CV Marangoni and Skills with results

1. knowledge structure
BOARD EDUCATION ENTREPRENEUR CONSULTANT
GOVERNMENT
PUBLIC RETAIL RETAIL
STRATEGIC SECRETARY BID ENERGY MALLS STRATEGIC
IT
CORPORATE PLANING PUBLIC RETAIL BRANDING PLANNING
GOVERNANCE MEETING ACCOUNTING MARKETING FRANCHISING BUSINESS
SERVICES
PREPARATION NEGOTIATION UNIVERSITY FEASIBILITY
STATEMENT INFRASTRUCTURE
CONCEPT BSC MEETING REPORT UNESCO (ANS / HEALTH
SWOT / PORTER / ITIL
IBGC - COMIITTEES DATA ANVISA) SALES CHANNELS
BCG PMO
CERTIFICATION MERGER AND PDCA RELATIONSHIP
ADMINISTRAT. ACQUISITON PROFIT SHARING
RESPONSIBIL. TECHNIQUES PROGRAMS CO. MANAGEMENT
VALUATION
DUE-DILIGENCY Balanced Scorecard
Operations
FINANCE (BSC)
LEGAL CASH FLOW Logistics Assumptions
Business
Assumptions ACCOUNTING Breakdown Contracts
(BRENCO) TRANSFER-COST Inbound&Outbound
CORPORATE LAW Area Coverage equipment
P&L
-LEI DAS S.A. Worldwide supplier Distribution Low Cost ENVIRONMENT warranties
LEGAL ISSUES Low cost producer BUDGETING Routing raw materials inputs
SG&A R&D
BUSINESS Safety LICENSES and SLA
CREATION UNIT-COST
Predictive OPERATIONS SHE PLANT IT
EBTIDA Materials for % of SALES
maintenance CORPORATE production NATIONALIZATION training
Priority Planing
Sox ZBB Costing Modeling
REGULATORY
Sustainability PEP (SP opex Maintenance
AFFAIRS People
Budget control) Process - flow
COSTING inventory structure SAP module
LICENSES
forecast contingency spare parts
UNESCO - Task force team
ABC SAP Activity based inventory Safety
GOVERNMENT MARKETING
maintainability PERFORMANCE & Knowledge
costing
Manual Control versus reliability MOTIVATION management
Pricing target hazop
Maintenance costs CAPEX & work permits
WHOLESALERS Inventory OPEX
Pre Op. Control SHE management
SUPPLIERS SALES FORCE CAMPAIGNS / Moodle (internet
LAUNCHING Training system training)
SOP PEP (SP opex epi
OUTSOURCING TRAINING COMPETITORS / control) Fermentation High HR Processes
BENCHMARK Contracts Budgeting Performance
PRIVATE LABEL EARNINGS PCM analist
job descriptions Logistics
comittees by benefits
SERVICES SAP-erp Agri-Industrial management Industrial theater for training
timetable
Integration Group training organization chart meals
B2B hiring
DECISION CELLS MARKETING MIX Critical BPP follow-up hotel
CRM Plant Op. Center AGRICULTURE CAPEX and OPEX by economic sectors Brenco university
TECHNICAL transportation
SOP Concepts Training LOGISTICS cost centers and research
SERVICE
ADVERTISING Cost structure SUPPLY-CHAIN accounting bills job description
PROFESSIONAL
SERVICE headcount P.O.C simulator
POS / MARKET knowledge sourcing
overall expenses
PROCESS PMO sotware
SUPPLIERS PRICE
Grid / schedule development
Plant Layout (omegatech)
MARKET-SHARE Pedagogy
DAP
Resources ITC FCAV
MARK-UP EPCM AUTOMATION
PRODUCT BENCHMARK MEC
CAPEX & OPEX Laboratorio
LIFE-CYCLE Allocation
Training
OUTSOURCING RETAIL Optimization Phase II External course
MIX suppliers
Production &
IMPORTATION M.E.S Process Quality Teaching
NEW CHANNELS Management by Fermentation and
STORES
Objectives Laboratory 3 level modules
Phase I
ARCHITECT / SOP Automation & SAP
SALES FORCE from BSC Industrial Laboratory
CONSTRUCTOR QA electris
TRAINING Lab GATEC P.O.C. Articulate
breakdown Maintanance
SOFTWARE MALLS (teachers´classes
bonus policy SAP DataSheet iso9000 equipment suppliers standtization)
VISUAL P.O.C Automation SOFTWARE
TENANT PCP - SAP / MRP SAP module Plant Operator &
MERCHANDISING / Projects
OUTSOURCING reports maintenance
BRANDING / POS CONTRACTS
RELATONSHIP Webformat operator
Commissioning and
Projects MRP I / II
Testing
COST BPCS
FRANCHISING PRODUCTION Maintenance
Methodology CQ Knowledge editing
AT Plant and producing
CMS
OWNER MV Plant JIT / KANBAN SOP
BONUS Opening / Closing ethanol for export
MODELING Laboratories EMPOWERMENT manuals pedagocical profile
Training raw material
START-UP MANUFACT. CELL laboratory routing - SAP of the employees
Control OPTMIZIED sap modules writing/ editing
MOBILE Stat Proc Cont
(AGRIBUSINESS) OPERATIONS corporate team printing and video
production and
streaming
By Marangoni at 10:25 am, 4/15/11

2. LADERLEI LUIZ MARANGONI
R. Paiquerê 766 cj 38 CEP 13271-600 Valinhos / SP
Phones.: (019) 38710314 / (019) 88400483
laderlei@mpc.com.br
HEAD OF OPERATIONS
SUMMARY
Professional with great experience, heading operations in large multinational companies, in the energy, chemical,
retail, agribusiness and government sectors, accumulating a Systemic view, creative, with capacity to work on
Projects, Strategic Planning, Finance, Sales and Retail/Consumer. Graduated in Mechanical Engineering by
UNICAMP (Energy and Production), with additional specialization courses at FGV (Finance and Marketing), USP
(Retail), IBGC (Corporate Governance& Adm.Counselor) and IICS (M&A and Corporate Law).
PROFESSIONAL QUALIFICATIONS
Operations & Manufacturing
Industrial Operations General Manager---------------------------------------------------------------------------
• Reported directly to the Industrial Vice President, performing a director role;
• Broke down business premises into industrial targets, with individual projects / objectives for collaborators and
managers, supporting the bonus program which was achieved 2 years consecutively;
• Structured the Green Field start-up industrial operation with investments of R$ 300 million per unit and initial
forecasted invoicing of R$162 million/year (Electrical Energy and Anhydrous Alcohol), with a staff 30% smaller
than the market average ( plants of 3,6 million tons of sugar cane/year) and alcohol litre costs 8% less than the
market average;
• Designed, developed and implemented industrial training (480 technical hours/pupil) for 225 collaborators per
plant in the interior of the Brazilian Midwest region ( 4 units initially);
• Managed PCP (SAP BPP & Go-Live), Quality (Technical Data Sheets, Lab Certification), Costs (Activity Based
Costing), Budget (R$250 million in the second year - Industrial Opex&Capex), Safety and SOP;
• Set up the Maintenance Program based on Reliability and Maintainability in the PCM-SAP module;
• Led the PMO performance with a PMI certified engineer, controlling all resources (400 collaborators) available,
in the corporation as well as in sites, disseminating both project and sites benchmarking culture;
• Designed, with the HR, and later on with the plant management, all positions, remuneration, career plan, as
well as retention and benefit plans for the new staff and operating collaborators;
Manufacturing Manager ------------------------------------------------------------------------------------
• Managed P&D, Processes, PCP, Production, Quality (Assurance&Control), in the production of health care
specialties, consumer, stationery, imaging products for an American multinational company;
• Supervised 250 collaborators, implementing Performance Evaluation programs, Career Plan (Dual Ladder),
social inclusion programs (APAE’s children working directly in the assembly line), recognition (Best),
empowerment;
• With a strong systemic view of all manufacturing stages and based on the best practices in the market, I
reduced costs (processes revision, outsourcing, Raw Material replacement), I innovated in production lines
(empowerment; lean-manufacturing, KanBan/JIT; manufacturing cells), being awarded with international prizes
on Quality and Environmental actions; Supply chain (inbound & outbound);
• Created impact on margins, leading to Marketing actions, increasing market-share, strengthening the
distribution network and subsidizing new launchings;
• Responsible for the Unit Costs of a business with annual sales of US$ 50 million.
Processes Specialist ------------------------------------------------------------------------------------------
• Worked with a wide portfolio of products (consumer products, health care, imaging, printing, stationery
products), in different production systems with requirements such as GMP, Sustainability etc...
• Received strong training focused on continuous improvement and Optmized Operations, developing a systemic
view, with creative solutions for processes and promoting Visual Management, preferably. This created the
foundation for an intense experience in Quality Circle, Quality College (Demming). I was always aiming at
optimizing Processes and Production (lay-out, new equipment, technology, process), O&M routines; lean
manufacturing, raw material replacement program; unit costs reduction; training and development of
collaborators; empowerment; For Profit and MTM programs development;
• Brought in results with positive impact on the business margin(s);
• Participated in projects that brought positive results (20% or more) regardless the product/process, besides
developing a knowledge portfolio, including techniques and management tools as well as the how-to of
different markets and segments;
Planning, Processes, Projects & Start-Up, Finance
Strategic Plan Consultant ------------------------------------------------------------------------------------
• Provided direct consulting to the VP/MD and their teams at PURINA, MINASGÁS, HIDROGESP, CANOVA;
• Adopted Porter Analysis, SWOT, Disruptive Technology, BCG, etc. as working tools, drawing the strategic
map, in some cases with BSC, until reaching the Management by Targets at the tactical/operational level;

3. • Brought, in the different projects, results for the exploration of a new sales/distribution channel and for breaking
into a new market, increasing sales and/or final net profit.
Budget and Industrial Costs Manager -------------------------------------------------------------------
• Designed the industrial process for 4 plants, based on an engineering project (turnover of R$162 million/year),
subdividing it into the necessary structure for the Activity Based Costs as well as for the OBZ budget and for
meeting commercial targets (GPD); budget and costs running in the ERP system;
• Implemented in the industry the SAP - MES – Automation layers, pari passu to the process documentation and
the training of Local Budget Managers with alignments and establishment of Flows and Processes;
• Initialized the PCP/PCM, resulting in ramp-up performance targets, considering that we already had previously
established costs by process, quality parameters and control and pricing integration with the company’s
Finance/Accounts areas;
• Projected, shared responsibilities and implemented the participative budget linked with Targets and Results,
developing a self managed team and meeting targets, for 2 consecutive years;
• Assistant/Consultant to the Board of Directors, in the Finance Area in the TIC industry;
• Participated in public notices, bids, and resources negotiations with Public Secretariats;
• Issuing and presentation of the monthly book for Balance Council approval (Administrative and Financial) and
Accounts;
• Assisted the Board of Directors, the County Management Secretariat and Vice-Secretariat, coordinating
Administrative Routines and Cash Flow, Budget and Investments control in both TIC and Education Sector;
• Participated in the remodeling of the Administrative/Functional Staff, with 50 employees, with recycling
programs and HR training in TIC industry;
• Design, from the TIC business production chain, (Development, PMO and ITIL), a Products and Services
Table, establishing new Sales prices and margins;
• Participated in a business of R$ 140 million/year and, at the end of the second year, showing in the Balance a
positive net result after 4 years of consecutive losses;
• In the State Education system, purchased a distributed 5 million school supply student kits for 5400 schools, as
part of a R$ 96 million project strongly based on logistics;
• Managed an annual budget of R$ 12 billion, as a Finance Assessor of the State Education Secretary, reducing
it by 30% in the first year and by 50% the non-invested payable dues, generating more works/actions for a
body of 5 million students;
Education, Training and Knowledge Management
Industrial Education Manager -----------------------------------------------------------------------------
• Projected , implemented, established and maintained (future agribusiness unit) the Brenco Corporate
University, with a course in Sugar and Alcohol sector education, in the Distance Learning format and with 6
employees and a budget of R$ 2 million; in compliance with pedagogical routines;
• In a start up energy company, trained 450 employees in 2 bio-energetic units and created the basis for other 8
units; I create an educational DataBase in the Moodle environment;
• Developed, as the final product for a graduate course, pedagogical parameters according to MEC ( in
partnership with FCAV), with 3 content levels and 100% on the intranet; each hour teached costing 1/3 of the
regular market cost;
• Awarded a grade 9,2 overall grade (on a scale from 0 to 10) on the satisfaction survey carried out with the
participants in the course.
Entrepreneurship, Franchising, Government and Multinational Management
Government Relationship and Jobs-----------------------------------------------------------------------
• Responsible for the state budget of R$ 12 billions with direct report to the State Secretary of Education;
• Responsible for the Education Foundation (FDE) Finance reporting to the President;
• Asessoring the São Paulo City IT Company´s (PRODAM) Finance and Adm division´s Director;
• Member o the ANS Health Pricing commitee;
• Manager of the Generic Medicine launching program at São Paulo City in a partnership with PROCON
reporting directly to ANVISA-DF;
Business Unit Manager ---------------------------------------------------------------------------------------
• Managed a Business Unit with Sales (Retail, Wholesale and Professional) , Marketing, Planning, Importation
and Production of Magnetic Products;
• Met targets with profitable results, increasing sales from US$ 2 million to US$ 7MM/year, with 20 employees
moving from a deficit to a surplus;
• Responsible for the P&L of the Brazil/Argentina Magnetic Business Unit.
Health Plan Operator Consultant --------------------------------------------------------------------------
• Re-structured Processes, Cash Flow Management, IT and CRM, internal information flow remodeling, in this
company with 2 hospitals, 3 clinics, affiliated network and 60.000 lives;
• Generated variable costs gains up to 20% over an annual turnover of R$ 15 million with the greatest control in
Cash Flow.
Franchising Consultant ---------------------------------------------------------------------------------------

4. • Developed solution for a new channel based on Technical Assistance mobile franchise with sales assistance
(in partnership with SURGE Inc. –US), including the pilot project, economic viability study and franchisibility
(needed to increase coverage without equity investment);
• Participated in the dairy agribusiness with the WESTFALIA LANDTECHNIK do BRASIL Ltd, during its re-
structuring and sales increase challenge (breaking into the Retail business).
Director/Professor at the UNICAMP Extension School --------------------------------------
• Prepared the program, formatted, launched, sold, coordinated and taught an extension course in Retail at RMC
via UNICAMP; Marketing teacher;
• The course had a surplus for 4 years, bringing exposure and visibility to Retail at UNICAMP
Retail Entrepreneur --------------------------------------------------------------------------------------------
• Followed all the steps to open a firm in Brazil, control taxes, comply with the Consumer Code etc;
• Due to the master franchise bankruptcy, I reinvented my business in Malls, creating my own brand, a new mix ,
margins and suppliers under the Franchising format;
• Created my own Retail Sales Training for the sales team, developed the counter/backup management
software, renegotiated contract with Malls, etc;
• After some years, with profitability and brand recognition, it was possible to sell the business to recover
investment and increase equity.
PROFESSIONAL BACKGROUND
BRENCO Industrial Operations Manager Mar/2008 to Jun/2010
Industrial Education Manager Nov/2007 to Mar/2008
SP Education Secretariat Sector Planning Manager Jul/2007 to Oct/2007
FDE Direct Assistant to the Finance Board / President Nov/2006 to Jul/2007
PRODAM Direct Assistant to the Finance Board / President Feb/2005 to Nov/2006
UNICAMP Extension School (Director)/ Retail Course (Teacher) Mar/2002 to Jul/2005
DBCONTEUDO Retail and Strategic Plan Consultant May/2000 to Dec/2004
• Assoc. Lojistas Campinas – Retail; ALSHOP – Shopping Centers – Malls; CANOVA – Real State; Hidrogesp
– Water, BOT and Re-use; Master Saúde – Health Plans; MINASGÁS – Seeds; Pão de Açúcar – CDC –
Supermarket; PURINA – Pet Food; WESTFALIA LANDTECHNIK – Dairy Cattle Raising
UNESCO Consultant in the Government Area – Health Jun/1999 to Dec/2004
• ANVISA – launching of Generic Drugs and ANS – Health Plans Prices
ARTBROS - Entreperneur – Retail Jan/1995 to Sept/2002
3M DO BRASIL Business Unit Manager – Magnetic Products Aug/1993 to Dec/1994
Manufacturing Manager Jan/1991 to Jul/1993
Process Specilist ; Production Supervisor and Manager May/1983 to Dec/1991
EDUCATIONAL BACKGROUND
• IICS – Mergers & Acquisitions 2011
• IBGC – Corporate Governance 2010
• UNICAMP – Intelligent Systems – Auditing Student in a Masters Program – 2002
• FRANCHISING UNIVERSITY – Franchising 2000
• USP – MBA - Retail - Post Graduation at the FIA/FEA-SP MBA Center - 1999
• FGV-CEAG – Specialization in Administration for Graduates - Finance and Marketing - 1988-89
• UNICAMP – Bachelor’s Degree in Mechanical Engineering – Manufacturing and Energy - 1978-82
LANGUAGES
• Fluent English Good knowledge of French Basic German and Spanish