Diamond Foods Case

Diamond Foods Case
Diamond Foods Case – Final Exam
–––––––––––––––––––––––––––––––––––––––––––––––––
MKTG 4100–12
Jeffrey Moore 6/4/2013
Diamond Foods Case – Final Exam
–––––––––––––––––––––––––––––––––––––––––––––––––
MKTG 4100–12
Jeffrey Moore 6/4/2013
Introduction & Problem Statement
Since Diamond Foods (DF) became public in 2005, they have experienced positive growth in both stock price and sales. The management is extremely
focused on expansion by capturing market share and increasing product offerings. Their concerted effort to grow is ensuring Diamond and its brands ...
Show more content on Helpwriting.net ...
Strategy #2 seems to be too risky for a company who saw a major decrease in cash on hand from '08 to '09 (see Appendix B), and Strategy #1 will
most likely dilute DF's brand identity within the snack industry. Diamond's stock price has been strong, but has not shown significant growth since the
acquisition of Pop Secret in September 2008 (see Appendix C). Until this acquisition shows a better translation into shareholder value, Diamond must
focus its efforts on its current products and organic growth.
Conclusion
Even though Strategies #1 & #2 do hold the potential for greater growth in the short–term, Diamond must focus on Strategy #3 to keep its
long–term vision alive. Once the company is in a better place financially, has increased its market share with its new products, and has shown it can
translate these objectives into greater shareholder value, Diamond should then focus its efforts on potential acquisitions. Until then, the company
should keep with its current business model and grow a more solid foundation on which to build.
Appendix A

(SWOT Analysis)
Strengths: * Management and their forward–looking, long–term approach * Management's willingness to take on risks * DF's brand awareness * DF's
success in creative advertising & reaching its target market * DF's relatively speedy new product development ability * DF's
... Get more on HelpWriting.net ...

Case Study Mondelez International Strategy
Mondelez International Strategy Case Study
Mondelez International Inc. is a large manufacturer and marketing company with a variety of beverage products and snack foods. The company came
into existence in 2012 when Kraft Foods Inc. went through a corporate restructuring in order to implement "high–growth global snacks." (Gamble,
2016.) Nabisco, Oreo, Trident gum, and Oscar Mayer are a few brands that operate under Mondelez Inc.
Corporate Strategy As I mentioned above, Mondelez was created to fit a need that Kraft Foods Inc. had to increase their growth globally. Kraft Foods
Inc. established their name in 2007 when they broke apart from Altria Group. Kraft became the second–largest processed food company in 2012 with
annual revenues of more than $54 billion in 2012 (Gamble, 2016). However, significant growth in the company was not much different from that in
2007 when they became independent. It is the belief of the company's upper management and board that the reason for their stagnation was due to the
fact that their corporate strategy was not focused on the growth of the company. This changed in 2012 when Kraft teamed up with Mondelez
International Inc. "Mondelez International's strategy was directed at exploiting its powerful brands of snack foods across the 165 country markets
where its products were sold." (Gamble, 2016) The company aimed to fulfill their strategy by expanding the company's product line to include cookies,
chocolates, candy, gum, and

Essay On The Sixties
Working Title The sixties brought us many new innovations in the food industry. "Dominos added delivery to the pizza business when they opened
their first store in Detroit Michigan in 1960. Their guarantee – delivery in 30 minutes or it's free – helped them expand to include more than 8,000
stores in 55 countries." (livinghistoryfarm.org) "But in 1969, Thomas wanted to go out on his own, and so he opened the first Wendy's in Columbus,
Ohio. He stressed fresh, rather than frozen, meat served as square patties prepared fresh and served "hot off the grill." (livinghistoryfarm.org) New
businesses with radical ideas were created and on the rise, continuing to grow until today, where their names are famous around the world. "By 1958,
the company... Show more content on Helpwriting.net ...
For example, Coca–Cola used a new form of advertising using catchy songs such as "Things Go Better With Coke", according to The History of
Coca–Cola. "The vagueness of the word 'things' let Americans identify Coca–Cola with whatever they wished. In fact, the original jingle was so
versatile that other popular artists of that time were able to match the lyrics to their most popular things" (The History of Coca–Cola). With these
cunning new advertising methods, more people bought Cokes and business was booming. "Few realize that Coke marketed assiduously to whites,
while Pepsi hired a 'Negro markets' department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the
course of the decades and the seemingly limitless growth of the soft drink industry, the companies have expanded their marketing departments and
launched myriad campaigns to discourage the idea that either appealed to a specific race" (TheAtlantic.com). "Coke's recipe wasn't the only thing
influenced by white supremacy: through the 1920s and '30s, it studiously ignored the African–American market" (The Atlantic.com). Not all change in
the market was good, as in the 60s we also saw segregation in marketing. The drink business was definitely

Cracker Jack Case Analysis
Case Recap
The primary reason for the Borden Foods to divert itself from snacks is to emphasis its efforts and resources in the growth of their whole–wheat meal
segments. Because of this valuation they had and a growth plan they had they decided to announce sale of Cracker Jack in 1997. The management
team of Broaden also recognized that with the increase in competition they have not been able to successfully grow the sales figure in past five years.
Also because the Cracker Jack brand has various packaging options and has been maintaining a huge product line of 32 Stock–Keeping Units (SKUs).
However, currently Broaden production facility had only 32 percent of space allocated to Cracker Jack Products and has been operating at 32% of its ...
Show more content on Helpwriting.net ...
Evaluation of Alternative
Cracker Jacks sales will represent a tiny part of the Frito–Lay's business currently, however the chances are high to get the numbers high from this
division if proper decisions are made. Frito–Lay is the leader in the US market concerning market share and sales volume. So they can use their
advertising and marketing experience to uplift CJ. CJ should be marketed as a stackable treat which is healthy as of natural ingredients like popcorn.
Marketing researchers should focus on the small children as the target market as well. By launching the different sizes and convenient packages to
the customers so that they can grab it and go rather than having a box. The CJ should be made available to as many stores as possible by utilizing
the same direct store delivery channels. A careful analysis has to be done to change any features like gifts in each bag and the flavor of the CJ,
because that is the major point of CJ and most of the customers are attracted because of that particular features.
Recommendation
In my opinion the Borden Foods will sell the company for above 30 million dollars based on the assets it has and the goodwill for the year ending
1996. However the Frito–Lay should only pay around 25 million dollars for acquisitions of the company.

Frito Lays Chip
FRITO LAYS CHIPS.
BACKGROUND AND ENVIRONMENT
The Frito–Lay company is a $13 billion subsidiary of PepsiCo that employs 48,000 people. They are a nationally recognized leader in the manufacture
and marketing of salty snack foods. Brands include Lay's, Ruffles, Frito's, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut
butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a "front–door store delivery system" in which one person
performs the sales and delivery functions. This system allows the products to be closely monitored and restocked, as well as creates a relationship
between the sales/delivery person and the supermarket staff.
MARKETING PLAN
MISSION
* To ... Show more content on Helpwriting.net ...
13. Innovative advertisement for high awareness.
Segmentation
Segmentation is the division of the market into various homogenous groups. Basically, Frito Lay products are generally marketed to the Hispanics prior
to targeting the general market. Frito Lay has Mexican roots which explain why the Hispanic market was the initial market segment. The attractiveness
of the market is evident on the strong needs for snacks among all segments. Nevertheless, the focus of segmentation is on penetrating the teen segment.
As such, while the Hispanic population likes bold and spicy flavored snack, there is high influence on kids in making snack purchase decisions,
emerging Y generation has purchase power and busy lifestyles demand food on the go.
Further, Frito Lay is a leader in the dip market but since there are many competitors in the market the company decided to penetrate the vegetable dip
segment. This is in addition to chip dips segment particularly the shelf–stable sour cream based dip and other chip dips which are already in the mature
stage of its lifecycle.
Targeting
Targeting is the identification of audience to which a product will be marketed. As already noted, the Hispanic population is the initial target market
but now also includes the generations X and Y. Teenagers make up a considerable percentage in the marketing activities of Frito Lay especially since
they are very particular

Frito Lay Executive Summary
I. Factual Summaryпјљ
Frito–Lay, Inc. is a division of PepsiCo, Inc., a New York–based diversified consumer goods and services firm. PepsiCo, Inc. includes Pizza Hut, Inc.,
Taco Bell Corporation, Pepsi–Cola Company, Kentucky Fried Chicken, and PepsiCo foods international. PepsiCo, Inc. recorded net income of $ 1.077
billion on net sales of $ 17.8 billion in 1990. Frito–Lay, Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960, the Frito
Company and the H.W. Lay Company merged to become Frito–Lay, Inc. The company is the leading manufacturer of snack chips in the United States,
capturing about 50% of the retail sales in this category. During 1990, the company has 39 manufacturing plants, more than 1,600 ... Show more content
on Helpwriting.net ...
The package design should be distinctive, contemporary graphics which can communicate new, different, and fun positive images to consumers. The
new products need to have proper and efficient promotion channel stimulate the sales volume, so advertising and merchandising strategy became a
critical test–market plan. The advertising message would convey subtle messages, including wholesomeness, fun, and simplicity for Sun Chips
Multigrain Snacks. In addition, the advertising focus on the principal purchasers and heavy user of snack chips who are adult between the ages of
18and 34 and the consumers, whose ages between 34 and 49 years– old , care about healthy and require healthier snacks. Distribution and sales strategy
helps Sun Chips Multigrain Snack to expand its sales volume in the snack chips market. Frito–Lay has its own system, called store–door delivery
system, which combined the duty of a delivery person and sales person. The person requests orders, stocks shelves, and introduces merchandising
programs to retail store personnel, so Sun Chips would sold through supermarket, grocery stores, convenience stores, and other retail account that
already stocked Frito–Lay's snack products.
IV. Selected Solution:
In my opinion, I think Frito–Lay should use and focus on the advertising and
merchandising

Mergers : Merger And Acquisitions Essay
Mergers and acquisitions have been prevalent amid companies in the United States for decades. Many believed that merger and acquisition strategies
played a critical in the rebuilding of companies domestically three to four decades ago and continue to produce the same benefits today. Merger and
acquisitions are used by companies to produce greater worth for stockholders and shareholders. Mergers involve a minimum of two establishments
partnering together to form a more effective and efficient company under one umbrella. Acquisitions involve the process in which an establishment
buys a controlling or complete interest in another establishment with the goal of making the acquired establishment a subsidiary in its portfolio (Hitt,
M. A. 2013). Kelloggs is a household name and has been a part of families for over 100 years. In 1898, founder W.K.Kellogg and his brother
attempted to make granola and in this failed attempt changed breakfast forever when they inadvertently made flaked wheat. Through experimentation,
W.K.Kellogg mastered how to make flake corn, thus creating corn flakes. Kelloggs take pride in fueling bodies and providing nourishment to help
people start their day. Kellogg's produce and market convenient ready–to–eat products such as cereals, pastries, breakfast bars, crackers, fruit flavored
snacks and beverages. Famous for its differentiated product line, Kellogg's is the umbrella for many brands such as Cinnabon, Eggos, Pop–Tarts,
Famous Amos, Special K,

Swot Analysis: Pepsi
SWOT Analysis: PepsiCo Diversification Strategy in 2008 Name Course Instructor Name Date
PepsiCo Diversification Strategy in 2008
PepsiCo History
PepsiCo is the second largest snack and beverage company in the world. Established in 1965 when Pepsi–Cola and Frito–Lay shareholders merged
their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi–Cola, Mountain Dew, Fritos, Lay's,
Cheetos, and Ruffles, they have achieved growth and long–term value in its operational activities by creating competitive advantages through new
product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998, two largest bottlers (Pepsi Bottling
... Show more content on Helpwriting.net ...
(PepsiCo website) These delivery options allow maximum visibility and appeal (DSD), costs savings for fragile/perishables with lower turnover
(customer warehouse), and the use of third party distribution services (foodservice/vending) to schools, stadiums and restaurants reducing stock–outs.
All are based on "customer needs, product characteristics, and local trade practices". (PepsiCo website)
Weaknesses
Overdependence on Snacks and Non–carbonated drinks PepsiCo failed to focus on its main brand, Pepsi. Although sales of carbonated drinks was
considerable his, it was carried by it's non–carbonated which increased revenues 5 percent; consequently, carbonated revenues dropped 3 percent the
same year, 2007. The company focused on more healthy products by trying to develop new sweeteners and acquiring Izze lightly carbonated sparkling
fruit drinks in 2007. It failed to strengthen its position in the U.S. to out beat Coca–Cola and lagged 10 percent in 2007; bumping PepsiCo to the
number two position of nonalcoholic beverage producer. (Gamble & Thompson, 2012, pg. 430) Large Size Despite its international presence, 48
percent of its revenues originate in the US. (Gamble & Thompson, 2012, pg. 431) This leaves PepsiCo vulnerable to the impact of changing economic
conditions. Large US customers could exploit PepsiCo's lack of bargaining power and negatively impact revenues. Acquisition of

History Of The International Inc.
The executive summary
History of Mondelez International Inc.
Mondelez started its operations in 1903, when James L. Kraft opened a wholesale cheese business in Chicago, Illinois. J.L. Kraft and Bros. In 1914,
J.L. Kraft opened its first plant and started to make cheese items.(Marketline). Following 10 years, the organization changed its name to Kraft Cheese
Company. It also opened its first European deals office in London, the UK amid the same period. (Marketline). Mondelez made various acquisitions,
including that of the Phoenix Cheese, creator of Philadelphia brand cream cheese in 1928. After two years, Kraft Cheese was obtained by National
Dairy Products Corporation.(Marketline). Throughout the following couple of decades, ... Show more content on Helpwriting.net ...
Acquisitions during that period were Jacobs Suchard, Freia Marabou, Terry 's of York, and the US. Kraft General was renamed asKraft Foods Inc.
during 1995. (Marketline).
Market description of the country (Mexico)
Mondelez International Inc. is an American multinational confectionery, food, and beverage products such as biscuits, (cookies, crackers and salted
snacks), chocolate, gum and candy. It is the main player in the Mexican sweet shop market, creating a 28% offer of the Market's share value. (Mexico
Confectionery report). Mondelez International Inc. is one of the biggest snack organisations on the planet. It offers snack sustenance and refreshment
items, biscuits (cookies and salted snacks), chocolate, gum and sweet, drinks, and different cheese and grocery items. In December 2014, it had
operations in more than 80 nations and offers its items in roughly 165 nations. (Global–confectionery). Mondelez works through five geographical
segments; Europe; North America; Latin America; Asia Pacific; and Eastern Europe, Middle East and Africa.(Mexico
–confectionery). Its head office in
Deerfield, IL. (Global industry report).
Mondelez sells its products to supermarket chains, wholesalers, supercentres, club stores, mass merchandisers, convenience stores, distributors,
gasoline stations, drug stores, value stores and other retail food outlets. Mondelez distributes its products through direct store delivery, company–owned
and satellite warehouses,

Healthy Lifestyle In America
Currently, in the United States of America, there is rampant issue of obesity which is making it difficult to achieve a healthy life style. In nearly three
decades, obesity cases have been on the rise with all age groups, ethnicities, and social standings in America. There have been leaders and organizations
desperately on the hunt for a solution to the impact of America's food industry regulations, on social constructs, and technological growth. The first
hindrance to achieving a healthy life style starts with the children, who are conditioned with television and other media outlets to be obese. It is
something that lays in the open and is rarely acknowledged as having a direct influence on a child's eating perspective. Studies have shown

Athenos Hummus
Kraft Athenos Hummus:
Marketing through sports
Executive Summary
Hummus is already a popular choice among endurance athletes. Competition among brands within this portion of the target market is important and
therefore, should become a focus of the Athenos brand. Athenos has not yet utilized sportsmarketing to promote the brand, but with a focus on the
hummus products, a sports overlay can be very effective to target key consumers. Athenos currently falls behind Sabra as the market leader in hummus
and because neither brand currently markets their products through sports, this is a vital opportunity for Athenos to increase their market share and
gain popularity among consumers.
Target Market
Hummus is a healthy snack ... Show more content on Helpwriting.net ...
Athenos is sold in the refrigeration section of most major local grocery stores placed alongside other snack dips and spreads. Athenos should continue
to distribute to major grocery store chains as hummus is popular as a convenient healthy snack purchase. Athenos is marketed through individual retail
sales by way of wholesale to grocery chains rather than through large quantity sales to restaurants where the need is not as high. Outside of major
grocery store chains, Athenos should seek to sell their hummus products at selected sports venues specific to endurance sports in order to gain sales
within the market.
Promotion
Promotion is "perhaps the easiest variable to use in an effort to develop a sports overlay for the implementation of a mainstream strategy." (Fullerton,
2010). Athenos has most recently used the Yia Yia (greek for grandmother) campaign developed by Droga5. "Yiayia represents old world Greece,
Greek values, and most importantly she represents preparing food the right way." (Droga5, 2011). Most importantly her approval is a sign of quality
and she approves of Athenos hummus. The campaign was effective but Athenos still continues to struggle and remains behind the market leader, Sabra.
"Eating clean" is an especially important concept for endurance athletes, who also fall into the

History Of Frito Lay
Frito–Lay, a division of PepsiCo based in Plano, TX, is the world's largest producer of salty snacks (Solomon, Marshall, & Stuart, 2012). The
company brands include Fritos, Lay's, Doritos, and Cheetos. C. E. Doolin purchased and began selling Fritos in San Antonio, TX in 1932. Herman W.
Lay, a potato chip manufacturer began selling his product that same year in Nashville, TN. The two companies later merged in 1961 to become Frito–
Lay, Inc. A final merger in 1965 with Pepsi
–Cola Company, created the now recognized name of PepsiCo. PepsiCo has four divisions under its umbrella
including Frito–Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America. With a multitude of
snack options and limited

Hippeas Research Paper
On an almost daily basis, there seems to be a "new kid" on the proverbial block of snacks. While some are good, some are mere imitations of others
that have come and gone before. However, as far as the natural, health–conscious food industry is concerned, a relatively new upstart by the name of
Hippeas is posturing itself as a potential contender in the competitive world of snacks.
Launched by its CEO, Livio Bisterzo, Hippeas makes a plea for consumers to give the snack a chance and indulge their taste buds. In trying out a new
"better for you" snack that is "guilt–free," Hippeas' exploits another aspect that is bound to resonate with many consumers: a commitment to help our
planet help itself out.
The Hippeas Uniqueness
– Ingredients ... Show more content on Helpwriting.net ...
Naturally, being non–GMO and USDA organic certified chickpeas are major plus factors with Hippeas too!
Health–conscious consumers can look forward to the 3–grams of fiber and 4–grams of protein that come within every single–serve, 1–ounce bag.
A Huge Assortment Of Flavors And Tastes
Releasing "good vibes" is one additional selling point the Hippeas company sells to its consumer, and this is done primarily through six different tasty
flavors which include:
Far Out Fajita
Pepper Power
Happenin' Hickory
Maple Haze
Vegan White

Porters 5 on Kraft Foods
Revenue 49 billion Second largest company behind nestle Employs 125,000 Its five brands are divided into 5 main sectors
snacks,beverages,grocery,and convient meals Sanja khosia is the president of kraft His 7 step bussiness model is to drive growth is DISCOVERY:
find out what works STRATEGY: focus through lenses VISION: find a simple hook EXECUTION: clarify and deligate ORGANIZATION: build
collaborative networks METRICS: manage numbers and tell stories Headquartered in Northfield, Illinois, Kraft Foods (KFT) is the largest food and
beverage company in the U.S., and is the second biggest worldwide. Kraft was founded in 1903 by James L. Kraft and, after inventing pasteurized
processed cheese not requiring refrigeration, would... Show more content on Helpwriting.net ...
Public companies are listed on the Stock Exchange and their shares are available for the public to invest in. "make today delicious" Tuesday,
September 6, 2011 Kraft Food's Mission Statement Helping People Around the World to Eat & Live Better Kraft's mission is to provide fun,
healthy food for people to enjoy. Their mission statement informs us that they care about their consumers. Their values are innovation, quality, safety,
respect, integrity, and openness. They strive as a company to communicate with the world reassuring them they're a trusted company with their
products. Kraft Foods Inc. (KFT) – Financial and Strategic SWOT Analysis Review Summary Kraft Foods Inc., (Kraft Foods) manufactures and
markets snacks, confectionery, and quick meal products worldwide. Kraft Foods is number 1 US food company and number 2 worldwide. It is
principally engaged in manufacturing and marketing of packaged food and beverages. The various products offered by the company include cheese,
dinners, dressings, coffees, meats, biscuits, cream cheeses, powdered beverages and chocolates. The company markets its products under the brand
names of Kraft, Maxwell House, Oscar Mayer, Oreo, LU,

Essay on Frito Lay
Frito–Lay Company – Cracker Jack 1. Why has Borden Foods decided to sell Cracker Jack?
Borden Foods is in the process of divesting of snack and non–food products in order to focus efforts and resources in growing their pasta and grain
based meal segments. Borden management has also recognized the value and equity in the heritage Cracker Jack brand. The Cracker Jack brand
currently (1996) sits in the number two position in terms of Ready–To–Eat (RTE) caramel popcorn product category market share with approximately
$192 million in retail sales. With increased competition, Borden has unsuccessfully attempted to grow sales in the past five years, with the
introduction of new flavor offerings. The Cracker Jack brand offerings is comprised of ... Show more content on Helpwriting.net ...
FL experience with a variety of promotional methods including sponsorship (potential opportunity for individual box sales).CJ brand has been under
marketed since 1992.
In market testing, consumers are unaware of CJ new product offerings.
CompetitionCJ is # 2 in RTE caramel popcorn market, with untapped potential identified by FL teams.Competition is actively advertising
consumers.Manufacturing & DistributionFL has strong Domestic and International distribution channels and relationships.
FL has unique position to have involvement throughout the food production and distribution chain. Borden is inefficient, only operating at 33 %
capacity and CJ brand takes up 32% of space.
CJ has small # of representatives. Poor focus on CJ as it must compete for attention with offerings across multiple product lines.
Ineffective distribution mix with 65 independent food brokers.Industry/Market StructureCJ has 97% brand awareness and 95% among current
consumers of caramel popcorn products.
CJ has maintained a positive, and consistent image since inception.
Recent growth opportunities in the low/no fat product offerings.Rising material costs FinanceFL demonstrated financial strength with $1.63 billion
operating profit and $9.68 billion in net sales. Annual growth rate of 13% between 1991–1996.Borden continues to integrate regular price increases to

maintain profitability

Koze Shack
Emily Chan Professor Hirakubo W4200 8–31–11
Business Case #1: Kozy Shack
SWOT Analysis of Kozy Shack
Strengths:
* Fresh and natural products– Kozy Shack produce their products daily, ensuring freshness. They also use high quality ingredients with no
preservatives, making their products all natural. This is important because Americans are becoming more and more health conscious. * Kozy Shack
made a point to position their products in the market as nutritional, healthy, and family holiday ready for the more affluent family. In that market
positioning, people are associating their ... Show more content on Helpwriting.net ...
Kozy Shack could probably pull that strategy off as well.
Threats:
* Competitors– Kozy Shack has big competition; competitors such as Jell–O and Swiss Miss who are household names and has the money to advertise
on network television and popular magazines, (Kozy does not have enough money to do either). * Lack of Visibility– Kozy Shack does not have
enough money to advertise their products on the most popular forms of media, such as network television and magazines. * Poor Packaging–
Packaging is plain and boring. * Its own image– Kozy Shack's own brand image might be stifling for other opportunities because it could compromise
the core components of what they stand for: healthy and all natural.
The dairy dessert market can be divided by several categories, such as kid snacks, adult indulgence, low fat/ health conscious; pudding, yogurt, mousse,
parfait, etc. Besides those categories, another way to categorize the dessert market even further would be to separate the products to be refrigerated or
shelved. Kozy Shack's target market was geared towards the adult indulgence for the "upscale mother." "The whole game was now to bring more
sophisticated, higher disposable income customers (who happened to be adults) to stores, in order to gain a

Pepsico : Who Are They?
PepsiCo: Who Are They?
Introduction
Pepsi, Frito–Lay, Quaker, Tropicana, and Gatorade are all well–known brands, but did you know that they are all part of PepsiCo? A framework made
up of an astonishing 360 combined years' worth of production. "PepsiCo is one of the world's leading food and beverage companies with over $63
billion in net revenue in 2015 and a global portfolio of diverse and beloved brands" (1). They are known for their strength in diversified product
portfolio, dominance in their market position, and their state of the art focus on research and development. The opportunities they have to face are a
growing consumer focus on health and wellness, increase in global food consumption, and productivity initiatives (2). In the following sections, the
history, present conditions, mission and objectives, factors within the external environment will be discussed.
History
It all began in the late 1890s, when Caleb D. Bradham came up with a recipe that was similar to the popular drink Coca–Cola. In 1898 at his own
pharmacy, Bradham gave the name Pepsi–Cola to his version of the drink, which was formerly known as "Brad's Drink." In 1902 Bradham shut the
doors to his pharmacy to put all his effort in his thriving new business of bottling and selling Pepsi–Cola. With the economy at a fault due to World
War I and the fact sugar, the main ingredient, was rationed as a result, the business went bankrupt in 1923. This led to the selling of the assets and
recipe to a man

Frito Lays Chips Case
1. How would you characterize the snack chip category and Frito–Lay's competitive position in this category?
The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14
pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very
competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them generate more than $25 million in
first–year sales.
Frito–Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito–Lay accounts for 13 percent of sales in
the US snack food industry. Frito–Lay's ... Show more content on Helpwriting.net ...
Frito–Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974
and distributed for four years, weren't incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too
narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is "not sure there were dramatic things wrong with the
product design [...]. It may have been invented and introduced before its time." This sentiment was reflected in the Harvest Project in the early 1980s,
when Frito–Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby–boomer
generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in
other brands.
Development for the product now under the Sun Chips brand picked up in 1988. Consumer testing found a few variations of the Sun Chip that were
perceived by test markets as both healthy and as "everyday snacks" –– a factor necessary to the long term success of the snack. Ultimately, they had to
wait until the right time to release the product. The market was slowly gaining health consciousness as baby–boomers matured and desired healthier
alternatives to their snack foods. Early

Cracker Jack/Frito Lay Case Analysis
Frito Lay Company – Cracker Jack Case Analysis
Carl James
MBA:Marketing Strategy
September 19, 2014
Frito Lay Company– Cracker Jack Case Analysis
Case Recap
Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the
manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix.
These well known company brands have seen it capture over 50 percent of the retail sales, and company officials envisage Cracker Jack can only but
add to the richness of its product line and profits. Borden, because of its strategic decision to concentrate resources elsewhere, discontinued aggressive
... Show more content on Helpwriting.net ...
While a nationally recognized trade mark with 97% brand name recognition, it found itself with a market share of 26% – the same as its second biggest
competitor. However its chief rival International Food Homes Inc, controlled 32% market share (Kerin & Peterson, 2010). Because of stagnant
sales and stiff competition resulting in lower contribution margins, Cracker Jack found itself severely under marketed, with its parent company
spending substantially less than that of its chief competitor. This storm of events has resulted in the vicious circle of consumers perceiving the brand as
stagnant, stale and not desirable for hip new generation of consumers and thus fewer sales are realized.
Root problem components
Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding
steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of
caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less
contemporary than its major rival, Crunch 'n Munch. To add to this dilemma, the product diversification strategy that led to the development of several
other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

Buffalo Rock Company Case
Based in Dothan, AL, Buffalo Rock Company is one of the nation's top providers of commercial vending machines and refreshment solutions. From
serving corporate and educational clients to retail establishments and work sites, the team at Buffalo Rock Company is successful because they offer
top–of–the–line name brand snacks and beverages at affordable rates. If you're on the fence about purchasing a vending machine for your business,
check out the top three reasons clients of Buffalo Rock Company invest in their easy snack and beverage distribution services: Commercial Vending
Machines Promote Employee Efficiency: The cost of vending machines in corporate atmospheres is immediately offset by the increase in employee
focus and the decrease

Beef Jelly Research Paper
Buy Best Beef Jerky for power packed snacking experience
Beef Jerky has gained soaring popularity as a complete snack item in the last ten years all over the world and has become a big business now. This
packaged dried meat in variety of flavors has replaced some of the hit pass– time snacks like party mixes, seeds, bars, nuts and pita chips. And since
every one in ten people rely on only snacks than a meal and are highly protein obsessed too, this healthy meat snack is definitely the next big food thing
to happen in the world. The jerky sale is increasing in convenience stores and even great chefs are experimenting making their own stuff.
Beef Jerky is rich in protein, highly portable, very little in calories and can be stored for longer periods.

Essay about Walkers Crisps
Introduction
In this report we will be looking at Walkers smiths' long standing market leadership in UK's crisp industry and the reasons behind their successful
marketing strategies in recent years especially after their acquisition by PepsiCo; a global food giant.
This report should trace walkers' strategies on corporate and business level by following a world class performance framework by employing world
class manufacturing processes and market research and promotional strategies, working at the same time on their core competencies, internal resources
and capabilities by scanning, monitoring and assessing various external environmental factors. Also to what extent their manufacturing strategies and
response to a fast growing food ... Show more content on Helpwriting.net ...
According to a report, sharing crisps bags have made over ВЈ300 m profit after their launch in the next year, while individual crisp packs are directed
more towards children, teenagers and young adults.
External Drivers
Global Economy
Figure 3 UK share in European potato crisp industry by value
European market and crisps industry
In Europe alone Pepsi Co has a staggering 23% market share according to data monitor.
UK alone accounts for 26% of the European market value.
European Potato chips industry has been expected to accelerate slightly from 2009–2014.
Potato chips or crisps prove to be an attractive industry
Figure 1 Pie chart showing European market savoury and snacks marketing segmentation
UK market– Market size and market share
The following data shown in the graph clearly indicates walker's dominant position in UK crisp market among all its competitors. A staggering 54%
share in the market can be seen in 2008.

Walkers seem to be the market leader in this low–road value category of crisps retail market in UK over the period of 2006–2008. Among its
competitors, only Procter and Gamble and Kettle seem to be in competition with each other. Figure 4 UK crisps' market showing all the major players
The environment
Environmental regulatory bodies and regulations:
EPA (environmental protection act

Hypoallergenic Dog Food
I guess at this point you eventually understand just how important it truly is to supply your pet dog hypoallergenic dog food. This is really necessary
simply because it helps you concentrate so much more on the nutrition of the dog food that your best ally is eating. But the one thing that often
becomes ignored is dog treats. Your puppy is still going to require its snacks, and this is completely great as long as you give your dog with a
high–quality treat that is hypoallergenic. Let's look at a few options you have available to you right now.
The first kind of hypoallergenic goodies we must take a look at are homemade treats. You should consider making them yourself as this will assure that
you are giving your dog with the optimum substances

Essay on healthcare
Q2–Evaluate Vegemite's brand image based on the social media research undertaken by Talbot and his team .In light of these historic factors, Why did
Talbot want to revitalize the brand?
Answer–Part 1 The brand image is the brand's total personality impression in the consumer's mind (real and imaginary qualities and shortcomings). It is
developed through advertising campaigns over time with a consistent theme. Talbot and his team conducted social media research and there objective
was to: –
1.Identify valuable trends and patterns in consumers.
2.Provide insight for development of potential vegemite product extensions.
3.To find the unique trend and pattern from the conversational web.
After the research the team ... Show more content on Helpwriting.net ...
The product was made and in first two months following launch, Kraft's New Vegemite sold 2 million jars and achieved 12% house hold penetration.
Consumers enjoyed the new taste of it and results were remarkable.
Q3–Compare the "How do you like your vegemite " campaign with "isnack 2.0" Naming campaign. Why were the results do different?
Answer– "How do you like your Vegemite" Campaign Firstly the campaign allowed people to think about and reappraise their past and present
consumption. It was a public relation campaign and was the most successful campaign in history of the Kraft ANZ. Major retailers were running out
of vegemite and Kraft has to ship over 1000 tons per month. Sales also increased by 5% than previous year. The associated foods sales of cheese and
avocado also rose sharply. Use of Social media help paid them handsomely and people also sent 300,000 submissions, suggesting new combination for
vegemite. The campaign main goal was to know what was other food associated with vegemite so that they can produce a perfect combination.
"Isnack 2.0" Naming campaign It was a competition–based campaign and it ran for almost six weeks and consisted of voting via online, SMS and
regular mail .48,000 names were suggested some of them were ridiculous to

Sun Chips
I
CCFY MADE ON BEHALF OF
Frito–Lay, Inc.
–
Sun ChipsTM Multigrain Snacks
I
6
Au3hsf –, –
k07
NUS Gusinass School
In mid–1990, Dr. Dwight R. Riskey, Vice President of Marketing Research and New Business at Fritu–Lay,Inc., assembled the product management
team responsible for Sun Chipsm Multigrain Snacks. The purpose of the all–day meeting was to prepare a presentation to senior Frito–Lay executives
on future action pertaining to the brand. Sun Chipsm Multigrain Snacks is a crispy textured snack chip consisting of a special blend of whole wheat,
corn, rice, and oat flours with a lightly salty multigrain taste and a slightly sweet aftertaste. The product contains less sodium than most snack chips and
is made with ... Show more content on Helpwriting.net ...
~ o r i t o brand tortilla chips and ~uffles@ s~ brand potato chips have the distinction of being the only snack chips with $1 billion in retail sales in the
world. Frito–Lay 's snack–food business spans every aspect of snack–food production, from agriculture to stacking supermarket shelves. During 1990
in the United States alone, Frito–Lay used 1.6 billion pounds of potatoes, 600 million pounds of corn, and 55 million pounds of seasonings. The

company has 39 manufacturing plants, more than 1,600 distribution facilities, and a 10,000–personroute–sales team that calls on
EXHIBIT 2 T o p – S e b g Snack Chip Items in U.S. Supermarkets (Retail Sales in $ Millions)
Doritosa Tortilla Chips Ruffles@Potato Chips Potato Chips Fritos@Corn Chips Chee–tos@Cheese Flavored ringlels@ Potato Chips sio@ Crispy
Round TortiUa Chips tt s ' FriteLay Variety Pack Santitasa Restaurant Style Tortilla Chips Eagle Thins Potato Chips
Source: 1990 PepsiCo,Inc.,annual report.
more than 400,000 retail store customers each week in the United States. Frito–Lay, Inc., recorded U.S. saIes of $3.5 billion in 1990.
Product–Marketing Strategies
Frito–Lay pursues growth opportunities through four product–marketing strategies.
1. G
m established Frito–Lay bran& through line extension. Recognizing that consumers seek variety in snack tastes and sizes without compromising
quality, Frito–Lay marketing executives use line extensions to satisfy these brand bite–sized wants.

Pepsico Diversification Strategy Essay
16 October 2012 Draft v1
Seitenzahlen einfГјgen, Inhaltsverzeichnis einfГјgen
Pepsico's Diversification Strategy in 2008
Discussion material
16 October 2012
Contents
Seitenzahlen einfГјgen
Sections 1 2 3 4 5 6 7 Project Team Our understanding of PepsiCo Market / Industry analysis Financial analysis Portfolio analysis Recommendations
Q&A
1
2.1 PepsiCo
Overview
Overview nпЃ® nпЃ® nпЃ® nпЃ®
Acquisitions nпЃ® Formed in 1965: merger Pepsi–Cola Company & Frito–Lay Inc. America mulinational food & beverage corporation Headquartered
in United States, NY Manufacturing marketing & distribution of: – grain–based snack foods – salty snacks – beverages

1980' & 1990s ... Show more content on Helpwriting.net ...
t –Г пѓ look in the book
Trends & developments nпЃ® Market share of snacks in the US 2007
General trends towards: – Healthier ingredients / products – No trans–fat – Vegetable / fruit snacks– Oatmeal products – Smaller packages – New
flavors
PepsiCoKra4Foods21%37%12%7%1%9%5%6%2%HersheyKelloggMasterFoodsGeneralMillsProcter&GamblePrivatelabelOthers
2
3.2 Beverage market
Distribution of beverages in the US in 2007 by category PepsiCo managed to perform along with market trend and increased it's revenues in the
growing markets
Tabelle
3%4%
2%
1%
0%
Carbonatedso4drinksBoKledwaterFruitbeverages
13%48%
IsotonictodrinkteaReadytodrinkteaFlavoredandenhancedwaterEnergydrinks

29%
Trends & developments nпЃ® Market share of carbonated soft–drinks in 2007
General trend goes away from high–calorie beverages and towards healthier and low–calorie beverages Increased demand of bottled water, ready to
drink tea and energy drinks Sales of bottled water increased from 4.6bn to 8.8bn in 8 years SoBe Energy drinks only with negligible share in energy
drink market Lipton RTD tea increase by 15% between 2006 and

Pepsico Mission Statement
Chapter no.1
Presentation and History:
Name: PepsiCo Inc.
Logo: PepsiCo Inc. Logo
Organizations Served: Drinks, Sustenance
Geographic districts served: Around the world Base camp: U.S.
Current Chief: Indra Nooyi
Sales: $ 65.492 billion (2012)
Net Profit: $ 6.178 billion (2012)
Workers: 297,000 (2012) Key Contenders: The Coca–Cola Organization, Dr Pepper Snapple Bunch, Inc., Mondelez Global, Inc., Hansen Common
Company, National Refreshment Corp., Kraft Sustenances Inc., The Kellogg Organization, ConAgra Nourishments, Inc., NestlГ© S.A. Additionally,
others.
PepsiCo is a world pioneer in supportive snacks, sustenances, and beverages. Pepsi Cola Int. is one of the principle pop association working the world
over. As its US multinational ... Show more content on Helpwriting.net ...
Pepsi Cola is more extended than its opponent, Coca–Cola. One of the principle inspirations in transforming into the primary pop association in
Pakistan was the remarkable dissemination channel of the association's things all over all through the country. Pepsi came in Pakistan in 1967 and
started its operations with carbonated refreshments. It quickly has 8 bundling foundations working in various parts of the country. Nearby Pepsi,
Mountain Dew, those foundations produce Mirinda, 7UP in the carbonated drinks class and another extension of Sting in the carbonated drink

Snack Food Industry
When performing a five forces model for the snack food industry, I first looked at competition from rival sellers as I felt that this was the strongest
threat for manufacturers. Rival sellers can easily try to produce a new line of products, mimic a competitor's product, and it's difficult to differentiate a
snack food from the competition as there is so much competition. The market isn't quickly growing, so rivals are competing for the same customer
base and there is very little if any cost to switch from one snack food to the next. Many snack foods are very similar and there are hundreds if not
thousands of competitors all fighting for the consumer's purchase.
A high competitive pressure exists from the sellers of substitute ... Show more content on Helpwriting.net ...
Other factors that would pertain to particular companies would include the healthiness of the product. Some companies such as Kashi focus so much
emphasis on the healthiness of their products that they would have to carefully monitor and consider the healthiness of products with their brand name
while products such as cheese puffs appeal to a customer who isn't as worried about the nutritional content of the

Pepsico Is A U.S Based Food, Snack And Beverage Company
PepsiCo is a U.S based food, snack and beverage company that provides customers with a variety of food/snack and beverage products in over 200
countries around the world. PepsiCo has a long history, of producing and selling quality products. PepsiCo started off as a small company and has
grown into a global food and beverage powerhouse. PepsiCo was founded in 1965, after the 1961 merger of the Pepsi Cola Company and the Frito Lay
company. The Pepsi–Cola Company, was founded in 1898 by Caleb Bradham. Frito Lay was founded in 1961 after the Frito and Lays companies
merged together. In 1998 PepsiCo acquired Tropicana Products. (Gale Group, n.d) Tropicana is a juice manufacturing company founded by Anthony
Ross in 1947. The three companies ... Show more content on Helpwriting.net ...
(Gamble, 2015)
In 2014, PepsiCo's strategies seemed to be working and managers expected the company's lineup of snack, beverage, and food products to generate
enough cashflow to reinvest in the company. However, PepsiCo's was not fairing as well internationally. The relatively low profit margins of PepsiCo's
international businesses created a need for a careful reexamination of its strategy and operations to better develop the strategic fits between the
company's international business units. The company developed a new divisional structure in 2008 and the company's international businesses were
reorganized to boost profit margins. However, the company found later that the performance of the company's international businesses continued to lag
its North American businesses by a large margin. (Gamble, 2015)
Company Mission
As one of the largest global food and beverage companies in the world, PepsiCo's mission is "to provide consumers around the world with delicious,
affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to
evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for
long–term, sustainable growth.

Pepsi Co Distribution
Ryan Ricker
12
PEPSI CO
Product and Distribution Strategy
PepsiCo is a multinational food and beverage company. Operating in over 200 countries, it is the second largest company of its kind in the world. It
can be systemized into four divisions, PepsiCo Americas Foods, PepsiCo Americas Beverages, PepsiCo Europe and PepsiCo Asia, Middle East and
Africa. Furthermore PepsiCo is organized into six reportable segments, which are, Frito–Lay North America, Quaker Foods North America, Latin
America Foods, PepsiCo Americas Beverages, Europe, and PepsiCo Asia, Middle East and Africa.
Each of the six reportable segments manufacture and or sale products in the food and beverage category. Frito–Lay North America, or FLNA, sells,
markets, ... Show more content on Helpwriting.net ...
Its brands are very well known, providing high brand equity and loyalty among customers.
Being a worldwide company, PepsiCo has a vast supply chain. Beginning with the basic raw ingredients, PepsiCo uses ingredients like apple, orange
and pineapple juices, corn, oats, and potatoes to manufacture its products. Packaging materials include plastic resins, aluminum, glass bottles and
paper products. Other raw materials include natural gas and fuel to operate their facilities and to deliver products. In each reportable segment region,
PepsiCo owns and operates factories. Worldwide, it is able to produce, market, sell and distribute its products to its customers. (10–K Annual Report 6)
By focusing its distribution strategy on newly emerging markets, PepsiCo is able to take advantage of new opportunities and partnerships. Creating
these relationships will not only help PepsiCo grow, it will also help to create long–term stability for the company. PepsiCo is expanding their business
and investments to these new markets because of the opportunity for growth as the population increases and more people consume processed foods and
beverages.
PepsiCo is also beginning to focus on locally sourcing some of the raw ingredients needed for their products. Not only attending to the increasing
demand from customers to know where their products come from, PepsiCo is

Pepsi Organizational Change Paper
Managing organizational change is the process of planning and implementing change in organizations with maximum effectiveness and minimum
circumstances and resistance. Today 's business environment requires companies to undergo changes almost constantly if they are to remain
competitive. In this project paper I am going to discuss organizational change in PepsiCo. I will take a closer look on management approach and forces
for change. I will introduce the change, make diagnosis and discuss how the change can be implemented.
About The Company
PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of
Pepsi–Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names
includes Pepsi, Mountain Dew, Lay's, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net
revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products
are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi–Cola Company division is the
second largest carbonated soda business in the world and the Frito–Lay division is the world's leader in snacks business. The Frito–Lay generates more
than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

Company Overview Of The Brand Image Of MTR
INDUSTRY PROFILE
BACKGROUND
India has prepared heap of growth in agriculture & food sectors since independence in conditions of development in output, yields and process.
It's gone from initial to last an inexperienced rebellion, a white rebellion, a yellow rebellion and a blue rebellion. Today, Asian country is that the
major producer of milk, fruits, cashew loopy, coconuts and tea within the world, the second major producer of wheat, vegetables, sugar and fish and
also the third major producer of tobacco and rice.
India's Food process trade is one in all the main industries within the country. It's hierarchical fifth in terms of production, utilization export and
expected growth. The trade employee's one.6million work force directly currently the ... Show more content on Helpwriting.net ...
To study the marketing (promotion) strategies of MTR.
4.To study the division network of MTR.
5.To study the problems faced by some MTR products.
6.To study the market share of MTR in competitive world.
7.To know the corporate social responsibility of MTR.
8.To study of competitive competitors with MTR.
9.To study the Brand image of MTR food products in the market.
10.To know the types of all MTR food products in present days.
SCOPE OF THE STUDY
The scope of the study covers the MTR's Opportunities for popularizing the products in market. Realization of promotional strategy adopted.
Consumption of available facility for a value performance and sales of the company products, the scope of the study is covering the consumers
opinions selected in random basis and to find the brand value of MTR food products.
OPERATIONAL DEFINITIONS OF THE CONCEPTS
Brand

select design, sign, symbol, words or a combination of these, employed in creating an image that identifies a product and differentiates it from its
competitors.
Brand image becomes linked with a level of ability, quality, and satisfaction in the consumer's mind
Legal name for a brand is brand and when it identifies or represents a firm.
Brand

Product Manager Report for Heinz Tomato Ketchup Essay
Product Manager Report for Heinz Tomato Ketchup
Paper 1:
I am the marketing manager for the H. J. Heinz Company's tomato ketchup, which is a spicy, thick tomato sauce. Tomato Ketchup is used for
hamburgers, French fries, spaghetti, sandwiches, and grilled or fried meat. . The Heinz company has a long history. The German–born Henry John
Heinz founded the company in 1869 in Sharpsburg, Pennsylvania. The company's first product was horseradish, followed by pickles and tomato ketchup
. Through the course of time, the company often changed it names and heads. Today we sell 1,300 products worldwide, do business in 200 countries
with 41,000 (2005) employees and have a revenue of 8.643 billion USD (2006). Today, the... Show more content on Helpwriting.net ...
Heinz's slogan "57 varieties" reflects the diversity of brands of the H. J. Heinz Company. The company markets a wide variety of products that can vary
from country to country. Our international market includes the Netherlands, Italy, Canada, United Kingdom, Australia, India, Portugal, Belgium,
Venezuela, Zimbabwe, Spain, Russia, and New Zealand and offers other products than in the United States.В№ Examples of product variation are
found in the table below:
BRANDDESCRIPTIONCOUNTRY
– ABC soy saucesoy sauce brandIndonesia
– Bagel Bitesfrozen snacksUSA
– Black Tie Hors D'oeuvres and Dessertsdessert and hors d'oeuvresUSA
– BrintaporridgeNetherlands
– Boston Marketfrozen meals and side dishesUSA
– Catellipastas and saucesItaly
– Classicopremium saucesItaly
– Complanmilk food drinksIndia
– DelimexTaquitos, Tamales, QuesadillasMexico
– Del MonteShareholders own 75 percent USA
– Farley'sbaby products, United Kingdom
– Greenseastuna productsAustralia

– Glucon Denergy drinksIndia
– Gulosotomato taste dishesPortugal
– Heinz Adds Flavour
– Heinz Baked Beansdifferent flavours, for kids
Baked beans
United Kingdom
– Heinz Chutneysflavoured dipsIndia
– Heinz Fridge Door Fit Ketchuplarged sized bottles 46 or 64 oz
– Heinz Light33% less caloriesVenzuela
– Heinz Organic Ketchuporganic and natural ingredientsWorld wide
– Heinz 57 Sauceany steak saucesUSA
– Heinz Top–Down

Essay On Pepsico
Sabrina L. Frank
June 27, 2017
BMGT 1101 Online
The Chairperson and Chief Executive Officer of Pepsi Company Inc. is Indra K. Nooyi. She won the John Wooden Global Leadership Award
(2012). Indra inspires a positive influences the world of business. Indra goes on a blog post to send messages to her employees to keep up a good
relationship with the employees. She likes to think up strategies and for Pepsi and she will write those down. She also promotes inclusion and
diversity program and, also has leadership programs and lots of training. Pepsi has plants in about 200 countries and has most of its business in United
States. They have six divisions in operation internationally.PepsiCo Europe is the business division and is ... Show more content on Helpwriting.net ...
They are also anticipating on investing about 5 billion in the India market around the 2020 timeframe to strengthen their hold on the market there as
well. Pepsi has the changes to work on with the consumers wanting to have safer healthier food choices. They are looking at local farming and the
government to help them locate farms near their production areas to save money, but also have a better product. Pepsi is really working on trying to
keep up with the new trends in taste preferences of their customers. The Threats for Pepsi appears to be from all the other national brands, and new
brands on the block trying to take over the snack or beverage industry.
The other issues is the generic brands that are a much cheaper choice for the consumer as many are watching their spending and going for cheaper and
healthier choices.
The other threats are the water issues and the poor quality in many locations not just in the United States, but internationally as well. Water is the major
ingredient used at Pepsi for their beverage products. This issues alone is causing the cost and the profit to affect the company.
The labor wage increase is rising and with the new mandated minimum wage hikes and the workers that are fulltime are resulting in much higher labor
cost than in the past. This will in turn cause a ripple effect on the profit margins. Pepsi

Keebler Case Summary
The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local
bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the
Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began. In 1927, United Biscuit Company of
America was formed. By 1944, there were 16 bakeries in the network from Philadelphia to Salt Lake City and their cookies and crackers were
marketed under a variety of brand names for the next 22 years. Due to tremendous growth and modern business practices in centralized management,
product... Show more content on Helpwriting.net ...
Price: Because the products are produced in mass quantities, and are offered in sever types of packaging (i.e., Family sized, small economy sized,
etc.), the purchasing costs appeal to the most meager income levels. The targeted segment is generally from the upper–poor to the middle class
consumer. Keebler does have competition and because the company is so large and well recognized by American families, they can generally
influence the standard for pricing in many areas of Cookie–Cracker snack foods. The company's products, to me, appear to fall in the areo of Product
Maturity. Basically because the products that are made and sold are not new; however, because the items are already baked and packaged, they offer
convenience to customers who do not have the time to mix ingredients and bake it themselves. Also, for thos who have no cooking skills, it offers and
easy way to acquire the snacks. The environmental factors that affect consumer purchases are: Cultural/Social В– The society's views of weight loss
/weight gane where in the people's desire to fit into a specific personal appearance area. Those who are rather over weight are probably less likely to

Frito-Lay Vs Frito Lay
I am the type of person that when I enter a store, I search for the sales, the deals, and strictly for the bargains. There are many times that I will choose
the "generic" version or store brand of foods and household items over the name brands. This is never the case with chips and snacks that Frito–Lay
offers where I always find myself without hesitation grabbing their brands and putting them into my shopping basket. I have tried in the past with store
and generic brands but can never find a single one that comes close to the desirable taste and satisfaction that I get from Frito–Lay products. Frito–Lay
today is a subsidiary of PepsiCo. Their brands account for 59% of the U.S snack chip industry (Frito–Lay, 2014). Several snack foods and brands are
produced under Frito–Lay. Many well–known brands are Lay's potato chips, Frito corn chips, Cheetos, Ruffles, Doritos, and Tostitos tortilla chips.
They have ranked on Forbes World's Most... Show more content on Helpwriting.net ...
For me and for many other loyal consumers, there are no other snack food products in the market that compare. While I opt for deals and store brands
for most products, I can never replace Frito–Lay brands. Takis were very popular when they first came to the United States market and Frito–Lay
successfully positioned itself in that market segment with Dorito Dinamitas. They offer many premium brands as well as low–priced brands. Cracker
Jacks were repositioned to be aimed at value shoppers (Strom, 2012). Their contests succeed in making consumers feel that they have a voice in their
brand and in turn will become more loyal. Their continued licensing agreements with other firms will help to make a name for themselves across
many other markets. The Doritos Locos Tacos have been very successful for their Dorito brand. Brands protect from competition and as this paper has
shown, Frito–Lay has been very successful in their branding

Case Study Of Oriental Food Industries Sdn Bhd
Oriental Food Industries Sdn Bhd was founded in the year 1978. From the beginning they have left a significant mark in the food manufacturing
industry as of today, by holding the top position in the snack food and confectionery industry in Malaysia. In a competitive marketplace, Oriental Food
Industry maintain focused on placing the necessary and interests of their customers' first by manufacturing products that focuses on quality and
availability. The key focus for success in their business depends on only on product quality but product range, research and development, a highly
quality workforce right from top management to the operator level, sound marketing strategy, effective sales andadvertising policies, competitive
pricing, good domestic and international distribution network and most importantly the commitment to excellence in all factors of the company
business, all of which are being put to test in the organization. The products can be divided into four categories, which are snack food, wafer, potato
snacks and bakery products. They have variety of product brand names, most of which are commercially strong and generating the required revenue.
Amongst those ... Show more content on Helpwriting.net ...
During 1994, the company was acquired by the Liew Family which provided fresh impetus to the company's growth. A brand new premises was
hire as its new operating premises and new production lines were installed to increase the productivity of its existing product as well as to boost and
introduced newer products. London Biscuit Berhad, launched its first cake in 1998 which became a success that prompted a further expansion in
2000 into the roll cake innovation for the starting of Swiss roll cakes. As of today, London Biscuit Berhad is the largest domestic cake manufacturer
and specializes in producing roll, layer and round cakes of which the roll cakes are the key product segment of London Biscuit

Pepsico Swot Analysis Essay
A.The SWOT analysis of PepsiCo is stated below
i.The strengths of our company Pepsi is:–
PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned.
PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its own brand.
PepsiCo brand stands for quality has loyal customers all over the world
PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.
PepsiCo has one of the major production and distribution facilities in soft drinks and snack industries.
PepsiCo engages in various projects to help people and therefore it is considered as a ... Show more content on Helpwriting.net ...
Local brands like Kik kola, Elephant House in Sri Lanka is big threat to PepsiCo.
Several substitutes are available in local and international market like tea, coffee, water etc.
PepsiCo deals in different countries and every country has its own policies and procedures that PepsiCo has to face.
Public are becoming health aware and are going for substitutes as different studies have proved that every day consumption of carbonated soft drinks
can be unsafe for health.
Lack of Water is another threat faced by PepsiCo as it can badly have an effect on the production of Pepsi and also water is one of the main
ingredients of its other soft drinks.
i.The micro environment is concerned with broad trends and patterns in society as a whole which may affect all markets. The PEST and the Porter's
five forces analysis comes under this type of environment.
B.The pest analysis of Pepsi Co is stated below
1.Political factors
пѓ Pepsi is a non alcoholic beverage and has to follow regulated by FDA with stability
пѓ PepsiCo's competitors use competitive pricing strategy and Pepsi has to keep this in mind all the

Pepsico
PepsiCo Case Study Analysis Paper
Michael Gillespie
Organizational Policy and Strategy, OML–450, Cohort (835)
Professor Vicky Sons–Eiden
September 15, 2011
PepsiCo Case Study Analysis Paper A case study analysis on PepsiCo's diversion strategy in 2008 will be addressed in this paper. The elements that
will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo's
business environment, PepsiCo's strategic marketing plan, and a conclusion and recommendations on how the PepsiCo company can improve their
business strategy to stay competitive in years to come.
Vision and Mission The vision of PepsiCo is to be a responsible company that supports ... Show more content on Helpwriting.net ...
The portfolio also included well–known commercial brands such as, Cap'n Crunch, Aunt Jemima, Rice–A–Roni, and the prize brand Gatorade. After
the acquisition of Quaker Oats, PepsiCo continued to expand their international business in 2006 and 2007 by acquiring fast–growing snack and
beverage companies to enhance their market share outside of the United States. Naked fruit juice, Izze soda, Bluebird snacks, and Sabra hummus
are just a few of the companies that PepsiCo acquired to leverage their international portfolio. In 2007, the total in acquisitions were $1.3 billion,
which was considerably more than 2006, which totaled $552 million and 2005, which totaled $1.1 billion. PepsiCo has also increased their
revenues across the food and beverage portfolio from $20 billion in 2000 to $39.5 billion in 2007 (Gamble & Thompson, 2001 p. 424). The
strategies that PepsiCo has been using in years past have seemed to prove themselves as a strong strategic plan for the company. In 2008 the company
felt that the operating cash flows were enough to start to reinvest in the company, give cash dividends to shareholders, and pursue more acquisitions.
Because of declining sales in the international markets, PepsiCo identified the need for a re–structure that would better identify strategic fits between
the international markets that they compete in. The Latin American beverage business would consolidate with PepsiCo Beverage North America to
form PepsiCo Americas Beverage

Diamond Foods Case

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Diamond Foods Case