Better Bundle baby diaper

2. Anatomy of a Diaper

3. Shaped
Stretch
Back Ear
4
Tab
1
Back
Waist
Leg
Cuff/Gathers
5
Loop
6
Front Ear
8
7
2
Core
3
Hook
DIAPER COMPONENTS

4. 1
1
1
1 Fasteners
2
2 Leg Gathers
3
3 Topsheet
4
4 ADL
5
5 Absorbent Core
6
6 Backsheet
DIAPER COMPONENTS

5. • Cloth-like fabric next to skin
holds diaper together.
• Hydrophilic (water-loving)
treatment allows the passage of
liquids through to the absorbent
core
• Provides dry feeling next to
baby’s skin as the first step in
skin wellness
DIAPER COMPONENTS

6. •Provides secure fit and
helps prevent leakage
before moisture is absorbed
by the pad
•Provides containment for
solid waste
•Naturally hydrophobic
(water hating), repels
moisture
•IPC’s diaper features
double leg gathers
DIAPER COMPONENTS – INNER LEG GATHERS

7. •Acquisition Distribution Layer
•Composed of a high loft non-
woven
•In direct contact with the topsheet
and the absorbent core
•Provides a sink to take insult that
arrives faster than pad can
absorb.
•Maintains physical separation
between the wet absorbent layer
and the dry topsheet
•Large impact on rewet
DIAPER COMPONENTS – ADL

8. • Part of the diaper’s
absorbent core
• Soft, white fibrous material;
resembles cotton balls
• Fast absorbing, though
tends to release liquid
when saturated
• 1g of fluff absorbs 10g of
liquid, and retains 1g of
liquid under pressure.
DIAPER COMPONENTS – FLUFF

9. •Super Absorbent Polymer
•Part of the diaper’s absorbent core
•Fine, white crystals; resembles salt
―Absorbs 300x its weight in distilled
water; 35x its weight in urine (25x
retention under pressure)
•Provides drier surface due to liquid
retention
•Slower absorbing though does not
release the absorbed fluids under
pressure; good for longer term
retention
Before
After
DIAPER COMPONENTS – SAP

10. •Allows for multiple
refastening to adjust fit and
allows diaper to be opened
to check usage
•Hook/Loop (Velcro®-like)
―Hooks attached
to each side of the
diaper at the back
•Target loop material glued to
outside of cloth-like backsheet
―Attachment area for fastening
hooks
DIAPER COMPONENTS – FASTENING SYSTEM

11. •Non-woven/elastic
laminate
•Bonded to both backsheet
and fasteners
•Adjustable for better fit
and movement
•License rights to shaped
cut from KC
DIAPER COMPONENTS – STRETCH EAR

12. • THE ONLY BRAND* OF DIAPERS WILL COMBINE:
– SUPERIOR FIT:
• COMBINING A SHAPED-STRETCH EAR WITH A BACK WAISTBAND
FOR ULTIMATE FIT AND PROTECTION
– SUPERIOR VALUE:
• ABILITY TO POSITION AS THE LOWEST COST BRANDED PRODUCT
AVAILABLE TO CONSUMERS**
– CUSTOM REGISTERED BACKSHEET
• EXCLUSIVE REGISTERED SIZE SPECIFIC BACKSHEET WITH AGE
APPROPRIATE GRAPHICS
*As compared to Pampers®
Baby Dry, Huggies®
Snug & Dry and Luvs®
in North America
** Based on MULO Price per pad; latest 52 weeks ending 02/13
WHY BETTER BUNDLE?

13. 1
2
3
4
5
Back waistband for optimal fit and
containment
Soft and stretchy sides provide a
snug, comfortable fit.
Hypoallergenic and fragrance-free
liner; ultra absorbent core.
Soft & Snuggly
backsheet with
registered graphics
Size is indicated on the diaper.
BETTER BUNDLE PRODUCT FEATURES

14. ULTRA
ABSORBANT
CORE
STRETCH EAR BACK
WAISTBAND
SOFT
BACKSHEET
BETTER
BUNDLES
PAMPERS®
BABY DRY
HUGGIES®
SNUG & DRY
LUVS®
BRANDED COMPARISONS

15. BETTER BUNDLES DELIVERS COMPARABLE PERFORMANCE
VS. THE LEADING NATIONAL BRANDS AND OUTPERFORMS
THE VALUE BRAND LUVS®
Source: IPC Internal Lab Data Feb. 2013
BRANDED COMPARISONS: ABSORBENCY

16. Refreshed,
more modern
look
Rotating baby
images by size
to cover
gender end
ethnicity
Tri-Lingual
packaging –
French,
English &
Spanish
NEW! REFRESHED PACKAGING

17. NEW! REFRESHED PACKAGING

18. IRVING EXCLUSIVE BACKSHEETS

19. SIZE OPTIONS

20. PACK TYPE
SIZE
OFFERINGS
COUNTS
UNITS
/ CASE
PRICING
CONVENIENCE 1,2,3,4,5,6 26,26,24,20,18,16 6
JUMBO 1,2,3,4,5,6 44,37,32,28,24,21 4
POLY JR. CLUB 3,4,5,6 84,72,62,54 2
PACK OFFERINGS