1. CHINESE
MEDICAL HALL

2. HISTORY OF TRADES
CHINESE MEDICAL HALL

3. Who’s the creator of
Chinese Medicine ?

4. Shen Nung
Name
Achievement
Harvested and codified wild herbal
medicine
THE FATHER OF
CHINESE MEDICINE
Occupation
Chinese Emperor

5. TRADITIONAL CHINESE MEDICINE HALL
Provide one stop
traditional chinese
medical treatment
Chinese Physician Chinese Medical Counter
Provide herbsIdentify patient’s medical
condition

6. MODERN CHINESE MEDICAL HALL
Provide medical
treatment
Selling herbal soup sachets ,
desserts and teas
Selling western medicine
and miscellaneous goods

7. DESCRIPTION
OF BUSINESSES

9. HISTORY
The Beginning
Market needs, lack of medical center,
job that mostly chinese do.
The Original Shop
The current shop is just diagonal from
the original shop which was destroyed
during WWII.

10. BRIEF DESCRIPTION
Founder
Lee Pak Fong
Opened in
1933 1988 (move after WWII)
Now Running
4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia

12. HISTORY
The Beginning
His father started this business due to a
strong interest in chinese medicine.
The Original Shop
The shop was originally run with his two
brothers. Due to some conflict, the
owner started his current shop which is
located just opposite the street.

13. BRIEF DESCRIPTION
Founder
Liew Xin
Opened in
1965
Now Running
2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah
Persekutuan Kuala Lumpur, Malaysia

14. COMPARATIVE
ANALYSIS

15. All competitors located at the same street
[ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise
Berhad
Eu Yan Sang
International Ltd.
COMPETITORS
OF CHENG WOH MEDICAL HALL

16. COMPETITOR #1 POH AUN TONG
Established
1965
Products:
Herbs & Services
Source:
Local & Overseas

17. COMPETITOR #2 HAI O ENTERPRISE
Established
1975
Products:
Medicines, Teas, Wines
Source :
Manufacturer

18. COMPETITOR #3 EU YAN SANG
Established
1885
Products:
Herbs, Medicines, Food, Supplements.
Source:
Manufacturer

19. COMPETITORS
OF KEEN HING ENTERPRISE
Kien Fatt
Medical Store
Yong Fong
Thai Sdn.Bhd.
Located at the busy walkway of Petaling Street
These shop were very closed to each other.

20. COMPETITOR #1KIEN FATT MEDICAL STORE
Established
1967
Category:
Traditional Chinese Pharmacy
Newly Renovated

21. COMPETITOR #2 YONG FONG THAI
Established
1975
Category:
Traditional Healthcare Therapy
Newly Renovated

22. COMPETITION STRATEGY #1 PRICING

23. COMPETITION STRATEGY #2 ADVERTISING

24. COMPETITION STRATEGY #3 SIGNATURE PRODUCT

25. COMPETITION STRATEGY #4 QUALITY OF SERVICES

26. OBSTACLES FACED BY NEW BUSINESS
Large Capital
Professional
Knowledge Reputation

27. SIMILARITIES
Main
Products
Current
Branches
Atmosphere

28. DIFFERENCE #1
History

29. DIFFERENCE #2
Location

30. DIFFERENCE #3
Workers

31. DIFFERENCE #4
Future plan

32. DIFFERENCE #5
Target Market

33. DIFFERENCE #6
Media

34. DIFFERENCE #7
Combating Competition

35. DIFFERENCE #8
Reason Of Starting The Business

36. DIFFERENCE #9
Product Source

37. DIFFERENCE #10
Annual Revenue

38. RECOMMENDATIONS

39. Limited choices of
products.
CHENG WOH MEDICAL HALL
Stagnant expansion of
branches
Sell various
products Expansion

40. KEEN HING MEDICAL HALL
Limited services
Weak
Advertising
Product sources
from China
Provide medical
consultation
Advertise Get local products