2. u Increase Your Profit Margins
v Investing In The Right Growth Area
w Consulting for Success
3. 3 KEYS TO GROWTH
Our success is achieved with the success of our distributors. We realize that every agency has
unique needs and requirements based upon their individual business platform. In working with
many different organizations, we have found that at the core of every business are 3 fundamental
keys for sustainable success.
Every organization requires profit margins consistent
with their competitive landscape
Growth requires intelligent investment of capital
(minimize expense to maximize profit).
Large or small, every business needs
an independent business consultant (business coach).
PRODUCTION GROWTH
Premium Growth
Paid Life Premium
(1996-2013)
Œ
v
w
4. KEY 1: Increase Your Profit Margins
Insurance Carrier Strategy and Insight
Pooled bonus and enhanced margins
Profit margin requirements have little to do with top-line commissions. Real profit is derived
from the spread you maintain between your contract level and the levels below you.
Too many insurance marketers are fooled into promoting high top-line compensation carriers,
only to find out that their competition has foolishly eroded the true profit by giving every-
one high contract levels. It is for this reason that iGROUP focuses its attention on insurance
carriers that are able to maintain contract value by maintaining compensation margins.
Your ability to maintain margin depends largely on your ability to earn top compensation
with a carrier on every sale. Through the volume bonuses we achieve with each insurance
company, iGROUP is able to pay out compensation level to our distributors based on the
pooled production of all their iGROUP business. Our pooled bonus system helps distributors
maximize dollars, regardless of volume with any one particular insurance company.
n
n
Life Insurance Carriers
• Accordia
• American General
• ANICO
• Assurity Life
• AXA
• John Hancock
• Legal & General America
• Lincoln National (Lincoln Financial Group)
• National Life Group
• Metropolitan Life
• Mutual of Omaha
• North American Life
• Principal
• Protective
• Prudential
• (SBLI) Savings Bank Life Insurance Company
• Transamerica Family Markets
• Voya
Annuity Carriers
• American Equity
• American General
• American National Insurance Company
• Athene Annuity & Life Assurance Company
• Bankers Life
• EquiTrust Life Insurance Company
• Great American Life Insurance Company
• Guggenheim Life & Annuity Company
• Liberty Bankers Life
• Lincoln National (Lincoln Financial Group)
• Mutual of Omaha
• National Life Group/LSW
• North American Life
• Protective
• Sagicor Life Insurance Company
• The Capitol Life
These carriers deliver consistent growth and bring maximum margin spread to our distributors.
5. KEY 2: Investing In The Right Growth Area
Successful growth requires an investment in the right resources. Marketing systems and recruiting
campaigns can quickly reduce profit margins, yet a lack of investment can result in an ultimate
slow down of production. Our unique and proprietary systems are designed to help distributors
out-market their competition by demonstrating and providing value to new and existing agents.
Custom Marketing
Company Websites
n
n
Selling Systemsn
Three systems to choose from depending on the agent and the
markets they work in:
• Top Seller
• The Wealth Assault on Boomers
Annuity Universityn
Annuity Minute
The SMART System is an online secured agent
management system that allows marketing
organizations to optimize the management
and recruiting of agents.
Annuity University offers teleconference and
webinar based classes covering a range of top-
ics from the basics to advanced sales concepts.
This custom website includes a quote engine,
forms engine and all carrier software. Plus….
you can provide your agents a customized
website by using this platform!
This can be sent to your inbox every Monday.
It’s your resource for annuity product updates,
interest rate changes and anything else going
on in the world of annuities.
Newslettersn Annuity Blastern
Customized to your organization and avail-
able monthly. Ensure you are communicating
regularly with your agents with information
that will help them sell more with you!
Annuity Blaster is an email blast that we will
provide to go out to your list of agents with the
ads we already have created and preapproved.
SMART System
n
6. KEY 3: Consulting for Success
Supporting your Success
Your ability to grow production is greatly increased with each marketing resource. Our mar-
keting team of industry experienced professionals adds valuable marketing resource to your
organization. We can help with meetings, seminars, webinars, agent training calls or helping
coordinate any other marketing activity.
n
Executive Staff National Marketing
Support
Business
Development
Steven R. Earl
CEO
800-488-9861 ext. 104
searl@igroupweb.com
Jennifer Earl
President
800-488-9861 ext. 101
jearl@igroupweb.com
Jack Russell
Marketing Vice President
800-488-9861 ext. 111
jackrussell@igroupweb.com
Vicki Beall
Marketing Support Associate
800-488-9861 ext. 113
vbeall@igroupweb.com
Chris Simpson
Annuity Sales Director
800-488-9861 ext. 138
csimpson@igroupweb.com
Agent Selling Systems
Vicki Beall
800-488-9861 ext. 113
vbeall@igroupweb.com
Technology Integrations
800-488-9861 ext. 101
jearl@igroupweb.com
Businesses large and small require constant evaluation of their growth strategies. Often times, it
takes an external eye looking inward to discover the best growth opportunities and uncover under
utilized resources. The iGROUP has extensive experience in helping agencies grow through Best
Practices and Growth Strategy Management.
Through our exclusive Annual Marketing Business Review, we can help you continually evaluate
your insurance marketing business, show where your prior year’s production growth came from,
and uncover best opportunities for future growth. It also breaks down your revenue margins by
company, allowing you to better determine profit centers. Let us share all of our resources with
you, including:
• Annual Marketing Business Review
• Insurance Carrier Strategy and Insight
• Annual iGROUP Marketing Seminar
• New business and administrative guidance
• Technology platforms
7. THE iGROUP STORY
We are one of the nation’s
largest independent life
marketing companies. Our vi-
sion started in 1996 at a time
when the insurance industry
was experiencing rapid chang-
es due to insurance compa-
ny consolidations. With each
merger, carrier appetites for
production grew along side
of their production require-
ments. These higher produc-
tion requirements put a strain
on many distributors’ ability to
maintain profitable margins.
Our ability to both maximize
compensation for our distrib-
utors and consistently increase
volume for our carrier partners
has allowed us to continue
growing our value proposition.
Once again, changing times
have forced insurance com-
panies, agents and distributors
to re-evaluate the landscapes
that surround their business-
es. Compensation and prod-
uct are just a small part of the
overall strategy that is now re-
quired to grow business. Suc-
cessful agencies must partner
with organizations that not
only bring product and com-
pensation levels, but deliver
guidance and wisdom to lead
them into sustainable growth.
Since 1996, iGROUP's huge
growth success parallels the
growth of its distribution
partners. Our formula is
simple… If we can help
our distributors grow
their business, then
our business will grow.
It is not simply product or
compensation that keeps our
partners growing, but the value
we provide as business consul-
tants to our partners. Through
the strategic mix of proprietary
product offerings, main-line
insurance companies and best
practice business consulting
services, we have earned an
enviable reputation among
both our distribution partners
and insurance companies. Our
executive team is comprised of
insurance marketing veterans,
with a history of successful in-
dependent production build-
ing. We have spent countless
hours creating infrastructure,
recruiting systems and tech-
nology platforms to help you
grow your business.
We invite you to learn more
about the many ways we
can help your insurance
distribution business grow and
look forward to sharing many
years of success with you.
We founded the iGROUP to allow distributors to have access
to industry leading insurance companies, and cutting edge
marketing programs, without compromising profit margins.
Steven Ryan Earl
CEO
Jack Russell
Marketing Vice President
“Since 1996, iGROUP's
huge growth success
parallels the growth of its
distribution partners.”
