3. ROI Setting the scene… 10% 15% 20% 25% Revenue Investments Investments Brand Awareness CRM Systems Web Capabilities New Products New Sales Resources & Reseller coverage CEO’s & CFO’s are demanding ROI from sales and marketing investments….
4. Sales out data: flow Databases & Information Systems Data Mining & Statistical Analysis Sales & Marketing Programs Analyze Results & Customer Satisfaction Inside sales, Internet & Outside Sales Collect Customer Data Gain Customer Insight Customer Strategy & Tactics Engage with Customer Measure Results Boost 2.0 CRM Operating Model & Deliverables + Complete view of Customer + Customer Performance Analysis + Development go to market programma’s direct and indirect and customized crm tool (BOOST) + Sales Channel Balancing + Account/Segment/Market P/L + Consolidated and Unique View of the Customer + Loyalty Analysis + Split run actions + Sales Coverage Modeling + Track and Measure effectiveness of Sales & Marketing Activities + Data Acquisition + Customer Contact Analysis + Inside and outside sales activities + Optimized indirect sales model + Sales Center Quality + Data Quality + Customer Profitability Analysis + loyality program + IS Training & Quality programs + Customer Satisfaction, Profitability + Predictive Modeling + Opportunity spotting + Retention & Attrition
5. Sales out data: flow VMD Nederland B.V. Carl Lockefeer Michael Schoonen Bas Schiltmans Ab van Venetien Michael Schoonen Management Creative Concepts IT Solutions Sales Teams Admin Support + Raad van Advies: Mathieu Loyen, ex-Dell Marius Schenderling, Cisco Rob van Wissen, DPSC Executive Search + Lumineus: Engelbert Roovers Wim Langenhorst, ex Philips Ad Maas Eric Schampert Frans Fontijn Chris Fontijn + Michiel Reuser Pieter + Samsung Team: + HR support: Hans Slot Finance Frank van Deurzen + Financieel: Frank van Deurzen, Cedent Ruud van Eijck, Vd Boomen Witlox + Public Relations: Lubbers & De Jong, Peter Keizer + + Finance Team: + + DM Productions: Digitale Drukker + + IT Team: Joost + + + + Campaign support: Henriette van Gansewinkel +
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