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Social Media Strategy: Pizza House


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A proposal by Laura Daien, MSU grad student for a social media strategy to increase Pizza House's customer base.

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Social Media Strategy: Pizza House

  1. 1. Digital Media Strategy Proposal<br />Prepared by Laura Daien<br />Summer 2010- MSU New Media<br />
  2. 2. Challenges/Goals<br />Challenges:<br />Amount of restaurants in college towns<br />Price comparison<br />Goals:<br />Promote unique qualities/offerings<br />Use social media to increase business<br />2<br />
  3. 3. Facebook<br />3<br />Build Fan Base<br />Promote university rivalry<br />Regular updates<br />
  4. 4. Twitter/Foursquare<br />Twitter<br />@pizzahse- 149 followers<br />Repetition<br />Interaction <br />Foursquare- Marketing Opportunity<br />Deals for frequency/checking in<br />Perks for mayor<br />4<br />
  5. 5. YouTube<br />Develop YouTube Channel<br />Where’s Boxy<br />5<br />
  6. 6. Website/E-Newsletter<br />Website<br />Regular New Coupons<br />Online Ordering- Link to CampusFood<br />Link to other social media mediums<br />E-newsletter<br />Post on Facebook/Twitter<br />Include all information that’s on social media<br />6<br />
  7. 7. Google AdWords<br />Small campaign at beginning of each college semester<br />Search terms<br />Late night delivery<br />Pizza delivery East Lansing<br />Pizza delivery Ann Arbor<br />7<br />
  8. 8. How it all fits together<br />8<br />Increased Customer Base<br />Website/ Newsletter<br />
  9. 9. Measuring Success<br />By Tool:<br />Facebook: # of fans/interaction<br />Twitter: #of followers/Re-tweets/Mentions<br />Foursquare: # of check-ins/tips written<br />YouTube: # of hits<br />Google AdWords: # of clicks<br />Website: Increased Visitors<br />E-newsletter: Increased subscribers<br />9<br />
  10. 10. Budget Investment/Timeline<br />Coincide with school kickoff– run consistently <br />Sole costs: <br />Tactical implementation- same as current<br />Discounts/Prizes- $5,000 ($2,500 per location)<br />Overall worth: PRICELESS<br />10<br />