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1 of 7
Open Textbook Models
      Please log on to
    secure.facilitate.com
Textbooks are simply too expensive.
     Fair compensation for high-caliber authors

                   Editorial rigor

                 Ease of purchase

     Market tactics - pricing, version changes

       “Benefits” that don’t benefit students

      Publisher control of access and content
• Create quality content with thorough editorial review
• Provide free, open access digital textbooks (Digital
 first)

• Provide low-cost options for printing and other
 formats

• Allow faculty members full latitude to customize -
 edit to word level, supplement with documents or
 media

Can we further reduce sales and marketing costs
AND fully eliminate obstacles to content access?
Model 1: Site License Model
       (Virginia State University)
  Faculty retain academic freedom, but Dean created an
incentive to make quality content affordable and accessible

• Purchase site license at $19.95/student/course for core
 business curriculum - eight courses

• Pre-paid license for Web, PDF, audio, and e-reader versions
• Black and white print version can be purchased for $35
• Students will save $900 per year on texts in these courses
• Bookstore is not a part of the purchase process
Model 2: Institutional Resource
           for Faculty
   Faculty control decision and access, with institution
                    easing the process
• Institution negotiates the terms of the content license
 and communicates benefits to faculty

• Terms are very similar to previous model
• The faculty communicates selection to bookstore
• The bookstore is the vehicle to purchase and distribute
• Additional cost is added to the process to support
 bookstore fulfillment (approximately 25%)
Model 3: Openly Available Library
           Resources
    Library acts as purchasing and distribution agent


• Library negotiates the terms of the content license
• Library manages communication with faculty and
 students about the content resources and access options

• Terms are very similar to previous models
• Bookstore costs and profits are eliminated
The Bookstore

• Order and sell print books with standard business terms
• Purchase print rights for an additional $10 and print
 locally

• Sell codes in the bookstore with access to the licensed
 digital content (generally 25% mark-up)

• Purchase a license for all digital rights plus print a book
 for $40

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Flat world setup

  • 1. Open Textbook Models Please log on to secure.facilitate.com
  • 2. Textbooks are simply too expensive. Fair compensation for high-caliber authors Editorial rigor Ease of purchase Market tactics - pricing, version changes “Benefits” that don’t benefit students Publisher control of access and content
  • 3. • Create quality content with thorough editorial review • Provide free, open access digital textbooks (Digital first) • Provide low-cost options for printing and other formats • Allow faculty members full latitude to customize - edit to word level, supplement with documents or media Can we further reduce sales and marketing costs AND fully eliminate obstacles to content access?
  • 4. Model 1: Site License Model (Virginia State University) Faculty retain academic freedom, but Dean created an incentive to make quality content affordable and accessible • Purchase site license at $19.95/student/course for core business curriculum - eight courses • Pre-paid license for Web, PDF, audio, and e-reader versions • Black and white print version can be purchased for $35 • Students will save $900 per year on texts in these courses • Bookstore is not a part of the purchase process
  • 5. Model 2: Institutional Resource for Faculty Faculty control decision and access, with institution easing the process • Institution negotiates the terms of the content license and communicates benefits to faculty • Terms are very similar to previous model • The faculty communicates selection to bookstore • The bookstore is the vehicle to purchase and distribute • Additional cost is added to the process to support bookstore fulfillment (approximately 25%)
  • 6. Model 3: Openly Available Library Resources Library acts as purchasing and distribution agent • Library negotiates the terms of the content license • Library manages communication with faculty and students about the content resources and access options • Terms are very similar to previous models • Bookstore costs and profits are eliminated
  • 7. The Bookstore • Order and sell print books with standard business terms • Purchase print rights for an additional $10 and print locally • Sell codes in the bookstore with access to the licensed digital content (generally 25% mark-up) • Purchase a license for all digital rights plus print a book for $40

Editor's Notes

  1. Note: This slide will actually never be shown. Rather, participants will see the session login page.\n
  2. Kim question: Do you have real numbers for this? (I will clean up the graph a bit once I have numbers.)\n\nWhat problem are we trying to solve? High textbook costs are a significant obstacle to student success. \n\nFlat World Knowledge addresses this by eliminating cost in the areas that don’t benefit students. Royalties to authors are slightly lower, but in a range that is acceptable to draw great authors. Editorial review costs are the same. The savings occur in sales and marketing, production costs and per book profits - all areas that provide very limited benefit to students. \n
  3. What is the Flat World approach?\n
  4. Kim questions - if I want a print textbook do I have to pay 20 + 30, or is it 10 more? Is the faculty choice statement accurate and sufficiently strong?\n\nDiscussion questions: What is appealing? What is challenging? How could this be altered to better align with your institution’s needs?\n\n
  5. Discussion questions: What is appealing? What is challenging? How could this be altered to better align with your institution’s needs?\n\n
  6. Discussion questions: What is appealing? What is challenging? How could this be altered to better align with your institution’s needs?\n\nFollow-on discussion: What models make more sense than those that we have proposed here?\n\n
  7. Kim question: What will the bookstore make on a FWK book versus a traditional book?\n\nDiscussion questions: How to we enhance options for the bookstore to be part of the solution?\n\nFinal survey: Which model is best? Who are the right individuals to work with? What additional contact would you like?\n