Whether you are planning to start a new e-commerce business or seeking for ideas of what to sell this year, this list of top trending products would be helpful for you. I found that most of the lists contain the same and repeating items such as selfie sticks, matcha tea and EOS lip balm, so I’ve collected a bigger list of various trending items, supported with Google Trends data.
Note: all the Google trends data was taken for the whole period available, worldwide.
2. Impressive beards have become a trend in late 2015-2016. To make the beard look more
impressive, men need products and instruments to trim, wash and condition the face hair. In
2016, people search for beard products more than before.
1. BEARD
PRODUCTS
4. Wooden sunglasses fit into several trends – hipster, lumbersexual and sustainability. That is why
glasses made of light wood and bamboo are a very strong trend, and its popularity is still holding
steadily. In the last couple of years, several startups selling wooden sunglasses were born.
2. WOODEN SUNGLASSES
Top 30 trending products to sell in 2016
6. I bet you noticed that eyebrows are a trend now! And to make eyebrows look more natural, filled
up and healthy with a decent shape throughout the day, one needs a range of products – eyebrow
mascaras, gels, powders and pencils, waxes and brushes. Taking care of the eyebrows now is a
solid part of a morning makeup routine, that’s why eyebrow products are a trending item offline
and online.
3. EYEBROW PRODUCTS
Top 30 trending products to sell in 2016
8. Balayage is the new ombre – it’s a very popular scheme of coloring hair, so it gets natural, but
stylish highlights and volume. Usually balayage products include lighteners, toners, spatulas and
brushes for color application, as well as hair care products such as shampoos, masks and
conditioners for maintaining the balayage effect. Balayage is a top request in salons now, and
people are even doing it at home, too, so these products are trending in 2016 as well.
4. BALAYAGE PRODUCTS
Top 30 trending products to sell in 2016
10. Summer 2016 was all about gold sandals when it comes to city fashion. They match virtually any
outfit and look great on anybody – Instagram doesn’t lie. The benefit of this item is that the
sandals can be really different, with various straps design and width, tone and materials. Gold
sandals are heavily promoted by big brands and are popular among fashion bloggers as well.
5. GOLD SANDALS
Top 30 trending products to sell in 2016
12. Hoverboards are an absolute 2016 trending item! Now they are more a fun tech piece than an
actual vehicle, but they have a great potential both in entertainment and practical usage as
SegWay descendants.
6. HOVERBOARDS
Top 30 trending products to sell in 2016
14. The moment when Oculus was bought by Facebook told the whole world that virtual reality
headsets are a future of entertainment, not just an expensive toy. Things are heating up, as Sony,
Samsung, Microsoft, HTC and other tech giants are investing into their own VR headsets, which
soon will become as accessible as an Xbox. Still the range is quite narrow now, and developers
also have to adjust software and games for virtual reality glasses and sets, but now we can
definitely say these products are trending and will be popular in 2017 as well.
7. VR HEADSETS
Top 30 trending products to sell in 2016
16. Ceramic lamps with oils and liquids are cosy, but really messy. That’s why the USB diffusers are
now trending for aromatherapy in homes, cars and offices.
8. AROMATHERAPY DIFFUSERS
Top 30 trending products to sell in 2016
18. The first products with snail mucus appeared in Japan, and a couple of years ago these products
entered the international market, mostly thanks to beauty bloggers. Snail products are known for
their extreme moisturizing qualities, and people are going crazy about them all over the world, so
that major beauty corporations are now manufacturing snail products all over the world.
9. SNAIL BEAUTY PRODUCTS
Top 30 trending products to sell in 2016
19. 9. SNAIL BEAUTY PRODUCTS
Top 30 trending products to sell in 2016
20. In two years, fitness trackers have gone from a new exclusive type of wearables to a mass market
item, and lots of companies have released their versions so far. Despite of the fact that they are
very popular, the demand isn’t dropping, and the markets are still expanding – looks like in two
years’ time a workout without a fitness tracker or a smart watch will be incomplete, and fitness
trackers will become not just a trending item, but a usual and necessary thing, such as a simple
wrist watch.
10. FITNESS TRACKERS
Top 30 trending products to sell in 2016
22. Spray nail polish is a new trend and an excellent item to sell in 2016, if you’re all about beauty
products. It’s a fun and easy way to paint nails, and only a few makeup and beauty companies
released spray versions of nail polish yet, and the biggest blast is to come in the nearest future.
Be prepared for that!
11. SPRAY NAIL POLISH
Top 30 trending products to sell in 2016
23. 11. SPRAY NAIL POLISH
Top 30 trending products to sell in 2016
24. Oval makeup brushes entered the market like a storm. Brushes for powder, foundation,
concealers and blush/contouring are especially popular among makeup lovers because of their
shape and thickness. Looks like currently a few manufacturers can’t satisfy the growing market
needs, and the popularity peak will happen later, but if you’re selling beauty products or searching
for a product idea to manufacture and sell, keep an eye on this top trending item.
12. OVAL MAKEUP BRUSHES
Top 30 trending products to sell in 2016
25. 12. OVAL MAKEUP BRUSHES
Top 30 trending products to sell in 2016
26. Just a few years ago a slip dress was a cocktail variant of an occasion dress, while now it’s not
only a special day outfit – in late 2015-2016 slip dresses became an everyday option, and now
you can find this kind of dress in all the major clothes shops.
13. SLIP DRESSES
Top 30 trending products to sell in 2016
28. Taking care of a glass bottle, opening it, carrying glasses for wine can be a pain, especially on a
picnic with friends. That’s why can wine is a trending product now – it’s a comfortable way of
having your fav drink everywhere without inconveniences.
14. CAN WINE
Top 30 trending products to sell in 2016
30. Together with probiotics, fermented food is a very popular product among people who tend to take
care about their health. Also, they’re rather popular among vegetarians.
15. FERMENTED FOOD
Top 30 trending products to sell in 2016
32. Matte lipstick is a huge product trend in 2016 – and the reach of this trend is massive. It’s hard to
find a makeup brand which doesn’t offer matte lipsticks now. It’s hard to remember a stronger lip
trend of the latest 15 years…
16. MATTE LIPSTICK
Top 30 trending products to sell in 2016
34. While dry shampoos existed before, now they are still gaining popularity, being a convenient
option not only for keeping the hair fresh and clean before washes, but also for creating additional
volume and texture when needed. The formulas are now offering more comfortable and
convenient usage of these products, and a dry shampoo is present in virtually every line of hair
products right now.
17. DRY SHAMPOO
Top 30 trending products to sell in 2016
36. Halal makeup and beauty products is now a trending beauty topic in many countries. Women all
over the world want to use makeup and beauty products and to follow the Islamic laws at the
same time.
18. HALAL MAKEUP
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
37. 18. HALAL MAKEUP
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
38. Sitting is the new smoking, they say. Did you know that Ernest Hemingway loved to stand while
working? A standing desk helps your posture and back health and significantly reduces typical
office health issues. People make DIY standing desks, choose cheaper adjustable variants (like
the ones from Ikea) or buy extra cool ergonomic desks. Who knows, maybe in five years all of us
will be standing, not sitting, in our offices thanks to this product trend?
19. STANDING DESKS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
39. 19. STANDING DESKS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
40. Bigger screens and juicier hardware influence the battery working time for smartphones,
notebooks and other personal tech items. Well, manufacturers also place more powerful batteries
into them, but we all know that in reality we have to charge our phones minimum once a day, if
not more. And while traveling a power bank is a must have after the passport, money and the
phone itself.
20. POWER BANKS
Top 30 trending products to sell in 2016
41. 20. POWER BANKS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
42. Another cool entertainment thing gaining popularity in 2016.
A selfie drone is a 2016 alternative to a selfie stick. It makes your selfie pictures more
attractive because it takes a photo from a bigger distance, which helps the face
distortion, and the pics contain more
surrounding elements, as well.
21. SELFIE DRONES
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
44. Smart wallet is a wallet that stores info about your cards (sometimes also discount cards, too) and
lets you pay with more security (biometrics, voice unlocking, encryption, all that stuff), or emulates
any card, all that to make your wallet with plastic cards a more convenient and protected
accessory. The trend curve goes up along with the number of smart wallet startups.
22. SMART WALLETS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
45. 22. SMART WALLETS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
46. While ketogenic diet is a medical diet which is prescribed for several conditions, such as
prediabetic and diabetic states, seizure disorders and such, many people adopt this low carb,
high fat and protein diet for everyday life. And people on keto still want snacks and treats! For
example, keto friendly bars are popular not only among keto dieters, as they are rich in protein;
people who care about their carbs/protein intake, use keto bars as a healthy snack alternative.
23. KETO FOOD
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
47. 23. KETO FOOD
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
48. People gradually switched to listening music on their smartphones. Those wires are often too
messy when you’re doing sport, or just outside, and remember that people fall into two types –
those who place the wires under the shirt, and those who place it over the shirt? Now you can find
wireless headphones in all the big tech stores, and their sales are rising.
24. WIRELESS HEADPHONES
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
50. Wireless chargers extend the life of the charging slot (which may die long before any other part of
your phone because of everyday usage) and can be extra convenient in some cases.
25. WIRELESS CHARGERS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
51. 25. WIRELESS CHARGERS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
52. Cushion foundation is a new form of foundation – a compact version of a liquid product, which
won’t spill or melt and is easy to apply. Like BB creams, cushion foundation also offers additional
skin care. This product trend started in Korea, and the western markets accepted the challenge,
too.
26. CUSHION FOUNDATION
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
54. Subscription boxes have been existing in the field of beauty and makeup for several years, and
now you can find hundreds of subscription box services on every type of products – from food to
art supplies, from pet stuff to wine, from children products to tea, coffee, and shaving products.
27. SUBSCRIPTION BOXES
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
56. 360 degree cameras became the next trending items in stores after action cameras. They are
extremely popular among travelers and sportspeople, and social media features (like the
possibility to post a 360 picture on Facebook) are only adding to this popularity.
28. 360 DEGREE CAMERAS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
57. 28. 360 DEGREE CAMERAS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
58. Probiotics is a definite trending item of 2016. This trend was born because now we learn more
and more about our body, and the scientists have found that many health parameters depend on
the bacteria that lives in our digestive tract. That’s why we have to take care of everything that
ensures this balance as well.
29. PROBIOTICS
Top 30 trending products to sell in 2016
59. 29. PROBIOTICS
Top 30 trending products to sell in 2016Top 30 trending products to sell in 2016
60. Bralettes are a new form of underwear. They look like usual bras, but they don’t offer strong
elements for support and are made of fabric or lace only, being more soft and comfy in
comparison with the sports bras. For the past year, all the major underwear brands have released
this type of bras, and many small businesses also began to manufacture this kind of clothes.
30. BRALETTES
Top 30 trending products to sell in 2016
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