Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th

1,528 views

Published on

- Conference: Developing e-Commerce activities in China, Hong Kong, May 15th
- Presentation by Patrice Nordey (CEO, L'Atelier BNP Paribas Shanghai)
- Contents:
Introduction to L'Atelier and DB Club
Introduction to e-Commerce landscape in China
Zero Moment of Truth (ZMOT)
How to run an e-Commerce website

Published in: Business, Technology
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • free download here Create DOWNLOAD for free Kindle ===dayna.club8843531840-Hayter-e-lAtelier-17-.html
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

L'Atelier e-Commerce conference with arvato and iClick, Hong Kong, May 15th

  1. 1. Developing e-Commerce activities in ChinaHow to increase online sales through advanced technologies and processes Organized by L’Atelier BNP Paribas In partnership with arvato BERTELSMANN & iClick Interactive
  2. 2. Our partnersarvato BERTELSMANNwww.arvato.comiClick Interactivewww.i-click.asia
  3. 3. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  4. 4. Digital Business Club is a place to share industry practices & trends in China
  5. 5. Digital Business Club is for Brands & Retailers ONLY
  6. 6. Digital Business Club is managed by
  7. 7. Digital Business Club is FREERequest to join:During eventsThrough email: asia@mail.atelier.net
  8. 8. Give us your feedback!
  9. 9. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  10. 10.  The opportunity: e-Commerce will rank #1 soon > 100 2011
  11. 11.  Largest & Fastest Digital Market in the world
  12. 12.  We are in a multichannel world The most well-known domestic platforms / retailers cross online and offline Ranking list* 1. Online channel Offline channel 2. 3. 4. 5.*: according to a online survey conducted by PWC, the question is “Which of the following players have you shopped across multiple channels?”
  13. 13.  Multichannel shopping amplify the Internet impact on retail
  14. 14.  The store-focused vision: P&G’s First Moment of Truth How long will this person take to decide to buy or not? 7 secP&G even created a position “Director of FMOT”
  15. 15.  The traditional 3 steps mental model of marketing
  16. 16.  Zero Moment of Truth ZMOT is that moment when you grab your laptop, mobile phone or some other wired device and start learning about a product or service you’re thinking about trying or buying. Redefining the Consumer Decision-Making Process
  17. 17.  Understanding the new non-linear online/offline customer path
  18. 18.  What does it take to run an eCommerce site?18
  19. 19.  IT, Logistics, CRM, customer service,… and processes! Amazon SCM Process
  20. 20.  Your e-commerce ecosystem Consumers Front end Brand Open Platform E-Retailer e-Store Partner Partner e-Commerce Strategy Back end Logistics IT CRM Payment Brands need to setup a dedicated team for • products & price strategy • e-merchandising • marketing strategy • market analysis, etc…20
  21. 21. Thanks!pnordey@gmail.com
  22. 22. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  23. 23. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  24. 24. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  25. 25. Agenda14:00 - 14:15 Welcome drink & Networking14:15 - 14:35 Introduction to e-Commerce landscape in China Patrice Nordey, CEO, L’Atelier (Shanghai) Ltd. - BNP Paribas Group14:35 - 14:50 Driving Online Sales through Performance Marketing Anna Chan, Managing Director of HK, Singapore & Taiwan, iClick Interactive14:50 - 15:15 Improve the e-Commerce performance through end to end process optimization and right IT solutions Gary CHU, Vice President, arvato Asia Business Development15:15 - 15:45 Q&A SessionFrom 15:45 Afternoon coffee / tea & Networking
  26. 26. Welcome to our next event!

×