As defined by Lee Rosenbloom defining and visualizing your art career in will help you see the natural progression of steps to take to grow your art business

1. Presentation
By
Lee Rosenbloom

3. Art is the final puzzle piece you need to put a
well-designed room together. Lee Rosenbloom
personal philosophy for building a long
term, successful career as an artist combines
three things—a little business planning, a
whole lot of marketing, and most importantly,
the ability to create work that resonates with
people.

4. Without good work you can’t expect to create
a successful career or business. You need to be
very clear about what it is you are making, and
who you are making it for.

5. Once you understand your own work and what
you have to offer, it’s time to start finding the
right market for it.
 How big is your potential market?
 Who is buying art?
 Who is selling art?
 Who do you want your audience to be?

7. Well now is the time to start. . . and it can be as
simple as answering a few questions. After all.
 What do you expect to earn from your work
over the next 12 months?
 In what months will the money come in?
 How will you manage during months when
nothing is coming in?

8.  Admirers
 Art community fans
 Future customers
 Actual customers

10. Your customers, your clients, your collectors—
the people who invest in your work and in
your career—are the most important people
you will deal with in the course of your career.

11. Thank You