Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com
Understand A Target Audience
Create Influential Ads
Reach The Audience
FOUR FORCES
COLLAPSE OF MASS
TRANSPARENCY
SOCIAL CONNECTIVITY
TRUST
Understand A Target Audience
Create Influential Ads
Reach The Audience
RELATIONSHIP ERA
COMPANIES THAT CARE ABOUT

SOMETHING BIGGER

THAN SELLING THEIR PRODUCT
SELL MORE OF THEIR PRODUCT
BUILD THE BEST PRODUCT, CAUSE NO
UNNECESSARY HARM, USE BUSINESS TO
INSPIRE AND IMPLEMENT SOLUTIONS TO
THE ENVIRONMENTAL CR...
92% OF PEOPLE TRUST 

PERSONAL RECOMMENDATIONS,
BUT ONLY 29‐47% TRUST 

VARIOUS FORMS OF ADVERTISING.
(SOURCE: NIELSEN, 3Q...
THINKING OF TRUST AS JUST A WAY 

TO INFLUENCE TRANSACTIONS
IS LIKE THINKING ABOUT A CHILD AS JUST 

A TAX DEDUCTION.
TRUST
CREDIBILITY

CARE

CONGRUENCY

Deliver on a promise

Attend to success of
all parties

Demonstrates similar
beliefs,...
VIRTUOUS CYCLE
↓ PROMOTIONAL COSTS
↑ PROFIT

GREATER RISK
LESS REVENUE
HIGHER COSTS
TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY
TO CREATE A BETTER
EVERYDAY LIFE FOR THE MANY
TO CHANGE THE WAY PEOPLE 
EAT AND THINK ABOUT FAST FOOD
1000%

800%

600%

400%

200%

0%

2009

2010

2011

2012

2013
TO HELP WOMEN OF ALL AGES BE MORE 
FEARLESS
PROFIT IS NOT AN END IN ITSELF, 
BUT A CONSEQUENCE OF 

SUSTAINED RELATIONSHIPS. 
Doug Levy
CEO, MEplusYOU
@DougLevy1
doug.levy@meplusyou.com
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
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"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"

  1. 1. Doug Levy CEO, MEplusYOU @DougLevy1 doug.levy@meplusyou.com
  2. 2. Understand A Target Audience Create Influential Ads Reach The Audience
  3. 3. FOUR FORCES COLLAPSE OF MASS TRANSPARENCY SOCIAL CONNECTIVITY TRUST
  4. 4. Understand A Target Audience Create Influential Ads Reach The Audience
  5. 5. RELATIONSHIP ERA
  6. 6. COMPANIES THAT CARE ABOUT SOMETHING BIGGER THAN SELLING THEIR PRODUCT SELL MORE OF THEIR PRODUCT
  7. 7. BUILD THE BEST PRODUCT, CAUSE NO UNNECESSARY HARM, USE BUSINESS TO INSPIRE AND IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS
  8. 8. 92% OF PEOPLE TRUST  PERSONAL RECOMMENDATIONS, BUT ONLY 29‐47% TRUST  VARIOUS FORMS OF ADVERTISING. (SOURCE: NIELSEN, 3Q2011)
  9. 9. THINKING OF TRUST AS JUST A WAY  TO INFLUENCE TRANSACTIONS IS LIKE THINKING ABOUT A CHILD AS JUST  A TAX DEDUCTION.
  10. 10. TRUST CREDIBILITY CARE CONGRUENCY Deliver on a promise Attend to success of all parties Demonstrates similar beliefs, values, and purpose
  11. 11. VIRTUOUS CYCLE ↓ PROMOTIONAL COSTS ↑ PROFIT GREATER RISK LESS REVENUE HIGHER COSTS
  12. 12. TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
  13. 13. TO CREATE A BETTER EVERYDAY LIFE FOR THE MANY
  14. 14. TO CHANGE THE WAY PEOPLE  EAT AND THINK ABOUT FAST FOOD
  15. 15. 1000% 800% 600% 400% 200% 0% 2009 2010 2011 2012 2013
  16. 16. TO HELP WOMEN OF ALL AGES BE MORE  FEARLESS
  17. 17. PROFIT IS NOT AN END IN ITSELF,  BUT A CONSEQUENCE OF  SUSTAINED RELATIONSHIPS. 
  18. 18. Doug Levy CEO, MEplusYOU @DougLevy1 doug.levy@meplusyou.com

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