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COMPLIANCE
Reported by: Kristi Canillo
What is Compliance?
• A type of social influence where an
individual does what someone else
wants them to do , following his or
her request or suggestion.
• Similar to Obedience, but there is no
order-only a request.
Techniques of Compliance
a. The Foot in the Door Technique
b.The Door in the Face Technique
c. The Low-Ball Technique
The Foot in the Door Technique
• Agreeing to a small request
increases the likelihood of agreeing
to a second, larger request
• Works on the Principle of
Consistency.
The Door in the Face Technique
• Refusing a large request increases
the likelihood of agreeing to a
second, smaller request.
• Works due to the Principle of
Reciprocity.
The Low-Ball Technique
• Agreeing to purchase something at
a given price increases the
likelihood of agreeing to purchase
it at a higher price.
• Works on the Principle of
Commitment.
What Does the Research Say About
Compliance?
• There are a number of well-known
studies that have Explored issues
related to Compliance, Conformity
and Obedience. Some of these
include: Asch Conformity, Milgram
Obedience and Stanford Prison
Experiments.
The Asch Conformity Experiment
• Psychologist Solomon Asch
conducted a series of experiments
to demonstrate how people
conform in groups.
The Milgram Obedience Experiment
• Stanley Milgram’s famous and
controversial obedience
experiments revealed the power of
authority could be used to get
people to conform.
The Stanford Prison Experiment
• Psychologist Philip Zimbardo
conducted an experiment
demonstrated how people will
comply with the expectations that
come from certain social roles.
The Stanford Prison Experiment
• Participants played the roles of
guards and prisoners in a mock-
prison set up in the basement of
Psychology Department at
Stanford University.
Factors that Influence Compliance
• People are more likely to Comply
when they believe that they share
something in common with the person
making the request.
• Being in the immediate presence of a
group makes compliance more likely.
The End 

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Compliance Techniques Report

  • 2. What is Compliance? • A type of social influence where an individual does what someone else wants them to do , following his or her request or suggestion. • Similar to Obedience, but there is no order-only a request.
  • 3. Techniques of Compliance a. The Foot in the Door Technique b.The Door in the Face Technique c. The Low-Ball Technique
  • 4. The Foot in the Door Technique • Agreeing to a small request increases the likelihood of agreeing to a second, larger request • Works on the Principle of Consistency.
  • 5. The Door in the Face Technique • Refusing a large request increases the likelihood of agreeing to a second, smaller request. • Works due to the Principle of Reciprocity.
  • 6. The Low-Ball Technique • Agreeing to purchase something at a given price increases the likelihood of agreeing to purchase it at a higher price. • Works on the Principle of Commitment.
  • 7. What Does the Research Say About Compliance? • There are a number of well-known studies that have Explored issues related to Compliance, Conformity and Obedience. Some of these include: Asch Conformity, Milgram Obedience and Stanford Prison Experiments.
  • 8. The Asch Conformity Experiment • Psychologist Solomon Asch conducted a series of experiments to demonstrate how people conform in groups.
  • 9. The Milgram Obedience Experiment • Stanley Milgram’s famous and controversial obedience experiments revealed the power of authority could be used to get people to conform.
  • 10. The Stanford Prison Experiment • Psychologist Philip Zimbardo conducted an experiment demonstrated how people will comply with the expectations that come from certain social roles.
  • 11. The Stanford Prison Experiment • Participants played the roles of guards and prisoners in a mock- prison set up in the basement of Psychology Department at Stanford University.
  • 12. Factors that Influence Compliance • People are more likely to Comply when they believe that they share something in common with the person making the request. • Being in the immediate presence of a group makes compliance more likely.