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Marketing outreach initiative presentation
- 1. Greehey Scholars Program Marketing Outreach Initiative 2010-2011
- 2. Purpose Attractand retain the most qualified students, both locally and internationally, by offering professional and personal development, as well as a full scholarship to St. Mary’s University.
- 8. Media and interactive pages
- 9. Emphasize typically on opportunities/curriculum
- 10. Limited emphasis on scholarship, if any
- 12. Brand Identification Be a Greehey!
- 14. Learn with your mind
- 15. Serve with your heart
- 17. Consistent elements and overall message
- 18. All point toward the website for more information
- 20. Brochures
- 21. T-shirts
- 22. DVD
- 23. Ads
- 27. Vehicles: T-shirt Front Back
- 31. Content Outline
- 32. Site Map
- 34. Managing and updating pictures and video footage from scholar events on website
- 35. Coordinate contact between scholars and prospective students… among other tasks
- 36. Contact Information If you have any questions, please contact us! - Sara Wilkinson swilkinson4@mail.stmarytx.edu - Lorna Cruz lcruz10@mail.stmarytx.edu
- 37. Greehey Scholars Program Marketing Outreach Initiative 2010-2011
Editor's Notes
- Vehicle OutlineWebsite Map
- Most of the programs researched would benefit from offering more detailed and better organized information. Additionally, the lack of media and interactive pages highlighted the few that offered them. Texas Christian University’s scholar program, Neeley Scholars, served as an example to strive for.
- Why?We learn in the classroom through our specialized classes and in the real world through business immersions.We do more than volunteer; we serve our community to create a meaningful impact.By integrating what we learn and how we serve, we are able to lead others by example, with our lives.We want the program’s publication image to be consistent with the St. Mary’s University Publication Guide**http://www.stmarytx.edu/communications/pdf/Pub_Guide.pdf
- Why?It means to live with the ideals of constant learning, serving and leading. Mr. Greehey is a great example of hard work and dedication to serving others. Scholars call each other and introduce each other like this. E.g. “This is Rebecca, she’s a Greehey too.”
- Learn: Opportunities in the classroom, through business immersions, etc.Serve: Service opportunities with different individual and group projects.Lead: Focused on ethics and living with principles while achieving real results.
- SA Business Journal: parents and those in SA area, interested in businessBrochures: high school, wider audience or targeted to specific studentsFacebook page: awareness and outreach to current high school studentsWebsite has all info; others have specific info.Content outline for web includes everything, of which other vehicles stem out of.Consistent elements:Learn. Serve. Lead. (Opportunities that go with these)ScholarshipEthics
- Audience:Everyone interested in learning about the GSPPotential applicantsParents and counselors of potential applicantsPotential employers/internship partners
- Students who accept an offered position and current scholars
- Additional brochures:LearnServeLead