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Viva La Muxer 2019 Sponsorship Deck
- 2. The young girls of today are the leaders of tomorrow. Thanks to events like Viva La Muxer, Los Angeles continues to show support and honor to leaders who make a difference in the community. -Medium“ ”
- 3. MISSION ABOUT LAS FOTOS PROJECT Las Fotos Project is a non-profit community- based photography organization whose mission is to bring about positive change for girls living in working-class communities across Los Angeles. Through one-on-one mentoring and innovative photography programming, Las Fotos Project guides girls through a journey of self-awareness, community building, and creativity. Since its founding in 2010, Las Fotos Project has + established 150 community partnerships + provided 52,000+ hours of free arts programming + served more than 1,200 young women and girls + made possible thanks to over 350 local artists who have mentored for more than 5,500 hours Las Fotos Project has allowed me to develop my photographic skills by giving me a safe space and opportunity to work alongside professional mentors. -Greisy, age 17 Joined in Spring 2018 “ ”
- 4. ABOUT VIVA LA MUXER Viva La Muxer is Las Fotos Project’s annual fundraising benefit that celebrates and uplifts women-identified artists, entrepreneurs, and changemakers from across Los Angeles. The 5th annual arts and music benefit event features live performances, curated exhibits featuring 100+ artists, family-friendly workshops, resource booths, food and drinks, dancing, networking, and more! 100% of Viva La Muxer proceeds will support Las Fotos Project, a nonprofit organization and brave space where teenage girls gather to collaborate, learn, and be inspired through photography. This is a must attend event! -BUST Magazine “ ” What’s the power of artistic expression? The teen students of Las Fotos Project in Los Angeles will give you all kinds of answers. -Rewire “ ”
- 5. Migrant Mamas 2019 THEME This year’s theme, Migrant Mamas, is an ode to all women who have transcended geographic and generational borders in order to lay the groundwork for future generations. This event will be dedicated to elevating the migration stories of the women who move us to dream big, take risks and to lead with love. This year’s event looks to the migrant mamas that are tenacious, hociconas, loving, rowdy, healing, daring, optimistic, angry and fierce - Viva la Muxer 2019 celebrates them all.
- 6. WHERE Plaza de La Raza 3540 N Mission Rd Los Angeles, CA 90031 WHEN May 25, 2019 6-10 pm
- 7. PROGRAM ELEMENTS Pop Up Marketplace Resource Booths & Art Workshops Food & Drink Vendors Art Exhibition featuring 100+ Women Artists Family-FriendlY Activities Live Music & Dance Performances
- 8. DEMOGRAPHICS 65kmedian combined income 82% ATTENDS CULTURAL EVENTS 2X A MONTH 80% IDENTIFY AS WOMEN 55% HAVE A COLLEGE DEGREE OR HIGHER 20% IDENTIFY AS MEN LATINO BLACK WHITE OTHER 70% 5% 15% 10%
- 9. ENGAGEMENT NARRATIVE Viva La Muxer will be actively promoted in established cultural newsletters such as LA Weekly, Telemundo, and KPCC, amassing over 300k impressions per blast. AT THE EVENT 2,800+ Total Flow of Attendees PAST MEDIA PARTNERS & PRESS combined SOCIAL MEDIA reach hashtags Search #VivaLaMuxer & #LasFotosProject on Instagram for more audience generated images! New York Times Telemundo 52 LA Weekly LA TV DoLA Medium iHeartMedia EnClave LA Artnois KPCC HipLatina Nylon en Español mitú La Opinion HOY Los Angeles Univision Locatora Radio KXLU 88.9 fm CultureGap.LA LA Taco Bust Magazine GYPSET Magazine Hispanics Press City Lab Latino 8.9K 2.3K11K of Attendees are between the ages 21 to 39 65%
- 10. BRAND OPPORTUNITIES & ACTIVATIONS previous sponsors (non-media)key points Build brand awareness through experiential marketing campaigns Meaningful engagement with customizable on-site activations Grow online presence through branded social media interaction Develop long-term patron relationships through multi-year deals profusion development dick blick art supplies gopro masa of echo park united way la la guelaguetza guiza & co., real estate smilebooth ver black book sessions essential water skool boiz kelly periqoe & tamika butler metabolic studio alston & bird deutsch mujeres® illegal mezcal sino tequila goose on the rocks st. moth brewery casa mexico tequila customizable ACTIVATION OPPORTUNITIES Photobooth Main Stage Giveaway Live Screen Printing Phone Charging Station Artist or Select Event Program Sponsorship Logo Placement on Promotional Materials (Website, Poster, Ads, Flyers) Website Listing Social Media Shoutout
- 11. SPONSORSHIP PACKAGES + BENEFITS sponsorship levels Title Sponsor Naming Rights Speaking Opportunity 5 minutes Naming Rights 2 minutes 2nd Tier 15 10 8 4 2 Customizable On-Site Activation Goodie Items for All Attendees & VIP Main Stage Giveaway International Women’s Day March Mixer Photographer for Brand Captures Top Tier Media Outreach VIP Preview Night Sponsor Featured Logo Placements Listing on Website & Relevant Materials Talent or Select Event Program Sponsorship Stage Mentions Social Media Shoutout VIP Access Passes Featured Placement on ALL Materials (Website, Press Release, Program Collateral) *All benefits are customizable visionary ($10,000) advocate ($5,000) promotora ($2,500) teacher ($1,000) mentor ($500)
- 12. Jess V. Castillo Viva La Muxer Producer (747) 236-3170 jess@lasfotosproject.org lasfotosproject.org/vivalamuxer @vivalamuxer @lasfotosproject #vivalamuxer #lasfotosproject INTERESTED? CONTACT US!