Cadbury Chocolate

Cadbury Chocolate
Cadbury Dairy Milk
Background:
Cadbury dominates the chocolate market in India with a 70% share of the market.
Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar
consumed.
The Task:
In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise.
The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet
eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass Ho jaye, Kuch Meetha
Ho jaye" captured the thought of celebrating a moment of delight with Dairy Milk * A campaign
was built around the idea of how "pappu" celebrated passing his exams with Dairy Milk
The Media: * A multi–media ... Show more content on Helpwriting.net ...
With variants such as Horlicks Lite, Mother's Horlicks and Junior Horlicks, the brand now caters to
the needs of the whole family. In 1992, the Horlicks brand also branched out into biscuits and earlier
this month launched Junior Horlicks biscuits for toddlers. The Horlicks brand alone contributes
almost 80 per cent to GSK's revenues.
The fact that GSK has two more milk beverages in the same market – Viva and Maltova – gives it a
firm grip on the market. According to Sen, Viva and Maltova are popular in select markets in areas
such as West Bengal and Tamil Nadu where they have found favour for a long time. Their popularity
is largely taste–based, he explains. The difference between the three brands of malted beverages
under the GSK umbrella is marginal. Viva and Maltova are niche products with long–time
consumers still sticking with them.
The other major player in this segment, Cadbury, too believes that Bournvita is an important part of
its arsenal. Sanjay Purohit, Executive Director (Marketing), Cadbury India, says, "Bournvita is the
second largest brand from the Cadbury stable after Cadbury Dairy Milk. Bournvita has
approximately 25 per cent share of Cadbury India's total revenue."
Bournvita, like Horlicks, has been present in India for a long time, since 1948 to be precise. This,
coupled with strong marketing campaigns over the years, has meant that Bournvita has continued as
a strong player. The 'Bournvita Quiz Contest', which began as an
... Get more on HelpWriting.net ...

Marketing Strategy Of Cadbury: Marketing Strategies Of...
Summer Project Report
"MARKETING STRATEGIES OF CADBURY"
Submitted By
KASHISH TANEJA
A3906413442
BBA (Gen) 2013–2016
AMITY SCHOOL OF BUSINESS
AMITY UNIVERSITY UTTAR PRADESH
INTRODUCTION
My topic for the Summer Project is to study the Marketing Strategies of Cadbury. Cadbury is a
British multinational confectionary company which manufactures choclates of high quality. I have
chosen this particular topic because the youth as well as the adult population of the nation loves the
brand. Cadbury has always been my favorite since childhood as it offers a complete range of
choclates which are in high quality and best taste.
OBJECTIVES OF THE PROJECT
1. To understand why a customer buys a particular product of a particular ... Show more content on
Helpwriting.net ...
2) due to presence of cadbury for 54 years so they are having dominant market share and deep
penetration.
3) Cadbury production cost is very low which clearly means a higher profit than costly production
cost.
WEAKNESS: –
1) cadbury india as compare to internationalcountries is poor because of technalogies used in india
is poorer than used in international market.
2) Ltd The main products one central brand (CDM).
OPPURTUNITIES: –
1) huge for per capita consumption range.
2) the growth of the middle class and the urban population.
3) Department stores are increasing.
THREATS: –

1) MAIN
None. Because of their low cost and more brand value.
2) MINOR
Globalization will be in the best brands for top end of the market.
Conclusion: – Will loose its market share to globalization but will remain leader of brand. Political,
economic, social and technological analysis PEST ANALYSIS
Political, economic, social and technological analysis
P: – budget range Cadbury is not controlled if there is no political effects are

Cadbury Executive Summary
By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. However, the
stringent restrictions on the entry of skilled workers from rest of Europe can affect Cadbury's hiring
decisions in the future.
By the estimate which was taken shows that Uk employed 3000, workers to work in the 8 factories
that they own. There are restrictions to bring workers who are skilled from the rest of the countries
in Europe. This will have a major impact in their recruitment process.
The imposition of taxes is yet another political factor that will determine how Cadbury manages its
investment and payment to shareholders. For example, Value–added Tax rose by 2.5% in 2010 and
increased chocolate prices and reduced sales.
Taxes is a major ... Show more content on Helpwriting.net ...
Licenses can be for marketing or production.
Franchising
Franchising is also known as rapid market expansion to other parts of the world. Franchise was
found in North America. Franchise is usually done well done business for example food outlets.
When the brand is well known internationally and also when there are opportunities to make the
brand more famous that's when franchising plays a part.
Substantive growth strategies
Horizontal integration is of additional business activities that are in similar or different industries.
Because the different firms are involved in the same stage of production, horizontal integration
allows them to share resources at that level. If all of the producers of a particular good or service in
a given market were to merge, it would result in the creation of a monopoly which is also known as
lateral integration.
Horizontal integration is being business activities being added into the company regardless whether
it is different firms or in the same stages of production. Horizontal integration helps them to share
the

Pestle Analysis Of Cadburys
1.1 INTRODUCTION TO THE ORGANIZATION
1.1CADBURY DAIRY MILK: COMPANY BACKGROUND
Cadbury is a formerly British multinational confectionary company wholly owned by Mondelaz
International. It's the second largest confectionary brand in the world. After Wrigley's. its operates in
more than 50 countries worldwide. It famous for its Dairy milk chocolate.
Cadbury Dairy Milk is a brand of Milk chocolate manufactured by Cadbury. It was introduced in the
United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy
Milk line is made with Exclusively milk chocolate. In 2014, Dairy Milk was ranked the best selling
chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the U.S.
under the license from Cadbury.
Name : Cadbury UK limited
Type : Subsidiary
Founded : Birminham United Kingdom in 1824
Founder : John Cadbury
... Show more content on Helpwriting.net ...
High Employee Turnover High employee turnover can also be a result of poor HR planning. 5.Give
Them A Proper On boarding 6. Give Constant Recognition 3 HUMAN RESOURCES understanding
customer expectations and employee behaviors that will help meet those expectations Employee
dissatisfaction will lead to High turnover which will make issues on the overall process of the
organization 7. Offer Personal Growth Opportunities
4 Use Reverse Mentoring junior employees to share perspectives with senior leaders, drawing on the
importance of culture, environment, and team–building

Cadbury
Contents
Introduction
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the
United Kingdom in 1905 and now consists of a number of different products. Every product in the
Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of
different flavours, all equally famous around the world. This case study relates to the topic of
advertising which we studied in class.
Cadbury is not only famous for the quality of their product, but also for their advertising. Since
2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal
production company, we talk a lot about the chocolate brand because of their ... Show more content
on Helpwriting.net ...
Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both
the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in
their advertisements, but instead to focus on entertaining the public. This led to the creation of the
three memorable advertisements outlined above, "Gorilla", "Airport Trucks" and "Eyebrows". All
these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed
the Cadbury Dairy Milk logo and slogan 'A Glass and a Half Full of Joy'. All the ads embraced the
popularity of viral advertising and used this very much to their advantage and were a huge hit on
YouTube and on social networking sites. They became a firm favourite among the online
community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the
main focal point, Cadbury decided to use emotional appeals to attract the public's attention. Many in
the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These
three ads are very similar as they don't focus on the Cadbury bar they focus on entertaining the
viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It's not
until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by

The Marketing Strategy Of Cadbury Essay
MARKETING ASSIGNMENT I
By: Mani Saxena
DECLARATION
This is to certify that the report entitled 'The marketing strategy of Cadbury' which is submitted by
Mani Saxena in partical fulfillment of the requirement for the award of degree of b.com honours
comprises only her original work and due acknowledgement has been made in the text to all other
material used.
Date: 31.10.14 Signature:
THE MARKETING STRATEGY OF:
ACKNOWLEDGEMENT
I am thankful to my father for his aspiring ideas. It would be very dishonest if I do not give my
whole hearted thanks to my teacher, Mrs Ila Chaturvedi. She supported me with her wonderful
guidance. I also took help from the book, Phillip Kortler and websites like, google, Wikipedia, etc.
STUDENTS'S INFORMATION
Name: Mani Saxena
Course: B.Com Honours
Semester: I
Batch: 2014–17
Enrollment no. : A3104614106
Section: B
Submitted to: Mrs Ila Chaturvedi CONTENTS:
1. Overview of the company
2. Developing a brand
3. Cadbury–the brand
4. Builiding a mega brand
5. Scope of mega brand
6. Various products of cadbury
7. Introducing cadbury as an after sweet

8. Communication strategy
9. Conclusion
10. Reference
Overview of the Company
Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food
Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with
a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star,
Perk,

Essay on Cadbury Schweppes' Strategic Dilemma of Trebor...
Cadbury Schweppes' Strategic Dilemma of Trebor Bassett
Cadbury Schweppes is a UK–based beverage and confectionary group founded in 1969 with the
merger of two English groups (Cadbury and Schweppes). This family–managed group grew and
flourished through the years. It became an international major player in the late 80s and was
admired by its peers for such an ascent.
In 1990 the group bought two little entities from the same business and merged them into a single
unit: Trebor Bassett. The CEO of this unit soon became the CEO of the group (1993) and he then
realized that the success of the past years was seriously in danger and that a real turn needed to be
taken. John Sunderland (CS'CEO) and John Stake (Human Resources Director) ... Show more
content on Helpwriting.net ...
Cadbury Schweppes was a global force in chocolate and sugar confectionary, had plants in 25
countries and sold products in more than 170 countries. The company defended its position with
many power brands, like Lion for instance. In 1996 the company had two major objectives: to grow
internationally and to get bigger. For example, the confectionary branch's goal was to sell 1 million
tons of consumption by the year 2000.
However, although the company was globally admired for its performance and its management, its
results were certainly not as good as believed. As evidence, the annual shareholder return was only
8.8% (Coca Cola offered to its shareholders a return of 32,8%). In addition the operating profit had
decreased yearly since its peak in 1994, suffering for a fall of 16% between 1994 and 1996.
2. A control and management system ...
Cadbury Schweppes had a complex control and management system, which we can define as a
budget–driven decision making process and corporate control system: the budget had an essential
place. Indeed, every day the yearly budget drove all the company's strategic and operating decisions.
The "meet the numbers" culture was the one we could find in the company. Due to the
preponderance of the budget, Cadbury Schweppes' top managers controlled over business units
through extensive series of mechanism, symbolised by all

Marketing Strategy Of Cadbury
CADBURY JOHN CADBURY Milk chocolate for eating was fired made by Cadbury in 1897 by
adding milk powder John paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar.
By today's standards this chocolate was not particularly good it was course and dry and not sweet or
milky enough for public tastes. There was a lot of rivalry from maintained makers the French, as
well as the Swiss, eminent for their milk chocolate. Driven by George Cadbury Junior, the
Bourneville specialists set out to most the test. A lot of time and cash was spent on examination and
plant intended to driver the chocolate in bigger amounts. A formula was defined joining crisp milk,
and generation procedures were created to deliver a milk chocolate 'not only ... Show more content
Since of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury
enjoys a value market share of over 70% the highest Cadbury brand share in the world. Their
flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The
pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks
segment their main product is Bourn vita – the leading Malted Food Drink (MFD) in the Country.
Similarly in the medicated candy category Halls is the undisputed leader. The Cadbury India Brand
Strategy has received consistent support through simple but imaginative extensions to product
categories and distributive Since 1965 Cadbury has also pioneered the development of cocoa
cultivation in India. For over two decades, it has worked with the Kerala Agriculture University to
undertake cocoa research and released clones, hybrids that improve the cocoa yield. Today, Cadbury
is poised in its leap towards quantum growth and new categories of business, namely gums, mints,
snacking and gifting. It is a part of the Cadbury Schweppes Group, world's No.1 Confectionery

Mission Statement Of Cadbury
Cadbury is one of the biggest and the most trusted brands that provide chocolates, foods and
beverages to the customers. The aim of the company is to increase its profit, sales and customer
base. It aims at providing tasty and healthy chocolates to its customers. To achieve the goals the
company plans to fund the entre operations personally, franchise the stores and take up an option of
joint venture. To analyze the strategic analysis by reviewing the current market performance it is
essential to analyze the Swot analysis.
Strengths
One of the biggest strength of Cadbury is that it is a world leader in chocolates.
It has a wide distribution channel due to which it has its presence in more than two hundred
countries.
The company has ... Show more content on Helpwriting.net ...
Analyzing the competitor's performance in the Australian market is essential before expanding its
stores in the Australian market. The two main competitive advantages for Cadbury chocolates is its
wide distribution channel and strong brand equity and customer loyalty. After establishing the retail
stores in Australian capital city the concentration of the company should be on promotion and
advertisement of chocolates in respective markets. This is necessary to achieve competitive
advantage (Bansal 2014).
Environmental analysis
The company should focus on sustainability by producing the chocolates without hampering the
environment. The environmental issues pertain to waste management, and energy conservation.
Market measurements
The performance of the company is measured by taking into consideration the profit, sales and
growth of the company. The market performance is measured by analyzing the number of customers
consuming Cadbury chocolates, the market share that the company holds and the expansion of
stores and employee strengths (Muigai 2013).
Profitability or productivity analysis
The store growth, sales and gross profit improved with a margin of forty six percent. The average
gross profit for the chocolates and drinks is predicted to rise by sixty three percent. The company
was successful in achieving 34,500 loyal customers that indicate a 58% of people in the target
market (Spry and Lukas

Differences Between Cadbury And Woburn Safari Park Ltd
Activity 1
Action Plan
What I want to achieve when I do my coursework is that I understand the differences and
similarities between the two businesses. I am going to do this is by using my own knowledge and
the internet and on various occasions my classroom notes. This should take me a while to complete
as I would be going in depth about information and expanding on key points. I will be including
different ideas that I have discovered.
The businesses I have chosen to discuss are Cadbury Plc and Woburn Safari Park ltd. I have chosen
these two businesses as they are different in both what they offer and who they target. Cadbury is
international and Woburn Safari Park is local to where I live.
Introduction
The purpose or this assessment is for me to compare and contrast the following two, Woburn Safari
Park and Cadburys plc. Now to start off with I will be providing useful information on both
Cadburys and Woburn; defining the definition of a business. A business is an organization where
goods and services are exchanged for one another or for money. Cadburys plc is a multinational
company which produces products such as chocolates, drinks and milkshakes. On the other hand,
Woburn Safari Park entertains tourists and pedestrians with their variety of different animals you can
interact with and witness at a live safari!
The background of Cadburys all started in 1824; John Cadbury opened the shop at 93 Bull Street in
Birmingham, England, and sold cocoa, and drinking chocolate,

Cadbury As A Company Of The Age Of Management
Cadbury
During class we discussed Cadburys approach on Corporate Social Responsibility (CSR). Visser,W.,
Hollender, J.(2011) describe "Cadbury as a prototypical company of the Age of Management". For a
long time, Cadbury derived is motivation to be involved in CSR from its founder John Cadbury. He
as a fellow of the Quakers was convinced that doing business should aim to solve social issues. His
philosophy became part of Cadbury and formed the base for their applied business ethics. Their
engagements impacted the business environment of the company. The former chief executive Todd
Stitzer is cited by Visser,W., Hollender, J.(2011) in 2008 explaining his high personal identification
with the company and their corporate spirit "I spent 27 years of my life at this company. I absolutely
love what it stands for and what it has done . . . the whole idea that 'doing good is good for
business".
In 2010 Cadbury was sold to the multinational food corporation which merged with Heinz later on
and is now operating under the name Mondelez. The takeover for $21,8 billion finally ending an
area of the Quaker ideology in the company. Mondelez is a multinational cooperation with a net
revenue of approximately $30 billion in 2015 (Mondelez, 2016). In their fact sheet of 2016 the
company explains further "About 85 percent of our annual revenue is generated in fast–growing
snacks categories, and nearly 75 percent of our sales come from outside of North America".
Shareholders are interested

Organisational Analysis Of Cadbury
Television, the print media and posters have been the main medium of communication for Cadbury's
advertisements. However, with their understanding of the characteristics of the Indian market,
Cadbury has additionally examined a number of better approaches for communicating the desired
information to the final consumers. Cadbury insists that its products are placed on the cash
counter;its design offers visibility, ease of vending, and protection from the elements. It is also
placed in the most appropriate position to catch the eye of the impulse buyers. Cadbury was the first
company to follow this kind of strategy which became so popular that it was followed by other
chocolate manufacturers as well. Cadbury also placed vending machines in occupied areas like
amusement parks these Candy machines immediately catch the eye of the potential customer ...
Show more content on Helpwriting.net ...
They are fighting for a toy(doctor panda) . One of them, in a suit with grey hair says, "Aap meri
majboori ka faayda utha rahe ho." The other, in a white kurta, looks on egoistically and propose that
the suit clad man go to the store and ask for the Gems Surprise pack which contains the panda toy.
He opens another Surprise pack to discover another doctor panda. This advertisement tells us that
there is a child hidden within every adult the tag line of this advertisement is "No umar for toys.
Cadbury Gems surprise: Raho

Cadbury Scweppes Swot and Environments
NZ Chocolate and confectionary industry
7/31/2012
Assignment 1 Task 3
Annelize Vermeulen
Table of Contents NZ Chocolate and confectionary industry 3 Macro environments: 3 Political 3
Environmental 4 Social 6 Technological 7 Economic 7 Porters five forces 8 New Entrants: 9
Substitute: 9 Buyers: 10 Suppliers: 10 Rivalry: 11 Micro environments 12 Consumers: 12
Employees: 12 Suppliers: 13 Distributors, Retailers and wholesalers: 13 Transportation providers:
13 Shareholders and investors: 14 Government: 14 Media: 14 Sponsors and Charity organisations:
15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing
Cadbury Marvellous Creations Jelly ... Show more content on Helpwriting.net ...
It will also affect the sources from where manufacturers in the industry get their ingredients. If a
lower amount of cacao or sugar must be used according to legislation, Cadbury will be forced to buy
fewer amounts of these ingredients and thus affecting the farming industry. (abhishreshthaa, 2012) *
If taxes are to be increased by the government chocolates and confectionary than customer have to
pay more for it. * If some party such as congress comes into power than it will affect positively or
negatively depending on tax and norms. * If inflation rate increases than it will affect the farming
sector so dairy milk, cacao, sugar and other ingredient prices will also be affected. * Chocolate and
confectionary producers are subjected to comply with advertising, health regulations, food safety
and consumer and fairtrade legislations. Consumers may not be misled and falsely represented by
advertising on packaging. Chocolate and confectionary producers have to make sure that their labels
and advertising is compliant with the governments' requirements. Legal assistance can be obtained
to make sure all requirements are met. * Manufacturers have to comply with food labelling and
packaging legislations. All nutritional values must be visible on packaging. All allergies that may be
evoked when consuming of using a product must

Case Study Of Cadbury
Some product categories of Cadbury are stars while others are question mark or cash cows.
Chocolates are stars as it has large assortments in chocolates worldwide & it is the world's second
confectionary company having high market share in most of the markets.
Biscuits & cakes are question mark reason being that it doesn't have extensive offerings in this
product category for the customers to choose from but the overall demand of biscuits is still
positive.
Beverages business is question mark, although Cadbury's Bournvita is very popular but their cold
chocolates have very low acceptance in the market & also due to the presence of players like
GlaxoSmithKline, Heinz etc. Cadbury is not able to grab the large chunk of the market.
Ice–cream & ... Show more content on Helpwriting.net ...
CDM has more nutritional value for children's than any other sweet.
Marketing Plan for Age group 19 to 35
Total Population : 0.343 billion
Best way to catch this population on internet (on Facebook).
Most people wishes birthday to their friends & family member on Facebook.
We propose, Cadbury to tie up with Facebook, So one week before birthday Facebook will give the
reminder.
"Do you want to send chocolates on your friends birthday"
All the Cadbury chocolates options will appear.
Select the Chocolate, Gift wrapping & Birthday message for your friend & place the order online.
The order will be received in district distributor system; same will be packed & dispatched by
Courier at the delivery address. Marketing Plan for Age group 36 to 65
Total Population : 0.381 billion
This is majorly working population of India.
This population can be targeted on Birthday at office, for Gifting, on marriages (with Marriage
invitation card & after marriage), on festivals, special occasions & many more occasions.
Behavioural Segmentation
Decision roles:
The decision role is played by the children and youngsters when to buy the Cadbury dairy

Cadburys Swot and Pestle
SWOT analysis Strengths Cadbury has a strong manufacturing competence, established brand name
and a leader in innovation. People trust the company and support the brand. Cadbury's is fully
focused on chocolate, candy, and chewing gum, with a unique understanding of consumer in the
segments. This allow Cadburys to be able to put all efforts and resources into just this area,
concentrating all R&D and marketing here and not using money in other areas. Ability to respond to
the market needs, so can adapt products to sell better Strong ethical approach, social responsibility is
seen as strong giving the company positive brand recognition. Cadburys have growth in emerging
markets, like India. Cadburys understands the markets ... Show more content on Helpwriting.net ...
Environmental issues – carbon footprint. Cadbury need to look like they are caring about the
environment. Kraft taking over Cadbury could mean that it loses its British market as it is a US
company and may lose its appeal. Other companies, like Fry and Rowntree, started making pure
products to compete with Cadbury's making it no longer a pull for Cadbury's advertising campaigns.
With Cadbury's products being expensive in 1970's people didn't want to switch from the cheaper
options. PESTLE Political Obesity – the government promoting healthy eating, therefore public not
buying confectionary. Job losses – it was promised no job losses in the first 6 months, six days later
the Somerdale plant closed. This will make employees become disgruntled and damage the relations
that Cadbury's built up with them for many years. Foreign takeover – was a hostile take–over so
looking at new laws and rules tightened. Taken for less than what the company was worth – 19th
June 2010 (£11.9 billion – borrowing £7 billion from British banks) Taxes increasing – consumers
with less deposable income and sales of stock decrease. Also tax rising on the product, transport
(fuel), production (materials) etc. Economic UK pound de–valued so company was bought for less
than what it was worth. Kraft borrowed £7million from a British Bank to take–over Cadburys. Job
losses in the UK – plants closed in Spain, Turkey and the UK. Opened

Cadbury
e.) Marketing Strategies:
Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a
well–established product since 1905. The maturity point is generally reached when about half the
potential users have adopted the product. Since Cadbury Dairy Milk is Australia's favourite
chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However
customers still need continued satisfaction and loyalty, built on lower cost, differentiation or
customer service. Seeing that Cadbury chocolate is considered a common brand name in households
all over Australia, there is nothing within the external environment that should be modified and it
will remain in a strong steady ... Show more content on Helpwriting.net ...
As television is the main and preferred type of advertising, it is certain that consumers will know
about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be
showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm –
9:00pm, since that is the time when consumers are most likely to be at home.
Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in
convenience stores and kiosks in the form of a poster.
g.) Management of the marketing effort and the marketing function:
In order to make sure that they marketing effort and function works accordingly a few steps have to
be taken in regards to the management of the planning. The three step process that will have to be
put in place will be based around
Marketing Implementation
– The process of putting marketing strategies into action
Intended Strategy
– The strategy that the company decides on during the planning phase
Realized Strategy
– The strategy that actually takes place
Cadbury must be able to respond and adapt to its internal marketing department. Coordinating
internal exchanges between the firm and its employees to achieve successful external exchanges
between the firm and its customers is very important as it allows for a gauge or a measure to be
received as a result of acceptance and understanding.

Cadbury 's Statement Of Purpose Layouts
1 Cadbury's Mission
"Cadbury implies quality; this is our guarantee. Our notoriety is based upon quality; our dedication
to ceaseless change will guarantee that our guarantee is conveyed." Cadbury was established by
John Cadbury, who opened his first business in 1824.
Cadbury's Purpose
Cadbury's statement of purpose layouts its general business objective and its dedication to its
customers.Our center reason,Working together to make brands individuals affection encapsulates
what we are trying to accomplish as a business. We team up and act as groups to change over items
into brands.Simply put, we spread joy! (Cadbury plc, 2008). Furthermore, Cadbury stresses the
significance that it puts on quality. Aside from its central goal statement,it additionally references
the motto, Cadbury implies quality ' as a fundamental piece of its business activities(Superbrands,
2008).Lastly, Cadbury likewise expects to put Cadbury in every pocket (Karvy Research, n.d.) by
focusing on currentconsumers and urging them to make motivation buys and by keeping up a
prevalent marketing mix.
Cadbury's Strategic Plans
Cadbury makes markets and offers one of a kind brands which offer joy to a large number of
individuals around the globe consistently. Cadbury 's Vision is to be the greatest and best ice cream
parlor organization on the planet. One of Cadbury 's Strategic objectives for 2009 to 2011 is to build
piece of the overall industry of the worldwide confectionery market, with income

Case Study: Measuring Productivity In Cadbury
Operations Tour Productivity in Cadbury Measuring Productivity in Cadbury Productivity is defined
as a way to use the resources effectively, usually expressed as the ratio of output to input? It is
useful for tracking an operating unit performance overtime and judging the performance of an entire
industry. There are different types of productivity measures which can be determined as follows in
figure 1and figure 2 (Stevenson, W. 2012) Figure 1: Types of productivity measures Source:
Stevenson, W. (2012). Operations Management: Theory and Practice. McGraw–Hill. Figure 2:
Types of partial measures Source: Stevenson, W. (2012). Operations Management: Theory and
Practice. McGraw–Hill. For example the yearly sales for Cadbury is 5115000 and its employees is
42911 so its partial measure is 110.2. Its yearly output 5.5million and its standard price is 7 EGP.
The labor input is 8 hours.cost of labor 25 EGP .cost of material is 11 million .cost of overhead is 50
for example, the company buy its inputs like nuts, the coca itself, milk, butter and eggs with low
cost and sell it with an imaginable good price. Once the chocolate bar is visualized in the market,
introduction stage starts. (Stark, 2016) Before introduction stage the company begins to think about
they will use technology in the proper way and how they the company integrates its capabilities of
manufacturing, then specifications developed where the price is put. for example, Cadbury bars are
cheaper than kinder bars. Introduction stage passes through prototyping which means testing the
chocolate bars for the first time by customers in order to see their responses and evaluate these
responses and this aims to build awareness about the chocolate

Analysis of Cadbury Schweppes Essay
Analysis of Cadbury Schweppes TABLE OF CONTENTS
1.0 INTRODUCTION ..3
1.1 Definition ...3
1.2 Purpose ... ...3
1.3 Sources of Data ..3
2.0 MISSION STATEMENT . ..4
2.1 Peter Drucker's Questions .4
3.0 COMPANY 'S PEST ANALYSIS .. ... 5
3.1 Political . .5
3.2 Economics .. . ..5
3.3 ... Show more content on Helpwriting.net ...
1.1 Definition
An Information System collects, processes, stores, analyses and disseminates information for
specific purpose.
. Input
. Processing
. Output
The right kind of Information System must be used in order to improve the company's performance
and assure that they achieve their goals and priorities efficiently.
1.2 Purpose
This report has been prepared for Dr. Uma Mohan. It discusses Cadbury Schweppes Mission
Statement and Peter Drucker's Questions, the importance of the analyse of PEST and SWOT factors.
Also the recommendation and importance of the Management of Information System utilised inside
Cadbury Schweppes in order to achieve their goals.
1.3 Sources of Data
Information was obtained from a variety of sources. These sources include: textbook information,
private and public websites. It was also utilised ‘Cadbury Schweppes: Our business principles'
booklet as the primary resource for this report.
2.0 MISSION STATEMENT
The Company's Mission Statement provides a clear framework of their strategic intent and how they

do conduct their business:
‘‘Our Core Purpose is: working together to create brands people love''
CS believes that good ethics and good business go together naturally to produce the best longterm
results for all their stakeholders.
Ethical business sits at the heart of CS. They are committed to the highest standards of corporate
governance and Social

Marketing Strategy Of John Cadbury
INTRODUCTION
John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had
moved to Birmingham, England from the West Country in 1794. In 1824, 22 year old John Cadbury
opened his first shop at 93 Bull Street, next to his father's drapery and silk business in the then
fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sold hops, mustard
and a new sideline cocoa and drinking chocolate, which he prepared using a mortar and pestle.
Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury
enjoyed by the elite of English society. Customers at John Cadbury's shop were amongst the most
prosperous Birmingham families, the only ones who could ... Show more content on Helpwriting.net
...
With this, it will affect the pricing of the product. Therefore this will bring threat to the Cadbury
company because the increasing of the cost and price will make a gap for a other companies to enter.
2.Social changes
Now days, because of the number people with an obesity and diabetes are increasing every day, we
all can see in the blog or in the article about the against of eating chocolate. The global now are push
people for a better eating habit and healthy life style. Therefore this will decrease the demand of the
Cadbury product.
3.Competitive pressure
In today markets, there are many other chocolate brand out there that offer low price product and
have a variety flavours to attract customers. With this pressure, it can lead to more aggressive
marketing price and promotion activity among the competitors and the Cadbury company.
4.Decreasing importance of festival
The Cadbury company spent many years for getting a position as a gift on a festival and occasions,
for example valentine days, mother day, father day and many more . But if the importance of the
festival are drop this will cause the buying of chocolate are also

Case Study: The Kraft Acquisition Of Cadbury
Introduction
The Kraft acquisition of Cadbury is a shining example of a Multinational Company (MNC) growing
their international business through purchasing a foreign company. Both companies were already
well–established MNC's with a worldwide presence. Kraft recognised that their future growth would
need to come from emerging and developing markets. Acquiring Cadbury would allow them to
reach these markets and implement their strategy in the shortest possible time–frame.
In January 2010, Cadbury shareholders accepted an offer from Kraft to absorb the company. In this
case study the author aims to highlight the main reasons for the takeover, the process of negotiations
and finally, the outcome of the acquisition.
Kraft
Kraft Foods INC. is a United States corporation founded in 1923. Prior to the acquisition of
Cadbury, Kraft was the second largest food company in the world and had a presence in over 150
countries. A large proportion of Kraft's worldwide revenues came from just 11, well–known, well–
established brands – each brand drawing in over 1 billion US dollars in revenue each year. Most of
these revenues came from developed markets in North America (USA and ... Show more content on
Helpwriting.net ...
company with almost 200 years of heritage (founded in 1824). Unlike Kraft, Cadbury has
maintained a disciplined approach to their business and remained in the realm of their core market.
This focus on their core product market (chocolate and confectionary), has enabled them to refine
their business practices in order to produce a consistently high quality product, in a highly efficient
and cost effective manner. As a result of these efficiencies, Cadbury is one of the best performers
amongst their competitors, reporting gross margins of 45.6% (compare this with Kraft's gross
margin of 35%). Since Cadbury focused on doing one thing well (chocolate and confectionary), this
gave them the ability to penetrate emerging markets effectively (44% of Cadbury's revenue came
from emerging

To keep customers loyal to the business Cadbury introduce...
To keep customers loyal to the business Cadbury introduce new products to the market as this helps.
C6: An understanding of the importance of New product development to An organisation. To keep
customers loyal to the business Cadbury introduce new products to the market as this helps, to
increase both competition and keep customers interested in Cadbury products.
However finding a product that will be successful in the market is time consuming and a lot of hard
work, and it is a big risk for not just Cadbury but any business launching a brand new product to the
customers. The reasons for why Cadbury decide to develop a new product could be for the following
reasons:
– Changes in the customer's lifestyles:
– This ... Show more content on Helpwriting.net ...
Recently (20th September 2004) Cadbury have launched a new product called "Snaps" this is
obviously a chocolate product shaped like a crisp (curves) with crispy cereal pieces in there that
make the product crunchy. Snaps come in three different flavours: Milk chocolate, Hazelnut, and
orange snaps comes in a pack of 40 curves, which makes them ideal for sharing. Below is a picture
of what a snap looks like.
Cadbury Hazelnut SnapCadbury Milk Chocolate SnapCadbury Orange Snap
Snaps product life cycle
I am now going to try to identify the product life cycle stage of
Cadburys snaps, I think that Cadburys snaps is in between two stages: the second stage of its
product life cycle, this stage is known as the growth and development stage and the third stage
which is known as the maturity and competition stage. This is because Snaps have now been
launched in the market and also it has been advertised through the television programme coronation
street, this helps snaps to be well known to the customers and potential customers. Because it is
being advertised the product is in the third stage of its product life cycle advertisement also
increases competition in the market.
How snaps fit in to the Boston Matrix

I think that Cadburys snaps are cash cows in the market as the product is still new to the customers
and it will take time for the snaps to settle into the market

Cadbury Chocolate : The Item And Our Nation Of Origin Is...
.
Executive summary Cadbury chocolate is our item and our nation of origin is New Zealand. We are
going to do universal showcasing in India with our item . In this report we talked about passage and
development methodologies identified with our item .Which system is suitable to our item in section
and extension . We given about advertising blend, those are item, put ,advancement And cost. We
examined about item life cycle , The sorts of advancements and Which are suitable to our item . The
elements which we consider while setting cost to our item. The variables which influences our item
in diverse routes like conversion scale , rivalry and so on. We examined about the way out
procedures if our item is not effective in Indian market. At long last we clarified productivity and
adequacy identified with our item.
Table of Contents
. 2
Executive summary 2
1.Introduction 3
2. Entry and Expansion strategies : 4
Expansion strategies: 5
3. Marketing Mix (Product) 5
4.Marketing Mix (Place) 6
5. Marketing Mix (Promotion) 8
6.Marketing Mix(Price): 9
7.Additional factors that affects our product 10
8.Exist Strategies 11
9.Effectiveness and Efficiency related to our product 13
Effectiveness: 13
Efficiency: 13
Conclusion 14
Reference 14
1.Introduction
This Marketing course of action gives a short diagram of how my thing can be set the business part
technique in India. As my Product is Cadbury Chocolate and it is New Zealand based Confectionary
part Company. The Cadbury is the

Analysis of the Kraft Food- Cadbury Merger
Table of contents
I. Introduction 4
II. The case 5
III. Analysis: competitive assessment 6
1) Confectionery sector overview. 7
2) Relevant product market 9
3) Relevant geographic markets 11
4) Unilateral Effects 11
IV. Our results: pro–collusive effects and efficiency gains. 14
V. Conclusions 15
Bibliography 16
I. Introduction
Kraft is a worldwide food and beverage company active in more than 150 countries with annual
revenues of $48 billion while Cadbury is a worldwide producer and seller of chocolate and sugar
confectionery products in over 60 countries. As stated by the European Commission: "Both Kraft
and Cadbury are strong players in the chocolate confectionary business in the European Economic
Area. With its ... Show more content on Helpwriting.net ...
In addition, the parties have a combined aggregate worldwide turnover of more than EUR 5 billion,
moreover, each of them has a communitywide turnover in excess of EUR 250 million but none of
the two has more than two–third of their aggregate communitywide turnover within one and the
same Member State. For these reasons, the case was considered to have a Community dimension
and therefore, to be relevant.
The commission was not concerned about the entire activity of the two groups, but focused its
attention on the chocolate confectionery market and to a lesser extent, on the sugar confectionery
and chocolate drinks, where the two parties presented overlapping activities, large market shares,
and in some Member States, namely Romania and Poland, the two were brands were regarded as
close substitutes and no other similar products were registered in the reference market.
The commission based its decision on the results on various economic analysis and market research
undertaken with the explicit purpose of assessing the market power of the two group before and
after the merger.
On 7 December 2009 Kraft Food proposed a first commitment package in order to render the

Kraft Food Inc's Hostile Takeover of Cadbury
Introduction A multinational company of Kraft Foods is an American firm doing the business for
food and beverage. It produces belong to a global markets and has many brands that over 170
countries (Kraft Foods, 2011). And its brands are divided into five main sectors: snacks, beverages,
cheese, grocery, and convenient meals. The major competitors of Kraft are Nestlé S.A.; Unilever;
ConAgra Foods, Inc.; Groupe Danone; H.J. Heinz Company; Sara Lee Corporation; etc. One of the
world's fourth biggest suppliers of chocolate and sugar confectionery is Cadbury, which merged
with Schweppes in 1969. One of its products, which is Dairy Milk and it is very successful molded
chocolate in UK. The main products of Cadbury are bars, drinks, ice–cream ... Show more content
Bargaining power of suppliers: There are lots of farm in Brazil and South of American, so that the
bargaining power of suppliers is low in this industry and the buyers can compare and choose the
lower price and quality supplier (International Cocoa Organization, 2012). So, this is positive to the
business. Rivalry among established competitors: There are lots of companies around the world for
the confectionery industry that lead to this industry violent for the competition. So, this is negative
to the business. Bargaining power of buyers: According to the research, it showed that the demand
of chocolate confectionery industry had the potential for increasing, as the chocolate sales rose 28%
in 2008, and dark chocolate sales rose 12% (National confectioner Association, 2009). Thus, this is
positive to the business. Threat of entry: When a company entry to a new industry, a company
require lots of capital. Since the company needs to buy the plants, machines, etc. So, it lead a
company to have a large economic of scale. Moreover, it is difficult to access to supply and
distribution channels. Threat of substitute: In Walmart can find lots of related chocolate products
from different companies, that means there are lots of substitute for the customers (Walmart, 2012)
Potential partners: There are lots of benefits or advantages for the contractual partnership. The four
processes to build contractual partnership are appraising suitable strategic

What Is Cadbury A Big Business
Introduction
The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a
shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new
sideline – cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and
pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his
brother, which also made it a family business. The business was now known as The Cadbury
Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company
received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria '. In
1856 John Cadbury 's son Richard joined the company, followed ... Show more content on
Helpwriting.net ...
This gives opportunities to competitors to get information about Cadbury. For example if Cadbury
makes a loss, investors (competitors) will know about it and use it to their advantage.
¨ It 's a complicated business. Cadbury is a large business it has many different departments for
different jobs, all these departments have to work together. Information passes between departments
can be confusing.
¨ Cadbury has many assets, which contain many capitals, which are very costly to use.
¨ Since Cadbury is a large business, formatting and running, its costs can be expensive
¨ Since Cadbury is a plc, Heavy penalties are imposed if "rules" are broken.
Objectives
Public limited companies like Cadbury will have objectives such as: v Maximise profit v To be the
number one product in a given market v To maximise sales v To grow v To operate in a wide range
of markets v To give satisfaction to customers v Have a good reputation v To provide the freedom
for workers to express them selves and suggest ideas to help the business v Achieve best possible
financial return on capital v Boost or maintain share market values
These objectives will ensure Cadburys success as a business. From the statistics I have, it shows that
Cadbury is a very successful business.
Statistics from 1994 to 1998.
The statistics from the financial overview show the finance has just been increasing positively.
They have satisfied

Cadbury Marketing Strategy
4PS OF MARKETING
PRODUCT MIX
Cadbury has power house in the lineup of products. Cadbury is present in many markets i.e ASIA,
Africa etc. The offering of Cadbury is also very Huge I.e. Dairy Milk, Silk, Cadbury Eclairs. Also it
operates in Biscuit segment with Oreo and also in the beverage segment with Bournvita. Cadbury
has a very strong product line so that is the reason it is market leader.
Some of main products in Cadbury are
5 star SHOTS
Gems CRACLE
Dairy Milk FRUIT AND NUT
Silk OREO
Bourneville BOURNVITA
Cadbury also segregates its products based on the demographics. The packaging of Cadbury is also
good and it creates a long time impact in mind of customer. The consumer base of Cadbury is also
expanding day by day as with its ... Show more content on Helpwriting.net ...
Cadbury has priced its products in such a way so that the targeted segments, targeted market can be
met.
PLACE MIX
As it is always said Distribution network is very important for the company to succeed. If the right
products do not reach the consumer all your efforts will go in vain. As a company one has to make
sure that the right products will reach the consumers on time. Cadbury products are available across
the globe. The products are available in all the urban areas and in all types of cities such as Tier 1,
Tier 2 cities. Distribution Network of Cadbury is widespread. Once the chocolate is reached in bulk
it is broken down as Company >> C&F agent >> Distributors >> Retailers >> Consumers
Cadbury is present in more than 200 countries. The distribution cost of Cadbury is very high which
has to be reduced by the Cadbury to remain market leader. They can follow cost leadership strategy.
At the end Cadbury has a very strong presence in the market. Cadbury has its manufacturing unit
located in England. To conclude one can say that Cadbury has well covered all the distribution
channels from rural to urban and its presence is felt all across the globe.

PROMOTION MIX
After looking at Cadbury products, Pricing strategy and its distribution channel Its time for the most
important factor in marketing mix i.e. Promotion strategy. Cadbury had done various campaigns to

Cadbury Schweppes
Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage
company. For the purpose of this case we will maintain our focus on the confectionery business and
the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage
business but see the opportunity to become the largest confectionery in the world. The categories are
chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum
business. This industry operates on "bigger is better in confectionery". Their strategic discussions
and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially
dangerous to the business. CS had a presence in over 70 ... Show more content on Helpwriting.net ...
Recommendations: Although Adams has clear benefits should the acquisition go through and the
Adams strengths would seemingly be a perfect fit for Cadbury Schweppes. I do not assess Cadbury,
at this time to be in an ideal situation to acquire Adams. As well, Adams may not prove as lucrative
an acquisition that it appears to be. The pros to the Adams acquisition are that CS would more than
double its share of the global sugar confectionery market making it the largest sugar confectionery.
The key effect would be that CS would then contest Wrigley's global dominance. Moreover, the
acquisition would allow Cadbury Schweppes to go to the front of the grid in the confectionery
market. The acquisition would appear to be valuable to Cadbury Schweppes as Adams had higher
sales than it in a number of important regions such as Latin America.
However, regardless of the obvious benefits for Cadbury Schweppes, the acquisition presents
significant risks that to me outweigh the grandiose potential of becoming number one. Not only
would CS being overpaying for Adams but it appears to not be as profitable after the acquisition
takes place. Adams would lose $15M in back office services it currently provides. While it is
believed there would be a strong cultural fit at these two companies, CS was not prepared to provide
leadership for the merged companies in the expanded Americas

Confectionery Industry Analysis for Kraft-Cadbury
PRE–ACQUISITION DUE DILLIGENCE
INDUSTRY ATTRACTIVENESS
The following data relate to the World confectionery market ( IN BILLIONS)
YEAR | 2006 | 2007 | | 2008 | | 2009 | | 2010 | | 2011 | MARKET VALUE | 76299.7 | 85474.8 | |
93287.6 | | 89619.1 | | 94793.2 | | 102334.9 |
MARKET VALUE CAGR – 6%
CONSUMPTION CAGR – 4.8%
* Chocolate is the no. 1 impulse buy in many countries including India
* The global chocolate confectionary market till around 2008 was dominated by 9 multinationals
namely Cadbury, Ferrero, Hershey, Kraft, Leaf, Mars, Nestle, Warner–Lambert, Wrigley
2009 data
Company | | Net Sales in billions | | Number of employees | | Number of factories around the world |
MARS Inc | | $16.50 ... Show more content on Helpwriting.net ...
To Kraft's credit, they had the foresight to invest in inventory optimization technology in the U.S.,
and are in early stages of deployment in Europe.
OPERATIONS: The company has developed a new analytic tool, the Kraft Integrated Demand
Signal (KIDS) to help in more efficient inventory and supply chain management. They are one of
the co–founders of the Transportation Alliance to support a move to 96,000–pound trucks with six
axles, which would allow us to haul more goods in each truck in a safe and more effective way.
OUTBOUND LOGISTICS: Kraft Foods have a strong Distribution system with more than 316
distribution centers and depots all around the world. Out of these 316, the Kraft Foods owns 39
distribution centers and leases 125 distribution centers. Also it owns three depots and leases 149
depots worldwide. Kraft adopts a Multi–category distribution and consumer awareness system.
Most of their distribution in the Northern American circle follows warehouse deliver systems. They
have two direct stores delivery system to distribute the Pizzas and biscuits. The Kraft Foods current
distribution function has two different operations namely, Direct Stores delivery and Warehouse
delivery.

SOURCING AND PROCUREMENT: Kraft has been hard at work in further consolidation of its
supply base, along with practicing active commodity price hedging and

Cadbury Worldwide Case Study
It is interesting to read the article about Cadbury Worldwide. From perspectives of 3 three different
cultures. While it might be lucrative to start providing your services, or selling products across your
borders, an option should be thought of as real journey of discovering new cultures and customs of
different groups of people. It will be useful to understand them and how to do business in their
countries. Be aware of the regulation and standards are important. There are two examples of the
purchasing Cadbury UK by the American food gain Kraft and how the two work cultures of the
American and the British are different.
Cadbury is a leader in the UK confectionery market. the interaction between American managers
and British managers and workers after purchasing Cadbury by the American owned Kraft is an
example how two different cultures may clash with each other. As highlighted by Tarique, Briscoe,
and Schuler (2016) that one of the biggest mistakes the HR management of MNE's fall in is
navigating through the myriad of local laws and regulations with assumptions that worked in their
homeland will work somewhere else. The MNE's should choose the right approaches to deal with
employment relations to ensure that will have a healthy work environment and get the desired
results. and productivity level. There are seven approaches suggested. I think in the case of Cadbury
UK, it will be beneficial to use the guide and advice approach through which the parent company
may provide

Dairy Dairy Company: Case Study: Crisis Management Of Cadbury
Crisis Management of Cadbury Dairy milk Cadbury : The famous brand Cadbury is one British
multinational confectionery company which is owned by Mondelēz International. It has been
declared as the second largest confectionery brand in the world. Cadbury has headquater in london ,
this headquater operates the performance of more than fifyty countries of the world. The brand has
many famous products like Dairy Milk, 5 Star, and the Gems selection box.This all started in 1824,
when John Cadbury began to sell tea, coffee and drinking chocolate from his pocket money in
Birmingham. Cadbury started the business with his brother Benjamin and they both started a
company known " Cadbury brothers" Cadbury Dairy Milk : Cadbury Dairy Milk is one of the ...
Show more content on Helpwriting.net ...
Target market : As this problem was raised in Mumbai but after some time it spread to other cities
and provinces as well and in the other small towns of Maharashtra. This incident became nation
wide crisis because national media was covered it. So the company' was first target audience was
media , it includes all the electronic and print media. Secondly two groups of stakeholders was
introduced , they became the trade partners. After all this an powerful media coverage was
introduced, and the company made it fundamental that it will includes all the employees , and
specially salespersons who were identified as the third group. Strategy adopted by the company to
restore its market : As the special media coverage was introduced , it was decide by the company
that will made a good relationship with the media , the company started to maintain a low profile
with media. 1: So the first strategy adopted by Cadbury was that they set up a media desk and they
made sure that no query went unanswered and point of view adopted by Cadbury managing director
follows this message

Cadbury Schweppes Takeover by Kraft
Cadbury Schweppes Takeover by Kraft
Currently, it is too early to speak of the recovery of American (and global) market of mergers and
acquisitions (M&A). The volume of mergers and acquisitions fell by about 37% – to $ 1.75 trillion
over the last year, and therefore fees of investment banks decreased (Zhang 2010). The deal between
Kraft and Cadbury is the biggest one since March 2009, when Roche Holding completed the
purchase of Genentech for U.S. $ 44 billion These transactions indicate the rehabilitation of selected
major players and their optimistic assessment of their own investment prospects. Any M&A
transaction in the financial crisis is the evidence of the fact that the participants find serious
advantages of its ... Show more content on Helpwriting.net ...
In the case of accepting the terms of the transaction, Kraft intends to issue 265 million new shares,
or 18% of the existing ones. Stockbroker Andrew Wood believes that Kraft has every reason to
pursue the acquisition of Cadbury, as this would allow the American company to expand its
confectionery business to more effectively compete with Mars. On the other hand, the head of an
investment holding company Berkshire Hathaway Warren Buffett, the largest shareholder of Kraft
Foods, marked that he felt poor because of this purchase (Chu 2010). He considers the sum of $19.3
billion too high, and the whole deal unsuccessful. Kraft Foods welcomed the entry of Cadbury staff
into the family of employees of American companies. However, Cadbury workers do not expect
anything well from this merger. In London trade union representatives held a protest against the
acquisition that can lead to redundancies of British employees. Trade unions believe that the
downsizing will be quite serious: Kraft's debt is estimated in £22 billion ('Cadbury agrees Kraft
takeover bid' 2010). British Prime Minister Gordon Brown pled for the British confectionery. It goes
not only about possible job losses and transfer of production to other countries, but also in general
about giving away the company, which for many British has become a national treasure (House of
Common 2010). Cadbury Board of Directors justifies its decision to accept the offer of Kraft

Cadbury Takeover
Case Study: Cadbury Takeover
Introduction:
In the beginning of 2010 the US food giant took–over one of the most famous British confectionary
companies, Cadbury, affectively making Kraft the largest food confectionary company in the world
(Smith, 2010). According to Rigby and Masters (2010) the takeover "was one of the biggest – and
most hotly contested – acquisitions in the UK". The process was exhaustively followed by media,
which criticized inability of British Government to limit takeovers of such famed British brands in
the future – as it is part of the British identity. Moreover, during such process a large number of
employees have suffered, not only through a large number of redundancies, but also through the
change in management ... Show more content on Helpwriting.net ...
According to Lawrence Hrebiniak: "Kraft ... has scared off Cadbury employees by trying to make
their decentralized culture fit the US company's highly structured approach" (Lucas and Rappeport,
2011). For Cadbury's employees this meant increased uncertainty about their future employment
overall, as well as structure of the internal relationships and management style, especially as a result
of a closure of a number of factories as well as mass redundancies (Stiff and Ralph, 2011).
Employees on the lower level of the hierarchy had to get used to new structure of the company,
which meant that many of them have to report to different managers than previously. On top of that,
due to the merger, employees of two different companies now have to work side–by–side, and
considering that employees of Kraft feel "they should be dominant" (Lucas, 2011), it can reflect
negatively on the relationship between employees not only vertically on the hierarchy, but also
horizontally. Of course, relationships are not changing only for Cadbury's employees, Kraft workers
are also directly affected (Lucas, 2011), as takeover involved changes for them also – including
closure of Kraft factories and redundancies of Kraft's employees (Stiff and Ralph, 2011).
The takeover had also impact on the employees higher up on the hierarchy. As mentioned by one of

Cadbury : A Typical Example Of 19th Century Family Capitalism
Family capitalism can be defined as a group or an organization which is charged by multiple
generations of a family. In 19th century, family firms took a huge place in the market, but not all of
them acting the same way. Cadbury is an important example for 19th century family capitalism
since it has its own special features. The propose of this essay is to determine that if Cadbury was a
typical example of 19th Century family capitalism. The essay states that Cadbury was not a typical
example of 19th century family capitalism. I will explain three main points on why Cadbury is not a
typical example, because its time period, its non–paternalism and its expansion. Firstly, I would
focus on that most family capitalism doesn't last for more ... Show more content on Helpwriting.net
...
The average lifespan of family firms is 24 years which is close to average working life of the
corporate founder. There are 30 percent of family firms can be transferred to the second generation,
and no more than two thirds of them can be transferred to the next generation (MBA lib, 2015). It
seems hard to operate the family firms over two generations, because to transmit the firms to the
next generation is strenuous. To choose the right successors is uneasy, to run the business properly
as successful as the last generation is not easy as well. However, Cadbury is still alive till now. John
Cadbury sold tea and cocoa also drinking chocolate and cocoa in a grocer's shop in 1824 at
Birmingham. The little shop became the first step of family firm of Cadbury. Cadbury then worked
with his brother Benjamin, followed by his sons Richard and George. George Cadbury and
Birmingham architect, George H. Gadd worked together to draw up plans for the factory. In 1893,
George Cadbury bought another 120 acres to build houses with the ideals of the embryonic Garden
City movement. After two years, 143 cottages were built on the land he had bought which was
called as Bournville village. In 1904, George Cadbury developed a milk chocolate bar with more
milk and made a huge success. In 1919, Cadbury bought Frys and the company suddenly grew. In
1969, Cadbury merged with Schweppes and developed the

Swot Analysis Of Cadbury
Different Markets
Cadbury is the leading player in confectionery, with its Dairy Milk brand, as mentioned before,
accounting for over 13% of total confectionery value at the end of the review period overall. This
however wouldn't be possible without the company being highly visible in the mass media channels
with its tagline of "kuch meetha ho jaye" (let's have something sweet), consumer promotions and
flavorful malt–based hot drinks brand Bournvita. Being the key innovator in packaged food in India,
Cadbury strives to maintain its top spot in confectionery in India and effectively expanded its
presence in confectionery in 2007, launching Bubbaloo – its first gum product in India. Notably,
Cadbury's product portfolio outside confectionery ... Show more content on Helpwriting.net ...
Cadbury has unfortunately seen lack of penetration in the rural market where people tend to dismiss
it as a high–end product, as the prices do range between standard and premium, never any less. The
reason for high prices is due some of the cocoa, a major ingredient, having to be imported, resulting
in several charges and a higher inventory. The company must also find solutions to natural
conditions, for example, heat. The majority of the markets in India are not air conditioned, hence
cannot store chocolates, at least during hot summers, which limits market access.
Industrial Production
Cadbury, beside many other companies, supply the local market through its local production units.
Cadbury India manages to practice this through five factories, located in Thane, Pune, Induri and
Malanpur in West India, and Baddi in North India. Cocoa, being a major raw material as discussed,
is not only imported but also procured mainly from local plantations in South India, in the states of
Kerala, Tamil Nadu, Karnataka and Andhra Pradesh. The company, after manufacturing many of its
mouthwatering products exports them in bulk to Sri Lanka, Dubai, the US and the Maldives. The
positive outcome of this is that Cadbury India does not have to be involved in third party
manufacturing.
Confusion
The brand is well known to many around the

Cadbury Corporate Governance Essay
Whilst the definition of corporate governance most widely used is "the system by which companies
are directed and controlled" presented by Cadbury Committee, (1992). More specifically it is the
framework by which the various stakeholder interests are balanced, or, as the IFC (International
Finance Corporation) states, "the relationships among the management, Board of Directors,
controlling shareholders, minority shareholders and other stakeholders". The OECD Principles of
Corporate Governance states that: "Corporate governance involves a set of relationships between a
company's management, its board, its shareholders and other stakeholders. Corporate governance
also provides the structure through which the objectives of the company are ... Show more content
These rules are basically as follows: 1. Ethics: a clearly ethical basis to the business 2. Align
Business Goals: appropriate goals, arrived at through the creation of a suitable stakeholder decision
making model 3. Strategic management: an effective strategy process which incorporates
stakeholder value 4. Organisation: an organisation suitably structured to effect good corporate
governance 5. Reporting: reporting systems structured to provide transparency and accountability
Consequently, the golden rules indicate that 'best corporate governance practice equates best
management practice'. Source: Institute of Directors, 2011. Corporate governance is founded on
laws, policies, processes, systems and behaviours and together they provide a system for the way in
which an organisation is directed, administered and controlled. As such, the Charity Commission,
(the 'Commission') recognises that to deliver its strategic aims, objectives and priorities successfully,
it needs sound corporate governance arrangements in place, (Charity Commission UK). Corporate
Governance is not – or should not be – about debate and discussion on executive compensation,
shareholder protection, legislation and so on. In recent times, corporate governance became not only
a subject of fierce debate and public outcry, but also, as a result of this and arising legislation, a
subject which been wearisome for many company directors. The hidden gem here is to a great

Business Management
NO | PARTICULARS | 123456 | IntroductionCompany backgroundThe DriversThe CSR
activitiesRecommendations and SuggestionsSummary |
Introduction
The company is located in London of United Kingdom ,which incorporated on 1969 .Cadbury
Schweppes PLC is one of the oldest and largest family–run businesses in the world now. Even
though pastries Cadbury Limited merged with the carbonated drinks company Schweppes Limited
in 1969, Cadbury family members still run the Cadbury Schweppes , which has been represented in
Cadbury 's top management for almost 180 years. The company is currently the world 's third
leading producer of soft drinks and fourth leading confectionery manufacturer. As a major global
beverage and confectionery company,they ... Show more content on Helpwriting.net ...
No more than, the company also believes that CSR is 'the right thing to do' as it reproduces the past
and the prices of the company.
* What are the drivers that make the company pursue the current CSR activities?
= The drivers that make the company pursue the current CSR activities is liberal self– interest and
unrestrained benefit .
.
The CSR activities
What are the CSR activities that the company has engage to improve their company image? = The
CSR activities that the company has engage to improve their company image is education ,for
example,support initiatives around other company sites in Sheffield, Wakefield and inner city
London in Hackney, where there were many educational problems linked .The school activities
included sport , e–Mentor and leadership programme .Its is to assisting community sporting
organisations and associating a principal or supervisor of a voluntary sector organisation to share
ideas on management and leadership. By supporting education projects the company hopes to
improve standards and develop skills among both teachers and pupils. By building links with
individual pupils, teachers and schools Cadbury Schweppes aims to raise aspirations, support
learning and help prepare young people for work
Recommendations and Suggestions 1. Education– seeks to develop

Cadbury Pestle Essay
What are Cadbury nestle ? (slide one)
Pestle/external analysis of the nestle and Cadbury (definition of a pestle from book)
Political
* Taxes could increase which in theory would lead to sales decreasing and profit therefore
decreasing but as chocolate is such a small purchase this is unlikely * Government are always
pushing for a healthier Briton as obesity is a massive cost on the NHS this would theoretically drive
down sales * Food labelling and international trade laws these need to be monitored * Food safety
acts in the various countries they trade in * Making sure subsidiaries aren't underpaying staff or
treating them unfairly otherwise scandals and lawsuits could happen similar to Wal–Mart in the US.
Hence, the cost of producing products for Cadbury has also increased. * There is lack of penetration
in the rural market where people tend to dismiss it as a high end product. It is mainly found in

Cadbury Silk Range : Cadbury Dairy
Cadbury Silk Range – Cadbury Dairy Milk chocolate just got softer, smoother and silkier. The
premium addition offers the opportunity to spoil yourself and your loved ones with a little more
extra indulgence. Cadbury must stay ahead by involving consumers in product design, providing
transparent information about the social and environmental content of these products and by looking
at new models to provide value in new ways will prosper. The different flavors are: Orange peel
Roast almond Chocolate Fruit and nuts Oreo Caramello Christmas is a holiday celebrated in most
countries all over the world. It is a time of year where everyone buys gifts and lots of food for their
family and friends. Before and during Christmas the shops ... Show more content on Helpwriting.net
...
Implement taste promotions In shopping centers and grocery stores to get the consumers to taste this
awesome product from Cadbury. 3. Decision: This is when the consumer decides if they want to buy
the new product or reject the new innovation. If the consumer decides that they want to purchase
this new innovation being Silk Chocolate then they move onto the next stage of innovation adoption.
4. Implementation: This is when the consumer will buy the product being Silk Chocolate and test
the new flavors and see if it is what they like and would want to share with family and friends. They
basically explore the new innovation. 5. Confirmation: This is when the consumer likes the new
product (innovation) and starts to purchase this product regularly and then eventually could lead to
new consumers being loyal to Cadbury as a brand, because of that specific new innovation being the
Cadbury Silk chocolate range. We need to get the consumer to become more brand loyal. Cadbury is
already a very well–known brand all over the world, so there are loyal consumers that trust the
brand Cadbury. Using these five stages of Innovation of the new product we will get to

Cadbury Chocolate

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