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SEO Tutorial Search Engine Optimization
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO ( Search Engine Optimization )? ,[object Object],Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance
Where are the Organic Results? Organic Pay Per Click Pay Per Click
Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks
Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%
Industry Research & The case for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Reasons to conduct SEO *Sources: Iprospect Research, eMarketer
SEO Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technical SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation
Technical SEO - Source Code Title Tag Javascript Meta data
Social Media - MySpace Optimization
MySpace Marketing and Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring SEO success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Toolbox “ The tool is only as good as the people that use it .”
Thank You Created By Shimon Sandler www.ShimonSandler.com

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