If we want future designers to act responsibly, they have to be aware of values. Young designers are hired for fresh ideas. Nonetheless, they frequently experience value differences with clients, co-workers and other stakeholders when they bring these ideas to the table. Support might be improved for junior design professionals to better cope with value-based conflicts. They can act with purpose and come to grips with value-based conflicts, solving value differences in a more integrative and constructive way. In this presentation, I present the first steps of an action research. Based on the insights from the study, we have formulated requirements to educate and to facilitate junior design professionals to improve reflection on critical situations at work based on value differences.

1. DESIGN
REQUIREMENTS
To educate and facilitate junior design
professionals to reflect more effectively on critical
moments and conflicts at work
6 August 2019

2. Faculty Industrial Design Engineering
Research group Management & Organization
Introduction
How did this project came to be?
• Company owner:
my experience in value-based conflicts
• Lecturer @ Industrial Design Engineering:
noticing the struggle of students
• Research group Designerly Innovation:
conducting a first exploration
• Final study of PhD project

3. Junior designers
Problem statement
How can we support junior
designers to better cope with
value-based conflicts that
occur in collaborative
practice in becoming a more
seasoned professional?

4. Prior research
Requirements
1. Raise awareness of value differences
2. Illustration of critical situations
3. Rich exemplary narratives
4. Comprehensible methods

5. Faculty Industrial Design Engineering
Research group Management & Organization
Action research
Coach @ Designer Identity programme
Goals of the action research:
• coaching trainees
• understanding & building trust (Price et al., 2018)
• try-outs of learning activities
• collecting requirements educational approach

6. Faculty Industrial Design Engineering
Research group Management & Organization
Action research in context
Set culture
Field of
design
Build Complexity
Moral
compass
Narcissist
week
Client
project
War Room
+ expo
3
3 months
more than fulltime
4
October NovemberSeptember
1 2
December

7. Faculty Industrial Design Engineering
Research group Management & Organization
Coach interventions
Requirements
5. Quick reflection-on-action
6. Prepare to reflect skilfully

8. Faculty Industrial Design Engineering
Research group Management & Organization
Insight talks
Requirements
7. Develop insights talks and stimuli
8. Facilitate reflection
9. Share comparable cases
10. Define an intervention motive
11. Reflect in context
12. Give sensitizing activities
13. Build a sensitizing toolkit

9. Faculty Industrial Design Engineering
Research group Management & Organization
Visual reflection
Requirements
14. Add a sketching assignment in sensitizing toolkit
15. Prescribe metaphor or story cartoon as sketching
assignment

10. Faculty Industrial Design Engineering
Research group Management & Organization
Further research:
Action research cycle 2:
• learning activities
• learning materials: a workbook
• prototyping tools
• concept educational approach
Action research cycle 3:
• developing educational approach
• designing a game (final tool)
• building professionalization framework
Follow @Lenny.design.coach

11. Faculty Industrial Design Engineering
Research group Management & Organization
Conclusion
• Collected insights
• Formulated 15 requirements
• Any tips for:
• additional requirements?
• detail an educational approach?
• disseminate the results?
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