SHEILA policy framework:
informing institutional strategies and
policy processes of learning analytics
Yi-Shan	Tsai,	Pedro	Manuel	Moreno-Marcos,	Kairit	
Tammets,	Kaire	Kollom,	and	Dragan	Gašević	
	
http://sheilaproject.eu/
Team
http://bit.ly/2EX9Hc1	
http://bit.ly/2CFuRsW	
http://bit.ly/2GErmFE	
http://bit.ly/2BLAgSw	
30,000	
30,000	
10,000
http://bit.ly/2GDq6CC
Mr Learning Analytics (Mr LA)
L	 A
L	 A
http://bit.ly/2EXxYln	
http://bit.ly/2CerVI1
L A
Demand on resources
Ethics	and privacy issues
Stakeholder engagement
and buy-inhttp://bit.ly/2osa5bq	
http://bit.ly/2CgbrPS
Ferguson,	R.,	Macfadyen,	L.P.,	Clow,	D.,	Tynan,	B.,	Alexander,	S.	and	Dawson,	S.	2014.	Setting	Learning	
Analytics	in	Context:	Overcoming	the	Barriers	to	Large-Scale	Adoption.	Journal	of	Learning	Analytics.	1,	3	
(Sep.	2014),	120–144.
Macfadyen,	L.P.,	Dawson,	S.,	Pardo,	A.	and	Gaševic,	D.	2014.	Embracing	Big	Data	in	Complex	Educational	
Systems:	The	Learning	Analytics	Imperative	and	the	Policy	Challenge.	Research	&	Practice	in	Assessment.	9,	
(2014),	17–28.
ROMA (Rapid Outcome Mapping Approach)
http://bit.ly/2omfd1n
Slide	credit:	Dragan	Gašević	(2017)	Let’s	get	there!	Towards	policy	for	adoption	of	learning	analytics.	LSAC,	Amsterdam,	The	Netherlands.
SHEILA framework v.1
http://sheilaproject.eu/	
•  64	Interviews	
•  78	Senior	managers	
•  51	higher	education	
institutions
Results - subthemes
Capabilities	 Culture	
Ethics	&	
Privacy	
Evaluation	
Financial	&	
Human	
Resources	
Infrastructure	
Internal	&	
external	
Support	
Management	
Methodology	 Purpose	
Stakeholder	
engagement
Results Actions	
Purpose	(							,				,				)	
Methodology	(						)	
	
	
Actions	
Stakeholder	engagement	(							,					,				)	
Challenges	
Management	(						)	
Ethics	and	Privacy	(					,					)	
Actions	
Purpose	(					,					,					)	
Challenges	
Methodology	(					,						)	
Actions	
Ethics	and	privacy	(					,				)	
Human	Resources	(					,					,				)	
Methodology	(					,					,					)	
Stakeholder	involvement	(				)	
Actions	
Methodology	(						)	
Financial	resources	(					)	
Infrastructure	(				)	
Challenges	
Methodology	(						)	
Infrastructure	(					,					,				)	
Culture	(							,						,						)	
Capabilities	(						,					)	
	
Challenges	
Methodology	(						,						,					)	
	
Challenges	
Methodology	(					,					)	
Management	(					)	
Challenges	
Management	(						)	
Methodology	(				)
Results
Policy	prompts	
Purpose:	What	are	the	reasons	for	introducing	LA	to	students	and	staff?	
Purpose:	How	do	institutional	objectives	align	with	personal	benefits	for	
teaching	staff	and	students?	
	
	
Policy	prompts	
Stakeholder	engagement:	Who	is	the	policy	for?	
Methodology:	Whose	data	will	be	collected?	
Data	management:	How	will	consent	be	obtained?	
Policy	prompts	
Purpose:	What	changes	will	LA	bring	to	the	
current	situation?	
Stakeholder	engagement:	How	will	the	purpose	of	
LA	be	communicated	to	primary	users?	
Policy	prompts	
Purpose:	What	are	the	objectives	for	LA?	
Methodology:	How	will	the	results	of	analytics	be	interpreted	within	
the	context?	
Policy	prompts	
Methodology:	How	will	data	
integrity	be	achieved?	
Data	management:	How	will	the	
data	be	stored	and	disposed?	
Stakeholder	engagement:	What	
training	will	be	deployed?	
Policy	prompts	
Evaluation:	How	will	success	be	
measured?	
Policy	management:	How	often	
will	the	policy	be	reviewed	and	
updated?
Results
Actions	
Purpose	(							,				,				)	
Methodology	(						)	
	
	
Challenges	
Management	(						,					)
Results
Policy	prompts	
Purpose:	What	are	the	reasons	for	introducing	LA	to	
students	and	staff?	
Purpose:	How	do	institutional	objectives	align	with	
personal	benefits	for	teaching	staff	and	students?
Results
Actions	
Stakeholder	engagement	(					,					,				)	
Challenges	
Management	(					)	
Ethics	and	Privacy	(					,						)
Results
Policy	prompts	
Stakeholder	engagement:	
Who	is	the	policy	for?	
Methodology:	Whose	data	
will	be	collected?	
Data	management:	How	
will	consent	be	obtained?
Results
Actions	
Purpose	(						,					,					)	
Challenges	
Methodology	(						,						)
Results
Policy	prompts	
Purpose:	What	changes	will	LA	
bring	to	the	current	situation?	
Stakeholder	engagement:	How	
will	the	purpose	of	LA	be	
communicated	to	primary	users?
Results
Actions	
Ethics	and	privacy	(					,					)	
Human	Resources	(					,			,			)	
Methodology	(					,				,				)	
Stakeholder	involvement	(					)	
Challenges	
Methodology	(					,				)	
Management	(						)
Results
Policy	prompts	
Purpose:	What	are	the	objectives	for	LA?	
Methodology:	How	will	the	results	of	analytics	be	
interpreted	within	the	context?
Results
Actions	
Methodology	(						)	
Financial	resources	(					)	
Infrastructure	(				)	
Challenges	
Methodology	(					)	
Infrastructure	(					,					,				)	
Culture	(					,					,				)	
Capabilities	(					,				)
Results
Policy	prompts	
Methodology:	How	will	data	
integrity	be	achieved?	
Data	management:	How	will	the	
data	be	stored	and	disposed?	
Stakeholder	engagement:	What	
training	will	be	deployed?
Results
Challenges	
Methodology	(						,						,				)
Results
Policy	prompts	
Evaluation:	How	will	
success	be	measured?	
Policy	management:	How	
often	will	the	policy	be	
reviewed	and	updated?
Discussion Purpose	for	LA	
Collective	efforts	from	
various	stakeholders	
Objectives	for	LA	
Approaches	to	achieve	the	
objectives	and	address	challenges	
Availability	of	existing	
resources	
Currently	absent	in	all	
three	cases.
Indicators	of	success	are	
to	be	defined	
Discussion
Key	challenges	around	
culture,	capability	and	
infrastructure	
Demand on resources
Stakeholder engagement and buy-in
Discussion
Policy	focus:		
•  data	management		
•  channels	for	training	and	
communications		
Demand on resources
Stakeholder engagement and buy-in
Discussion
Ethics	and	privacy	issues	are	
key	challenges	
Ethics	and privacy issues
Discussion
Policy	focus:		
•  privacy	management		
Ethics	and privacy issues
Discussion
Discussion
Key	challenges:	
•  methodology	
•  management	
Policy	focus:		
•  purpose	
•  value
Conclusion
•  SHEILA	policy	framework	intends	to	
initiate	policy	conversations	around	key	
actions	and	challenges	related	to	LA.	
•  Future	versions	will	incorporate	
perspectives	from	other	stakeholders.
Yi-Shan	Tsai	
University	of	Edinburgh	
yi-shan.tsai@ed.ac.uk	
@yi_shan_tsai	
	
Pedro	Manuel	Moreno-Marcos	
University	of	Carlos	III	Madrid	
pemoreno@it.uc3m.es	
With	great	power	comes	great	responsibility.	
SHEILA	conference	
Date:	5	June	2018	
Place:	House	of	the	Dutch	
Provinces	(Brussels)	
SHEILA	MOOC	
Time:	September	2018

SHEILA LAK18 Presentation