Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy: Pizza House

569 views

Published on

A proposal by Laura Daien, MSU grad student for a social media strategy to increase Pizza House's customer base.

  • Be the first to comment

  • Be the first to like this

Social Media Strategy: Pizza House

  1. 1. Digital Media Strategy Proposal<br />Prepared by Laura Daien<br />Summer 2010- MSU New Media<br />
  2. 2. Challenges/Goals<br />Challenges:<br />Amount of restaurants in college towns<br />Price comparison<br />Goals:<br />Promote unique qualities/offerings<br />Use social media to increase business<br />2<br />
  3. 3. Facebook<br />3<br />Build Fan Base<br />Promote university rivalry<br />Regular updates<br />
  4. 4. Twitter/Foursquare<br />Twitter<br />@pizzahse- 149 followers<br />Repetition<br />Interaction <br />Foursquare- Marketing Opportunity<br />Deals for frequency/checking in<br />Perks for mayor<br />4<br />
  5. 5. YouTube<br />Develop YouTube Channel<br />Where’s Boxy<br />5<br />
  6. 6. Website/E-Newsletter<br />Website<br />Regular New Coupons<br />Online Ordering- Link to CampusFood<br />Link to other social media mediums<br />E-newsletter<br />Post on Facebook/Twitter<br />Include all information that’s on social media<br />6<br />
  7. 7. Google AdWords<br />Small campaign at beginning of each college semester<br />Search terms<br />Late night delivery<br />Pizza delivery East Lansing<br />Pizza delivery Ann Arbor<br />7<br />
  8. 8. How it all fits together<br />8<br />Increased Customer Base<br />Website/ Newsletter<br />
  9. 9. Measuring Success<br />By Tool:<br />Facebook: # of fans/interaction<br />Twitter: #of followers/Re-tweets/Mentions<br />Foursquare: # of check-ins/tips written<br />YouTube: # of hits<br />Google AdWords: # of clicks<br />Website: Increased Visitors<br />E-newsletter: Increased subscribers<br />9<br />
  10. 10. Budget Investment/Timeline<br />Coincide with school kickoff– run consistently <br />Sole costs: <br />Tactical implementation- same as current<br />Discounts/Prizes- $5,000 ($2,500 per location)<br />Overall worth: PRICELESS<br />10<br />

×