L Marangoni Skills CV

1. knowledge structure
BOARD EDUCATION ENTREPRENEUR CONSULTANT
GOVERNMENT
PUBLIC RETAIL RETAIL
STRATEGIC SECRETARY BID ENERGY MALLS STRATEGIC
IT
CORPORATE PLANING PUBLIC RETAIL BRANDING PLANNING
GOVERNANCE MEETING ACCOUNTING MARKETING FRANCHISING BUSINESS
SERVICES
PREPARATION NEGOTIATION FEASIBILITY
INFRASTRUCTURE UNIVERSITY
CONCEPT BSC STATEMENT MEETING REPORT UNESCO (ANS / HEALTH
SWOT / PORTER / ITIL
IBGC - COMIITTEES DATA ANVISA) SALES CHANNELS
MERGER AND BCG PMO
CERTIFICATION PDCA RELATIONSHIP START-UP
ACQUISITON
ADMINISTRAT. TECHNIQUES PROFIT SHARING
RESPONSIBIL. PROGRAMS CO. MANAGEMENT
VALUATION
DUE-DILIGENCY Balanced Scorecard
Operations
FINANCE (BSC)
LEGAL Business
Assumptions CASH FLOW Logistics Assumptions
(BRENCO) Breakdown
ACCOUNTING Contracts
CORPORATE LAW TRANSFER-COST Inbound&Outbound
-LEI DAS S.A. Worldwide supplier Area Coverage
P&L equipment
LEGAL ISSUES Low cost producer Distribution Low Cost ENVIRONMENT warranties
BUSINESS Safety BUDGETING Routing raw materials inputs
SG&A R&D
CREATION Predictive and SLA
UNIT-COST LICENSES
maintenance OPERATIONS IT
EBTIDA Materials for SHE PLANT % of SALES
Sox CORPORATE training
REGULATORY production NATIONALIZATION Priority Planing
Sustainability ZBB Costing Modeling
AFFAIRS
Maintenance
PEP (SP opex People
LICENSES COSTING Budget control) Process - flow
inventory structure SAP module
UNESCO - MARKETING
GOVERNMENT forecast contingency spare parts
ABC Task force team
inventory Safety
SAP Activity based Knowledge
maintainability PERFORMANCE &
WHOLESALERS costing management
Manual Control versus reliability MOTIVATION hazop
SUPPLIERS SALES FORCE Pricing target
CAMPAIGNS / Maintenance costs CAPEX & work permits
LAUNCHING Inventory
Pre Op. Control OPEX SHE management
OUTSOURCING TRAINING COMPETITORS / Moodle (internet
Training system
PRIVATE LABEL EARNINGS BENCHMARK training)
SOP PEP (SP opex
Fermentation High HR Processes epi
control)
Contracts Budgeting Performance
MARKETING MIX PCM analist
job descriptions Logistics
comittees by benefits Brenco university
B2B SAP-erp Agri-Industrial management Industrial theater for training
ADVERTISING timetable
SERVICE Integration Group training organization chart
TECHNICAL hiring meals
POS / MARKET Critical BPP
SERVICE follow-up hotel
Plant Op. Center P.O.C simulator
PROCESS AGRICULTURE CAPEX and OPEX by economic sectors
PROFESSIONAL transportation
SUPPLIERS PRICE Concepts Training LOGISTICS cost centers and research
sotware
Cost structure SUPPLY-CHAIN accounting bills job description development
PRODUCT MARKET-SHARE headcount knowledge sourcing (omegatech)
MARK-UP PMO overall expenses DAP
OUTSOURCING AUTOMATION
LIFE-CYCLE Grid / schedule
MIX Laboratorio
TAX Plant Layout Pedagogy
IMPORTATION Training
RETAIL Resources ITC FCAV
LAW EPCM MEC
BENCHMARK
Allocation CAPEX & OPEX Teaching
LABOR Optimization Phase II External course
FINANCE STORES NEW CHANNELS
CONSUMER CODE suppliers 3 level modules
Production & SAP
ARCHITECT / M.E.S Quality
SALES FORCE Management by Process
Fermentation and Articulate
TRAINING CONSTRUCTOR Objectives
SERVICES TREASURY Laboratory (teachers´classes
SOFTWARE MALLS Phase I
Automation & standtization)
VISUAL from BSC SOP Industrial Laboratory
DECISION CELLS RECEIVABLE QA electris Plant Operator &
MERCHANDISING / TENANT breakdown Lab GATEC P.O.C. maintenance
CRM PAYABLE CONTRACTS Maintanance
BRANDING / POS bonus policy SAP iso9000 operator
SOP CASHFLOW RELATONSHIP DataSheet equipment suppliers
P.O.C Automation SOFTWARE
Projects PCP - SAP / MRP SAP module
CAPITAL
OUTSOURCING reports Knowledge editing
FRANCHISING
Webformat and producing
CONTROLER Commissioning and
Projects Testing MRP I / II
OWNER
BPCS PRODUCTION Maintenance pedagocical profile
MODELING Methodology CQ of the employees
ACCOUNTING AT Plant
START-UP writing/ editing
COST REPORTS MV Plant JIT / KANBAN SOP
MOBILE Opening / Closing ethanol for export printing and video
Laboratories EMPOWERMENT manuals
(AGRIBUSINESS) Training raw material production and
CMS MANUFACT. CELL routing - SAP
Control laboratory streaming
BONUS OPTMIZIED sap modules
Stat Proc Cont
OPERATIONS corporate team

2. LADERLEI LUIZ MARANGONI
R. Paiquerê 766 cj 38 CEP 13271-600 Valinhos / SP
Phones.: (019) 38710314 / (019) 88400483 laderlei@mpc.com.br
Resume´s infograph view http://vizualize.me/laderlei
HEAD OF OPERATIONS
Professional with experience, heading operations in large multinational companies, in the energy, chemical, retail,
agribusiness and government sectors, accumulating a Systemic view, creative, with capacity to work on Projects,
Strategic Planning, Finance, Sales and Retail/Consumer. Graduated in Mechanical Engineering by UNICAMP
(Energy and Production), with additional specialization courses at FGV (Finance and Marketing), USP (Retail),
IBGC (Corporate Governance& Adm.Counselor) and IICS (M&A and Corporate Law).
PROFESSIONAL QUALIFICATIONS
Operations & Manufacturing
Industrial Operations General Manager- BRENCO
• Reported directly to the Industrial Vice President, performing a director role;
• Broke down business premises into industrial targets, with individual projects / objectives for collaborators and
managers, supporting the bonus program which was achieved 2 years consecutively;
• Structured the Green Field start-up industrial operation with investments of R$ 300 million per unit and initial
forecasted invoicing of R$162 million/year (Electrical Energy and Anhydrous Alcohol), with a staff 30% smaller
than the market average ( plants of 3,6 million tons of sugar cane/year) and alcohol litre costs 8% less than the
market average;
• Designed, developed and implemented industrial training (480 technical hours/pupil) for 225 collaborators per
plant in the interior of the Brazilian Midwest region ( 4 units initially);
• Managed PCP (SAP BPP & Go-Live), Quality (Technical Data Sheets, Lab Certification), Costs (Activity Based
Costing), Budget (R$250 million in the second year - Industrial Opex&Capex), Safety and SOP;
• Set up the Maintenance Program based on Reliability and Maintainability in the PCM-SAP module;
• Led the PMO performance with a PMI certified engineer, controlling all resources (400 collaborators) available,
in the corporation as well as in sites, disseminating both project and sites benchmarking culture;
• Designed, with the HR, and later on with the plant management, all positions, remuneration, career plan, as
well as retention and benefit plans for the new staff and operating collaborators;
Manufacturing Manager – 3M
• Managed P&D, Processes, PCP, Production, Quality (Assurance&Control), in the production of health care
specialties, consumer, stationery, imaging products for an American multinational company;
• Supervised 250 collaborators, implementing Performance Evaluation programs, Career Plan (Dual Ladder),
social inclusion programs (APAE’s children working directly in the assembly line), recognition (Best),
empowerment;
• With a strong systemic view of all manufacturing stages and based on the best practices in the market, I
reduced costs (processes revision, outsourcing, Raw Material replacement), I innovated in production lines
(empowerment; lean-manufacturing, KanBan/JIT; manufacturing cells), being awarded with international prizes
on Quality and Environmental actions; Supply chain (inbound & outbound);
• Created impact on margins, leading to Marketing actions, increasing market-share, strengthening the
distribution network and subsidizing new launchings;
• Responsible for the Unit Costs of a business with annual sales of US$ 50 million.
Processes Specialist -3M
• Worked with a wide portfolio of products (consumer products, health care, imaging, printing, stationery
products), in different production systems with requirements such as GMP, Sustainability etc...
• Received strong training focused on continuous improvement and Optmized Operations, developing a systemic
view, with creative solutions for processes and promoting Visual Management, preferably. This created the
foundation for an intense experience in Quality Circle, Quality College (Demming). I was always aiming at
optimizing Processes and Production (lay-out, new equipment, technology, process), O&M routines; lean
manufacturing, raw material replacement program; unit costs reduction; training and development of
collaborators; empowerment; For Profit and MTM programs development;
• Brought in results with positive impact on the business margin(s);
• Participated in projects that brought positive results (20% or more) regardless the product/process, besides
developing a knowledge portfolio, including techniques and management tools as well as the how-to of
different markets and segments;
Planning, Processes, Projects & Start-Up, Finance
Administrative & Finance Director – CAVITAS DENTAL
• Start-up Health Care sector, dental prothesis based on Innovation Technology;
• Strategic Planning, Business Plan, ROI, Venture Capital, control versus property (shareholders), debt &
equity, banking relationship;
• Accounting, production cells, Unit Cost and Margins, sales regions, Marketing Plans, Branding;
• Suppliers, equipments, FINAME, budget and Sales Forecast;

3. • Team hiring, salaries and wages, training;
• Cash Flow, Free Cash Flow, Valuation.Sales Forecast for 3rd year R$ 30 milions;
Strategic Plan Consultant ------------------------------------------------------------------------------------
• Provided direct consulting to the VP/MD and their teams at PURINA, MINASGÁS, HIDROGESP, CANOVA;
• Adopted Porter Analysis, SWOT, Disruptive Technology, BCG, etc. as working tools, drawing the strategic
map, in some cases with BSC, until reaching the Management by Targets at the tactical/operational level;
• Brought, in the different projects, results for the exploration of a new sales/distribution channel and for breaking
into a new market, increasing sales and/or final net profit.
Budget and Industrial Costs Manager -------------------------------------------------------------------
• Designed the industrial process for 4 plants, based on an engineering project (turnover of R$162 million/year),
subdividing it into the necessary structure for the Activity Based Costs as well as for the OBZ budget and for
meeting commercial targets (GPD); budget and costs running in the ERP system;
• Implemented in the industry the SAP - MES – Automation layers, pari passu to the process documentation and
the training of Local Budget Managers with alignments and establishment of Flows and Processes;
• Initialized the PCP/PCM, resulting in ramp-up performance targets, considering that we already had previously
established costs by process, quality parameters and control and pricing integration with the company’s
Finance/Accounts areas;
• Projected, shared responsibilities and implemented the participative budget linked with Targets and Results,
developing a self managed team and meeting targets, for 2 consecutive years;
• Assistant/Consultant to the Board of Directors, in the Finance Area in the TIC industry;
• Participated in public notices, bids, and resources negotiations with Public Secretariats;
• Issuing and presentation of the monthly book for Balance Council approval (Administrative and Financial) and
Accounts;
• Assisted the Board of Directors, the County Management Secretariat and Vice-Secretariat, coordinating
Administrative Routines and Cash Flow, Budget and Investments control in both TIC and Education Sector;
• Participated in the remodeling of the Administrative/Functional Staff, with 50 employees, with recycling
programs and HR training in TIC industry;
• Design, from the TIC business production chain, (Development, PMO and ITIL), a Products and Services
Table, establishing new Sales prices and margins;
• Participated in a business of R$ 140 million/year and, at the end of the second year, showing in the Balance a
positive net result after 4 years of consecutive losses;
• In the State Education system, purchased a distributed 5 million school supply student kits for 5400 schools, as
part of a R$ 96 million project strongly based on logistics;
• Managed an annual budget of R$ 12 billion, as a Finance Assessor of the State Education Secretary, reducing
it by 30% in the first year and by 50% the non-invested payable dues, generating more works/actions for a
body of 5 million students;
Education, Training and Knowledge Management
Industrial Education Manager -----------------------------------------------------------------------------
• Projected , implemented, established and maintained (future agribusiness unit) the Brenco Corporate
University, with a course in Sugar and Alcohol sector education, in the Distance Learning format and with 6
employees and a budget of R$ 2 million; in compliance with pedagogical routines;
• In a start up energy company, trained 450 employees in 2 bio-energetic units and created the basis for other 8
units; I create an educational DataBase in the Moodle environment;
• Developed, as the final product for a graduate course, pedagogical parameters according to MEC ( in
partnership with FCAV), with 3 content levels and 100% on the intranet; each hour teached costing 1/3 of the
regular market cost;
• Awarded a grade 9,2 overall grade (on a scale from 0 to 10) on the satisfaction survey carried out with the
participants in the course.
Entrepreneurship, Franchising, Government and Multinational Management
Government Relationship and Jobs-----------------------------------------------------------------------
• Responsible for the state budget of R$ 12 bilions with direct report to the State Secretary of Education;
• Responsible for the Education Foundation (FDE) Finance reporting to the President;
• Asessoring the São Paulo City IT Company´s (PRODAM) Finance and Administrative division´s Director;
• Member o the ANS Health Pricing commitee;
• Manager of the Generic Medicine launching program at São Paulo City in a partnership with PROCON
reporting directly to ANVISA-DF;
Business Unit Manager ---------------------------------------------------------------------------------------
• Managed a Business Unit with Sales (Retail, Wholesale and Professional) , Marketing, Planning, Importation
and Production of Magnetic Products;
• Met targets with profitable results, increasing sales from US$ 2 million to US$ 7MM/year, with 20 employees
moving from a deficit to a surplus;
• Responsible for the P&L of the Brazil/Argentina Magnetic Business Unit.
Health Plan Operator Consultant --------------------------------------------------------------------------

4. • Re-structured Processes, Cash Flow Management, IT and CRM, internal information flow remodeling, in this
company with 2 hospitals, 3 clinics, affiliated network and 60.000 lives;
• Generated variable costs gains up to 20% over an annual turnover of R$ 15 million with the greatest control in
Cash Flow.
Franchising Consultant ---------------------------------------------------------------------------------------
• Developed solution for a new channel based on Technical Assistance mobile franchise with sales assistance
(in partnership with SURGE Inc. –US), including the pilot project, economic viability study and franchisibility
(needed to increase coverage without equity investment);
• Participated in the dairy agribusiness with the WESTFALIA LANDTECHNIK do BRASIL Ltd, during its re-
structuring and sales increase challenge (breaking into the Retail business).
Director/Professor at the UNICAMP Extension School --------------------------------------
• Prepared the program, formatted, launched, sold, coordinated and taught an extension course in Retail at RMC
via UNICAMP; Marketing teacher;
• The course had a surplus for 4 years, bringing exposure and visibility to Retail at UNICAMP
Retail Entrepreneur --------------------------------------------------------------------------------------------
• Followed all the steps to open a firm in Brazil, control taxes, comply with the Consumer Code etc;
• Due to the master franchise bankruptcy, I reinvented my business in Malls, creating my own brand, a new mix ,
margins and suppliers under the Franchising format;
• Created my own Retail Sales Training for the sales team, developed the counter/backup management
software, renegotiated contract with Malls, etc;
• After some years, with profitability and brand recognition, it was possible to sell the business to recover
investment and increase equity.
PROFESSIONAL BACKGROUND
CAVITAS DENTAL Administrative & Finance Director interim Jun/2011
BRENCO Industrial Operations Manager Mar/2008 to Jun/2010
Industrial Education Manager Nov/2007 to Mar/2008
SP Education Secretariat Sector Planning Manager Jul/2007 to Oct/2007
FDE Direct Assistant to the Finance Board / President Nov/2006 to Jul/2007
PRODAM Direct Assistant to the Finance Board / President Feb/2005 to Nov/2006
UNICAMP Extension School (Director)/ Retail Course (Teacher) Mar/2002 to Jul/2005
DBCONTEUDO Retail and Strategic Plan Consultant May/2000 to Dec/2004
• Assoc. Lojistas Campinas – Retail; ALSHOP – Shopping Centers – Malls; CANOVA – Real State; Hidrogesp
– Water, BOT and Re-use; Master Saúde – Health Plans; MINASGÁS – Seeds; Pão de Açúcar – CDC –
Supermarket; PURINA – Pet Food; WESTFALIA LANDTECHNIK – Dairy Cattle Raising
UNESCO Consultant in the Government Area – Health Jun/1999 to Dec/2004
• ANVISA – launching of Generic Drugs and ANS – Health Plans Prices
ARTBROS - Entreperneur – Retail Jan/1995 to Sept/2002
3M DO BRASIL Business Unit Manager – Magnetic Products Aug/1993 to Dec/1994
Manufacturing Manager Jan/1991 to Jul/1993
Process Specilist ; Production Supervisor and Manager May/1983 to Dec/1991
EDUCATIONAL BACKGROUND & LANGUAGES
• IBGC – Board of Directors Certified 2011
• FGV Prof – Accounting 2011
• IICS – Mergers & Acquisitions 2011
• IBGC – Corporate Governance 2010
• FDC – Fundação Dom Cabral – Management 2005
• UNICAMP – Intelligent Systems – Auditing Student in a Masters Program – 2002
• FRANCHISING UNIVERSITY – Franchising 2000
• USP – MBA - Retail - Post Graduation at the FIA/FEA-SP MBA Center - 1999
• FGV-CEAG – Specialization in Administration for Graduates - Finance and Marketing - 1988-89
• UNICAMP – Bachelor’s Degree in Mechanical Engineering – Manufacturing and Energy - 1978-82
• Fluent English Good knowledge of French Basic German and Spanish