L'Atelier BNP Paribas presentation


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For more than 30 years, L’Atelier BNP Paribas have been working as an “innovation enabler” for international groups and mid-cap companies.

With a mission of detecting the latest digital trends and innovative technologies, L’Atelier assists companies in building efficient digital strategies and cultivate their digital culture.


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L'Atelier BNP Paribas presentation

  1. 1. Digital Luxury Conference with P1.CNThe social network for affluent Chinese consumers Organized by L’Atelier BNP Paribas In partnership with P1.CN
  3. 3. Digital Landscape Largest & Fastest Digital Market in the world © Copyright L’Atelier BNP Paribas. 2011 3
  4. 4. Luxury Market Today the 2nd world largest market Projected to rank 1st by 2015  18% annual growth from 2010 to 2015  accounting for over 20% of the global luxury market by then. 2010-2015 Transaction size of China luxury marketSource: Mckinsey Insights China - Understanding of China’s Growing Love for Luxury © Copyright L’Atelier BNP Paribas. 2011 4
  5. 5. Market specificities1 Chinese luxury market is projected to grow 18% (CAGR) from 2010 to 2015 80% of Chinese luxury consumers are younger than 45 years of age2 (compared to 30% in the U.S. and 19% in Japan).3 Gifts represent 30% of the luxury market4 Male buy more than Female Overseas purchase represent almost 50% of the market5 (but CAGR is lower. Cosmetic is very domestic vs Watches and jewelry more overseas)6 China’s luxury industry will probably be driven not by the middle-aged urban super-rich but instead by the country’s fast-growing middle class© Copyright L’Atelier BNP Paribas. 2011
  6. 6. Internet is driving sales Internet is now the second most important touch point for luxury buyers © Copyright L’Atelier BNP Paribas. 2011 6
  7. 7. Driving clients to Stores Internet is also a key driver to bring consumers into physical stores SOURCE: Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel© Copyright L’Atelier BNP Paribas. 2011
  8. 8. High influence of Social media Blogs and social media are increasingly important in online research in China 1 In China considered social networks as Xiaonei SOURCE :Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel© Copyright L’Atelier BNP Paribas. 2011
  9. 9. Beyond the store: shopping online  Few number of stores in China and poor quality of service drive many HNWI to shop online SOURCE: Altagamma: Online survey, conducted over 1,500 respondents in June 2011, based on luxury consumer panel © Copyright L’Atelier BNP Paribas. 2011
  10. 10. E-Luxury Market in China Total transaction size in 2011 should be hitting value RMB 10.73 billion (Euro 1.3 billion), growing 68.8% from 2010. It is estimated to reach RMB 37.24 billion (Euro 4.5 billion) by 2015 2010-2015 Transaction size of China online luxury marketSource: iResearch, Nov, 2011 Global online luxury market 2010: © Copyright L’Atelier BNP Paribas. 2011 Euro 4.5 billion 10
  11. 11. Company IntroductionA meeting point for industry leaders More than 100 events organized every year More than 10,000+ companies already attended our events Events in San Francisco Events organized in Shanghai Events organized in Paris Online
  12. 12. Company IntroductionA media recognized in France A dedicated team of journalists to cover industry news, conferences and bring visibility to our events Weekly radio program: L’Atelier Numérique Web Portal created in 1994 • Launched in 2003 • More than 300 broadcasts Cooperation with the Press WebTV – Interviews of experts and entrepreneurs
  13. 13. Our mission Assist your organization to understand and engage online consumers, design and optimize efficient digital strategies (communication, marketing, sales, internal organization) and detect the latest disruptive trends arising within your industry throughout Asia. RESEARCH STRATEGY E V E N T S TRAININGL’ATELIER, Innovation unit created by BNP Paribas Group. At the forefront of digital technologies since 1978.
  14. 14. Our Services & ClientsRESEARCHMarket & ConsumerDisruptive InnovationsCompetitors AnalysisTrends ScoutingSTRATEGYDigital CommunicationDigital MarketingE-RetailingE-Business ManagementE V E N T SConferences organizationOn-site tours: China, Japan, South KoreaKeynotes of expertsTRAININGWorkshops SessionsTraining SeminarsCustomized Online Platform
  15. 15. Contact us Patrice.Nordey@mail.atelier.netL’Atelier Consulting Management (Shanghai) Ltd.Cloud Nine Plaza, 9/F1118, West Yanan Road200052 Shanghai - China(8621) 62810333