New Venture Challenge award winning presentation about engineering fashion design for developing communities.

1. KFENG PRESENTBY
KRISTYFENG

2. Product/ Service
• Problem: Landfills are dumped on poor communities
• Solution: Turn the trash into profitable goods and create
jobs in those communities
• Manufacturability: Easy to make

3. Market
• Sales Validated: $2.5 million in ad(year 1) and $4.5 million
(year 2) = sales increase; Female Customers (middle-upper
class; age: 13 & up)

4. Market
• Size: 50,000 purses sold (1st year); 100,000 purses sold
(2nd year)
• Scalability: $4.5 million in ad (2nd year) = sales growth

5. Finance
• Revenue:
$3.5 million (1st year);
$6.5 million (2nd year)
• Gross Profit:
$2,828,500 (1st year);
$5,067,000 (2nd year)
• Net Profit:
$99,880 (1st year);
$128,544 (2nd year)

8. Management
• Skills: Chemical and Biological
Engineering, Business and
Finance Experience, Artistic
Skills, Language Skills
• Diversity: Women in Poverty
• Cultural Acceptance: Cleaning up
the polluted communities

10. Sustainability
• Stakeholder Support: Investors, Advertisement
Companies
• Maintenance: maintain good relationships with
stakeholders, gross profit

12. El Fin