The development plan designed to increase the number of donation within the Project which is aimed to gather secondhand clothes for destitude people in Kiev

1. Alexander Koschavka
March 2013

2. Increasing the
number of
donations
Free of charge
online message
boards
Organized gathering of clothes
at partner companies among
their workers
Posting ads at
points of Social
Patrol
Stabilization of
constant increase of
donations
Repeated telephone calls to
philanthropists with words
of gratitude and stimulating
additional donations and /
or dissemination of
information about the Fund
and the Project
Control of the technical
part of the Project
Written and spoken
gratitude to philanthropists
for donations
Search for
new print
media to place
free ads
Search for
opinion
leaders and
cooperation
with them
Drawing up a constant
schedule of gathering
clothes at companies
(massive gathering of
clothes )

3. Free of charge online
message boards
Increasing the number of philanthropists through information on the
web sites and free classified ads. As an additional option - increasing
activity at pages in social media, as well as information about the
Project in groups of major social online communities
Increasing the
number of
donations

4. Organized gathering of
clothes at partner
companies among their
workers
By prior arrangement (with the departments of internal
communications and PR) organize the gathering of clothes
in the commercial organizations (companies) on an ad hoc
or permanent basis
Increasing the
number of
donations

5. Checking database of Kiev print media for presence free
ads space and the possibility on the partnership
arrangements to place block of information about the
Project
Search for new
print media to
place free adsIncreasing the
number of
donations

6. To increase the awareness of Kiev people about the
Project - posting ads at points of Social Patrol. That’s how
people will know that now it is easier to give clothes
directly to hands of worker of Fund
Increasing the
number of
donations
Posting ads at points
of Social Patrol

7. Increasing the number of philanthropists through the
cooperation with opinion leaders (public persons); ask
them to share information about the Project
Increasing the
number of
donations
Search for opinion
leaders and cooperation
with them

8. To organize a schedule for a constant (for example, with 1
season period) gathering of clothes at companies and
enterprises which took part in donations for this
Project, with which everyone who wants could bring
clothes
Stabilization of
constant increase of
donations
Drawing up a constant
schedule of gathering
clothes at companies
(massive gathering of
clothes )

9. Stabilization of
constant increase of
donations
Written and spoken
gratitude to philanthropists
for donations
Written (e-mail, sms, postcards) or spoken gratitude
immediately after transportation of clothes to people who
gave unnecessary clothes disinterestedly for use of destitute
people

10. Repeated telephone calls to
philanthropists with words of
gratitude and stimulating
additional donations and / or
dissemination of information
about the Fund and the Project
Periodically do calls to philanthropists which already have
done donations to Fund and ask about possibility of next
donation and / or ask to share information about the Project
with neighbors, relatives, friends, colleagues
Stabilization of
constant increase of
donations

11. Clear project logistics, monitoring execution of planned
activities and events as a part of the Project, database
maintenance, reporting, control of all technical activities that
provide the smooth realization of the Project
Control of the technical
part of the Project
Stabilization of
constant increase of
donations

12. With the development of the Project and the achievement of
certain results should plan and realize additional projects in
the current, as follows:
- organization of the store selling cloth of used;
- collection of household
goods, furniture, equipment, etc., for use and sale in the store

13. Thank
you
Alexander Koschavka
koschavka@gmail.com
+380674477660