The document is a media brochure for World Journal, a Chinese newspaper with the largest circulation worldwide. It summarizes that World Journal has the highest readership among Chinese communities in major US cities like New York, LA, and San Francisco. It also notes that the Chinese-American population and market is growing rapidly in the US. The brochure provides details on World Journal's distribution channels in Las Vegas casinos and Chinese businesses to reach local Chinese-American readers, as well as advertising rates and packages.

1. Media Brochure

2. World Journal aka Chinese Daily
News
According to Chinese Media Guide (CMG) by Chinese
Advertising Agencies (
www.chineseadvertisingagencies.com), World Journal
is the leading Chinese newspaper syndicate with the
largest circulation in the world.

3. World journal aka chinese daily news
“ World Journal is the most credible and honest Chinese
media.”—Jim Roope, CNN
“World Journal is the most influential Chinese media in
North America.”– Amy Taxin, Associated Press (AP)

4. Chinese-American Market in the United
States
 Asian Americans are the fastest growing multicultural
segment of the U.S. population—Neilsen
(www.neilsen.com) 2012
 Asian American buying power, currently at $718
billion, is estimated to reach 1 trillion in 2017.—
Neilsen (www.neilsen.com) 2012
 Chinese-American hold $67,041 of medium household
income leading other ethnics in the United States.

5. Readership: Nationwide Chinese
Population Among Other Asian Ethnics

6. Readership: Chinese distribution in
U.S.

7. Nationwide Circulation Analysis
Region Daily Circulation
So-cal & Las Vegas & Texas 80,000
New York 73,000
Bay Area 65,000
Chicago 15,000
Atlanta & Florida 10,000
Boston 10,000
New Jersey 10,000
Washinton DC 10,000
Pennsylvania 5,000
Seattle 5,000
Hawaii 3,000
Vancouver, Canada 40,000
Total 326,000
E-paper 809,000 visits
Website 4,751,000 visits

8. Nationwide Circulation Analysis

9. Las Vegas Chinese American Population
and Occupation Statistic (WJ 2013)

10. Why Local Chinese American?
Higher Annual Income Per Household = Higher
Purchase Power.
According to GLVAR, 35% of Las Vegas real estate in
2013 is purchased by Chinese.
Best Source of Word of Mouth of Worldwide Chinese
Community.
Fastest Growing Ethnic Group Since 2012 Surpassed
Hispanics
Major Ethnic Group of Investment of Any Ongoing
Development in Las Vegas.

11. World Journal Las Vegas Daily News
Free publication distributed through all the major
locations of Chinese communities including
supermarkets, restaurants, commercial plaza (i.e.
Chinatown Plaza), professional service office, and 14
major casinos and resorts on the strip at gift shops as
well as their far east marketing department to serve
Chinese VIP customers of theirs.

12. World Journal Las Vegas Daily News II
We publish commercial articles for our advertisers for
free.
Commercial articles can go both online and offline.

13. World Journal Las Vegas Casino Resorts
Distribution Vendors (Gift shop & Far east
marketing)

14. World Journal Las Vegas Casino Resorts
Distribution Vendors (Gift shop & Far east
marketing) II

15. Other Distribution Vendors

16. Our Las Vegas Major Advertisers

17. Recent community sponsorship

18. Recent community sponsorship
World Journal Las Vegas partnered up with USTA
Nevada in Sep. 2013 for Nevada Tennis Month to
promote local tennis sport. The success of this
program has attracted 700 people sign up for the
program within this one-month promotion project.
World Journal has continued the partnership with
USTA Nevada in 2014

19. WWW.WorldJournal.Com
No.1 Chinese language news website in North
America.
By May 2013, the website has received 4,750,000 visits
85% of the website visitors are from the United
States.
45% of the users received college or equivalent
education

20. www.worldjournal.com II
34.3% of the users obtained a master’s or a doctor’s
degree
87.2% of the users are in the age demographical
group of 18~54 years old.

21. www.worldjournal.com iii

22. World Journal Mobile App – WJ
Mobile

23. World Journal Mobile App – WJ
Mobile
Available for both IOS and Android.
Global Chinese market
Social media sharing features available for WeChat ,
Line, Weibo, Facebook, and Twitter.
Customizable personal channel for information you
are interested only.
UDN TV Channel
Yellow Page features help Chinese American easily
find local business information.

24. Comparison with Las Vegas
Local Competitors

25. WJ Las Vegas Daily News Price
List:
• A1 & B1 front page “Special Section” offers 50% off for everyday long
term advertising.
•A1 Section: must be size 48 units (6 X 8) or (12 X 4) and over.
•10% off --- 4 times and over in 1 month
•20% off --- 8 times and over in 1 month
•30% off --- 15 times and over in 1 month

26. WJ Las Vegas Daily News Price
List:
Any other available section (exclude A1 @ special
section) within 2 month contract customers will be
qualified for following:
10% off – 4 times and over in 2 month
20% off – 8 times and over in 2 month
30% off – 15 times and over in 2 month
40% off – 20 times and over in 2 month
Specify position in any available section will add
additional 20% on the original advertising cost.

27. WJ Las Vegas Daily News 30-day package
price (exclusive of A1 and B1 Section
6 X 10 / 12 X 5 (1/4 Page) colored ad: $495/30 days
12 X 10 (1/2 Page) colored ad: $990/30 days
12 X 20 (Full Page) colored ad: $1980/30 days
 Above rates only available for long-term advertisers ( at-least-6-month-
contracted)
 We publish daily
 Any reason advertisement stops before the contract ends, promo price will
automatically discontinue, and the price will calculate as original price.

28. For all the inquiries, please feel free to contact our representative:
Vickie Kao
Account Executive
3325 W. Sahara Ave
Las Vegas, NV 89102
Email: vkao@worldjournal.com
Cell: (702) 785-7890
www.worldjournal.com epaper.worldjournal.com