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1 of 16
We’re addicted to our iPhones. 
Studies have shown that we check them 
150x / day. 
They affect sleep quality. 
And, texting while driving increases crash 
risk. 
People who are addicted to their cell 
phones are mostly using them as a way 
to stay connected to others. 
We all feel this pressure to be “always 
on”
GigMasters marketplace connects 
event professionals with people 
planning events. We represent over 
40,000 event professionals – 
entertainers, photographers, event 
planners…more. 
We’ve helped make connections 
for over 1.6 million events - so we 
have some data 
The data shows us that one in 3 
bookings go to the first bidder. 
Speed!!!!! 
Our mobile device usage has 
climbed 20%, 30% - up to 50% in 
just the past year.
Our 100 top earning members respond to clients in 18 hours on 
average 
Our 10 top earning members respond to clients in 5 hours on 
average 
Kudmani responds in 1 hour!!! 
Sam Kudmani is a financial advisor by day and a top-earning 
band leader by night. 6 figures – and that’s just through 
GigMasters. He applies his customer know-how to 
entertainment business. 
He doesn’t just respond quickly – he responds in a 
personalized way 
He uses Facebook to find friends of the prospect 
He promises the prospect that he is going to do whatever it 
takes to earn 5 stars
Carole Cohen started her business with 
GigMasters. She had no business and 
then she signed up and started filling her 
weekends with bookings. She’s had much 
success and she responds to client leads 
in 3 hours.
Engagement 
How curious are you about 
the event? 
Resist the temptation to 
talk about what you do – 
engage them in a 
conversation about what 
they want from you
Excellence: Are you 
confident that you 
consistently provide 
excellent service? 
Do you collect reviews 
and testimonials? What 
do they say?
Energy 
Are you fully focused on the client – or 
are you multi-tasking? 
Book-end your day to be screen free for 
the first hour and last hour of every day 
Go on a screen-free vacation 
Go for a walk, exercise or do something 
that involves moving your body
Surveyed our members, surveyed my friends who have small business and I thought I was going to get this neat and tidy 
list of hi-tech organizational solutions to share with you. 
Over 70% of our members use computer/mobile device combination to stay organized 
Organization 
Evernote 
Wunderlist 
Basecamp 
Calendar – iCal 
Google
Personalization 
Social 
Rapportive 
Hootsuite 
Buffer
Speed 
GigMasters lead inbox 
iCal /Reminders
NO TECH MEETS HI TECH
To be always on is to be always 
present. 
Make sure when you are talking to 
your clients and prospects you are 
really engaged, you are providing 
excellent service, and you have 
optimal energy 
Use tools to help you stay organized, 
personalized and speedy
GigMasters launched our first-ever app today and it’s 
designed to help event professionals stay organized, 
personalized and speedy. When you’re ready to work, our 
app is ready for you. We have 30,000 people coming to our 
site every day planning events and looking for event 
professionals. No you’ll be able to connect with these 
clients more quickly than ever.
Marissa Latshaw 
VP Of Marketing 
@GigMasters 
@Mlatshaw 
“To be always on is to be always present.”

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Always On: Running Your Business in Real Time

  • 1.
  • 2. We’re addicted to our iPhones. Studies have shown that we check them 150x / day. They affect sleep quality. And, texting while driving increases crash risk. People who are addicted to their cell phones are mostly using them as a way to stay connected to others. We all feel this pressure to be “always on”
  • 3. GigMasters marketplace connects event professionals with people planning events. We represent over 40,000 event professionals – entertainers, photographers, event planners…more. We’ve helped make connections for over 1.6 million events - so we have some data The data shows us that one in 3 bookings go to the first bidder. Speed!!!!! Our mobile device usage has climbed 20%, 30% - up to 50% in just the past year.
  • 4. Our 100 top earning members respond to clients in 18 hours on average Our 10 top earning members respond to clients in 5 hours on average Kudmani responds in 1 hour!!! Sam Kudmani is a financial advisor by day and a top-earning band leader by night. 6 figures – and that’s just through GigMasters. He applies his customer know-how to entertainment business. He doesn’t just respond quickly – he responds in a personalized way He uses Facebook to find friends of the prospect He promises the prospect that he is going to do whatever it takes to earn 5 stars
  • 5. Carole Cohen started her business with GigMasters. She had no business and then she signed up and started filling her weekends with bookings. She’s had much success and she responds to client leads in 3 hours.
  • 6.
  • 7. Engagement How curious are you about the event? Resist the temptation to talk about what you do – engage them in a conversation about what they want from you
  • 8. Excellence: Are you confident that you consistently provide excellent service? Do you collect reviews and testimonials? What do they say?
  • 9. Energy Are you fully focused on the client – or are you multi-tasking? Book-end your day to be screen free for the first hour and last hour of every day Go on a screen-free vacation Go for a walk, exercise or do something that involves moving your body
  • 10. Surveyed our members, surveyed my friends who have small business and I thought I was going to get this neat and tidy list of hi-tech organizational solutions to share with you. Over 70% of our members use computer/mobile device combination to stay organized Organization Evernote Wunderlist Basecamp Calendar – iCal Google
  • 12. Speed GigMasters lead inbox iCal /Reminders
  • 13. NO TECH MEETS HI TECH
  • 14. To be always on is to be always present. Make sure when you are talking to your clients and prospects you are really engaged, you are providing excellent service, and you have optimal energy Use tools to help you stay organized, personalized and speedy
  • 15. GigMasters launched our first-ever app today and it’s designed to help event professionals stay organized, personalized and speedy. When you’re ready to work, our app is ready for you. We have 30,000 people coming to our site every day planning events and looking for event professionals. No you’ll be able to connect with these clients more quickly than ever.
  • 16. Marissa Latshaw VP Of Marketing @GigMasters @Mlatshaw “To be always on is to be always present.”