Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Consumerism
1. Luca campodifiori 1960s Revolutions 9/10/18
Consumerism:
Thisis the rise of modernadvertisingthatwascreatedbyteddyBernays. ItappliesFreudian
psychologytoadvertising,exploitinghumansneedsforstatus. Productsare now about whatthe
consumerwantsratherthan needsandbeingasymbol of one’sidentity.Itshiftedsocietytoa
societythatdesires.
Sexual revolution:
Thiswas a change in the waypeople perceivedandthoughtaboutsex andsexual behaviour.Groups
such as LGBT andwomanwere givenfreedom andwhere verymuchaffectedbythe movement.
Social factorssuch as civil rightsandanti-warstartedthisrevolution.Itpermitssexualfreedomfor
bothmenand woman.It isstill evidenttoday,forexamplesex educationistaughtinschools.
Cultural revolutions:
Thiswas the rise of differentcultureswhenstudents,atbooklyuniversity,where taughttoquestion
theirgovernmentandatthe time the Vietnamwarwasbeingtelevisedandsoyoungpeople
removedthemselvesformthe currentculture andstrivedtobe as differentaspossible. Thismeant
newtrendsarose such as rock music,specificallypsychogenicrock,thatpeople wouldlistentowhen
theyare highonhallucinogenicdrugswhichwasalso a trendin the hipstercommunity.
