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Ron Salmon Portfolio

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As a creative of over 20 years, here is a sample of some of the brands I have worked on. I have a passion for strong ideas, and I am very fond of photography. I believe that the idea is everthing

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Ron Salmon Portfolio

  1. 1. RON SALMON ART
DIRECTOR RON SALMON ART
DIRECTOR Poster
  2. 2. RON SALMON ART
DIRECTOR Poster/
Martini Ideally
known
for
it’s
fashionable
reputation,
Martini
wanted
to
build
on
it’s
history
for
being
the
choice
of
the
beautiful
people.
These posters
originally
ran
during
the
can
film
festival
a
few
years
ago.
Shot
in
black
and
white
and
printed
in
silver,
the
posters
stood
out
in
the
Riviera sun.
The
theme
was
based
on
the
style
of
past
movie
stars.The
typography
was
designed
to
reflect
the
poster
design
of
films
of
the
stylish
forties. Other
posters
in
the
campaign
can
be
seen
over
the
next
pages.
These
posters
were
awarded
for
there
art
direction
and
photography.
  3. 3. RON SALMON ART
DIRECTOR Poster/
Martini
  4. 4. RON SALMON ART
DIRECTOR Poster/
Martini
  5. 5. RON SALMON ART
DIRECTOR Poster/
Mercedes
Benz
/
Park.
 “For
who
ever
you
are”
this
proposition
gave
the
team
and
I
the
chance
to
explore
the
lifestyle
of
the
modern
day Mercedes
Benz
customer.
This
ad
was
part
of
a
campaign
which
went
out
in
lifestyle
magazines
and
Sunday
press.
It’s
main
focus
was
to
show how
the
new
range
of
Mercedes
Benz
fit
into
the
way
you
live.
This
idea
was
extended
online,
where
you
were
asked
a
series
of
lifestyle
questions. A
Mercedes
Benz
was
then
suggested
from
the
range
which
matched
your
lifestyle.
  6. 6. RON SALMON ART
DIRECTOR Poster/
Mercedes
Benz
/
New
E-Class. The
new
E-Class
is
the
luxury
car
that
sets
the
standard
for
all
luxury
cars.
It’s
new
technology
and
safety standards
set
the
pace
for
it’s
rivals,
but
with
the
new
twist
in
it’s
pricing,
it
also
meant
that
affording
such
luxury
was
now
available
to
more
 people.
This
poster
was
part
of
the
“
For
who
ever
you
are
“
proposition,
backed
by
TV,
radio
and
online
presence
we
managed
to
target
it’s
now wider
audience
with
great
effect.
  7. 7. RON SALMON ART
DIRECTOR Press
Campaign/
Nissan
UK. The
Nissan
Patrol
is
the
work
horse
of
their
4x4
range.
Aimed
at
a
masculine
half
of
the
4x4
market,
this
campaign sets
out
to
feature
the
many
attributes
of
the
Patrol.
These
ads
featured
in
weekend
supliments
and
car
magazines.
  8. 8. RON SALMON ART
DIRECTOR Press
Campaign/
Nissan
UK. The
Nissan
Patrol
is
the
work
horse
of
their
4x4
range.
Aimed
at
a
masculine
half
of
the
4x4
market,
this
campaign sets
out
to
feature
the
many
attributes
of
the
Patrol.
These
ads
featured
in
weekend
supliments
and
car
magazines.
  9. 9. RON SALMON ART
DIRECTOR Press
Ad/
HypoVereins
Bank. HypoVeriens
Bank
is
a
financier
of
big
business,
they
are
the
number
one
German
player
when
it
comes
to
asset management

and
with
over
111
billion
in
european
investment
they
are
the

largest
financier
for
SME’s
in
Germany.
The
strapline
“Mit
uns
laut nachdenken”
directly
translated
means
“Think
loudly
with
us”
and
the
fishing
analogy
suggests
the
difficulty
in
being
in
the
right
market
at
the
right time.
This
ad
outlines
the
ability
to
be
on
the
next
financial
gain
with
the
advise
this
bank
can
provide
and
thus
is
speaking
to
financiers
and
the wealthy
entrepreneurs.
The
ads
were
part
of
a
pan
european
campaign,
aiming
to
attract
more
big
customers.
  10. 10. RON SALMON ART
DIRECTOR Press
Ad/
HypoVereins
Bank
  11. 11. RON SALMON ART
DIRECTOR Press
Ad
/
Martini
...
These
ads
were
shot
for
fashion
press.
The
ads
are
deliberately
a
bit
edgy,
it
all
adds
up
to
the
exotic
world
of
it’s
target
 market
in
europe
and
the
US.
The
three
dots
elude
to
the
provoking
thought
of
what
happened
next.
The
poster
on
the
following
page
is
part
of
the same
campaign.
  12. 12. RON SALMON ART
DIRECTOR Press
Ad
/
Martini
...

  13. 13. RON SALMON ART
DIRECTOR Design
BDDH
Credentials/
Partners
Columns
design.


As
head
of
Art
at
Partners
Andrews
Aldridge,
I
was
involved
in
all
internal
communications. Working
with
a
team
of
designers,
we
came
up
with
this
series
of
brochures
and
case
studies
to
sell
the
agencys
design
arm.
As
well
as
art
 direction
of
the
work,
the
next
spread
features
some
of
my
work
on
Harley
Davidson.
  14. 14. RON SALMON ART
DIRECTOR Inside
Spread
BDDH
Design
Portfolio/
Harley
Davidson.

  15. 15. RON SALMON ART
DIRECTOR Design
BDDH
Credentials/
Case
Study.
Each
case
study
featured
design
campaigns
and
marks
which
the
Partners
group
worked
with.
They
also featured
brand
and
advertising
case
studies.
Travelcare,
on
the
next
page
was
a
brand
which
I
oversaw.
Owned
by
CO-OP
group,
it
was
the
bar- gain
travel
arm
ensuring
value
and
great
destinations.
Examples
over
page
show
my
work
on
the
website,
and
the
management
of
the
mark
itself, which
was
guided
by
strict
design
guidelines
which
as
part
of
a
team
managed
by
my
self
and
the
head
of
copy,
were
put
in
place.
  16. 16. RON SALMON ART
DIRECTOR Design
BDDH
Credentials/
Case
Study.
Each
case
study
featured
design
campaigns
and
marks
which
the
Partners
group
worked
with.
They
also featured
brand
and
advertising
case
studies.
Travelcare,
which
I
oversaw,
is
owned
by
the
CO-OP
group.
This
is
the
bargain
travel
arm
ensuring value
and
great
destinations.
This
case
study
shows
my
work
on
the
website
for
the
brand,
and
the
management
of
the
mark
itself,
which
was guided
by
strict
design
guidelines,
which
as
part
of
a
team,
managed
by
myself
and
the
head
of
copy,
were
put
in
place
for
brand
consistency.

  17. 17. RON SALMON ART
DIRECTOR Press
Ad
Debenhams
Fashion.

In
the
early
naughties
Debenhams
took
the
bold
move
of
repositioning
themselves
as
Britains
favorite
department store.
In
a
bid
to
attract
more
high
profile
designers,
and
therefore
a
better
choice
of
products,
we
designed
a
house
style
which
we
could
adapt
as needed
to
advertise
everything
from
homewear
to
high
fashion.
These
are
two
examples
of
the
launch
campaign.
  18. 18. RON SALMON ART
DIRECTOR Press
Ad
Debenhams
Fashion

  19. 19. RON SALMON ART
DIRECTOR Direct
Mail
/
Hulton
Getty.
 Hulton
Getty
hold
some
of
the
worlds
oldest
images,
and
some
of
the
worlds
most
current.
My
task
was
to
inform
the creative
of
this
world
of
both
facts
and
persuade
them
to
use
the
service
for
stock
photography.
The
result
was
oversized
post
cards,
as
creative like
sticking
things
to
the
walls
of
there
offices,
I
used
this
method
to
advertise
the
range
pf
pictures
available
to
the
creative
industry.
Also
by
 building
the
age
of
the
shot
into
the
mailing
made
the
overall
effect
more
engaging.
The
reverse
of
the
post
cards
delivered
the
information
and copy
for
the
mailer.
  20. 20. RON SALMON ART
DIRECTOR Direct
Mail
/
Hulton
Getty.
 Hulton
Getty
also
had
many
services
available
which
the
creative
industry
needed
to
be
informed
of.
This
mailer,
which again
was
designed
to
be
stuck
on
a
wall,
carried
information
about
the
redigitising
service
offered
to
restore
old
photography.
Whilst
over
page, the
mailer
informed
creative
about
the
indexing
service
available
for
speedy
searches.
  21. 21. RON SALMON ART
DIRECTOR Direct
Mail
/
Hulton
Getty. Hulton
Getty
also
had
many
services
available
which
the
creative
industry
needed
to
be
informed
of.
This
mailer,
which again
was
designed
to
be
stuck
on
a
wall,
carried
information
about
the
redigitising
service
offered
to
restore
old
photography.
Whilst
over
page, the
mailer
informed
creative
about
the
indexing
service
available
for
speedy
searches.
  22. 22. RON SALMON ART
DIRECTOR Poster/
The
Kennel
Club.
 Established
over
one
hundred
years
ago,
the
Kennel
Club
has
established
itself
as
the
authority
on
all
things
dog. They
formed
the
biggest
dog
show
in
the
world,
better
known
as
Crufts,
and
they
strife
to
make
a
real
difference
for
dogs.

This
campaign
was
an awearness
excersise
to
educate
the
general
public
about
the
work
they
do.
They
do
so
many
things
that
it
is
almost
impossible
to
tell
the
public
in an
ad
or
a
poster,
so
the
idea
was
to
link
the
public
with
their
website,
where
a
wealth
of
knowledge
would
be
found.
Radio,
Direct
mail,
and
 online
virals
were
also
used
to
finish
the
stories
seen
like
the
one
above.
This
has
been
a
very
successful
campaign,
and
an
extension
to
the
 campaign
is
planned.
  23. 23. RON SALMON ART
DIRECTOR Press
ad/
The
Kennel
Club

  24. 24. RON SALMON ART
DIRECTOR Direct
Mail/
Three
Barrels
Brandy/
Diageo.
 Three
Barrels
whisky
wanted
to
extend
it’s
members
base,
recent
research
had
shown
us
that
drinkers of
this
product
had
there
special
place
,
time
of
day,
or
chair
where
they
would
savor
the
taste
and
reflect
on
things
meaningful
to
them.
This
is
a MGM
pack,
the
typography
was
used
in
a
visual
element
to
portray
the
idea
that
this
was
a
special
time
of
day
for
the
consumer.
On
the
inside
of the
pack
on
the
cover
of
the
mailer,
a
sun
shade
was
formed
in
type
to
indicate
the
prize
of
a
holiday,
A
letter
and
a
form
to
data
capture
was
used to
form
the
innards
of
the
pack.

  25. 25. RON SALMON ART
DIRECTOR Direct
Mail/
Three
Barrels
Brandy/
Diageo.
 This
pack
was
designed
to
well
come
the
new
customers
of
Three
Barrels.
The
type
on
the
packaging reflected
the
values
of
a
typical
member.
Accord,
Family,
Harmony
etc.
Whilst
the
CD
carried
music
to
enjoy
the
experience
to,
mainly
music
from their
youth.
Data
capture
was
used
again
and
a
draw
was
devised
where
the
prize
was
a
very
expensive
decanter.

  26. 26. RON SALMON ART
DIRECTOR Pharmaceutical
Campaign/
GSK.
 GSK
carried
out
a
survey
to
try
and
determine
the
levels
of
Asthma
in
the
UK.
What
they
actually
found
,was
that a
high
percentage
of
society
believe
that
they
are
in
control
of
their
Asthma,
and
are
not.

The
Asthma
control
test
was
devised
by
GSK
to
try
and detect
these
people
and
give
them
the
right
treatment.
Two
audiences
were
targeted,
Doctors
and
consumers,
doctors,
to
suggest
the
test
to
 anyone
who
seemed
as
though
they
needed
help.
And
consumers,
who
have
the
symptoms
pointed
out
in
the
communications.
The
idea,
a
simple test,
the
answer
aiming
at
trying
the
test
each
time.
I
chose
the
illustration
style
to
make
a
heavy
subject
easier
to
take
on
board,
and
move
away from
tradition
images
used
in
this
sector.

  27. 27. RON SALMON ART
DIRECTOR Pharmacutical
Campaign/
GSK/

  28. 28. RON SALMON ART
DIRECTOR Pharmaceutical
Campaign/
Sensodyne.

The
things
we
eat
and
love
can
harm
our
teeth,
ascid
erosion
is
the
wearing
down
of
our
enamel
on
our teeth.
And
it’s
caused
by
Wine
and
other
foods
high
in
acid.
This
ad
was
design
to
make
the
consumer
aware
of
this
problem,
it
was
the
 pre
campaign
to
the
main
campaign,
which
you
can
see
over
leaf.
  29. 29. RON SALMON ART
DIRECTOR Pharmaceutical
Campaign/
Sensodyne.
 The
solution
to
Acid
Erosion,
ProNamel.
This
campaign
went
out
in
national
press
and
was
supported
by TV
which
was
handled
by
our
main
McCanns
agency.
  30. 30. RON SALMON ART
DIRECTOR Press
and
online
banner/
BBC
World.

BBC
World
is
the
business
travellers
link
to
the
uk
and
world
news
as
it
happens.
These
banners
where
to communicate
the
news
programs
on
the
channel.
They
could
been
adapted
to
press
ads
and
as
pop
up
banners
online.
  31. 31. RON SALMON ART
DIRECTOR Poster
Campaign/
BBC
World.

This
poster
campaign
was
aimed
at
the
business
traveller,
it’s
main
function
was
to
promote
itself
on
the
impartial broadcasting
the
channel
is
known
for.
It’s
rivals,
such
as
CNN
deal
with
the
drama
of
broadcasting
and
so
the
BBC
wanted
to
a
very
straight
 talking
campaign
which
was
also
identified
with
the
intelligence
of
it’s
viewers.
As
an
art
director,
I
can
also
write
a
headline,
these
examples demonstrate
this.
  32. 32. RON SALMON ART
DIRECTOR Poster
Campaign/
BBC
World.

I
hope
this
collection
shows
the
breadth
and
depth
of
my
experience.
I
believe
that
the
idea
is
king
and
with
the
ex- perience
I
have
gained,
I
am
now
ready
to
move
into
a
company
I
would
like
to
make
my
creative
home.
  33. 33. THANKS !

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