As a creative of over 20 years, here is a sample of some of the brands I have worked on. I have a passion for strong ideas, and I am very fond of photography. I believe that the idea is everthing

1. RON SALMON
ART DIRECTOR
RON SALMON
ART DIRECTOR
Poster

2. RON SALMON
ART DIRECTOR
Poster/ Martini Ideally known for it’s fashionable reputation, Martini wanted to build on it’s history for being the choice of the beautiful people. These
posters originally ran during the can film festival a few years ago. Shot in black and white and printed in silver, the posters stood out in the Riviera
sun. The theme was based on the style of past movie stars.The typography was designed to reflect the poster design of films of the stylish forties.
Other posters in the campaign can be seen over the next pages. These posters were awarded for there art direction and photography.

3. RON SALMON
ART DIRECTOR
Poster/ Martini

4. RON SALMON
ART DIRECTOR
Poster/ Martini

5. RON SALMON
ART DIRECTOR
Poster/ Mercedes Benz / Park. “For who ever you are” this proposition gave the team and I the chance to explore the lifestyle of the modern day
Mercedes Benz customer. This ad was part of a campaign which went out in lifestyle magazines and Sunday press. It’s main focus was to show
how the new range of Mercedes Benz fit into the way you live. This idea was extended online, where you were asked a series of lifestyle questions.
A Mercedes Benz was then suggested from the range which matched your lifestyle.

6. RON SALMON
ART DIRECTOR
Poster/ Mercedes Benz / New E-Class. The new E-Class is the luxury car that sets the standard for all luxury cars. It’s new technology and safety
standards set the pace for it’s rivals, but with the new twist in it’s pricing, it also meant that affording such luxury was now available to more
people. This poster was part of the “ For who ever you are “ proposition, backed by TV, radio and online presence we managed to target it’s now
wider audience with great effect.

7. RON SALMON
ART DIRECTOR
Press Campaign/ Nissan UK. The Nissan Patrol is the work horse of their 4x4 range. Aimed at a masculine half of the 4x4 market, this campaign
sets out to feature the many attributes of the Patrol. These ads featured in weekend supliments and car magazines.

8. RON SALMON
ART DIRECTOR
Press Campaign/ Nissan UK. The Nissan Patrol is the work horse of their 4x4 range. Aimed at a masculine half of the 4x4 market, this campaign
sets out to feature the many attributes of the Patrol. These ads featured in weekend supliments and car magazines.

9. RON SALMON
ART DIRECTOR
Press Ad/ HypoVereins Bank. HypoVeriens Bank is a financier of big business, they are the number one German player when it comes to asset
management and with over 111 billion in european investment they are the largest financier for SME’s in Germany. The strapline “Mit uns laut
nachdenken” directly translated means “Think loudly with us” and the fishing analogy suggests the difficulty in being in the right market at the right
time. This ad outlines the ability to be on the next financial gain with the advise this bank can provide and thus is speaking to financiers and the
wealthy entrepreneurs. The ads were part of a pan european campaign, aiming to attract more big customers.

10. RON SALMON
ART DIRECTOR
Press Ad/ HypoVereins Bank

11. RON SALMON
ART DIRECTOR
Press Ad / Martini ... These ads were shot for fashion press. The ads are deliberately a bit edgy, it all adds up to the exotic world of it’s target
market in europe and the US. The three dots elude to the provoking thought of what happened next. The poster on the following page is part of the
same campaign.

12. RON SALMON
ART DIRECTOR
Press Ad / Martini ...

13. RON SALMON
ART DIRECTOR
Design BDDH Credentials/ Partners Columns design. As head of Art at Partners Andrews Aldridge, I was involved in all internal communications.
Working with a team of designers, we came up with this series of brochures and case studies to sell the agencys design arm. As well as art
direction of the work, the next spread features some of my work on Harley Davidson.

14. RON SALMON
ART DIRECTOR
Inside Spread BDDH Design Portfolio/ Harley Davidson.

15. RON SALMON
ART DIRECTOR
Design BDDH Credentials/ Case Study. Each case study featured design campaigns and marks which the Partners group worked with. They also
featured brand and advertising case studies. Travelcare, on the next page was a brand which I oversaw. Owned by CO-OP group, it was the bar-
gain travel arm ensuring value and great destinations. Examples over page show my work on the website, and the management of the mark itself,
which was guided by strict design guidelines which as part of a team managed by my self and the head of copy, were put in place.

16. RON SALMON
ART DIRECTOR
Design BDDH Credentials/ Case Study. Each case study featured design campaigns and marks which the Partners group worked with. They also
featured brand and advertising case studies. Travelcare, which I oversaw, is owned by the CO-OP group. This is the bargain travel arm ensuring
value and great destinations. This case study shows my work on the website for the brand, and the management of the mark itself, which was
guided by strict design guidelines, which as part of a team, managed by myself and the head of copy, were put in place for brand consistency.

17. RON SALMON
ART DIRECTOR
Press Ad Debenhams Fashion. In the early naughties Debenhams took the bold move of repositioning themselves as Britain's favorite department
store. In a bid to attract more high profile designers, and therefore a better choice of products, we designed a house style which we could adapt as
needed to advertise everything from homewear to high fashion. These are two examples of the launch campaign.

18. RON SALMON
ART DIRECTOR
Press Ad Debenhams Fashion

19. RON SALMON
ART DIRECTOR
Direct Mail / Hulton Getty. Hulton Getty hold some of the worlds oldest images, and some of the worlds most current. My task was to inform the
creative of this world of both facts and persuade them to use the service for stock photography. The result was oversized post cards, as creative
like sticking things to the walls of there offices, I used this method to advertise the range pf pictures available to the creative industry. Also by
building the age of the shot into the mailing made the overall effect more engaging. The reverse of the post cards delivered the information and
copy for the mailer.

20. RON SALMON
ART DIRECTOR
Direct Mail / Hulton Getty. Hulton Getty also had many services available which the creative industry needed to be informed of. This mailer, which
again was designed to be stuck on a wall, carried information about the redigitising service offered to restore old photography. Whilst over page,
the mailer informed creative about the indexing service available for speedy searches.

21. RON SALMON
ART DIRECTOR
Direct Mail / Hulton Getty. Hulton Getty also had many services available which the creative industry needed to be informed of. This mailer, which
again was designed to be stuck on a wall, carried information about the redigitising service offered to restore old photography. Whilst over page,
the mailer informed creative about the indexing service available for speedy searches.

22. RON SALMON
ART DIRECTOR
Poster/ The Kennel Club. Established over one hundred years ago, the Kennel Club has established itself as the authority on all things dog.
They formed the biggest dog show in the world, better known as Crufts, and they strife to make a real difference for dogs. This campaign was an
awearness excersise to educate the general public about the work they do. They do so many things that it is almost impossible to tell the public in
an ad or a poster, so the idea was to link the public with their website, where a wealth of knowledge would be found. Radio, Direct mail, and
online virals were also used to finish the stories seen like the one above. This has been a very successful campaign, and an extension to the
campaign is planned.

23. RON SALMON
ART DIRECTOR
Press ad/ The Kennel Club

24. RON SALMON
ART DIRECTOR
Direct Mail/ Three Barrels Brandy/ Diageo. Three Barrels whisky wanted to extend it’s members base, recent research had shown us that drinkers
of this product had there special place , time of day, or chair where they would savor the taste and reflect on things meaningful to them. This is a
MGM pack, the typography was used in a visual element to portray the idea that this was a special time of day for the consumer. On the inside of
the pack on the cover of the mailer, a sun shade was formed in type to indicate the prize of a holiday, A letter and a form to data capture was used
to form the innards of the pack.

25. RON SALMON
ART DIRECTOR
Direct Mail/ Three Barrels Brandy/ Diageo. This pack was designed to well come the new customers of Three Barrels. The type on the packaging
reflected the values of a typical member. Accord, Family, Harmony etc. Whilst the CD carried music to enjoy the experience to, mainly music from
their youth. Data capture was used again and a draw was devised where the prize was a very expensive decanter.

26. RON SALMON
ART DIRECTOR
Pharmaceutical Campaign/ GSK. GSK carried out a survey to try and determine the levels of Asthma in the UK. What they actually found ,was that
a high percentage of society believe that they are in control of their Asthma, and are not. The Asthma control test was devised by GSK to try and
detect these people and give them the right treatment. Two audiences were targeted, Doctors and consumers, doctors, to suggest the test to
anyone who seemed as though they needed help. And consumers, who have the symptoms pointed out in the communications. The idea, a simple
test, the answer aiming at trying the test each time. I chose the illustration style to make a heavy subject easier to take on board, and move away
from tradition images used in this sector.

27. RON SALMON
ART DIRECTOR
Pharmacutical Campaign/ GSK/

28. RON SALMON
ART DIRECTOR
Pharmaceutical Campaign/ Sensodyne. The things we eat and love can harm our teeth, ascid erosion is the wearing down of our enamel on our
teeth. And it’s caused by Wine and other foods high in acid. This ad was design to make the consumer aware of this problem, it was the
pre campaign to the main campaign, which you can see over leaf.

29. RON SALMON
ART DIRECTOR
Pharmaceutical Campaign/ Sensodyne. The solution to Acid Erosion, ProNamel. This campaign went out in national press and was supported by
TV which was handled by our main McCanns agency.

30. RON SALMON
ART DIRECTOR
Press and online banner/ BBC World. BBC World is the business travellers link to the uk and world news as it happens. These banners where to
communicate the news programs on the channel. They could been adapted to press ads and as pop up banners online.

31. RON SALMON
ART DIRECTOR
Poster Campaign/ BBC World. This poster campaign was aimed at the business traveller, it’s main function was to promote itself on the impartial
broadcasting the channel is known for. It’s rivals, such as CNN deal with the drama of broadcasting and so the BBC wanted to a very straight
talking campaign which was also identified with the intelligence of it’s viewers. As an art director, I can also write a headline, these examples
demonstrate this.

32. RON SALMON
ART DIRECTOR
Poster Campaign/ BBC World. I hope this collection shows the breadth and depth of my experience. I believe that the idea is king and with the ex-
perience I have gained, I am now ready to move into a company I would like to make my creative home.

33. THANKS !