : 1
 Introduction to GATES : 1.A
 Philosophy : 1.B
 Composition : 1.C
 Ecosystem : 1.D
 Sustainability : 1.E
 Targeted Benefits : 1.F
 Locational Advantages : 2
 Location : 2.A
 Connectivity : 2.B
 Road Accessibility : 2.C
 Distances to Tourist & Religious destinations : 2.D
 The Project : 3
 Master Plan : 3.A
 IT Enabled Business Zone : 3.B
 Knowledge Zone : 3.C
 Educational Zone : 3.D
CONTENTS

 Healthcare Zone : 3.E
 Hospitality Zone : 3.F
 Retail and Entertainment Zone : 3.G
 Shared Facilities : 3.H
 Residential Zone : 3.I
 Support Infrastructure : 3.J
 Perspective Views : 3.K, 3.L, 3.M, 3.N, 3.O
 Financials : 4
 Area Breakup : 4.A
 Development Phasing : 4.B
 Revenue Phasing : 4.C
 Construction Assumptions : 4.D, 4.D.i
 Revenue Assumptions : 4.E
 Cash Flow : 4.F
 Profit & Loss Statement : 4.G
 Balance Sheet : 4.H
 Key Financial Indicators : 4.I
CONTENTS

 Marketing Initiatives : 5
 Marketing Approach : 5.A
 Target Market Profile : 5.B
 Marketing Initiatives : 5.C, 5.C.i, 5.C.ii
 Promoters Profile : 6
 Key Promoters : 6.A, 6.B, 6.C
 Associates : 7
 Present Status : 8
CONTENTS

GATES1

INTRODUCTION TO GATES
Situated on the banks of River Periyar, on an expanse of 114 acres, GATES is the
finest offering by NRIs to the State of Kerala, bringing in a new era of development.
This complete living eco-system integrates elegant and smart living with commerce,
health, education and recreation, all within walking distance.
GATES is a common platform for redirecting human capital movement and
contribute to the reverse brain drain.
The knowledge and technology transfer is expected to benefit all sections of the
society of Kerala.
GATES is envisioned to be a model self sustaining urban village.
1.A

PHILOSOPHY
The NRI/NRK
Advantage: First-Of-
Its-Kind Initiative
Creating platforms
for knowledge
sharing and building
quality business
environment
Targeting lowest
possible ecological/
carbon footprint
‘Integrated’
development:
Work, live, learn,
play & enjoy
Futuristic and
largest urban village
concept in Kerala
… Project being
developed, primarily by
and for the NRI
community, with unique
investment models
… new business/
academic
opportunities,
international alliances,
plug and play office
spaces……..
… through focus on
energy and green
spaces and utilities
planning
… managed facilities,
live-work-play
culture, reduction in
in-city travel
times…...
… redefining living
expectations by setting a
new benchmark for
realestate sector at par
with international
standards
1.B

COMPOSITION
University collaborations
Preschool to High school
giving international
curriculum
Courses from Indian /
Foreign Universities
EDUCATION
Engineering & Electronic
Services
Hi Tech Manufacturing
Knowledge Based
Industries
Smart Office Spaces
SPECIAL
BUSINESS ZONE
CENTRE FOR
EXCELLENCE
Research centre
Incubation
centre
Entrepreneurs
development
centre
Extension Centre
INTERNATIONAL
FINANCE CENTRE
Finance services
Outsourcing
financial data
processing
Driver Clusters: 5.1 million sft
Medi-clinic
facility with
emergency
services
Telemedicine
facilities
HEALTH CARE
Villas
Villaments
Condominiums
Retail strip mall,
multiplex
Sports academy
Library,
RESIDENTIAL CLUSTER SHARED FACILITIES
Hotel/resort
International Club
Convention
center
Serviced
Apartments
HOSPITALITY
Linkage Clusters: 3.7 million sft
1.C

ECOSYSTEM
SPECIAL
BUSINESS ZONE
CENTRE FOR
EXCELLENCE
INTERNATIONAL
FINANCE CENTRE
K-12 & HIGHER
EDUCATION
SHARED
FACILITIESHOSPITALITY
HEALTH
RESIDENTIAL/
RETAIL
GENERAL
PUBLIC
Housing and
recreational
needs
Addressing shortage of quality
healthcare facilities for public
Recreational
facilities for general
public
1.D

SUSTAINABILITY
Significant saving on fuel consumption and drastic reduction on air pollution
by enabling the concept of “ Walk to Work”
Energy and green spaces :
50 % green space, comparable with best of international standards
‘Green Parks’ – Creating tree clusters to act as the cluster’s “Lungs”
Pollution free environment
100% energy efficient street lighting
Reduction of rainwater run-off using green roofs and rain gardens
Bi-cycle lanes, pedestrian walkways & jogging tracks
Energy efficient technologies & designs
Maximise reuse, recycling and resource recovery
Targeting lowest possible carbon footprint, while adopting new age
eco-concepts
‘Mineral water quality’ drinking water through taps
Onsite solid waste management facilities
‘Zero discharge’ waste water treatment systems
Power generation through solar / wind / waste
1.E

TARGETED BENEFITS
Direct
benefits
Indirect
benefits
Induced
benefits
Direct Benefits
 Proposed participation over 350 NRI/ NRKs
 Planned campus for approx. 4000 students
 Expected to generate approx. 25,000 jobs
 Proposed investments – USD 350 mn
Indirect Benefits
 Indirect employment for township O&M
 Creating demand for ancillary vendor services
 The returning professionals can mentor and help in job
placements
Other Benefits
 One of the largest self contained living clusters in the State
 Overall balanced regional development
 Improvement in standard of living of immediate neighborhood
 Providing international standard of education to the
community
1.F

LOCATIONAL ADVANTAGES2

LOCATION
Strategically located on the upcoming growth corridor of the city…
GATES
2.A

CONNECTIVITY
• By Air : 06 kms. Close to the Cochin International Airport at Nedumbassery,.
• By Rail : 13 kms. Almost all the major trains have a stop at Aluva Rail Station.
• By Road : NH 47 passes through Aluva and NH 17 is 15 km. away.
• By Water : Situated on the inland waterway from city of Kochi to the Airport
2.B

NH-544
ALUVA RLY STN
KONDOTTY JN.
CHOWARA RLY STN
KUTTAMACHERY EAST
RLY STN
THIRUVAIRANIKULAM BUS
STOP
MARAMPALLY-
THIRUVAIRANIKULAM BRIDGE
ALUVA TOWN
COCHIN INTERNATIONAL AIRPORT
KANJOOR
HOTEL ABAD
ATRIUM
QUALITY AIRPORT
HOTEL
HOTEL LOTUS 8
Access 1: Via Neduvannoor Road
(the proposed state highway)
Access 2: Via Airport Road into
the Kanjoor Road
Access 3: Via Perumbavoor-Aluva
Road,
ROAD ACCESSIBILITY TO SITE
Access 4: Seaport – Airport Road
[Under Construction ]
Access 5: Airport – Kumarakom
Road [Under Construction ]
2.C

DISTANCES TO TOURIST & RELIGIOUS DESTINATIONS
Tourism destinations :
 Muziris Heritage Project
- 25kms
 Cherai - 30 kms
 Fort Cochin - 45 kms
 Kumarakom - 70 kms
 Alleppey - 75 Kms
 Munnar - 106 kms
 Thekkady - 143 kms
 Kovalam - 248 kms
Religious Destinations:
 Kalady - 10 kms
 Malayattoor - 15 kms
 Chottanikkara - 41 kms
 Guruvayoor - 108 kms
 Sabarimala - 160 kms
2.D

THE PROJECT3

01
1413
12
11
10
09
08
07
06
05
04
03
02
15
IT ENABLED BUSINESS ARENA
SHARED FACILITIES
HEALTH ARENA
03. INTERNATIONAL
FINANCE CENTER
02. CENTER OF EXCELLENCE
01. SPECIAL BUSINESS ZONE
04. MULTI CLINIC w/TRAINING
05. AMENITIES
HOSPITALITY
KNOWLEDGE ARENA
RESIDENTIAL
ADMIN & RETAIL BLOCK
08. SERVICED APARTMENTS
07. CLUB & HERITAGE CENTER
06. SPA & RESORT
09. TOWN CENTRE, MIX USE
12. TOWNHOUSES
11. APARTMENTS
15. SPORTS ACADEMY
14. COLLEGE
13. SCHOOL & BOARDING
10. VILLAS
MASTER PLAN3.A

IT ENABLED BUSINESS ZONE
IT enabled
business zone
Residential
zone
Knowledge
zone
Hospitality
zone
Health care
zone
Education
zone
Retail and
entertainment
zone
Shared
facilities
SPECIAL BUSINESS ZONE would encompass GRADE A IT enabled office spaces of
various formats such as built to suit, plug & play, bare shell, warm shell, etc. to be
offered to various organizations
ENTREPRENEURS DEVELOPMENT CENTRE to provide training to entrepreneurs in order
to enable them in systematically set up their businesses and capitalize on new and
emerging opportunities
INTERNATIONAL FINANCE CENTRE would offer a gamut of financial services ranging
from banking, insurance, stock brokerage, consumer finance, investment funds,
financial data processing, etc
CENTRE OF EXCELLENCE to collaborate talent with technology, innovation, venture
capital, operational precision and legal expertise to create a collaborative alliance
between businesses, academics to bring the latest advanced technology and
innovation
3.B

KNOWLEDGE ZONE
Knowledge arena is proposed to house:
R&D CENTRE for providing facilities for contract
research organizations and experts among the
returning NRIs/NRKs to set up captive units for
outsourcing research work for global companies
INCUBATION CENTRE providing the small and micro
IT firms and young entrepreneurs with a platform for
starting up and growing their businesses
COMMON EQUIPMENT LAB for providing technically
advanced equipments and to enable the tenants to
minimise their capital expenditure in the initial years
QUALITY TESTING LAB would be designed to detect,
improve, and correct deficiencies in a laboratory's
internal analytical process and facilitate the tenants
to authenticate the efficacy of their products at
every level of value chain
Key offerings of the Knowledge Arena
R&D centre and
quality testing lab
Common equipment
laboratory
Incubation centre
IT enabled
business zone
Residential
zone
Knowledge
zone
Hospitality
zone
Healthcare
zone
Education
zone
Retail and
entertainment
zone
Shared
facilities
3.C

EDUCATION ZONE
Education zone is planned to meet the captive academic requirements of the
residential zone as well as aligning skill sets to industry requirements
The zone would primarily comprise three sub-components:
INTERNATIONAL SCHOOL
 The proposed international school would provide for the children both
Indian and International curriculum of education
 The school is expected to attract primarily the children of the returning
NRI/NRK families
HIGHER EDUCATION INSTITUTE
 The project envisage to bring to the city higher educational courses from
several Indian and international universities including design &
architecture, alternate energy, environment & sustainable development,
biomedical, paramedical and healthcare, etc
SPORTS ACADEMY
 Sports academy is planned to provide the residents as well as citizens with
high end sports facilities and authentic training/ coaching facilities
 The academy is proposed to offer both indoor and outdoor gaming
facilities
Education
zone
Residential
zone
Knowledge
zone
Hospitality
zone
Healthcare
zone
IT enabled
business zone
Retail and
entertainment
zone
Shared
facilities
3.D

HEALTHCARE ZONE
IT enabled
business zone
Knowledge
zone
Education
zone
Hospitality
zone
Healthcare
zone
Retail and
entertainment
zone
Shared
facilities
Residential
zone
Cochin is one of the prominent healthcare destination for both modern and alternative medicine
In order to leverage the same, the subject project proposes to house a healthcare cluster to meet the requirements
of the captive residents as well as those residing in the vicinity
MEDI CLINICS
The facility would offer outpatient consultancy, wellness programs, dialysis,
endoscopy, diagnostic testing and ‘day care related’ surgeries across all
specialties
The cluster would be targeting mainly the primary health care needs of
inmate communities of the project as well as those in the surrounding areas
TELEMEDICINE FACILITY
The proposed facility would offer:
“Store and forward” telemedicine which would involve storing of medical
data and transferring to the concerned doctor for offline assessment
“Remote monitoring” involving the monitoring of patients by doctors
remotely, using various technologies
“Interactive telemedicine” to provide real time interaction between the
doctor and the patient through online communication
3.E

HOSPITALITY ZONE
Located close to the Cochin International Airport, the subject site holds an immense potential to house a luxury
resort to cater to the needs of MICE segment tourists, weekend travelers and other domestic and international
tourists
The resort is expected to be developed as a unique blend of local culture and architectural features and
international level
Being located in the tranquil and serene surroundings on the bank of Periyar River, the Project would offer an
excellent gateway for the leisure tourists
The zone is also proposed to house an international club and heritage centre to cater to the needs of the captive
population, especially the high income group population
The resort is proposed to be positioned as an lifestyle theme based resort and is designed to house
Spa and wellness centre
Swimming pools and water sport facilities
In-door and outdoor sports facilities
Coffee shops and snack bars
Gymnasium and health club
Lush green gardens and play areas
Amenities
Multi-cuisine restaurant and lounge bars
IT enabled
business zone
Knowledge
zone
Education
zone
Health care
zone
Hospitality
zone
Retail and
entertainment
zone
Shared
facilities
Residential
zone
3.F

RETAIL AND ENTERTAINMENT ZONE
The zone is proposed to house world class leisure and entertainment
facilities for the residents as well as the floating population
The facility is also expected to showcase the best of the retail brands
The facility would also offer indoor gaming facilities both for grown-ups
and kids
It is expected to be a weekend and a long stay destination for families to
rest and for corporates to convene, indulge in leisure activities and do
networking
The retail shopping outlets would also cater to the day to day
necessities of the residents therefore offering various products and
brands under one roof
The zone would comprise food and beverage facilities, leisure areas and
administrative offices
IT enabled
business zone
Knowledge
zone
Education
zone
Health care
zone
Retail and
entertainment
zone
Hospitality
zone
Shared
facilities
Residential
zone
3.G

SHARED FACILITIES
CONVENTION CENTRE
The proposed convention centre would provide excellent meeting and conference
facilities to the incoming MICE population of the city
The development would also house large scale weddings and other social events
Proximity to the Cochin International Airport would further add value to the
proposed component
LIBRARY AND READING ROOMS
To support the education and knowledge zone, the project proposes to house
adequate library facility
Along with traditional data/information formats, such as books, periodicals, CD
ROMs, etc., the proposed facility would also have a large collection of digital and
electronic resources
HOSTEL ACCOMODATION
Hostel facility is intended to cater to the needs of the students and the working
population, especially for women
Tie-ups with specific operators and house-keeping services may be done for the
O&M of the facility
IT enabled
business zone
Knowledge
zone
Education
zone
Health care
zone
Shared
facilities
Hospitality
zone
Retail and
entertainment
zone
Residential
zone
3.H

RESIDENTIAL ZONE
Villa and townhouse cluster
Condominiums/ apartments and sky villas
The zone also aims to target the captive population of senior level executives and offers
them ‘walk to work’ facility
PRINCE GATES would offer its residents a blend of luxurious lifestyle close to nature to
create a sense of serene relaxation
Villa designs are planned to reflect various interpretations of Mediterranean-style
architecture including elements such as natural stonework, low-pitched gabled roofs
with a blend of finest finishes in a quaint rural setting
High-end condominiums and penthouses are planned, especially to target the senior
management executives
Zone would also house min end apartments and row houses to provide accommodation
to the captive employees
Serviced apartment are proposed to facilitate the MICE tourists and singles
Landscaped open spaces comprising jogging tracks and nature trails would be an integral
part of the residential zone
IT enabled
business zone
Knowledge
zone
Education
zone
Health care
zone
Residential
zone
Hospitality
zone
Retail and
entertainment
zone
Shared
facilities
3.I

SUPPORT INFRASTRUCTURE
Broad roads with two lane carriageways for vehicle movement and
pedestrian sidewalks
Provision of both basement as well as open parking facilities for residents
and visitors
Provision of potable water to all the inmates of the project clusters
Sewerage and solid waste treatment plants would be designed for both
domestic and treated industrial effluent system
100% power supply would be committed to the residents and employees
of the project
Additionally the project is expected to house aesthetically designed
walkways, lush green landscaped gardens and service corridors
3.J

AERIAL VIEW3.K

GREENWAYS3.L

CREEK VIEW3.M

SHOPPING MALL3.N

TOWN CENTRE3.O

FINANCIALS4

AREA BREAKUP
Module Area in acres FAR No of units
Total constructed
area (Sft)
Residential zone 41.86 - 1,737 3,373,300
(i) Apartments (1,500 sft per unit) 11.86 4.00 1,378 2,066,494
(ii) Villas (3,370 sft per unit) 23.00 0.75 223 1,001,884
(iii) Townhouses (2,255 sft per unit) 7.00 1.25 169 304,921
Commercial zone (including Knowledge Arena, IT Arena, Admin block, Retail area)
(i) Built to suit 3.50 3.5 - 533,612
(ii) Partnering development 26.50 3.00 - 4,040,190
Hospitality (Spa based Resort) 4.06 1.00 - 176,854
International Club with Heritage Centre
and Sports Academy
3.95 1.00 - 172,063
Education and Healthcare zone 7.59 1.45 - 476,225
Support infrastructure 26.54 - - -
Total 114 - - 8,772,244
Note: The project is proposed to house approximately 4.5 million sft of commercial space, out of which 0.5 million sft of space would
be constructed directly by the developer and the remaining space is planned to be indirectly constructed through joint venture/joint
development
4.A

DEVELOPMENT PHASING
Module 2014 2015 2016 2017 2018
Land cost 50% 50% - - -
Land development 100% - - - -
Company/ SPV Formation Expenses 100% - - - -
Project Launch Expenses 50% 50% - - -
Pre-operative Marketing Exp - 100% - - -
Consultant Fees 50% 50% - - -
Architect & Master planning charges 100% - - - -
Residential zone 25% 30% 30% 15% -
Commercial zone (BUA) - 25% 25% 25% 25%
Commercial zone
(partnering development) 100% - - - -
Hospitality zone 100% - - - -
International club and sports academy 100% - - - -
Education and healthcare zone 50% - - - -
Support infrastructure 50% 50% - - -
4.B

REVENUE PHASING
Module 2014 2015 2016 2017 2018
Apartments 20% 25% 25% 20% 10%
Villas - 25% 30% 30% 15%
Townhouses - 25% 30% 30% 15%
Commercial zone (BUA) - 20% 25% 25% 30%
Commercial zone
(partnering development) 20% 25% 30% 25% -
Hospitality zone - 50% 50% - -
International club and sports academy 25% 25% 25% 25% -
Education and healthcare zone - 50% 50% - -
4.C

CONSTRUCTION ASSUMPTIONS
COMMON ASSUMPTIONS
Land
Land cost (including stamp duty and registration cost) INR per acre 22,000,000
Pre-operative Expenses
Project Management Services of construction cost 0%
Company/ SPV Formation Expenses (Registration, Website Formation) 2,000,000
Project Launch Expenses -
Pre-operative Marketing Exp (sample villa, sample architect) 20,000,000
Consultant Fees 10,000,000
Architect & Master planning charges
of construction and land
development
2.5%
Syndication fees of debt syndicated 2.0%
Percentage of pre-operative expenses w/o each year 20%
Contingencies of construction cost 5%
Land development
Conversion Charges INR per acre 100,000
Land filling cost INR per acre 2,500,000
EDC INR per acre 400,000
4.D

CONSTRUCTION ASSUMPTIONS
Residential zone
Apartment INR per sft 1,800
Villa INR per sft 2,500
Townhouse INR per sft 2,000
Commercial
Construction cost INR per sft 2,000
International clubhouse and sports academy
Construction cost INR per sft 2,500
4.D
i

REVENUE ASSUMPTIONS
Residential zone
Apartment INR per sft 3,200
Villa INR per sft 5,000
Townhouse INR per sft 4,000
Commercial
Rentals for built to suit INR per sft per month 40
Partnering development INR per sft of FSI 500
International clubhouse and sports academy
Membership fee INR per member 500,000
Expected no of members 2,000
Hospitality zone
Partnering development INR per acre 60,000,000
Education and Healthcare zone
Partnering development INR per acre 30,000,000
4.E

CASH FLOW
Sources of Fund:
Shareholder's/Promoter's
contribution
100.5 98.0 - - - - - - - - - - - - - -
Revenue 81.4 247.4 305.0 904.5 208.1 117.1 45.2 33.9 33.9 39.0 39.0 39.0 44.8 44.8 44.8 51.5
Increase in Secured Medium and
Long-term
- 72.3 63.7 - - - - - - - - - - - - -
Total (A) 181.9 417.8 385.3 929.6 235.0 150.5 52.1 40.8 40.8 45.8 45.8 45.8 51.7 51.7 51.7 58.4
Disposition of Funds:
Land cost 96.2 96.2 - - - - - - - - - - - - - -
Land development and other
charges
38.8 12.6 7.1 9.2 0.4 - - - - - - - - - - -
Construction cost 10.8 280.1 279.1 207.6 123.8 40.5 5.8 - - - - - - - - -
Interest during construction - - 10.1 - - - - - - - - - - - - -
Operating expenses 5.1 27.1 39.8 58.2 37.1 25.0 1.0 - - - - - - - - -
Interest - - - 19.0 15.2 11.4 7.6 3.8 - - - - - - - -
Tax 5.8 - 33.8 88.0 57.8 22.1 15.0 7.4 9.2 11.3 10.9 10.3 11.7 11.0 15.3 11.3
Loan repayment - - - 27.2 27.2 27.2 27.2 27.2 0.00 (0.00) (0.00) (0.00) (0.00) (0.00) (0.00) (0.00)
Pre-operative Expenses 25.2 1.8 - - - 0.1 - - - - - - - - - -
Total (B) 181.9 417.8 385.3 431.2 283.7 152.7 56.6 38.4 9.2 11.3 10.9 10.3 11.7 11.0 15.3 11.3
Opening cash balance - - - - 498.3 449.5 447.3 442.8 445.1 476.7 511.2 546.2 581.7 621.7 662.4 698.8
Net surplus/(deficit) - - - 498.3 (48.8) (2.3) (4.5) 2.3 31.6 34.5 35.0 35.5 40.0 40.7 36.3 47.1
Closing cash balance - - - 498.3 449.5 447.3 442.8 445.1 476.7 511.2 546.2 581.7 621.7 662.4 698.8 745.9
Terminal Value 392.8
Post-Tax
Project cash flow (100.5) (170.3) (53.6) 544.6 (6.4) 36.4 30.3 33.3 31.6 34.5 35.0 35.5 40.0 40.7 36.3 439.9
Equity cash flow (100.5) (98.0) - 498.3 (48.8) (2.3) (4.5) 2.3 31.6 34.5 35.0 35.5 40.0 40.7 36.3 439.9
Pre-Tax
Project cash flow (94.7) (170.3) (19.8) 632.6 51.5 58.5 45.4 40.8 40.8 45.8 45.8 45.8 51.7 51.7 51.7 451.3
Equity cash flow (94.7) (98.0) 33.8 586.3 9.0 19.9 10.5 9.7 40.8 45.8 45.8 45.8 51.7 51.7 51.7 451.3
4.F

PROFIT & LOSS STATEMENT
Revenues 46.1 76.5 258.2 856.5 384.1 228.2 95.2 32.5 32.5 37.6 35.1 32.4 35.5 32.6 44.8 51.5
Operating Expenses 23.2 82.6 140.7 570.8 186.4 136.3 35.0 - - - - - - - - -
EBIDTA 22.9 (6.1) 118.7 288.7 202.5 98.8 67.0 39.4 39.4 44.5 42.0 39.3 42.4 39.5 51.7 58.4
Depreciation - - 0.9 1.1 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2 3.2
Preliminary
expenses written off
5.4 - 5.4 5.4 5.4 5.4 0.0 (0.0) (0.0) 0.0 0.0 (0.0) (0.0) (0.0) (0.0) (0.0)
EBIT 17.5 (6.1) 112.4 282.2 193.9 90.2 63.9 36.2 36.2 41.3 38.8 36.2 39.3 36.4 48.5 55.2
Interest - - - 19.0 15.2 11.4 7.6 3.8 0.0 (0.0) (0.0) (0.0) (0.0) (0.0) (0.0) (0.0)
PBT 17.5 (6.1) 112.4 263.1 178.6 78.8 56.3 32.4 36.2 41.3 38.8 36.2 39.3 36.4 48.5 55.2
Tax 5.8 - 33.8 88.0 57.8 22.1 15.0 7.4 9.2 11.3 10.9 10.3 11.7 11.0 15.3 11.3
PAT 11.6 (6.1) 78.6 175.1 120.8 56.7 41.2 25.0 27.0 30.0 27.9 25.9 27.6 25.4 33.2 44.0
Retained Earnings 11.6 5.5 84.1 259.2 380.0 436.7 478.0 502.9 529.9 559.9 587.8 613.7 641.3 666.7 699.9 743.8
4.G

BALANCE SHEET
Liabilities
Shareholder's Funds 112.1 204.0 282.6 457.8 578.6 635.3 676.5 701.5 728.5 758.4 786.4 812.2 839.8 865.2 898.4 942.4
Share Capital 100.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5 198.5
Profit & Loss Account 11.6 5.5 84.1 259.2 380.0 436.7 478.0 502.9 529.9 559.9 587.8 613.7 641.3 666.7 699.9 743.8
Loan Funds
Long Term Loans - 72.3 136.0 108.8 81.6 54.4 27.2 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Total Liabilities 112.1 276.4 418.6 566.6 660.2 689.7 703.7 701.5 728.5 758.4 786.4 812.2 839.8 865.2 898.4 942.4
Assets
Land 4.8 9.8 9.8 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9 9.9
Gross Block 5.5 55.3 55.3 65.4 193.7 193.7 193.7 193.7 193.7 193.7 193.7 193.7 193.7 193.7 193.7 193.7
Less: Acc. Dep. - - 0.9 2.0 5.1 8.3 11.4 14.6 17.8 20.9 24.1 27.2 30.4 33.5 36.7 39.9
Net Block 5.5 55.3 54.4 63.5 188.6 185.4 182.3 179.1 176.0 172.8 169.7 166.5 163.3 160.2 157.0 153.9
CWIP 10.8 28.7 69.6 92.7 - - - - - - - - - - - -
Investments - - 15.4 37.5 59.6 86.1 86.1 86.1 86.1 86.1 86.1 86.1 86.1 86.1 86.1 86.1
Current Assets , Loans & Advances
Inventories 106.6 367.2 521.7 192.6 131.8 61.0 32.8 32.8 32.8 32.8 32.8 32.8 32.8 32.8 32.8 32.8
Cash & Bank Balances - - - 498.3 449.5 447.3 442.8 445.1 476.7 511.2 546.2 581.7 621.7 662.4 698.8 745.9
Less: Current Liabilities & Provisions
Advances 35.3 206.2 253.1 301.1 125.1 14.0 (36.0) (34.6) (33.2) (31.8) (27.9) (21.4) (12.2) - - -
Net Current Assets 71.3 161.0 253.2 352.4 396.7 408.3 425.5 426.4 456.6 489.7 520.8 549.8 580.6 609.1 645.5 692.6
Miscellaneous Expenditure
(to the extent not written off
or adjusted)
19.8 21.6 16.2 10.7 5.4 0.0 (0.0) (0.0) (0.0) (0.0) (0.0) 0.0 (0.0) 0.0 0.0 0.0
Total Assets 112.1 276.4 418.6 566.6 660.2 689.7 703.7 701.5 728.5 758.4 786.4 812.2 839.8 865.2 898.4 942.4
4.H

KEY FINANCIAL INDICATORS
Total equity 198.54
Total debt 136.00
Project NPV (INR Cr.) 249.2
Project IRR (%) 34.3%
Equity IRR (%) 42.1%
4.I

MARKETING INITIATIVES5

Strategic alliances with various NRI
associations and alumni groups.
Marketing through Consortium Members’
networks
Top down approach to be the principle
strategy of marketing
Discussion sessions with industry majors
and potential investors
Tie up with various industry experts for
sourcing best of partners in each vertical
Focused TG to be approached through
Direct Marketing
MARKETING APPROACH5.A

TARGET MARKET PROFILE
Australia
USA
UAE
France
UK
GATES
location
Singapore
Malaysia
Canada
Hong Kong
Kenya
Cape Town
5.B

Federation Of Malayalee Associations of America Convention at Cochin –
10 January 2013
FOMAA has membership of 52 Malayalee Associations and serving over 05 lac
malayalees in U.S.A. PRINCE played a key role during the FOMAA Kerala Convention
at Kochi where over 200 NRI delegates from US attended. PRINCE was given
prominence during the event which helped us to strengthen relationship further.
Pravasi Bharatiya Divas 2013 at Cochin during 07-09 January, 2013
PBD 2013 attracted over 2000 delegates from across the globe. PRINCE Holding
participated though the strategically located exhibition space at the venue. Our
participation provided excellent networking opportunities to meet NRIs and
establish contact. More than 500 NRIs visited our stall across the 3 days.
Global Organization of People of Indian Origin (GOPIO) Convention at Cochin –
05 & 06 January, 2013
GOPIO is a pioneer among the Diaspora communities working to foster and promote
the aspirations of NRIs & PIOs and has footprints in over 65 countries. PRINCE
Holding was actively involved in the GOPIO Convention held at Cochin during 05 & 06
January 2013. GOPIO has expressed their desire to partner PRINCE in our plans to
introduce 24x7 Facilitation Services at Kochi for the NRI community across the globe.
MARKETING INITIATIVES
In order to reach out, create awareness and generate participation from NRIs,
PRINCE Holding has undertaken extensive pre-launch marketing efforts, details
of which are listed below :
5.C

PRINCE Holding NRI Colloquium at Cochin on 05 January, 2013
PRINCE Holding hosted a colloquium on 05 January 2013 at Kochi on the topic -
KERALA : NEW VISTAS OF DEVELOPMENT – AN NRI PERSPECTIVE.
Over 200 NRIs participated and actively interacted with the eminent panel
constituting of Central & State Ministers, senior Government officials, leaders of
leading NRI Associations from US & Gulf Regions and guest speakers. There was a
general consensus that the idea of capitalizing on Reverse Brain Drain and the
concept of Direct Diaspora Investment (DDI) mooted by Prince Holding will be
beneficial for the NRI community as well as for the State of Kerala.
75 participants confirmed their intention to be a part of the Gates Project
AAPI Global Health Summit at Cochin – 01 to 03 January, 2013
PRINCE Holding was a part of the AAPI Global Health Summit at Cochin, attended
by over 200 AAPI members from U.S and over 250 Indian Doctors. PRINCE
sponsored the Shreya Ghoshal Musical Nite during this event. GATES project was
well received and brought in good enquiries through our participation in the well
attended Exhibition.
TKM College Alumni Family Get-togethers at Dubai on 30 November, 2012
& Doha on 25 January, 2013
These get-togethers provided us a great opportunity to meet with families who
have been living in the Gulf Countries and are now planning to return to resettle
in Kerala. The Cluster concept in our Residential Villas received excellent response
as this enables groups of college mates / work mates to come and live together,
as a community within GATES Township. The response was good and we have
commitments for two clusters, comprising of about 50 Villas.
MARKETING INITIATIVES - Contd..
5.C
i

U.S Roadshows - American Association of Physicians from India –
September/October 2012
AAPI is a body of over 65,000 physicians from India, working in USA. AAPI had conducted Musical
Roadshows with Shreya Ghoshal in nine cities across U.S. PRINCE Holding was the proud title sponsor
for this event, which enabled us to meet and address Doctors, leading NRIs, Press & Media across the
U.S. The trip enabled us to establish contact with prominent leaders of Indian communities in U.S.
We were able to confirm a residential cluster of about 30 villas with FOMAA members and a medi-
clinic & residential cluster with AAPI members.
Press conference at Cochin on 17 August & Dubai on 15 September, 2012
The Press Conference at Cochin on 17 August was the first announcement from PRINCE Holding and
received extensive coverage in the Press & Media. The Dubai Press Conference helped to create
awareness about PRINCE Holding and the GATES projects amongst the NRI s in the Gulf Region.
Emerging Kerala at Kochi during September, 2012.
GATES Kochi project report, prepared by Ernst & Young was submitted to Government during the
Emerging Kerala Meet, as a part of PRINCE Holding initiative for investments into Kerala .
These pre-launch marketing efforts undertaken has enabled PRINCE Holding to create a confirmed
participation of over 300 NRIs in the Gates Project.
WAY FORWARD
The concept of the GATES project is unique and innovative and promises to be a trend setter in the
State of Kerala. The well thought out concept, attractive rate proposition and the direct customer
approach has generated the interest of the NRIs, as witnessed during our marketing initiatives so far.
Our 24x7 client relations wing is in constant touch with the people who have so far confirmed their
interest in the GATES Project. We will move in to convert the Expression of Interest from these NRIs
into sales, as soon as we receive approval from the Kerala Government for the GATES project
MARKETING INITIATIVES - Contd..
5.C
ii

PROMOTER’S PROFILE6

KEY PROMOTERS
CA Sebastian Joseph
Chairman, PRINCE Holding Ltd
CFO & COO in the Office of the Ruler of UAE’s Western Region, Abu Dhabi.
Chairman, PRINCE Health Foundation
He is a Commerce graduate, a Fellow Chartered Accountant of ICAI and a Member of the
Association of Certified Fraud Examiners, Austin, USA
Mr. Dev Varyani
Chairman, Vista Group of Companies
Vista Group of Companies which is a multi-national group, having its operations in Africa, UAE,
Singapore and India, across multiple sectors
Dr. Narendra R. Kumar
Otolaryngologist – Head & Neck Surgeon in Saginaw, Michigan, USA
President, American Association of Physicians of Indian Origin (AAPI)
Completed his graduation from Trivandrum Medical College and post- graduation from Banaras
Hindu University and Case-Western Reserve University, Cleveland, Ohio
Practicing Otolaryngology-Head & Neck Surgery in Saginaw, Michigan since 1988
6.A

Mr. Abhilash T Pillai
Promoter Director, Global Realty Ventures, Singapore
Formerly Vice President, SURBANA Corporation & CapitaLand Ltd, Singapore
He has around 25 years of experience in Real Estate investment, Township Development, Building
and Construction Industry
Dr. Abdul Shukoor
Directo`r of Loro Group, Sharjah
Former Principal LE, Department of Civil & Environmental Engineering University of Sharjah, UAE
Have more than 27 years of teaching experience in the field of Mechanical Engineering
Mr. E.S. Suresh
Project Consultant, IT & Construction Projects, Sharjah, U.A.E
A Mechanical Engineer with MBA from Bond University, Australia, E.S. Suresh has over 30 years’
professional experience in civil construction, manufacturing, oil field and process industries
He is a founding member and past General Secretary of KERA (Kerala Engineering Alumni), the
apex body of alumni associations of premier engineering colleges from Kerala in UAE
KEY PROMOTERS – Contd..6.B

KEY PROMOTERS – Contd..
Dr. Ajit Manalinukkil Kandoran
Vascular Surgeon, Somerset, U.K.
Has more than 20 years of experience in Vascular surgeries
He is the President of Malayali Medical Association United Kingdom
Mr. Baby John Shaji
Director - PRINCE Holding Ltd
Managing Director – GOODTIMES TOURISM / GLOBAL – UAE
Technocrat and Entrepreneur by profession, he is a B – Tech graduate from TKM College of
Engineering and has experience working in the field of IT, Media and Tourism
Mr. Balagopal Veliyath
Director, PRINCE Holding Ltd
General Manager, Goodtimes Tourism LLC, Dubai
Held senior leadership roles with extensive exposure to international markets in Europe, Middle
East and Asia Pacific.
6.C

ASSOCIATES
Master planning,
infrastructure and
landscaping consultant
Infrastructure
development consultant
Introducing
innovative
education
practices
Project advisor and
knowledge partner
Construction
partner
where the world is family
7

PRESENT STATUS
 The Project Report prepared by Ernst & Young for GATES has been submitted to
Government of Kerala and the formal approval is awaited.
 Around 300 NRIs have already shown interest to be a part of this project.
 We have confirmation for over 04 clusters comprising of over 100 Residential Villas
from NRIs, generated through the pre-launch marketing initiatives.
 A group of NRI Doctors have confirmed their interest to set up a Medi Clinic in the
GATES project.
 We are now awaiting the project approval process to be completed to launch the
next phase of marketing activity commencing with the Middle East.
8

Thank You
PRINCE HOLDING
DUBAI: 18th Floor, Jumeirah Bay X3, Jumeirah Lake Towers, Dubai, U.A.E.
INDIA: No. 295 A, KV 19, 5th cross, Panampilly Nagar, Kochi – 682036, Kerala, India.
www.princeholding.com
info@princeholding.com
M : +91 96864 56686 | +91 99958 30145

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