4. Table of Content
No. Title Page Number
1. Artistic Cover 1
2. Cover Page 2
3. Table of Content 3
4. Key Summary
4.1 The Location
4.2 The Team
4.3 The Assignment
4.4 Research Questions
4.5 Methodology
4 6
5. Research Report
5.1 History of the Trade
5.2 Description of the Business
5.3 Comparative Analysis
7 14
6. Recommendations 15 16
7. Bibliography 17
8. Appendices 18 29
9. References 30
4
12. 5.3 Comparative Analysis
Item Cheng Woh Medical Hall Keen Hing Enterprise
i. Competitors There are many
competitors, which
includes direct
competitors, Poh Aun
Tong Medical Hall, and
indirect competitors, Hai O
Enterprise Berhad and Eu
Yan Sang International
Ltd.
There are only 2
competitors, which are
Kien Fatt Medical Store
and Yong Fong Thai Sdn.
Bhd.
ii Brief Descriptions of
Competitors
1. Poh Aun Tong Medical
Hall
Since 1965.
Sells traditional chinese
herbs and provides
healthcare consultation
services.
Product from local and
overseas supplier.
1. Kien Fatt Medical Store
Since 1967.
Categorized as
traditional chinese
pharmacy.
Newly renovated and
equipped with air
conditioning and lights.
2. Hai O Enterprise Berhad
Since 1975.
Offers a wide range of
products and services
Manufactures and
distributes products
independently.
2. Yong Fong Thai Sdn.
Bhd.
Since 1975.
Categorized as
traditional healthcare
therapy.
Newly renovated and
equipped with air
conditioning and lights.
3. Eu Yan Sang
International Ltd.
Since 1885.
Market fine quality
chinese herbs, chinese
proprietary medicines,
food and supplements.
Manufactures and
distributes products
independently.
12
14. vi. Summary Table of Similarities and Differences between two businesses.
Cheng Woh Medical Hall Similarities Keen Hing Enterprise
Soup Base and Dry
Seafood
Main Products Soup Base and Dry
Seafood
None Current branches None
Relatively modern. Newly
renovated and equipped
with air conditioning and
lights.
Business layout and
atmosphere
Relatively modern. Newly
renovated and equipped
with air conditioning and
lights.
Cheng Woh Medical Hall Differences Keen Hing Enterprise
The founder of Cheng
Woh Medical Hall is Mr.
Lee Pak Fong, from
Guangzhou, China. He
started the business in
1933 in Campbell Street
and was forced to close
down the business due to
the chaos of World War II.
The current owner, which
is the 4th generation, Mr.
Lee Xi Wen inherited the
shop from his father, Mr.
Lee Tak Tsong and insist
on following the philosophy
of Mr. Lee Pak Fong,
which is to use genuine
products only.
History The founder of this
business is Mr. Lim Xing.
Mr. Lim started his
business about 50 years
ago because of his
passion to chinese herbal.
The business is previously
partnership with three
brothers but is handled by
the owner now.
Cheng Woh Medical Hall is
located in Campbell Street.
Address:
164C Campbell Street
Georgetown, 10100
Penang
Location Keen Hing Enterprise is
located in Petaling Street
Address:
Jalan Petaling, 50000
Kuala Lumpur, Wilayah
Persekutuan, Malaysia
14
23. Minutes of Meeting (1)
DATE 21th April 2015
TIME 3:00 pm 4:00 pm
VENUE Lecture Theatre 10
ATTENDEES:
NAME OF GROUP MEMBERS TUTORIAL GROUP ROLE
Caleb Soh Er Wen Friday 12:00 pm Leader
Chia Ly Vier Friday 12:00 pm N/A
Chin Vin Yan Friday 12:00 pm N/A
Cheok Jian Shuang Friday 12:00 pm N/A
Chong Kit Yee Friday 12:00 pm N/A
Erica Lo Friday 12:00 pm N/A
Teh Sin Ying Friday 8:00 am N/A
Ng Wyn Jane Friday 8:00 am N/A
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction A brief introduction on what been assigned to do.
2. Discussion Brainstorming on what kind of businesses we want to
compare and duties of each members. (See table 1)
3. Research After decided kind of business we want to study, we
made a list of shop around Georgetown that we found on
internet .
4. Making Appointment We made a phonecall to have an interview section.
5. End Meeting adjourned.
23
25. Minutes of Meeting (2)
DATE 2nd May 2015
TIME 4:00 pm 4:30 pm
VENUE Cheng Woh Medical Hall
ATTENDEES:
NAME OF GROUP MEMBERS TUTORIAL GROUP ROLE
Caleb Soh Er Wen Friday 12:00 pm Leader / Interviewer
Chia Ly Vier Friday 12:00 pm Secretary / Interviewer
Chin Vin Yan Friday 12:00 pm Voice recorder
Cheok Jian Shuang Friday 12:00 pm Video recorder
Chong Kit Yee Friday 12:00 pm Document / note
Erica Lo Friday 12:00 pm Research / Document
Teh Sin Ying Friday 8:00 am Request for interview
Ng Wyn Jane Friday 8:00 am Document / note
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction Brief of what task and duties before we start the
interview.
2. Discussion Business location and appointed. Discussion and
creation of illiteracy. (See table 2.1)
3. Delegation of Duties Duties and detail of duties we were made clear and
delegated to every members. (See table 2.2)
4. Discussion on
Logistic
Thing to bring, transport arrangement and thing to be
discuss and set. ( See table 2.3)
5. End Meeting adjourned.
25
26.
Table 2.1 ITINERARY FOR 2ND MAY 2015
TIME ACTIONS
3:30 PM Meeting at Continental Hotel Lobby and ready to depart to Cheng
Woh Medical Hall.
3:45 PM Arrived in Lebuh Campbell. Walk around to survey the surrounding
3:50 PM A brief discussion on what are the task and duties of each group
members
4:00 PM Interview of business
4:20 PM Sightseeing of the shop and the process of packaging
4:30 PM End our interview section and walk back to Continental Hotel.
Table 2.2 DELEGATION OF DUTY
NAME ROLE
Caleb Soh Er Wen Leader / Interviewer / Navigator
Chia Ly Vier Secretary / Interviewer
Chin Vin Yan Voice recorder / Navigator
Cheok Jian Shuang Video recorder
Chong Kit Yee Transcript writing
Erica Lo Transcript writing
Teh Sin Ying Unable to attend
Ng Wyn Jane Document / Note / Photographer
Table 2.3 LOGISTICS
LOGISTICS DETAILS
Transport Walking.
Things to bring Water, pen and paper, electronic devices, questions
Things to do Interview, record, shoot photos, eat.
26
27.
Minutes of Meeting (3)
DATE 9th May 2015
TIME 9:00 am 11:30 am
VENUE Classroom E3. 11
ATTENDEES:
NAME OF GROUP MEMBERS TUTORIAL GROUP ROLE
Caleb Soh Er Wen Friday 12:00 pm Leader
Chia Ly Vier Friday 12:00 pm N/A
Chin Vin Yan Friday 12:00 pm N/A
Cheok Jian Shuang Friday 12:00 pm N/A
Chong Kit Yee Friday 12:00 pm N/A
Erica Lo Friday 12:00 pm N/A
Teh Sin Ying Friday 8:00 am N/A
Ng Wyn Jane Friday 8:00 am N/A
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction A brief introduction on what been assigned to do.
2. Discussion Brainstorming on what kind of businesses we want to
compare and duties of each members. (See table 3)
3. Research After decided kind of business we want to study, we
made a list of shop around Georgetown that we found on
internet .
4. Making Appointment We made a phonecall to have an interview section.
5. End Meeting adjourned.
27
29. Minutes of Meeting (4)
DATE 17th May 2015
TIME 1:00 pm 3:30 pm
VENUE Keen Hing Enterprise
ATTENDEES:
NAME OF GROUP MEMBERS TUTORIAL GROUP ROLE
Caleb Soh Er Wen Friday 12:00 pm Leader / Interviewer
Chia Ly Vier Friday 12:00 pm N/A
Chin Vin Yan Friday 12:00 pm Voice / Video recorder
Cheok Jian Shuang Friday 12:00 pm N/A
Chong Kit Yee Friday 12:00 pm N/A
Erica Lo Friday 12:00 pm N/A
Teh Sin Ying Friday 8:00 am Document / Note
Ng Wyn Jane Friday 8:00 am N/A
MINUTES:
NO. ACTIVITIES DETAILS
1. Introduction Brief of what task and duties before we start the
interview.
2. Discussion Business location and appointed. Discussion and
creation of illiteracy. (See table 4.1)
3. Delegation of Duties Duties and detail of duties we were made clear and
delegated to every members. (See table 4.2)
4. Discussion on
Logistic
Thing to bring, transport arrangement and thing to be
discuss and set. ( See table 4.3)
5. End Meeting adjourned.
29
30.
Table 4.1 ITINERARY FOR 17TH MAY 2015
TIME ACTIONS
1:00 PM Meeting at Taylor’s University Lakeside Campus and ready to depart
to Keen Hing Enterprise.
2:05 PM Arrived in Petaling Street. Walk around to survey the surrounding
2:15 PM A brief discussion on what are the task and duties of each group
members
3:15 PM Interview of business
3:25 PM Sightseeing of the shop and the process of packaging
3:30 PM End our interview section and journey back to campus.
Table 4.2 DELEGATION OF DUTY
NAME ROLE
Caleb Soh Er Wen Leader / Interviewer / Navigator
Chia Ly Vier Unable to attend
Chin Vin Yan Voice / Video recorder / Navigator
Cheok Jian Shuang Unable to attend
Chong Kit Yee Unable to attend
Erica Lo Unable to attend
Teh Sin Ying Document / Note / Photographer
Ng Wyn Jane Unable to attend
Table 4.3 LOGISTICS
LOGISTICS DETAILS
Transport LRT and walking.
Things to bring Water, pen and paper, electronic devices, questions
Things to do Interview, record, shoot photos, eat.
30