While many businesses are actively collecting powerful data from various sources, they do not always have the internal resources or knowledge to maximize the potential at their fingertips. Bryan Cherok’s presentation will explore 1) sources of data, 2) data relationships, 3) business questions that can be answered through data, 4) Actionable results (both online and offline) that can be leveraged from data. On February 21, 2013, Bryan Cherok, Group Director at Levelwing spoke to members of the Association of Information Technology Professionals (AITP) about taking a data driven approach to Business Analytics + Intelligence. Learn more about our recent speaking engagements and how you can book to speak: http://ow.ly/i1O1h

1. IMPROVING BUSINESS
INTELLIGENCE
THROUGH DATA
ASSOCIATION OF IT PROFESSIONALS
February 21, 2013

2. 2
AGENDA
- Introduction
- Business Intelligence
- Data
- Business Questions
- Actionable Insights
- Who is Levelwing

3. 3
BUSINESS
INTELLIGENCE

4. 4
WHAT IS BUSINESS INTELLIGENCE?
Transforming raw data into MEANINGFUL AND
USEFUL information using a set of:
-methodologies
-processes
-architectures
-technologies

5. 5
WHY BUSINESS INTELLIGENCE?
Business intelligence helps IDENTIFY, AND DEVELOP
potential business opportunities
Support BETTER business decisions

6. 6
DECISION MAKING
Historical Current Future

7. 7
DATA SOURCES
What sources of raw data are available?
-Internal
-External

8. 8
INTERNAL DATA SOURCES
Businesses collect large amounts of data from
many different internal sources
-sales (POS)
-customer
-website
-warehouse
-manufacturing
-HR

9. 9
EXTERNAL DATA SOURCES
The world around us is constantly collecting data:
-price of raw goods
-condition of economy
-competitor actions
-weather
-government legislation
-census

10. 10
RELATIONSHIP OF DATA SOURCES
Businesses do not live in a bubble, to develop the
whole picture organize + analyze both external
and internal data.
Internal External

11. 11
DISPARATE DATA
Data Business

12. 12
DISPARATE DATA
Custom
Data Database Business

13. 13
BUSINESS QUESTIONS
The aggregated data will help us answer:
-where have we been?
-where are we now?
-where are we going?

14. 14
BUSINESS QUESTIONS
What specific questions can business
intelligence answer?
-projected revenue and return
- how to reduce costs
- how to improve process
- if/how sales are affected by external factors

15. 15
ACTIONABLE INSIGHTS
Take historical data, current state + projections
to make better and more informed decisions

16. ACHIEVE WHAT COULD BE TM
We capture, aggregate,
INTERPRET + ACT upon data to
solve business challenges,
ultimately leading to greater
CLARITY + PROFITABILITY.

17. 20
LIKE WHAT YOU SEE? WANT TO SEE MORE?
Visit our sponsors at Levelwing.com
At Levelwing, we specialize in interpreting data and providing you with applications (and not just
graphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENT
RECRUITMENT. We help companies utilize data to OPERATE WITH GREATER CLARITY +
PROFITABILITY.
Bottom line, we move your business forward by helping you make sense of your data so that
you can ACHIEVE WHAT COULD BE.
For additional information, please contact:
STEVE PARKER, JR.
Co-Founder & Managing Partner
steve@levelwing.com
1 + 843.631.4587