NBA Events Internal Dashboard

1. MARKETING METRICS DASHBOARD: JUNE 2013
MARKETING ACTIONS
LEAD GENERATED INTEREST
Top 5 Packages
Total Visits
Total Unique Visitors
Page Views
Leads
Customers
TRAFFIC SOURCES
Top PackageViewed:Gold A
10,111
500
10,111
250
150
10.5%
60.9%
4.35%
5.35%
5.35%
(Month) Changefrom 2012
GEOGRAPHIC INTEREST
WEBSITE
10,111
500
10,111
250
1,000
Year to Date
MonthlyMarketingGrade: 59.5 10 Ours 5 TA Emails
EMAILS
*Maps and Graphs feature top 5 results from each category
-- TAKEN --
-- SUGGESTED IMPROVEMENTS --
2012 Site Visits: 100,000
2012 Leads:250
LEAD SOURCES
Articles: 5 Press Release: 1
Ads Running: 10
Emails: 20 New LandingPages: 0
New PPC Campaigns: 5 New Codes: 1
Website Changes: 10
SOCIAL MEDIA
CUSTOMERS MONTHLY
Converted Customers: 14 | AverageClose Time: 10 days
Site Visits
Leads
Email
TX, CA, FL, IL, GA
WA, NC, FL, TX, UK
TX, CA, FL, IL, GA
Avg OR: Ind- 39% Ours – 20.1% TA:20.1% | Avg CTR: Ind - 8% Ours – 10% TA:- 1.2%
Our Avg.
Open Rate
Our Avg.
CTR
Leads
Ours TA
Ours 15.4% 20.54% 10 10
TA 15.4% 20.54% 10 10
June
2013Customers
June
2012Customers
12 0
Pre-Sale
Mar 3
Full
Release
June 11
Sold Out
NA
Released
1-31-2011
Sold Out
3-20-2012
JAN: Red
FEB: Orange
MAR: Taste
APR: Purple
MAY:
JUN:
JUL:
AUG:
SEP:
OCT:
NOV:
DEC:*Pkg Highlightinemail / BlogFeature
*
Note:Backendlinks to NBA.com
Subscribers:Basketball
Total: 250 | New: 250
Campaigns:
Landing Pages:
Blogs:
Emails:
Site:
48 Posts 2,283Comments 78 Shares
48 Posts 2,283Comments 78 Shares
48 Posts 2,283Comments 78 Shares
48 Posts 2,283Comments 78 Shares
48 Posts 2,283Comments 78 Shares
48 Total Subscriptions 78 New 78 Views
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