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 Leader Krishnansh sharma
Work assigned
 Ankit = writing
 Manica = searching brands
 Mudhit = analysis
Calvin Richard Klein : (born November 19,
1942) is an American fashion designer who
launched the company that would later
become Calvin Klein Inc., in 1968. In
addition to clothing, he also has given his
name to a range of perfumes, watches,
and jewellery
 They have bluetick on instagram id Calvin
Klein (@calvinklein) • Instagram photos and
videos
 Total post : 6,513
 Total follower : 22.2 million
 Most interest : undergarment and
perfume
 Most recent perfume post : 15
august 2022 of called CK ONE
Perfume
 Recent post : is about CK jacket.
박서준 (@bn_sj2013)
• Instagram photos and videos
(model)
 Hastag# : mycalvins# ,
deodorants# and calvin klein# etc.
 Likes : 149k on this video
 View : 1.4m
 It’s about the promotion of
their new season preview
and hoarding in new york
byJ (@jennierubyjane) •
Instagram photos and
videos
 Manager name : Neha sharma
 Employee name : shakshi rawat
 Competition : Guess perfume brand
 Offers : none
 Total employee : generally they have 14 employee but at the point of time they have only 5
employee working
 Sales : 20,000 per-day and they profitable business for their outlet .most of their sales are
from offline outlets
 Experience : they have separate potion for perfume . Manager and employee are very
cooperative and deal us very professionally .most of the employees are beautiful girls .
They have proper management with their team like when we talk to them two of them
dealing with us and remaining employees handling customers
 CK-ONE : The revolutionary first CK fragrance
is designed for men and women to share.
Clean and contemporary with a refreshing
green tea signature throughout, it is intended
to be used gracefully
 ck-one is oldest perfume of this brand but still
in sell because of their small and premium
quality
 Price : 54$ (4,000)approx
 Gender : unisex
 Category : Fragrances
 Middle Notes : Blue Lagoon Accord- Juniper Berries-
Coriander- Match
 Country of Origin : Spain
 Gender : unisex
 Calvin Klein follows a
skimming pricing
strategy in its
marketing mix where
these products have
high margin but are
usually sold in lesser
quantities as
compared to other
products.
 Net-worth :- 700m$
 Revenue over year :-
 Calvin Klein has 181 perfumes in our fragrance base. The earliest edition was created in 1978 and the newest is from 2022.
 Why these perfume still in sell ?
 *Of their very light and fresh scent that smells as good on women as it does on men. I think most people who don't like heavy scents that enter a room
before you do will like CK perfume in the bottle.
 They long lasting ( they assured that their perfume does last up 5-6 hours
 Why CK perfume consider as luxury perfume
 *of its stylish and high-quality men,s and women,s perfume . The fact it is brand loved by celebrities. Include kardashiam family
 Calvin Klein is one of the
world’s leading global
fashion lifestyle brands for
selling for:- undergarment,
panties, boxers, girls
wear , watches ,sneaker
,hoodies ,jackets ,T-shirt
,caps ,thong, jeans and
many more
 We seek to thrill and
inspire our audience
while using provocative
imagery and striking
designs to ignite the
senses. Founded in 1968
by Calvin Klein and his
business partner Barry
Schwartz, we have built
our reputation as a
leader in American
fashion through our
clean aesthetic and
innovative designs.
 They believe in a culture
that provokes discovery
and brave thinking. They
achieve to make a
positive impact on the
world. They inspire
passion in our people.
We embody authenticity
and embrace
individuality.
 under $100 million on
advertising in digital and
print in the last year.
They invest in premium
ad units and advertised
on over 250 different
Media Properties in the
last year across multiple
Media formats. Like on
instagram , fb , houding
in different country .
Total 110 countries
 Hitesh Dhingra
 A serial entrepreneur in the digital space. Hitesh founded
the company in 2015 along with Parvesh Bareja and
Bhisham Bhateja.
 The Man Company offers premium grooming
essentials to men. It boasts of the bollywood actor
Ayushmann Khurrana as a face of the brand and
also an investor. Apart from e-commerce sites, The
Man Company retails its products via premium
salons, large format retail stores, health & beauty
stores, and exclusive pop-up stores. The starup has
also been financed by the likes of Emami, Redcliffe
Capital, and Smile Group.
 Legal Name : Helios Lifestyle
 Headquarters : Gurgaon, Haryana, India
 Founding Date : 2015
 No. of Employees:61 to 100
 Core Team : 1.Bhisham Bhateja
Co-Founder
 2.Hitesh DhingraFounder &
Managing Director
 3.Parvesh Bareja Co-
FounderFunding
 Founding :-
 Investors :-
(1)=Ayushmann
khurrana
(2)= Redcliffe
capital
Total funding
3.5m$
 Total post : 1,879
 Total followers : 189K
 Interest : their most interest in to grooming
essentials for men
 They have website attached to their IG
account( The Man Company | Twitter,
Instagram, YouTube, Facebook | Linktree)
 Most of their content as per trends like now
they share their ideas and vision through
podcast and invite famous celebrity to promote
their brand like Ankush Bahuguna
(@ankushbahuguna) • who is content creator
and Nishant Tanwar (@nishanttanwar) • who is
comedian by profession and Bhuvan Bam
(@bhuvan.bam22) *
 Hastap# : HOG#, gentlemen#, the man
company #and #scentlikegentlemen etc.
 Likes =

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Assingnment-2.pptx

  • 1.
  • 2.  Leader Krishnansh sharma Work assigned  Ankit = writing  Manica = searching brands  Mudhit = analysis
  • 3.
  • 4. Calvin Richard Klein : (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewellery  They have bluetick on instagram id Calvin Klein (@calvinklein) • Instagram photos and videos
  • 5.  Total post : 6,513  Total follower : 22.2 million  Most interest : undergarment and perfume  Most recent perfume post : 15 august 2022 of called CK ONE Perfume  Recent post : is about CK jacket. 박서준 (@bn_sj2013) • Instagram photos and videos (model)  Hastag# : mycalvins# , deodorants# and calvin klein# etc.
  • 6.  Likes : 149k on this video  View : 1.4m  It’s about the promotion of their new season preview and hoarding in new york byJ (@jennierubyjane) • Instagram photos and videos
  • 7.  Manager name : Neha sharma  Employee name : shakshi rawat  Competition : Guess perfume brand  Offers : none  Total employee : generally they have 14 employee but at the point of time they have only 5 employee working  Sales : 20,000 per-day and they profitable business for their outlet .most of their sales are from offline outlets  Experience : they have separate potion for perfume . Manager and employee are very cooperative and deal us very professionally .most of the employees are beautiful girls . They have proper management with their team like when we talk to them two of them dealing with us and remaining employees handling customers
  • 8.  CK-ONE : The revolutionary first CK fragrance is designed for men and women to share. Clean and contemporary with a refreshing green tea signature throughout, it is intended to be used gracefully  ck-one is oldest perfume of this brand but still in sell because of their small and premium quality  Price : 54$ (4,000)approx  Gender : unisex
  • 9.  Category : Fragrances  Middle Notes : Blue Lagoon Accord- Juniper Berries- Coriander- Match  Country of Origin : Spain  Gender : unisex
  • 10.  Calvin Klein follows a skimming pricing strategy in its marketing mix where these products have high margin but are usually sold in lesser quantities as compared to other products.  Net-worth :- 700m$  Revenue over year :-
  • 11.  Calvin Klein has 181 perfumes in our fragrance base. The earliest edition was created in 1978 and the newest is from 2022.  Why these perfume still in sell ?  *Of their very light and fresh scent that smells as good on women as it does on men. I think most people who don't like heavy scents that enter a room before you do will like CK perfume in the bottle.  They long lasting ( they assured that their perfume does last up 5-6 hours  Why CK perfume consider as luxury perfume  *of its stylish and high-quality men,s and women,s perfume . The fact it is brand loved by celebrities. Include kardashiam family
  • 12.  Calvin Klein is one of the world’s leading global fashion lifestyle brands for selling for:- undergarment, panties, boxers, girls wear , watches ,sneaker ,hoodies ,jackets ,T-shirt ,caps ,thong, jeans and many more
  • 13.  We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses. Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs.  They believe in a culture that provokes discovery and brave thinking. They achieve to make a positive impact on the world. They inspire passion in our people. We embody authenticity and embrace individuality.
  • 14.  under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats. Like on instagram , fb , houding in different country . Total 110 countries
  • 15.
  • 16.  Hitesh Dhingra  A serial entrepreneur in the digital space. Hitesh founded the company in 2015 along with Parvesh Bareja and Bhisham Bhateja.
  • 17.  The Man Company offers premium grooming essentials to men. It boasts of the bollywood actor Ayushmann Khurrana as a face of the brand and also an investor. Apart from e-commerce sites, The Man Company retails its products via premium salons, large format retail stores, health & beauty stores, and exclusive pop-up stores. The starup has also been financed by the likes of Emami, Redcliffe Capital, and Smile Group.  Legal Name : Helios Lifestyle  Headquarters : Gurgaon, Haryana, India  Founding Date : 2015  No. of Employees:61 to 100  Core Team : 1.Bhisham Bhateja Co-Founder  2.Hitesh DhingraFounder & Managing Director  3.Parvesh Bareja Co- FounderFunding  Founding :-  Investors :- (1)=Ayushmann khurrana (2)= Redcliffe capital Total funding 3.5m$
  • 18.  Total post : 1,879  Total followers : 189K  Interest : their most interest in to grooming essentials for men  They have website attached to their IG account( The Man Company | Twitter, Instagram, YouTube, Facebook | Linktree)  Most of their content as per trends like now they share their ideas and vision through podcast and invite famous celebrity to promote their brand like Ankush Bahuguna (@ankushbahuguna) • who is content creator and Nishant Tanwar (@nishanttanwar) • who is comedian by profession and Bhuvan Bam (@bhuvan.bam22) *  Hastap# : HOG#, gentlemen#, the man company #and #scentlikegentlemen etc.