1. Case Study: Leading Canadian Communications Company

2. Leading Canadian Communications Company Over 7 Million Customers More than 170 Campaign Lists/Mth on average Over $5 Billion in annual revenue

3. The Challenge Increase: Targeted campaigns Velocity of Campaign execution Return on Investment through executing more campaigns with a more targeted message.

5. End of campaign file processing

6. Campaign history file

7. List Execution

8. List Automation

9. Lead maximization and campaign reporting

10. Staff Augmentation

12. Improved quality of lists as new processes were developed to streamline time to market and to remove errors.