2. Questions
1. Is it a niche or mass audience? Why?
2. Who is your target audience? Why
3. Who is the secondary audience? Why?
4. How will your audience relate/enjoy the topic/subtopics
in your documentary? Why is this topic relevant to
them?
5. Extension: How will you attract your audience to your
product?
3. Mass or Niche?
This documentary will be targeted at a mass
audience.
• This topic has a huge impact on society.
• Individuals and groups of people would relate to
this topic.
• By aiming at a wider audience, this could raise
more awareness of the matter.
4. Audience?
Age 16 - 25
Gender Female and Male
Ethnicity British
Social class Middle and Working class
Interests &
Hobbies
People who work with
animals
Audience Mass
5. Audience
Target Audience:
Age People between the ages of 16-25’s because these topic would be
female orientated (e.g. typical age of using cosmetics/having the
latest trends in fashion etc.)
Gender Female – I think women would be the more targeted gender type
because they have more of an involvement than males.
Class Working class because they would be hugely interested in learning
more about this topic.
Ethnicity British
Secondary Audience:
Age People in their 30’s because they would have more knowledge of
the history of animal abuse.
Gender Women and Men
Class Middle class because they are the ones who work in animal
organisations and have more knowledge of the debates.
Ethnicity British
6. How will your audience relate/enjoy the
topic/subtopics in your documentary?
They would enjoy these topics because it can raise
awareness of these activities and about people can think
twice about this issue and how we can make this problem
more humanely as possible.
7. How will you attract your audience to
your product?
I will attract my audience through:
Advertisements on the TV Channel.
Advertisements on billboards.
