Présentation La Mère Poulard English

1. La Mère Poulard International S.A.

2. ContentsContents
1. La Mère Poulard: the Group at a glancep g
Mont Saint-Michel: its history and future
Annette Poulard: cooking for the pilgrims
Company milestonesCompany milestones
The Group at a glance
2. La Mère Poulard restaurants and cafés
Concepts: keys to success and some facts and figures
The La Mère Poulard boutiqueThe La Mère Poulard boutique
3. La Mère Poulard biscuit bakery and signature product range
4. Tourism
5. The next steps: La Mère Poulard today and tomorrow
La Mère Poulard International S.A.

3. 11.
The La Mère Poulard Group
forever rooted on Mont Saint-
MichelMichel
La Mère Poulard International S.A.

4. A short history of Mont Saint-MichelA short history of Mont Saint-Michel
The story begins in 708, when Archangel
Michael appeared to Bishop Aubert andMichael appeared to Bishop Aubert and
ordered him to build a sanctuary on Mount
Tombe, a rocky island set in the middle of a
vast bay and besieged by some of the mostvast bay and besieged by some of the most
powerful tides in the world.
Th M t S i t Mi h l b d th f 1 300Thus Mont Saint-Michel was born, and over the course of 1,300 years a
succession of buildings, each more bold and beautiful than the next, were
erected.
Mont Saint Michel has in turn been a monastery a centre of Christian cultureMont Saint-Michel has in turn been a monastery, a centre of Christian culture
and spirituality, a place of devotion and pilgrimage, a citadel and a prison –
making it part of the history of France and a symbol of spirituality and western
culture Referred to since the Middle-Ages as ‘wonder of the West’ ‘heavenly
La Mère Poulard International S.A.
culture. Referred to since the Middle-Ages as wonder of the West , heavenly
Jerusalem’ or ‘pyramid of the seas’, it could also be seen as the 8th wonder of
the world.

5. The future of Mont Saint-Michel
France is investing 350 million euros in what is
currently the world’s largest eco-project, to
restore the maritime character of the bay and itsrestore the maritime character of the bay and its
buildings.
In spring 2015, French President François Hollande
will preside over the official re-opening of Montp p g
Saint-Michel.
This will mark the launch of a massiveThis will mark the launch of a massive,
global PR campaign led by the French
government and the regional
authorities of Normandy and Brittany.authorities of Normandy and Brittany.
The 5-year programme will
surely make the ‘new’ Mont
S i Mi h l i bl
La Mère Poulard International S.A.
Saint-Michel an unmissable
venue for visitors around the
globe.

6. Annette Poulard:
cooking for the pilgrims
Born in 1852 Annette was just twenty years old whenBorn in 1852, Annette was just twenty years old when
Mont Saint-Michel was once again opened to the public -
having served its time as a prison since the French
Revolution in 1789Revolution in 1789.
A year later she married Victor Poulard, whose father was
Mont Saint-Michel’s baker. Throughout her long career,
Victor remained faithfully at her side, sharing her twoVictor remained faithfully at her side, sharing her two
main passions: cooking and Mont Saint-Michel.
Mont Saint-Michel has been reputed for its hospitality since the Middle-Ages and its
people - the ‘Montois’ - were used to catering for the pilgrims that flocked to ‘the
d f th t’wonder of the west’.
It is therefore no surprise that Annette Poulard and her husband Victor chose to open
their auberge in the heart of the medieval city back in 1888 – offering a warm
welcome to pilgrims and food lovers from around the world
La Mère Poulard International S.A.
welcome to pilgrims and food-lovers from around the world.

7. La Mère Poulard:
cooking for the pilgrims
Some 700 recipes that she created during her
career earned her the title of ‘Mère’ - this
literally means ‘mother' in French and is oneliterally means ‘mother in French and is one
of the highest accolades a female chef can be
awarded – it is a mark of recognition for her
i l l d ib i hexceptional talent and contribution to the
field of French cuisine.
Known throughout the world for its famousg
omelette, cooked over the flames of the
auberge’s open fireplace, La Mère Poulard
remains to this day a benchmark in Frenchremains to this day a benchmark in French
gastronomy for its variety, originality and light
touch; a cuisine that blends tradition, quality
and simplicity
La Mère Poulard International S.A.
and simplicity.
.

8. La Mère Poulard:
cooking for the pilgrims
A tt b b dAnnette became an ambassador,
representing the famous French
cuisine at its best: culinary delight
achieved through the simpleachieved through the simple
combination of quality ingredients,
imagination and creativity.
These are the inherited values that have become the DNA of the La Mère
Poulard brand – they are what sets us apart from the competition and thePoulard brand they are what sets us apart from the competition and the
reason why we command customer loyalty in an international market.
125 years on, La Mère Poulard is still open for business at the same address - it
is the most famous French restaurant in the world!
La Mère Poulard International S.A.
is the most famous French restaurant in the world!

9. Company MilestonesCompany Milestones
• 1975 Founded by Eric Vannier; 100% owner and
CEO. Eric was also mayor of Mont Saint-Michel
from 1983 to 2014 and today holds the
position of honorary mayor
www.eric-vannier.fr
• 1986 Eric Vannier purchased the La Mère
Poulard Hotel and Restaurant
• 1995 Creation of the Biscuit Bakery where the• 1995 Creation of the Biscuit Bakery, where the
famous La Mère Poulard biscuits are
manufactured in strict accordance with the
original recipes of Annette Poulard
è é• 2000 Creation of the La Mère Poulard café
concept
• 2008 Creation of the take-away outlets
• 2011 Creation of the La Mère Poulard franchise
concept for restaurants and cafés; also the
year in which the first restaurant franchise
was opened in Tokyo.
La Mère Poulard International S.A.

10. La Mère Poulard: the Group at a glanceLa Mère Poulard: the Group at a glance
DivisionsDivisions
HoldingHolding ev8ev8
MSM 1888
Tourism
MSM 1888
Tourism
La Mère
Poulard
Biscuit
bakery
La Mère
Poulard
Biscuit
bakery
LMP
International
S.A.
LMP
International
S.A.
DepartmentsDepartments HotelsHotels RestaurantsRestaurants
Training
Facilities
Training
Facilities
bakerybakery
ProductionProduction
National
Sales
National
Sales
Intern.
Sales/licens
es
Intern.
Sales/licens
es
Franchise/Li
censes
Franchise/Li
censes
TourismTourism
HotelsHotelsHotels
Restaurants
Cafés
Boutiques
Museums
Hotels
Restaurants
Cafés
Boutiques
Museums
CustomerCustomer
LMP is an international brand with strong roots
in France. Its 3 principal areas of business are
of equal importance and – in a matrix
i ti k t th ThCustomer
awareness
of LMP,
Success
Customer
awareness
of LMP,
Success
organization – work together. They are
mutually supportive and focused on achieving
the brand’s maximum potential at global
level
La Mère Poulard International S.A.
BiscuitsBiscuits LicensesLicenses level.

11. 2.
The dynamic of brand success
La Mère Poulard International S.A.

12. Cafes,
Hotels,
Restaurants,
Boutiques,
Museums
Cafes,
Hotels,
Restaurants,
Boutiques,
Museums
Customer
awareness
of LMP,
Brand
success
Customer
awareness
of LMP,
Brand
success
BiscuitsBiscuits
successsuccess
LicensesLicenses
La Mère Poulard International S.A.

13. 3.
Tourism
La Mère Poulard International S.A.

14. Mont Saint-Michel – the mainlandMont Saint-Michel – the mainland
O th i l d f iOn the mainland facing
Mont Saint-Michel, the
Group operates 3 hotelsGroup operates 3 hotels
(2, 3 and 4-stars), 3
restaurants and a market
selling regional produce
La Mère Poulard International S.A.

15. Mont Saint-Michel – the island
On the island: a cafe, a
further 3 hotels and 4further 3 hotels and 4
restaurants (including
the original restaurantthe original restaurant
opened by Annette
Poulard in 1888), 3
take-away outlets, 8
shops and 3 museums
welcome up to fourwelcome up to four
million tourists every
year.
La Mère Poulard International S.A.
year.

16. Prince and Princess Takamatsu of Japan
(1931)
Coco Channel
(1957)
Ernest Hemingway
(1944)
1904 – 2007
Very different people, one
passion in common:
the cooking of La Mère
Nicolas Sarkozy
(2007)
Poulard.
La Mère Poulard International S.A.
From left to right:
Arthur Miller, Simone Signoret, Yves Montand, Marilyn Monroe and
Frankie Vaughan (1962) Leon Trotsky (1921)
King Edward VII of
Great Britain (1904)

17. The Tourism
La Mère Poulard International S.A.
A wealth of hands-on experience, gained over many decades provides a solid
foundation for our restaurant and café franchise operation.

18. 44.
La Mère Poulard
restaurants and cafés
La Mère Poulard International S.A.

19. Annette Poulard’s legacy was her long and
successful career, her pride in tradition and
the vast culinary knowledge evidenced in
700 i i l i t d d i hover 700 original recipes created during her
career; she was one of the most talented
chefs of all times.
From this precio s legacFrom this precious legacy,
we have forged two modern,
efficient and highly
profitable gastronomicp g
concepts:
La Mère Poulard International S.A.

20. The first key to our success:
originality & simplicity!originality & simplicity!
Extraordinary and absolutely unique,
whether sweet or savoury – it tastes great.
La Mère Poulard International S.A.

21. The second key to our success:
the right formula
Si l i g di tSimple ingredients
and
low cost of sales
La Mère Poulard International S.A.

22. The third key to our success:
t d di d ti
The third key to our success:
efficient organisation
• standardized practices
• excellent training and professionalism
• But above all:But above all:
La Mère Poulard restaurants and
cafés do not operate the typical
hierarchic French kitchen model
We keep things simple becauseWe keep things simple because...
complexity creates costs.
costs eat up your profit.
no profit = no business
La Mère Poulard International S.A.
no profit = no business.

23. The fourth key to our success:
people.
We strongly believe in people, they are what make the
difference.
Thi l b li i l !This means: we also believe in your people!
We train your staff to be expert at their jobs – thus
avoiding the cost of bringing in experts from France.
La Mère Poulard International S.A.

24. The La Mère Poulard spirit:
success is fun!
La Mère Poulard International S.A.

25. A naturally feminine concept:
our target groupour target group
• A cosmopolitan
approach (fashion,
food, travel)food, travel)
• More time for
leisure activities
• A concept that
La Mère Poulard International S.A.
p
delivers what they
want

26. Naturally appealing to our target
group
La Mère Poulard International S.A.

27. Strongest market-impact, therefore
leading the way in terms of businessleading the way in terms of business
development.
La Mère Poulard International S.A.

28. Japan / TokyoJapan / Tokyo
La Mère Poulard International S.A.

29. The Global potential of
i i ta convincing concept:
Tokyo
Opened in the centre of Tokyo in November 2012, this restaurant now serves 350
covers per day
La Mère Poulard International S.A.

30. The global potential of
i i ta convincing concept:
Yokohama
‘Japanese customers are
discerning and demanding. To see
them queuing up to eat at our
restaurant regularly is an
accolade’.
No wonder that this franchise
holder will be opening his next La
Mère Poulard restaurant in
November 2014.
La Mère Poulard International S.A.

31. La Mère Poulard International S.A.

32. The global potential of a
convincing concept:convincing concept:
Seoul
On 28 November 2014, La Mère Poulard opened its doors in the Central City Mall
in Gangnam, Seoul’s busiest shopping centre. We look forward to a grand opening
La Mère Poulard International S.A.
g , pp g g p g
that will be talk of the town for months!

33. La Mère Poulard cafés act like satellites
to the restaurants, bridging strategic
i h k d d li i hgaps in the market and delivering the
brand to an even broader public
La Mère Poulard International S.A.

34. Taipei (ATT4fun)p ( )
Brand new in Taipei!Brand new in Taipei!
La Mère Poulard Cafe no. 2
Our Taiwanese franchise holderOur Taiwanese franchise holder
secured a great location:
the ATT 4 Fun Mall at the foot
of the Taipei 101 skyscraper is aof the Taipei 101 skyscraper is a
real hot spot!
La Mère Poulard International S.A.

35. 5.
The La Mère Poulard Boutique
La Mère Poulard International S.A.

36. Either as a ‘shop in shop’, to reinforce
sales in our partners’ restaurants and
fé t d l t ilcafés, or as a stand alone retail
outlet.
Th h f L Mè P l d iThe huge range of La Mère Poulard signature
products now being offered has enabled the
Group and its partners to put in place a chain of
f l t il f t b tisuccessful retail-format boutiques.
We currently have 6 boutiques
in France, one of which is in,
Paris. Our store portfolio also
includes a factory outlet in
Saint Etienne en Coglès,
where the famous La Mère
Poulard biscuits are made.
La Mère Poulard International S.A.

37. 6.
èThe La Mère Poulard biscuit
bakery and its signature andbakery and its signature and
licensed productsp
La Mère Poulard International S.A.

38. The biscuit bakeryThe biscuit bakery
A team of 120 experts areA team of 120 experts are
involved in the production of
our range of La Mère Poulard
original biscuits and cookiesoriginal biscuits and cookies
at a modern factory unit in
Saint Etienne en Coglès.
These are then dispatched
l lto over 5,000 sales outlets
around France; including
hypermarkets (Carrefour,
Auchan Casino MonoprixAuchan, Casino, Monoprix,
Leclerc, Cora) and
department stores (Galeries
Lafayette, Bon Marché).
Furthermore, we currently
export our products to over
70 countries.
(Left: Fanny Boyet, Marketing and Sebastien Pautrel,
Biscuit bakery manager)
La Mère Poulard International S.A.

39. What we are famous for:
Over 5,000 sales outlets in France,
La Mère Poulard International S.A.
more than 70 countries worldwide -
maybe it‘s just because nobody uses
more butter than we do!

40. La Mère Poulard International S.A.

41. La Mère Poulard:
More than just biscuits!
Our range of high quality ‘gourmet
products’, make a perfect addition
to our offer of traditional
More than just biscuits! Normandy products.

42. Range of La Mère Poulard
signature and licensed products
La Mere Poulard signature and licensedLa Mere Poulard signature and licensed
products can be developed in other
product groups linked to Annette
Poulard‘s history, know-how and fame.
These lines are made in France for
country-specific products and in each
individual country for other processed
and fresh products. This means we
avoid problems at customs or with
validity dates and allows us to enter avalidity dates and allows us to enter a
mass market at competitive prices
with an international La Mère Poulard
brand that stands for tradition, know-
how, French taste and quality.
• Eggs
• Soups
• Salads
• Ready-made meals
• Desserts
• Dairy products
• Ice creamsIce creams
• Chocolate
• Cider and apple beverages

43. The story has just begunThe story has just begun...
...and we are delighted to invite you to join us on an
exiting journey towards a promising future!
Welcome to the La Mère Poulard universe!
La Mère Poulard International S.A.

44. Thank you for listening!Thank you for listening!
La Mère Poulard International S.A.

45. Contact
AsiaAsia
Anne Flogny
La Mere Poulard Asia Development DirectorLa Mere Poulard Asia Development Director
〒102-0085 Tokyo-to Chiyoda-ku
Rokubancho 5-5 Iida Bldg 2F
Office: +81 (0)3 6821 0694
Mobile: +81 (0)80 1223 1529
anne flogny@lamerepoulard international comanne.flogny@lamerepoulard-international.com
アンヌ・フローニ
ラ・メール・プラール アジア
アジアデベロップメントディレクター
東京都 番 飯 ビ〒102-0085 東京都千代田区六番町5-5飯田ビル2F
オフィス: 03 6821 0694
携帯電話: 080 1223 1529
Europe/Americas/Australia/MENA
Dirk DueckershoffDirk Dueckershoff
Directeur Général Adjoint
LMP International S.A.
6 Rue Kummert
L – 6743 Grevenmacher
Office: +352 267 292 94
Mobile: +352 621 244 956
dirk.dueckershoff@lamerepoulard-international.com