redscout & academy of art                              Brian Mahlstedt                               Summer 2012         C...
June 29th, 2012:Redscout visits our classroom, &challenged us with a word; innovation
& to get us started, they askedwhat is something that is reallyfrustrating us at that point intime.
}a persona place        that is presenting a problem for mea thing
a persona place that is presenting a problem for mea thing
my part-time retail job in the mall downtown.
my part-time retail job in the mall downtown.          }     customer complaints     -too trendy!     -not enough variety!...
“too trendy” & “not enough variety”	 -fashion forcast & trends	 -styles are limited to brand image		= brand controls perso...
“too crowded & cluttered”	 -downtown location	 -cheaper clothes, more inventory, more to sort 		   		 through harder to fi...
“nothing worth coming in for”	 - bad selection	 - waste of time	 - questions returning to store / brand		= wasted time in ...
problem statement:In-store shopping environments are not supportivetowards building upon personal style.
How do we change this?-personal style?-environment?-support?
personal style-doesn’t come from one store-brand image doesn’t not mean 	 style- “if a store doesn’t seem like itfits pers...
environment-wants the experience of shop-ping online, but needs to see “inperson”-crowds are deterrents- “so many places a...
support- “I love finding things I’d never 	   think a store would carry.”- no time to hunt- direct way of finding those  “...
a way to- explore multiple stores, clear		  ing out the clutter & crowds so 	  “goodies” can be discovered.- get people to...
idea:Create an app that supports personal stylethat knows stores near you, and randomizesthem (regardless of price, brand,...
how the idea works:                 User makes two simple selections:                                             my style...
Selection reveals:                                                	-brand                                                	...
connect with friends                                    If suggested item is selected                                     ...
deal unlocked!                      Deals that “work”                      If you select the same brand,                  ...
why this will work:By allowing the user to create their own in-dividualized shopping experience at home,before going to th...
who will use this:Both brand loyal & independent shopperswill use this app. It’s an easy way to explor-ing the shopping en...
satisfying those “customer complaints”“too trendy”            user decides what works for them,“not enough variety”    cre...
conclusion:This app idea will allow people to controltheir cities shopping experience, and feelconfident in entering busy ...
good for retail too:In-store shopping is still encouraged. This isnot another way to buy online.This app will allow retail...
thank you.
Retail Insights
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Retail Insights

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Retail Insights

  1. 1. redscout & academy of art Brian Mahlstedt Summer 2012 Creative Thinking & Problem Solving
  2. 2. June 29th, 2012:Redscout visits our classroom, &challenged us with a word; innovation
  3. 3. & to get us started, they askedwhat is something that is reallyfrustrating us at that point intime.
  4. 4. }a persona place that is presenting a problem for mea thing
  5. 5. a persona place that is presenting a problem for mea thing
  6. 6. my part-time retail job in the mall downtown.
  7. 7. my part-time retail job in the mall downtown. } customer complaints -too trendy! -not enough variety! -too crowded! too cluttered! -nothing worth coming in for!!!
  8. 8. “too trendy” & “not enough variety” -fashion forcast & trends -styles are limited to brand image = brand controls personal shopping experience
  9. 9. “too crowded & cluttered” -downtown location -cheaper clothes, more inventory, more to sort through harder to find the “goodies” = chaotic shopping environment doesn’t encourage exploration
  10. 10. “nothing worth coming in for” - bad selection - waste of time - questions returning to store / brand = wasted time in store trying to find something that “works.”
  11. 11. problem statement:In-store shopping environments are not supportivetowards building upon personal style.
  12. 12. How do we change this?-personal style?-environment?-support?
  13. 13. personal style-doesn’t come from one store-brand image doesn’t not mean style- “if a store doesn’t seem like itfits personal style, i’m not likelyto go inside.”
  14. 14. environment-wants the experience of shop-ping online, but needs to see “inperson”-crowds are deterrents- “so many places are too big & just have so much crap. I just want the good stuff”
  15. 15. support- “I love finding things I’d never think a store would carry.”- no time to hunt- direct way of finding those “unexpected items”, without the searching.
  16. 16. a way to- explore multiple stores, clear ing out the clutter & crowds so “goodies” can be discovered.- get people to visit stores that they otherwise wouldn’t think support their style- still recieve in-store experience before buying.
  17. 17. idea:Create an app that supports personal stylethat knows stores near you, and randomizesthem (regardless of price, brand, or popu-larity) to show you an array of merchandisein picture-browsing format that will assistthe user in finding things that “work” beforewasting time in the store.
  18. 18. how the idea works: User makes two simple selections: my style or not my style. my style not my style All shown merchandise is based off online images of what they are carrying in store at that current time. No brands are listed. No prices are listed. Just images so that the user can focus on they like visually before anything else.
  19. 19. Selection reveals: -brand -price -location of store -alternate colors and patternsdescription &social connections (nextpage) location: $14.50
  20. 20. connect with friends If suggested item is selected as “my style”: location: -friend will recieve notification $14.50 that they made a good sug- gestion, and are encouraged to do more. via connection to Facebook, -friend will recieve stylist friends can suggest mer- points that are redeemable chandise to you. suggested by: for discounts & store gift- cards They can also submit pho- tos of things they find (at places like thrift stores & boutiques) that will get added to your merch. feed liked by: seamlessly
  21. 21. deal unlocked! Deals that “work” If you select the same brand, multiple times, the app now knows more about your per- sonal style. Multiple selections leads to unlocked deals, giving you coupons to use on things you actually want from that store. location:$19.50
  22. 22. why this will work:By allowing the user to create their own in-dividualized shopping experience at home,before going to the store to buy it, they arebuilding on their personal style, avoiding thethe discouraging nature of busy & clutteredretail stores.Also, similar mobile apps exists (Svpply, Fab.com), so people will already be drawn to theidea.
  23. 23. who will use this:Both brand loyal & independent shopperswill use this app. It’s an easy way to explor-ing the shopping environments around you,find the things that “work” for your personalstyle, and go to the store knowing what it isthat you’re looking for.
  24. 24. satisfying those “customer complaints”“too trendy” user decides what works for them,“not enough variety” create own collection of clothes. app at-home experience, individu-“too crowded & cluttered” alized shopping, beautiful UI -if a user doesn’t choose the“nothing worth coming in for” brand, they’ll never go to the store. -if they find something “unexpected”, they will go to the store for that one thing
  25. 25. conclusion:This app idea will allow people to controltheir cities shopping experience, and feelconfident in entering busy stores knowingexactly what they’re looking for to add totheir own personal style.
  26. 26. good for retail too:In-store shopping is still encouraged. This isnot another way to buy online.This app will allow retail stores to show theirmerchandise off in a way that will bring lightto items that might have otherwise beenoverlooked by people that usually don’t shopat their brand.
  27. 27. thank you.

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