A survey on school websites including 8 questions with a variety of different answer formats for each question, demonstrating different ways to ask questions to be asked to 10 - 15 parents with children currently in education (from full-time to uni).

1. SURVEY
1. Demographics
Interviewer’
s name
Age 17-20 21-30 31-40 41-50 51-60 61-70 70+
Gender
Male Female
First letters
of Postcode
Profession
Number of 1 2 3 4 5+
children
If so, please specify …...
Ages of 3-5 6-8 9-11 12-14 15-17 18+
children
(tally … … … … … …
amount)
2. Psychographics
Rate these in the order of importance (please circle)
1 = least important, 10 = most important
About us 1 2 3 4 5 6 7 8 9 10
Curriculum 1 2 3 4 5 6 7 8 9 10
Parent section 1 2 3 4 5 6 7 8 9 10
Student section 1 2 3 4 5 6 7 8 9 10
Contact us 1 2 3 4 5 6 7 8 9 10
Announcements 1 2 3 4 5 6 7 8 9 10
Latest news 1 2 3 4 5 6 7 8 9 10
Useful links 1 2 3 4 5 6 7 8 9 10
Search engine 1 2 3 4 5 6 7 8 9 10
Online newsletter 1 2 3 4 5 6 7 8 9 10

2. 3. “School websites are absolutely essential”
Please tick
strongly disagree disagree don’t know agree strongly agree
4. “School websites help benefit a child’s education”
Please tick
strongly disagree disagree don’t know agree strongly agree
5. How often would you use these links?
Higher Careers 16-18 UCAS
educatio Transport for
n links London
Often
Occassionally
Never
6. “School websites are useful for…”
Please circle
Announcements Strongly Disagree Don’t’ Agree Strongly
disagree know agree
Newsletters Strongly Disagree Don’t’ Agree Strongly
disagree know agree

3. 7. What would you like your child to be doing in ten
years time?
Please circle three boxes
Living at home Hard labour Have Unemployed At
(Blue collar) children University
Living independently Job holder Get Have GCSEs/A levels In college
(white collar) married
8. What is more important for a school website to
be more interesting to read?
Rate these from 1 – 5, you can use the same number more than
once
1 = not important, 5 = important
Colourful Useful links Audio/visual Organised Large, clear Unnecessary
titles information information fonts information
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