Enterprise 2.0. How Iron Man would work...


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Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before)...

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Enterprise 2.0. How Iron Man would work...

  1. <Insert Picture Here> Enterprise 2.0: Culture. Strategy. Software. Emiliano Pecis Principal Sales Consulant
  2. Culture. Strategy. Software.
  3. Enterprise 2.0. Tony’s problem “Tomorrow, Tony will have to explain the new features of a new product (never seen before), to a new customer (never seen before).
  4. Enterprise 2.0. Tony queries… • He connects to his E20 console and queries his Social Search Engine using the customer’s name as a single keyword. • The social search engine returns results categorized by tags, sources, etc). This special engine uses: • recommendation engine: aggregating bookmarks and tags of all colleagues to maximize the collective intelligence knowledge • reputation engine: privileging most authoritative sources
  5. Enterprise 2.0. Tony receives… • The social search engine understands (from the tags) that Tony is searching for a “customer”, so it queries just the customer database (e.g. CRM) • This database contains several info added directly by the colleagues (who have a “karma” or “reputation” greater than or lesser than others) • From the recommentation engine it takes informations more bookmarked by the colleagues • From the reputation engine it understands who are the most authoritative colleagues who are related to that customer
  6. Enterprise 2.0. Tony thanks… • If the results coming from the social search engine were useful, Tony thanks the system with a “I like it” to make the search engine more intelligent • The E20 console checks if the expert is online, if so allows Tony to chat with him with a simple click • If Tony is satisfied with the expert’s answers, he gives a Kudos to him/her in order to increase his/her “reputation”
  7. Enterprise 2.0. The luck of Tony… Tony doesn’t know what the word “email” mean…
  8. Enterprise 2.0. Post debate film… • A new company culture is needed. A culture based on both the importance of a effective knowledge sharing, and meritocracy • A new company strategy is needed. A company must believe in their employees, making them fundumental nodes of their network • The software must be able to see and orchestrate all needed processes
  9. Culture. Strategy.
  10. The Culture. The barriers to overcome… • Information sharing is more productive • Endowment effect: people place a higher value on objects they own than objects that they do not (e.g. email) • 1% rule: more people will lurk in a virtual community than will participate
  11. The strategy. The company must… • To base everything on meritocracy (kudos, karma, rating, voting, answers) • Stimulate serendipity (mashup towards external and internal resources) • Facilitate “aha moments” (problem solving, BI, aggregating contents)
  12. The strategy. Drop the pilot… From Hutch Carpenter’s blog
  13. The strategy. The company must convey new ideas (please, not by email :)
  14. Enterprise 2.0 Hero Andrew McAfee Scientist at the Harvard Business School amcafee
  15. A software Enterprise 2.0 must be: • Freeform. The technology does not in any meaningful way impose, hardwire or make and enforce assumptions about workflows, roles, privileges, content and decision-right allocations (groupware like LotusNotes are NOT freeform) • Frictionless. Users perceive it to be easy to participate in the platform, and can do so with very little time or effort • Emergent. Mechanisms of online emergence are: linking, tagging, following, etc
  16. The software must be based on WOA (ReST ready) in order to… • enable the integration using mashup • take advantage of cloud computing • facilitate the cooperation between different company invoking remote API
  17. The software must be complete • Must be “technology aware” to recognize all involved environments: from applications (crm, erp, etc) to custom applications • Enterprise 2.0 use all systems/tools that are below the portals (collaboration, BI, adapters, integration) • Integrating all “the best of breed” (open source?) could be too expensive
  18. <Insert Picture Here> Webcenter 11g The overview
  19. Webcenter Spaces is frictionless
  20. Webcenter Spaces is frictionless
  21. Webcenter Spaces is freeform
  22. Webcenter Spaces is freeform
  23. Webcenter Spaces is emergent
  24. Webcenter Spaces is emergent
  25. Q&A