For Holi Celebrations, Air France India and KRDS created a unique, original and 100% organic Twitter Campaign: #ColorsFromAirFrance!

1. www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. Case study:
Twitter campaign #colorsfromAirFrance

3. Twitter campaign #colorsfromAirFrance
Goals
The airline’s goals included:
 The engagement of users and customers on Twitter
 The creation of a buzz and the driving of awareness
about the deals through the campaign
The creation of a 100% organic campaign
For Holi Celebrations, Air France India wanted to create a unique and
original Twitter Campaign while highlighting its special offers on tickets
to Europe and North America.

4. Twitter campaign #colorsfromAirFrance
The concept
An interactive campaign on
Twitter where as in user
could unveil the maximum
deals from Air France while
celebrating Holi via tweeting
#colorsfromAirFrance.
With every 20 tweets with
#colorsfromAirFrance, we
unveiled a new deal on
Twitter.

5. Twitter campaign #colorsfromAirFrance
The campaign
Users could upload pictures of
themselves playing Holi and could
tweet about wishing/celebrating Holi
with friends via tweeting
#colorsfromAirFrance.
The user who sent a maximum of
tweets with the hashtag could win a
return Air France ticket to Europe!

6. Twitter campaign #colorsfromAirFrance
Some tweets

7. Twitter campaign #colorsfromAirFrance
Some more tweets

8. Twitter campaign #colorsfromAirFrance
Source : Keyhole & Twitonomy
Results
4367
Tweets with the
#colorsfromAirFrance
hashtag and
520
pictures received
194 706
accounts
reached
190 415
impressions
#ColorsFromAirFrance was a 100% organically driven campaign.
The results were obtained without any media purchase.

9. Twitter campaign #colorsfromAirFrance
Thank You!