Some of the pieces I completed while studying at CATC Design School.

1. Alicia Lane

2. Illustration
College Assignment - Stamps
T his assignment gave me a chance to design four stamps for
Australia Post. I chose to paint my stamps in an expressionist style.
I felt it gave the images movement and individuality. I feel it also shows
the innocence and beauty of the sea.

3. Magazine Layout
Fashion.
Beach Chic.
Looking for a style that’s both elegant and beach friendly? Check out these
decorating tips and bring shoreside sophistication into your home.
Add Wood
For old beach shacks, wood was the building material of choice. It remains popular in
shoreside homes today because of its easy maintenance and warm appearance. Show
off your home’s original wood or create the same effect by applying V-groove or beaded
board to existing wallboard. Coat walls, ceilings, doors, and trim in the same white hue
to create a uniform backdrop for furniture and accessories. As the daylight changes, so
will the space’s colour and feel. Shake things up with a few unexpected accents. Mir-
rored and modern pieces blend seamlessly yet keep the look from becoming predict-
able.
Victoria Ghost Side Chair from Design Within Reach; dwr.com. Mirrored console, side
table, and slipcovered furnishings (similar to those shown) from BeachDwelling; beach-
dwelling.com.
Cover Up
For a natural look, pair weathered wood furniture with fine or coarse linen fabrics. The
salvaged or reclaimed wood lends a sense of history, while the fabrics provide subtle so-
phistication. For practicality, consider slipcovers. Whether tailored or loose-fitting, slipcov-
ers are salt-, sand-, and family-friendly, and can easily be washed or replaced. And don’t
forget to accent with treasures from the sea. Nothing shouts “beach” louder than shells!
College Assignment - Magazine “GLOW”
W e had to find a gap in the market and create a magazine. I
wanted to create a magazine for women who live by or love the
beach. It’s about fashion, lifestyle and interior design. I wanted to create
a magazine that was high end but also about the home while still being
sexy.

4. Event Design
College Assignment - Festival Poster
F or this assignment we had to invent a festival and design a poster to
advertise the festival. I created Bluesfest in Mission Beach which is a
blues and roots music festival. It has a relaxed atmosphere showcasing
new talent from all over Australia. I also created a ticket and VIP Pass
to show the style across multiple pieces of collateral.

5. Packaging & Design
College Assignment - CD Packaging
H ere I designed a CD cover, label, booklet and sticker for up and
coming Australian Indie Folk singer Kim Churchill. He is known for
his earthy sounds and comes from the south coast so I felt an organic
beach feel suited him best. I also created an original knifeline for the
packaging.

6. Packaging & Design
| CHAPPY | | LAPPY | | CLAPPY |
College Assignment - Cookie Packaging
W e were given the opportunity to create a package for 12 cookies.
I wanted my design to be fun, creative, cheeky, quirky and high
quality. I created original characters and a new knifelline.

7. Advertising
College Assignment - Fedex print campaign
F or this assignment we were to create three print advertisements for
Fedex. The Tag line to be used was “Faster”. I chose to go down the
angle of what isn’t good fast.

8. Publishing & Illustration
There is a geek buried inside all of us and Alexa Chung is known for embracing it.
CHICGEEK
CHICGEEK
In this book she shows how you too can become known as a queen of The Chic
Geek. This guide will show you who else is wearing it, how it all came about and
why Alexa has so much fun embracing her geeky side. It is full of beautiful artistic
photography that showcases the fashion movement, allowing you to copy and
embrace the sexy geeky look. After reading it you will know exactly where to
buy the look, how to wear it and why the geeks are coming back as the sexy
new IT girls. With Alexa’s help you will have that effortlessly sexy, chic geek look
before you can say, Rubik’s Cube!
“Wear stupid shoes!”
Alex Chung
“Extraordinary insight into the world of the chic geek, along with amazing photographs.
A look book to hold onto.”
- David Davidar CEO Penguin International
Chung is a muse to many fashion designers
because of her distinctive personal style. “Geek is the new black and Alexa has shown us why...”
She frequently appears on best dressed - Kirstie Clements Editor Vogue Australia
lists, is a regular cover girl for Vogue, Elle
and Harper’s Bazaar and is often seen in
the front row at fashion shows.
Vogue’s Anna Wintour has described
Chung as “a phenomenon”, while the
New York Times has declared her “the
Kate Moss of the new generation”. Chanel
By Alexa Chung
designer Karl Lagerfeld has described her
as “beautiful and clever...a modern girl”.
In December 2010, Bryan Ferry, on behalf
of the British Fashion Council, presented
Chung with the British Style Award which
“recognises an individual who embodies
the spirit of British fashion and is an
international ambassador for the UK as
a leading creative hub for fashion” at a
ceremony at the Savoy Theatre in London.
At the British Fashion Awards 2011, Chung AUD $32.95
won the British Style Award, which was
voted for by the public.
ISBN 0-670-87368-3
By Alexa Chung
College Assignment - Book Cover
T his book cover was created for the new style “Chic Geek”. I
created a book written by the famous chic geek Alexa Chung. It
has a hand made or recycled look which is very on trend. The pencil
drawn image also ties in with the geeky look.

9. Photography
F A
J
FEBRUARY AUGUST
S M T W T F S S M T W T F S
1 2 1 2 3
3 4 5 6 7 8 9 4 5 6 7 8 9 10
10 11 12 13 14 15 16 11 12 13 14 15 16 17
17 18 19 20 21 22 23 18 19 20 21 22 23 24
24 25 26 27 28 25 26 27 28 29 30 31
JANUARY MIDSUMMER
moments
S
S M T W T F S 2013
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
SEPTEMBER
20 21 22 23 24 25 26 S M T W T F S
27 28 29 30 31 1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
College Assignment - Calendar
T his calendar was created using images I had taken down at my
local beach. I enjoyed capturing these beautiful unposed moments.

10. Advert ising
Scene 1 Scene 2 Scene 3
7�LITERARY�SINS (Level Angle, Wide shot, Static Camera, 3 sec)
Open on a filthy, neglected apartment on a hot summer evening. A fan
is desperately trying to cool the room .An obesely overweight man is
(Level Angle, Medium Shot, Static Camera, 4 sec)
The man’s stomach grumbles loudly, he holds his tummy and cringes
as if to say “Oh no”. The man is now struggling out of his armchair
(Level Angle, Extreme Close Up, Dolly following from behind,
3 secs)
We see a Extreme Close Up shot of the man’s chunky feet shuffling
reclining in an armchair. He is sweaty, smelly and watching television as quickly as he can. He violently throws his weight about to thrust down the hallway.
with a beer in one hand and the remote in the other. He is wearing a himself up onto his feet.
SIN # 1 stained singlet that may hav e once resembled white, shorts that fall
down his backside regardless of how many times he pulls them up
and thongs that are old and dirty.
Scene 4 Scene 5 Scene 6
(Level Angle, Medium Shot, Dolly following behind, 3 sec) (Level Angle, Wide shot, Static Camera, 3 sec) (Level Angle, Medium Shot, Static Camera, 4 sec, quick cut to
He is now waddling towards the bathroom. His bottom crack is The man makes it into the toilet and sits down whilst feverishly Extreme Close Up to empty toilet roll)
visible because of his ever descending shorts and his thongs are struggling to take down his pants and close the bathroom door after We see a waist up shot of the man looking uncomfortable and then
making that “flip flop” sound. The man is reaching out towards the sitting on the toilet. The audience fears that he might not make it still relieved. He is sweatier than he was before. We won’t hear any
walls and surfaces as he passes them to support him and his weight. as he does all this. sounds here. The man reaches for the toilet paper but becomes
His breathing is laboured from rushing only a short distance from horrified to see that there is no toilet paper there. We can see that this
extreme unfitness and obesity. will only lead to trouble.
TIME�TO�PUT�LITErature�TO�GOOD�USE
Scene 7 Scene 8 Scene 9
(Low Angle, Point of Magazines View, 2 sec) (Level Angle, Close Up, Static Camera, 4 sec) (Closing Frame, Typography only, 4 sec)
College Assignment - TVC & Press The man tries to look around the cramped bathroom to see if there is
anything he can use as toilet paper. Because of his size and weight, he
The man spots a dirty, dog-eared magazine in the corner amongst
some dead cockroaches. He picks it up and eyes it as if it were a
Stamp Tag line, “Time to put literature to good use” flashes on the
screen and is followed 2 seconds after by the ‘Sydney’s Writers
leans around awkwardly so that he might not overbalance and fall off diseased, unsavoury item. We see the moment of indecision on his Festival’ logo underneath it.
the toilet. face. We can see that the man is anticipating being uncomfortable as
T his 30 second TVC was created for the Sydney Writers
Festival. The approach was comical and shocking. I then
created a press Ad to run along side of the campaign. This
he makes up his mind. He tears off a page with his big meaty hand
and reaches behind himself with the torn and crumpled magazine
page.
would be a running campaign with seven different press ads.