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1. Cd analysis
Lara Eardley

2. Ellie goulding albums
Ellie goulding has a total of 3 albums.
Lights halcyon Halcyon days

3. Ellie Goulding
Halcyon Days
I have chosen to analyse

4. Album cover analysis
Ellie Goulding is a very well known female artist in the music industry, and she is very
well known for her electro-pop genre of music. Her album cover supports this genre,
due to the colours used and the style of the photograph. The two colours, dark blue
and dark purple signify an electro style and contrast together to cause a dark yet
intensifying image to her fans. The font that is then put over the top of the background
‘ELLIE GOULDING and HALCYON DAYS’ then soothes the background and text
together to indicate the alternate soft side that Ellie has and the emotional situations
she also sings about. The photograph that has been added to the album cover shows
the electro side of her, as electro/pop genre is very upbeat and fast and the way her
hair is whipped upon her face indicates that she flicked her hair for this shot to be
taken which shows the fast upbeat side to her. Also the high definition image and the
corroboration for the colours and images works well together and shows how up to
date she actually is.
The back of the CD cover is very similar and shows similar indications to as the front.

5. Benefits and drawbacks of album covers
Benefits
 All artists have equal chances of promoting themselves due to the size of the cd is exactly
the same size
 You can put anything you wish on the album cover to make the artist recognisable due to
thousands of people coming into contact with it.
Drawbacks
 The image on the front and back of the album has to be very intense and draw people into
buying the album as if it looks boring they may not be attracted to it

6. Purpose of album covers
The purpose of an album cover is to encourage existing fans to buy this
album to listen to the songs and be drawn in by the image on the front and
back. It is also to make people who maybe are not fans of the artist buy the
album and make it stand out to alternate albums that are on the shelf. If
someone walked into the store not knowing what album to buy, the album
should instantly draw attention to you to make people want to buy this over
any other one.

7. Music video analysis
The music video does not indicate any links with the music video. However, as I said
in the album cover analysis, she is very high production and you can tell this by her
album cover, as you can with the music video. There is a lot of high production props
and editing done for the music video ‘Anything can happen’ which shows her
popularity and success. Ellie Goulding already has very electronic sound to her voice,
so she also gives of this impression in her CD album cover, but not in this music
video… Only in the sound of her voice.