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Is there a sweet side to
        “McDonaldization”?




 Evidence of McDonaldization in the Frozen
            Yogurt Franchise


Sneha Bhalodia                Kristen Chung
To investigate…
reaching a specific end rapidly while
Efficiency -       using the least amount of cost and
                   effort.




 1.   You get your own cup.




                 2.     “U-serve” yogurt




 3.
      Choose Your Own
      Topping Bars
reaching a specific end rapidly while
Efficiency –        using the least amount of cost and
                    effort.




4.
     Open seating. Get
     your own napkins
     and spoons.



     It’s quick and

5.
     efficient! Process
     takes less than 2
     minutes.
The ability to predict the output, cost,
Calculability-
Calculability          and effort associated with production.




1.
     Every ounce of yogurt
     is measured.




 45cents/
                         2.
                                    Standard pricing
                                    system. All yogurt
  ounce                             costs the same.



3.    Stable pricing. Pricing does not
      fluctuate often.
The ability to predict the output, cost,
Calculability-
Calculability           and effort associated with production.




4.   The same number of employees
     work- just one!




5.
     Hours are set in
     order to
     maximize profit.
Predictability-
Predictability
                         The consistency of results.
                         People know what to expect.



1.
     The procedure for every
     frozen yogurt franchise is
     the same.


2.
     People expect the same
     types of toppings at any
     frozen yogurt shop.
Predictability-
                        The consistency of results.
                        People know what to expect.



                  3.     The atmosphere is
                         generally the same.




4.   Price points are generally the same.




5.
      Same type of
      machine at
      every store.
Replacing human activity
 Control-             with technology .



1.   Machine churns
     frozen yogurt.




2.
     Scales weigh
     frozen yogurt
     digitally.
Replacing human activity
 Control-             with technology .




3.                         4.
     Price is                      Change is
     automatically                 calculated by
     calculated by                 computer in
     computer based                cash register.
     on weight.




5.
     Cash register
     prints receipt
     automatically.
Mc donaldization in frozen yogurt

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Mc donaldization in frozen yogurt

  • 1. Is there a sweet side to “McDonaldization”? Evidence of McDonaldization in the Frozen Yogurt Franchise Sneha Bhalodia Kristen Chung
  • 3. reaching a specific end rapidly while Efficiency - using the least amount of cost and effort. 1. You get your own cup. 2. “U-serve” yogurt 3. Choose Your Own Topping Bars
  • 4. reaching a specific end rapidly while Efficiency – using the least amount of cost and effort. 4. Open seating. Get your own napkins and spoons. It’s quick and 5. efficient! Process takes less than 2 minutes.
  • 5. The ability to predict the output, cost, Calculability- Calculability and effort associated with production. 1. Every ounce of yogurt is measured. 45cents/ 2. Standard pricing system. All yogurt ounce costs the same. 3. Stable pricing. Pricing does not fluctuate often.
  • 6. The ability to predict the output, cost, Calculability- Calculability and effort associated with production. 4. The same number of employees work- just one! 5. Hours are set in order to maximize profit.
  • 7. Predictability- Predictability The consistency of results. People know what to expect. 1. The procedure for every frozen yogurt franchise is the same. 2. People expect the same types of toppings at any frozen yogurt shop.
  • 8. Predictability- The consistency of results. People know what to expect. 3. The atmosphere is generally the same. 4. Price points are generally the same. 5. Same type of machine at every store.
  • 9. Replacing human activity Control- with technology . 1. Machine churns frozen yogurt. 2. Scales weigh frozen yogurt digitally.
  • 10. Replacing human activity Control- with technology . 3. 4. Price is Change is automatically calculated by calculated by computer in computer based cash register. on weight. 5. Cash register prints receipt automatically.