What Digital Business means in a typical organization? Who leads Digital Business development? What kind of people are needed in Digital Business?

1. MARKKINAMUUTOKSEN
VAIKUTUS IT-TOIMITTAJIIN
- CASE ENFO
20/APR/2016
Samuli Savo
Executive Vice President
twitter: @samusavo

2. 1. What Digital Business means in a typical organization?
2. Who leads Digital Business development?
3. What kind of people are needed in Digital Business?
THREE QUESTIONS THAT WILL IMPACT
TRADITIONAL IT SERVICE VENDORS’ BUSINESS

3. Business expectations far exceed IT reality!
WHAT DIGITAL BUSINESS MEANS IN A
TYPICAL ORGANIZATION?
• To stay relevant, at least two modes are needed:
1. predictable mode (you know what you get)
2. exploratory mode (you hope you find gold)
• Says who?

4. WHO LEADS DIGITAL BUSINESS
DEVELOPMENT?
15% CIO 10% LoB 9% CMO 8% CFO
25% somebody else 23% no-one = CEO?
Source Gartner 2015 CIO Agenda: A Nordic Region Perspective (G00272755, Jan 2015)
Not a CIO! IT buying centers are changing.

5. WHAT KIND OF PEOPLE ARE NEEDED IN
DIGITAL BUSINESS?
Hard to find ones! Innovatively combining business and technology.

6. DIGITAL BUSINESS IMPACTS FOR
TRADITIONAL IT SERVICES VENDORS
What digital business means Impact for traditional IT vendor
1. Business expectations far
exceed IT realites
You are perceived too slow and will fail to
deliver according to expectations
2. Digitalization gets all attention,
and it is not led by CIO
You are not relevant anymore and will
loose access to buying centers
3. Needed talent is rare and has
lot of interesting career options
You are boring and not able to get and
keep right people

7. You are perceived
too slow and will
fail to deliver
according to
expectations

8. STRATEGIC PILLARS OF
ENFO
Digital
dimension
New digital
business models
to our customers
Engine for organic
growth
New
business
solutions
New business
solutions with
proven business
value
Strengthening of
the existing
strengths
Integrated
value
creation
Business value
through focused
competence
centers
Bundling business
solutions with
managed services

9. You are not relevant
anymore and will
loose access to
buying centers

11. You are boring and
not able to get and
keep right people

13. 1. To CREATE VALUE Enfo delivers projects to
adapt customers for new business demands
ENFO
PERSONNEL
Finland 46% Sweden 54%
1000
At year end
HOW ENFO CAN HELP
2. To CAPTURE VALUE Enfo runs and optimizes
customer’s business and IT processes