Analytical report of the kievlyanie dlya kievlyan project

1. Alexander Koschavka
March 2013

2. Calls;
Donations;
Units of clothes
Total number of calls per
week –
48
Positive calls –
20
Total number of donations per
week -
20
Age groups of
philanthropists;
Number of ads in
Media;
Results of period;
Next steps
10 ads published in the print
media;
23 ads posted at online
message boards;
10 ads – at social networks
Facebook and Vkontakte
Total– 43
Week result – 20 (month –
60)
Next – increasing of
informational activity;
Agreement about of massive
gathering of clothes
For the first time in
February young people
made donations - 3
Units of
clothes are
gathered -
46
The highest result of donations was
on Friday -
7
13 donations made
retired people (65% of
a total)

3. Total number of calls per week –
48
Positive calls –
20
Total number of
calls per week
18-24 of February 17 – positive calls 4-10 of February
23 – positive calls 11-17 of February
3
7
5
9
9
15
1
3
3
2
7
4
Monday
Tuesday
Wednesday
Thursday
Friday
Weekends
Positive Calls
Total calls
Positive Calls 1 3 3 2 7 4
Total calls 3 7 5 9 9 15
Monday Tuesday Wednesday Thursday Friday Weekends

4. Total number of
donations per week
18-24 of February
Total number of donations per
week
–
20
Units of clothes –
46
25 – units of clothes 4-10 of February
57 – units of clothes 11-17 of February
3
5
9
7
10
11
4
7
2
3
3
1Monday
Tuesday
Wednesday
Thursday
Friday
Weekends
Philanthropists
Units of clothes
Philanthropists 1 3 3 2 7 4
Units of clothes 3 5 9 7 10 11
Monday Tuesday Wednesday Thursday Friday Weekends

5. In comparison to the previous period the leaders are people
of pension age. Middle-aged people donate less - 4. Even
fewer - people of young age (3), but earlier this month people
of this group did not make donations
Age groups of
philanthropists
18-24 of February
13 donations made retired
people (65% of a total). For
the first time in February
young people made
donations
People of
pension age
13
65%
Young people
3
15%
People of
middle age
4
20%

6. The period February 18-24 was the most productive
period on placement of information in media about
the Project and how the people of Kiev can help within
Project
Number of ads in
Media 18-24 of
February
10 ads published in the print media;
23 ads posted at online message
boards;
10 ads – at social networks
Facebook and Vkontakte.
Total – 43
10
5 6
23
3
5
10
4
1
February 18-24 February 11-17 February 04-10
Social Media
Free online ads
Print Media

7. During the period of February 18-24 the Fund within the Project
has received 20 donations. This month the total amount of the
donation is 60.
There were no significant increase of donations in the period of
February 18-24 with significant increase the number of ads in
media. Increase of donations is expected in the last week of
February.
For the first time philanthropists of the category of "young
people" have made a donation to the Fund, which follows from
the increase of information activity in social networks. Therefore,
it is planned to further increase communication activity in
newmedia for development of low-activity categories of
philanthropists.
At the points of the "Social Patrol" was not committed
donations. For the stimulation of this area of work to collect
clothes will take additional steps to inform citizens in patrol work
places.
Before the end of this month plan finally agree a massive
gathering of clothes among employees "Metro Cash & Carry
Ukraine" and realize the gathering in March 2013.
Summary
and
recommendations
Week result – 20 (month – 60)
Next – increasing of information
activity;
Agreement of massive gathering of
clothes

8. Thank
you
Alexander Koschavka
koschavka@gmail.com
+380674477660