The good old days when Clear Channel Las Vegas was kicking ass and taking names. We made a lot of money in the mid-2000s; '06 and '07 we hit the peak and everyone knows what happened after that. Although I prepared and delivered this piece eight years ago, reading it now put me right back in the conference room at CCRS LA. Heh.

1. Market Update
July 2006 Radio Revenue
Las Vegas market up 7.2%
CCLV cluster up 17.4%
YTD 2006 Radio Revenue
Las Vegas market up 6.3%
CCLV up 23.0 %

2. Market Update cont.
CPPs in Las Vegas are growing with the market growth. Ten years ago an average CPP in Las Vegas was
$56. In 1997-1998 radio revenue grew 19.6%, placing nearly 20% MORE DEMAND on radio in Las Vegas.
Simple math indicates that the CPP should have grown also, to an average of at least $67 in 1998.
Following that clear mathematic example:
Market
Size
Year Revenue Growth Expected Average
CPP
48 1998-1999 Up 12% $75
42 1999-2000 Up 13% $84
41 2000-2001 Up .7% $85
39 2001-2002 Up 10.2% $94
39 2002-2003 Up 4.8% $98
38 2003-2004 Up 10.3% $109
38 2004-2005 Up 3.0% $112
32 2005-2006 Up 3.3% $115
Rapid growth and increased market rankings have created consistent demand on the Las Vegas
market, and top tier stations in Las Vegas are realizing CPPs of $140-$160. So why do we sometimes
get avails for varied demos with CPP goals of $100 or even lower? Las Vegas is the most dynamic
market in the country and keeping pace with it requires constant re-evaluation of buying criteria.

3. Market Update cont.
Long the fastest-growing metropolis in America, sin city is building more than casinos. Sin City is branching out. The
share of Vegas residents who work in the resort industry has fallen from 26.2 percent to 19.8 percent in the last
decade, as more options emerge. The casinos remain a magnet for everyone from downsized industrial workers
to retirees and Latino immigrants. But the city is increasingly drawing spinoff industries in high tech, finance and
manufacturing, often lured to a little-known fringe benefit of gambling. Thanks to the 24/7 needs of the casinos,
Vegas boasts one of the best broadband- telecommunications networks in the United States.
- Newsweek/MSNBC.com July 3-10, 2006
Nevada's economy continued on its 2 1/2-year boom in February as businesses sold taxable products valued at
$3.636 billion, a $372 million, or 11.4 percent increase, over February 2005, the Department of Taxation reported. "I
don't know if we will see an end to it, what with the growth we see in Nevada," said Liz MacMenamin, a
spokeswoman for the Retail Association of Nevada. "The growth has been phenomenal here." MacMenamin
added that other states are not seeing the kind of increases that regularly are posted in Nevada. - Las Vegas
Review Journal April 27, 2006
Southern Nevada's positive business climate is again garnering national ink. In its May issue Inc. magazine ranked
Las Vegas No. 9 on its 2006 list of the best U.S. cities to do business in. Among cities with an employment base of
450,000 or more, Inc. proclaimed Las Vegas No. 1 for business, placing the city over major markets such as
Orlando, Fla., Phoenix and Washington, D.C. - Las Vegas Review Journal April 27, 2006

4. Market Update cont.
• Las Vegas is a true 24-hour town. Evenings and overnights are viable and valuable day parts for the Las
Vegans who work swing and overnight shifts!
• In 2005 Las Vegas saw a 9% drop in unemployment, a 24% increase in gaming revenue, and over 35
million visitors hit the Strip with money to burn…(UNLV CBER)
• Las Vegas was ranked #3 top Hispanic growth market with an increase of 454% in 2005. Atlanta and
Orlando are 1 & 2 on the list. (2006 Las Vegas Perspective)
• 66,689 people moved here in 2005; the market size continues to grow at a remarkable pace. (2006 Las
Vegas Perspective)
• Today, almost 2 MILLION PEOPLE live in Las Vegas, just waiting to spend money. (Clark
County Comprehensive Planning)
• Over 103 MILLION DOLLARS in radio revenue flooded the market in 2005 (Miller Kaplan 2005).
• Las Vegas radio revenues are UP 6.3% YTD 2006 and Clear Channel Las Vegas is up 24.6%! (July 2006
Miller-Kaplan)

5. Market Update cont.
Hot news from the desert:
• TRUMP THAT! A segment of “THE APPRENTICE” season seven was recently filmed in Las Vegas. Donald Trump assigned the
players the task of developing a marketing plan to sell his $1.5 billion tower II. The segment will air in February.
• THE BUSINESS OF VEGAS IS BUSINESS! The Nevada Development Authority released their 2005-06 fiscal results and reported
61 new companies relocating to Southern Nevada over the period. The NDA said that created 1,961 NEW jobs and had
an economic impact of $400 million.
• RETAIL RUSH! According to the Nevada Department of Taxation, taxable sales in Clark County reached $3 billion in May,
up 5.9% for the month and 9.4% for the year. Once again eating & drinking establishments lead the categories in Clark
County with a 2.3% increase in sales. Statewide, auto was down 2.4%.
• MORE BUBBLE BOBBING! According to SalesTraq, the median new home price reached $337,250 during June in Las
Vegas. This is a 17.2% increase from June of last year. The actual number of new home sales went up only 1% to 3,502
compared to 3,467 in June of ’05.
• GET ANOTHER JOB! According to Manpower of Las Vegas survey, 30% of Las Vegas companies plan to hire more
employees in the third quarter while 10% plan to lay off. 60% of the companies surveyed said they will keep staffing levels
the same.
• IT’S BETTER UP NORTH! The latest U.S. Census statistics list North Las Vegas as the 2nd fastest growing city in the United
States. Henderson came in at ten and Las Vegas fell to 42nd .Elk Grove, California was the fastest growing city.
• MAXIM ON THE MIND! Maxim men’s magazine and a California developer announced plans to build a $1.2 billion resort
& casino on land next to Circus-Circus. The planners say while the theme will be based on the lifestyle of the top selling
men’s magazine, the hotel will be four star, catering to an upscale customer.
• ECONO-COUGH ! Is Las Vegas heading for an economic recession? The UNLV Center for Business & Economic Research
says “no”. A recent report shows a decline in leading indicators but points to strong construction activity and tourism
numbers that will stop an actual recession in Southern Nevada.

6. Cluster Update
KQOL
• Strengthening it’s position as the FUN station playing the Adult Hits of the 60s-
70s. (Think Adult CHR)
• Launched Disco night at the Cannery 7.21—outperformed previous radio
station by 10x with more than 400 people on the first night and 500 the next!
• #1 A45-64 in a market with median age 48 (Las Vegas Perspectives) and top
in many demos 45+
• High exclusive cume & low duplication

7. Cluster Update cont.
KSNE
• Best choice for reaching women across the board (#1 W25+, W25-64,
W35-54 and more…)
• High exclusive cume
• Family friendly with strong community presence (Ice Cream Sunday 9.10; Safe
Street for Halloween, Magical Forest)

8. Cluster Update cont.
KWID
• Regains top spot in ranker—Hispanic AND General Market
• #1 in our one local daypart with Carlitos Villalobos, M-F 10a-1p
• El Tapatio—formerly our local personality, also #1, M-F 3p-6p
• #1 AM drive—Alex Lucas—M-Sa!
• Exclusive radio partner for the Fiestas Patrias festival sponsored by El Mundo
and the Mexican Patriotic Committee in September
• General market rankings remain healthy--#2 A 25-54

9. Cluster Update cont.
KWNR
• The country leader for 16 years
• First choice as promotional partner for entertainment (concerts, rodeo etc)
• High exclusive cume
• 4th
Annual Double Down Throw Down September 16, featuring Phil Vassar,
Emerson Drive, She Daisy and more
• 3-4Q is the highest demand time for KWNR as rodeos and concerts heat up
Las Vegas (September: Faith & Tim, DDT, Toby Keith; October: PBR Rodeo;
November: Toys for Tickets, NFR)

10. Cluster Update cont.
KWNR
• The country leader for 16 years
• First choice as promotional partner for entertainment (concerts, rodeo etc)
• High exclusive cume
• 4th
Annual Double Down Throw Down September 16, featuring Phil Vassar,
Emerson Drive, She Daisy and more
• 3-4Q is the highest demand time for KWNR as rodeos and concerts heat up
Las Vegas (September: Faith & Tim, DDT, Toby Keith; October: PBR Rodeo;
November: Toys for Tickets, NFR)